SOFTWARE PRODUCT LAUNCH PLAN TEMPLATE

PRODUCT LAUNCH PLAN START DATE

Monday, March 31, 2025

Use "BLANK" version tab for additional Task listings and weeks. Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7
TASK NAME STATUS PRIORITY TASK OWNER START DATE END DATE # of Days 3/31 4/1 4/2 4/3 4/4 4/7 4/8 4/9 4/10 4/11 4/14 4/15 4/16 4/17 4/18 4/21 4/22 4/23 4/24 4/25 4/28 4/29 4/30 5/1 5/2 5/5 5/6 5/7 5/8 5/9 5/12 5/13 5/14 5/15 5/16
PLANNING PHASE In Progress HIGH 03/31/25 04/17/25 14 T T T T T T T T T T T T T T
Market Requirements Definition In Progress MED 03/31/25 04/03/25 4 T T T T
Business Case On Hold MED 04/02/25 04/13/25 8 T T T T T T T T
Launch Plan Overdue HIGH 04/13/25 04/17/25 4 T T T T
Target Metrics Needs Review LOW 04/11/25 04/11/25 1 T
SALES TOOLS In Progress MED 04/17/25 04/25/25 7 T T T T T T T
Prospect Presentation Needs Update LOW 04/17/25 04/23/25 5 T T T T T
Demo In Progress HIGH 04/24/25 04/25/25 2 T T
Competitive Positioning Not Started MED 04/23/25 04/25/25 3 T T T
– FAQ sheet Not Started MED 04/23/25 04/25/25 3 T T T
PRODUCT MARKETING Overdue LOW 04/14/25 04/30/25 13 T T T T T T T T T T T T T
Pricing Strategy On Hold MED 04/14/25 04/18/25 5 T T T T T
Product Positioning Complete HIGH 04/15/25 04/16/25 2 T T
– Define Audience In Progress LOW 04/17/25 04/17/25 1 T
– Core Messaging Overdue LOW 04/21/25 04/24/25 4 T T T T
– Executive Approval Complete LOW 04/25/25 04/30/25 4 T T T T
SOCIAL In Progress MED 04/28/25 05/01/25 4 T T T T
Define social media strategy Overdue MED 04/28/25 04/30/25 3 T T T
Schedule social media posts Needs Review MED 04/29/25 05/01/25 3 T T T
PRODUCT RELEASE In Progress HIGH 05/01/25 05/16/25 12 T T T T T T T T T T T T
Alpha Release In Progress HIGH 05/01/25 05/01/25 1 T
Beta Release In Progress MED 05/05/25 05/05/25 1 T
V1 General Availability In Progress LOW 05/12/25 05/12/25 1 T
R2 Press Event In Progress LOW 05/16/25 05/16/25 1 T
SOFTWARE PRODUCT LAUNCH PLAN TEMPLATE
PRODUCT LAUNCH PLAN START DATE

Monday, March 31, 2025 <-- Enter initial Start Date to populate Timeline dates.

User to complete non-shaded cells only. Wk 1 Wk 2 Wk 3

TASK NAME STATUS PRIORITY TASK OWNER START DATE END DATE # of Days 3/31 4/1 4/2 4/3 4/4 4/7 4/8 4/9 4/10 4/11 4/14
PLANNING PHASE 12/30/99 12/30/99 0
Market Requirements Definition 0
Business Case 0
Launch Plan 0
Target Metrics 0
0
0
SALES TOOLS 12/30/99 12/30/99 0
Prospect Presentation 0
Demo 0
Competitive Positioning 0
– FAQ sheet 0
0
0
PRODUCT MARKETING 12/30/99 12/30/99 0
Pricing Strategy 0
Product Positioning 0
– Define Audience 0
– Core Messaging 0
– Executive Approval 0
0
SOCIAL 12/30/99 12/30/99 0
Define social media strategy 0
Schedule social media posts 0
0
0
0
0
PRODUCT RELEASE 12/30/99 12/30/99 0
Alpha Release 0
Beta Release 0
V1 General Availability 0
R2 Press Event 0
0
0
 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9
4/15 4/16 4/17 4/18 4/21 4/22 4/23 4/24 4/25 4/28 4/29 4/30 5/1 5/2 5/5 5/6 5/7 5/8 5/9 5/12 5/13 5/14 5/15 5/16 5/19 5/20 5/21 5/22 5/23 5/26
 Wk 10 Wk 11 Wk 12 Wk 13 Wk 14 Wk 15
5/27 5/28 5/29 5/30 6/2 6/3 6/4 6/5 6/6 6/9 6/10 6/11 6/12 6/13 6/16 6/17 6/18 6/19 6/20 6/23 6/24 6/25 6/26 6/27 6/30 7/1 7/2 7/3 7/4 7/7
Wk 15 Wk 16 Wk 17 Wk 18 Wk 19 Wk 20
7/8 7/9 7/10 7/11 7/14 7/15 7/16 7/17 7/18 7/21 7/22 7/23 7/24 7/25 7/28 7/29 7/30 7/31 8/1 8/4 8/5 8/6 8/7 8/8 8/11 8/12 8/13 8/14 8/15
Any articles, templates, or information provided by Smartsheet on the website are for reference only.
While we strive to keep the information up to date and correct, we make no representations or
warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or
availability with respect to the website or the information, articles, templates, or related graphics
contained on the website. Any reliance you place on such information is therefore strictly at your own
risk.