THE UNIVERSITY OF BURDWAN

ASSIGNMENT ON
UDAAN INDIA FOUNDATION
(VOLUNTARY SECTOR MARKETING)

Name: Simran Vishwakarma

Class Roll: 11
Exam Roll: BUR/MBA/2021/027
Semester: 3rd
Department: MBA (Business Administration)
Subject: Voluntary Sector Marketing
(Assigned By: Prof. (Dr.) Pradip Kumar Mallik)
Udaan India Foundation's headquarters?
Udaan India Foundation is located
in Mumbai, Maharashtra, India.

Office Address:
Udaan India Foundation,
A Wing, Unit no 306, Building no 2,
Kailas Industrial complex,
Veer Savarkar Marg, Parksite Vikhroli west,
Mumbai – 400079
Mamta Rangan is the founder and chairperson of Udaan
India Foundation

Reason To Choose This Foundation

History
When she moved base to Mumbai when her husband’s job brought the
whole family here. They moved into the then upcoming suburb of
Powai. Powai was still developing then and Mamta recalls, there was
construction happening everywhere! With construction, come workers,
and in most cases, their families too. Mamta was thus brought face to
face with the stark inequities that we so often fail to notice in our busy
lives – children out of school, bare clothed, just running around on the
streets, living in houses that were nothing more than shanties.
“What do you want to be when you grow up?” question. She recalls
Santoshi replying, “Main bartanwalli banna chahti hoon.” (I want to
become a dishwashing lady). Unlike Santoshi who had a response, most
of the other children kept mum. That’s when Mamta realized that these
children either had no dreams or very unambitious ones. And that didn’t
go down too well with Mamta.
As she was anyway on a sabbatical, she decided to help these children
– a simple desire to help them have somewhat of a childhood. So she,
and even some of her friends and neighbours from time to time,
started spending time with the children in parks, quiet street corners
etc. From singing and dancing with them to teaching them numbers
and the alphabets, many an afternoon were spent giving these children
some memories of a “child” hood. They would also help these
children revise what they had learnt at school in the mornings. So,
without really intending to, they became a regular after-school
programme. It was only after a year or so that the thought of
formalizing the same came to her mind. And it was a couple of small
incidents that happened at the time that made her realize why
continuing her venture was so important. One was when a little girl
called Santoshi gave an atypical response to the obvious “What do
you want to be when you grow up?” question. She recalls Santoshi
replying, “Main bartanwalli banna chahti hoon.” (I want to become a
dishwashing lady). Unlike Santoshi who had a response, most of the
other children kept mum. That’s when Mamta realized that these
children either had no dreams or very unambitious ones. And that
didn’t go down too well with Mamta.

Year Of Establishment
Udaan India Foundation was Launched in August 2004
Thus, was born Udaan in 2004 based on the belief that “education is
the key to change”. Continuing as an afterschool programme, Udaan’s
aim is to give children access to quality education. They started with
26 children, some of whom were already in school, some who had
dropped out and the rest who had never been to school.

Today, it has over 425 students under its wings, who are taught by 14
full time teachers and over 20 volunteers.

Classes are conducted between 3.15 and 6 15 pm daily, at a private

school in Powai, after regular school hours, in accordance with the
SSC curriculum
Vision And Mission of The Organisation

Udaan India Foundation (Udaan) is a Mumbai based not-for-profit

organization working with children from low-income communities
in the field of education. Our primary aim is to ensure that every
child of school going age is gaining a strong and holistic
educational foundation to become a responsible, compassionate
and confident citizen of tomorrow.
Most Udaan children are from families where there has been little
or no formal education, where education is not a priority and it is a
common place for children to drop out of school in order to
contribute to the family income. Believing in the power of
education to change lives, a child’s journey at Udaan starts at the
Kindergarten level, continues through school years and supports
them until they become employable. The focus is always in making
learning a continuous, joyous and voluntary experience that will
help the children discover and achieve their true potential and take
on the future with confidence.
Through our work we strive to see the following perceptible
changes:
Short term
Enhanced academic performance
Decrease in drop-out rate
Intermediate term
Increased enrolment in higher education
 Enhanced employability skills
Long term
Meaningful employment
Self-sufficiency
Responsible citizens

Udaan strongly believes that education has the power to transform

lives. We want to ensure that every child, regardless of their social
and economic background has access to quality education, enjoys
learning and makes progress towards discovering and realizing
their true potential. Through a holistic approach to education that
integrates academic achievement with non-academic learning we
provide knowledge, skills and values that prepare our children for
a future full of opportunities.

Vision
Every child educated and equipped with equal opportunities to
transform their lives.
Mission
To enable a brighter future for children from low-income
communities by providing them with the desired knowledge, skills,
values and support to achieve their true potential.

Objectives
Udaan India Foundation works with the motive of enabling a brighter
future for children from low-income communities by providing them
with desired knowledge, skills, values and support to achieve their
true potential.
At Udaan, we are committed to the cause for which we exist and our
values are core to our They are our guiding principles of building an
effective organization, which diligently works towards achieving our
mission and taking us closer to our vision.
Child at the core
All our thoughts and actions are directed towards understanding and
delivering what is in the best interest of the child.
Learning is growing
We facilitate the growth of our children and that of our team by
nurturing a happy learning environment.
Together we achieve more
Collaboration is critical to achieving our vision. We believe that a
vibrant team spirit, effective teamwork and durable, mutually
beneficial partnerships with like-minded individuals and organisations
enable us to have a greater impact
Excellence is key
We are committed to achieving excellence in everything we do. We
continuously review our performance, set higher benchmarks and
seek to enhance ourselves to deliver a qualitatively superior
experience to all our stakeholders, internal and external.
Building trust
We believe that by being open and transparent in all our
communication and actions we foster an environment of mutual trust
and respect for all stakeholders
Public Deal With

Most Udaan children are from families where there has been little or
no formal education, where education is not a priority and it is a
common place for children to drop out of school in order to contribute
to the family income. Believing in the power of education to change
lives, a child’s journey at Udaan starts at the kindergarten level,
continues through school years and supports them until they become
employable. The focus is always in making learning a continuous,
joyous and voluntary experience that will help the children discover
and achieve their true potential and take on the future with
confidence.

They deal with regarding to education

In Short term
• To Enhanced academic performance
• To Decrease in drop-out rate
In Intermediate term
• Increased enrolment in higher education
• Enhanced employability skills
In Long term
• Meaningful employment
• Self-sufficiency
• Responsible citizens