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Minor Project Report

on

a Comparative study
between Dove & pears
BRAND’s soap

Submitted by: Submitted to: Project guide:

1. Dileep verma VIMR SATNA Asst Prof. Neeraj Saxena

2. Atul Chaurasiya
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ACKNOWLEDGEMENT

We would like to express our special thanks of

gratitude to our teacher (Asst prof. Neeraj saxena) as
well as our VIMR director (Dr. Anant jyoti) who gave us
opportunity to make this project on the topic (A
comparative study between Dove & pears brand’s
soap).Which helped us in doing a lot of research and
we came to know about many new things, so we are
very thankful to them.
Secondly we would like to thank our parents and
friends who helped us in making this project with a
limited frame of time.
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CERCTIFICATE

This is to certify that the project entitled, “A

comparative study between dove & pears band’s soap”
submitted by “Dileep verrma & Atul chaurasiya” in
partial fulfilment of the requirement for the award of
“BBA 2nd year” in “Marketing research” at the “vindhya
institute of management & research” in an authentic
work carried out by us under the supervision of
teacher (Asst prof. Neeraj saxena).
To the best of our knowledge, the matter
embodied in the project has not been submitted to any
other college for the award of any degree or diploma
or for the school project.

Neeraj saxena Director Dr. Anant jyoti

Asst prof. (M.R.) VIMR SATNA
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RESEARCH CONTENT:
1. Introduction........................................5
2. Objectives...........................................6
3. Framework..........................................6
4. Sample size.........................................7
5. Data collection....................................7
6. Data analysis..................................7-13
7. Conclusion.................................,..14-15
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1. INTRODUCTION-
Myself dileep verma & my research partner
is atul chaurasiya, our team has conducted a
project programme over comparison between
dove & pears brand’s soap.
For this project we have made some
objectives regarding the brand’s soaps first of all.
Afterwards we have framed our research
programme that what to collect, from where to
collect & why to collect. Afterwards we have
decided that how many people do we collect data
from, by which method we have to collect data
from people. Afterwards we have collected data
from people by using that method which is
appropriate for us. Afterwards we have analysed
the collected data from people by making pie
chart. Afterwards in the end we have find out the
conclusion of our research programme that which
brand’s soap giving better value for money, better
moisture for skin, beneficial for skin, better
printing & packaging as well as advertised more.
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2. OBJECTIVES-
 To find out the most preferred brand’s soap
between dove & pears.
 To find out which brand is advertised more.
 To find out which brand’s soap is better in
packaging & printing.
 To find out which brand’s soap gives better
moisture for skin.

3. FRAMEWORK-
 We have collected information regarding DOVE,
PEARS, LUX & some other brand’s soap.
 For collecting information regarding these all
brand’s soap we have chosen VIMR SATNA as our
research area.
 For the sake of collecting information regarding
these all brand’s soap we have chosen
questionnaire method.
 We have collected information through
questionnaire method so that we could compare
that which brand’s soap is better.
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4. SAMPLE SIZE-
 For the sake of research over soaps of both brands
we have chosen 50 people as a sample at VIMR
SATNA (M.P.).
 For the sake of getting our questionnaire filled we
have chosen the students of BBA 1st, 2nd & 3rd year
& MBA 1st & 2nd year as a sample.
 For the sake of getting our questionnaire filled we
have chosen an effective way, which is face to face
interaction method.

5. DATA COLLECTION-
 We have collected data through primary method.
 In primary method we have chosen questionnaire
method.

6. DATA ANALYSIS-
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1 .Soaps which is used by people regularly,

other; 28

Dove; 50

lux; 10

pears; 12

From the above graph it is shows that most people use Dove brand’s soap as
compared to Pears brand’s soap.

2. People those are satisfied with their present soap,

no; 2

yes; 98

From the above graph it is shows that most people

satisfied with their present brand’s soap.
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1) IF “Yes”, it is because,
other; 6.12 Fragrance; 8.16 cheap in price;
2.05
value for
money; 6.12

beneficial for skin;

77.55

From the above graph it is shows that most people use their soap
because of benefits of skin. They believe that whatever soap they are
using is beneficial for skin.

2)IF No it is because,

lack of awareness; 1

From the above graph it is shows that most people have

lack of awareness about brand’s soap, therefore they are
unsatisfied with their present brand’s soap.
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3. People who ever changed their soap with

another brand’s soap.

no; 40

yes; 60

From the above graph it is shows that most people

changed their brand’s soap with another brand’s soap.

1) IF “Yes”; it is because,
hike in price; 10

low quality; 20
other; 53.33

harmful for
skin; 16.67

From the above graph it is shows that most people

changed their soap because of some other reason.
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2) IF “No”, it is because.
Cheap in price; 5

other; 10

beneficial for skin; high quality; 45

40

From the above graph it is shows that most people didn’t

change their brand’s soap because of the benefits of skin &
high quality of soap.

4. Soap brand, which is advertised more,

other; 20

Dove; 52

lux; 22

pears; 6

From the above graph it is shows that Dove brand‘s soap

advertised more.
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5. Same brand’s soap is used by other family

members also,

no; 24

yes; 72

From the above graph it is shows that the same soap is

used by the families of those who use soap.

6. Better packaging & printing,

Other; 16

Lux; 6

Dove; 54

Pears; 24

From the above graph it is shows that the dove brand’s

soap packaging & printing is better than other brand’s soap.
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7. Better moisture providing brand’s soap.

other; 14

Lux; 6

pears; 12

Dove; 68

From the above graph it is shows that Dove brand’s soap

gives better moisture for skin.
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7. CONCLUSION-
After analyzing all the queries we received
through questionnaire, it came to know
that-
1. Most people use dove brand’s soap as compared to
pears brand’s soap.
2. In which 98% of the people are satisfied with their
brand’s soap & the rest 2% of the people are
unsatisfied with their brand’s soap. As we can see
on graph no.1 that most people are dove brand’s
soap user, therefore it is cleared that most people
are satisfied with dove brand’s soap as compared
to pears brand’s soap.
3. If the most people are satisfied with the dove
brand’s soap it is only because of benefits of skin.
4. If the few people are unsatisfied with dove brand’s
soap it is only because of lack of awareness about
dove brand’s soap.
5. 30% of the people changed their brand’s soap in
place of any other brand’s soap because of some
other reason, while 20% of the people never
changed their brand’s soap because of beneficial
for the skin, cheap in price as well as high quality.
6. In our research we have found that Dove brand’s
soap advertised more.
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7. Dove brand’s soap packaging & printing is better

than pears brand’s soap.
8. Dove brand’s soap gives better moisture for skin as
compared to pears brand’s soap.

Overall it is cleared that the dove brand’s soap

is better than pears brand’s soap present in the
market. Because it gives benefits for skin, better
moisture for skin, besides this it is good in
packaging & printing & advertising.
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THANK YOU