3.

0 CURRENT AND/OR FUTURE TRENDS

3.1 HERITAGE

 ANTIQUE SHOPS

The first of current trends in Jonker Walk, Malacca is row of antique shops. As we known,
Jonker Walk has famed for over so many decades to people in this country and abroad. It is
because of it retained its variety unique and old items that all the sellers sell there. Besides
that, We saw so many antique and vintage stuff such as stopwatch, cassette tape and vinyl
discs when we went visit there. Instead of it, they were so many accessories there that from
the old days and these days styles.

Figure 3.1.1- accessories stall Figure 3.1.2- glow in the dark stall

3.2 FOOD AND BEVERAGE

 VIRAL FOODS

Nowadays, some place become more popular and crowded with visitors because of
something become trending on social media in the blink of eyes. At the Jonker Walk,
seafood lovers love to come here to taste grilled seafood that sell from every seafood stores
here. Likes right now, oyster become popular and viral on social media. People would attract
to come here to taste it raw or grilled with difference of flavours they sell. Other than that,
dragon’s beard candy or known as Chinese cotton candy are quite famous in Jonker Walk,
Malacca. It attract people to buy it on how the way they made it in fronts of all visitors, which
they can watch the whole preparation process where they repeatly pull, twist, and stretch it.
It absolutely made people wonder on how beautiful it are and how the taste would like.
 Figure 3.2.1- Grilled oysters Figure 3.2.2- Dragon’s beard candy

3.3 PROMOTION AND MARKETING

 NEAR TOURIST PLACES

Jonker Walk, Malacca become more attracted because they were near with tourism
attraction places. Like an examples, Mamee jonker house which is a noodle brand’s gift
shop and eatery offering. For your information in more details, Mamee jonker house is a
concept store of Mamee which people can eat there, visit the World of good Taste Gallery
and create own cup noodle. In additions, it was a great places to create good memories with
beloved one because we can draw and colouring our own noodle’s cup, choose the noodle
we want and follow all the process by ourselves. Other than Mamee jonker house is an
aesthetic cafe. Nowadays, people love to having coffee in calm and urban style cafe. The
famous cafe that placed at Jonker Walk, Malacca are Calanthe Art Cafe and Hard Rock

Cafe.
Figure 3.3.1- Mamee Jonker House Figure 3.3.2- Calanthe Art Cafe, Jonker Walk