Limitation

1. First limitation of this project is the time; secondary data is used due to lack of time.
2. It is a time consuming when we made a research on the basis of secondary data.
3. Data available through secondary sources are not reliable and accurate.
4. Limited access to data.
 CERTIFICATE

The project report ”A study of brand personality of Microsoft” been prepared by

GULAFSHA BEE MBA 1st sem. In the guidance of mentor mr. Neeraj Raikwar for the partial
fulfillment of the degree of MBA.

Signature Signature Signature

Of the of the of the

Supervisor Head of Department Examinor
 Declaration by the candidate

I declare that the project report titled ’’A STUDY OF BRAND PERSONALITY OF
MICROSOFT’’ on market segmentation is nay own work conducted under the supervision of
MR. NEERAJ RAIKWAR Department of business Management, SVNU, SAGAR to the best of
my knowledge the report does not contain any work, which has been submitted for the
award of any degree, anywhere.

GULAFSHA BEE

MBA 2 nd SEM
As employee (1992–2014)

Nadella on his first day as CEO of Microsoft, with former CEOs Bill Gates (left) and Steve
Ballmer .

At Microsoft, Nadella has led major projects that included the company's move to cloud
computing and the development of one of the largest cloud infrastructures in the world.
Nadella worked as the senior vice-president of research and development (R&D) for the
Online Services Division and vice-president of the Microsoft Business Division. Later, he
was made the president of Microsoft's $19 billion Server and Tools Business and led a
transformation of the company's business and technology culture from client
services to cloud infrastructure and services. He has been credited for helping
bring Microsoft's database, Windows Server and developer tools to its Azure cloud. The
revenue from Cloud Services grew to $20.3 billion in June 2013 from $16.6 billion when he
took over in 2011.[24] He received $84.5 million in 2016 pay.
In 2013, Nadella's base salary was reportedly $669,167. Including stock bonuses, the total
compensation stood around $7.6 million
Previous positions held by Nadella include:

 President of the Server & Tools Division (9 February 2011 – February 2014)
 Senior Vice-president of Research and Development for the Online Services Division
(March 2007 – February 2011)
 Vice-president of the Business Division
 Corporate Vice-president of Business Solutions and Search & Advertising Platform
Group
 Executive Vice-president of Cloud and Enterprise group
As CEO (2014–)
On 4 February 2014, Nadella was announced as the new CEO of Microsoft, the third CEO in
the company's history.
In October 2014, Nadella attended an event on Women in Computing and courted
controversy after he made a statement that women should not ask for a raise and should
trust the system Nadella was criticized for the statement and he later apologized on
Twitter. He then sent an email to Microsoft employees admitting he was "Completely
wrong."