UNIVERSITI TEKNOLOGI MARA (UiTM) CAWANGAN MELAKA

KAMPUS BANDARAYA MELAKA

SEMESTER 5
OCT 2022 – FEB 2023

ASM657 – INNOVATIVE THINKING STRATEGIES

GROUP ASSIGNMENT:
INNOVATION: FROM IDEA TO ACTION (FLOOD)

PREPARED BY:
NAME MATRIC NO.
FAKRUL AZZIM BIN ABDULLAH 2020614396
MAISARAH MUNAWAR BINTI 2020608078
MAKHDUM MUNAWAR
NORHALIZA BINTI MD IBRAHIM 2020836502
SYAZWANIE BINTI SAFAR 2020862688
WAN NUR ZULAIKHA BT WAN 2020872278
ZULKEFLY

GROUP:
M1BA232 5B

PREPARED FOR:
MADAM NOORZALYLA BINTI MOKHTAR

DATE SUBMISSION:

26th January 2023

 ACKNOWLEDGMENT

Bismillahirahmanirrahim, thank Allah that we can finish this pairing assignment as

well. We would like to express our appreciation to Madam Noorzalyla binti Mokhtar, our
Innovative Thinking Strategies (ASM657) lecturer, for providing us with a good guideline
throughout the entire process of completing this assignment and spending her time guiding us
to finish our group assignment, which is the innovation from idea to action, as well as
spending her time answering all of our questions about this assignment.
Secondly, we'd like to thank our friends for assisting us and demonstrating how to
complete our group assignment. Many people, including our classmates, gave us constructive
feedback on our work, which pushed us to improve the assignment's content.
Aside from that, we'd like to thank to our respondent, which are Mr. Muhammad
Zulhilmi bin Muhammad Zaidi, Mrs. Izatul Farah Nadia Binti Zolhardy, and Mr. Amri bin
Ilham who took the time to answer all of our questions about the innovation assignment. They
provided a good response that is simple to understand and indirectly applicable not only to
this assignment, but also to our everyday lives.
Finally, we'd like to thank all of our family members for their help and for ensuring
that we completed our group project on time. They've all provided emotional support as well
as a reliable source of information. We would also like to express our gratitude to everyone
who has helped us with this project, both directly and indirectly.
 TABLE OF CONTENT
PAGE
ACKNOWLEDGEMENT i

TABLE OF CONTENT ii

1.0 INTRODUCTION

2.0 STORIES
2.1 Story 1
2.2 Story 2
2.3 Story 3
2.4 Story 4
3.0 FROM IDEA TO ACTION

4.0 WORK ON THE IDEA

4.1 Concept Visualization
4.2 Designing the User Scenario
4.3 Storyboard
5.0 PROTOTYPE
5.1 Prototype 1
5.2 Prototype 2
5.3 Prototype 3

6.0 BUSINESS MODEL CANVAS

7.0 CONCLUSION
REFERENCES

APPENDIXES
1.0 INTRODUCTION

Floods are the most prevalent type of natural disaster, and it encompasses both
riverine and coastal flooding. Coastal locations are especially vulnerable to tsunami
flooding, which can be exacerbated during high tide periods. Riverine floods are
common in Kuala Lumpur and most of the Klang Valley in Malaysia as a result of
heavy monsoon rains. In Kelantan's floodplains and other low-lying coastal areas,
both riverine and coastal flooding occur. Rapid urbanisation within river catchments
in recent years has exacerbated the situation by increasing runoff and deteriorating
river capacity, resulting in increased flood frequency and size (Billa et al., 2006). The
natural catastrophe that occurred in Malaysia primarily affected the east coast states of
Kelantan and Terengganu. Nowadays, flooding has occurred not only in those
locations, but also in the city districts of Melaka, Kuala Lumpur, and Selangor.

The flood problem in those places is worsening by the day, owing primarily to
human error and a faulty drainage system. The human problem is primarily caused by
irresponsible and greedy society, which will produce drainage system problems. Some
of them like to toss their rubbish in the drain in their backyard, while some of the
residents like to renovate their homes and block the drain that supposedly flows
straight to the river. According to an article by Liu et al,. (2022), an undeveloped
drainage system is more likely to cause flooding in cities. Torrential rain can cause
significant local and regional water logging due to poor drainage conditions. Urban
expansion and growth put a lot of pressure on the current drainage system,
particularly underground networks, raising the risk of regular flooding.

The effect of this flood crisis is that many human and animal lives have been
lost as a result of the flood all over the planet. Floods' impact in a given region may
also vary based on terrain. The destruction of public property and loss of life, on the
other hand, will surely have a considerable impact on human health, particularly for
those who have been directly impacted by the floods. Flood victims are at risk of
infection, wounds, hypothermia, and even bites from insects and venomous animals
during floods. They are also vulnerable to water-borne infections that can result in
diarrhea. Long-term financial problems may result from this calamity. Indeed, some
people have been psychologically traumatized and are unable to live normally long
after the flood has receded. Without a doubt, the flood calamity presented numerous
obstacles. Many people were affected by the flood and had to restart their lives.

As most people are aware, the immediate repercussions of flooding include

loss of life, property destruction, crop devastation, livestock loss, and deterioration of
health problems owing to watery illnesses. The Straits Times reports that Malaysia's
greatest floods happened at the end of 2014 and the beginning of 2015, affecting
millions of dollars in property and economic losses. Flooding is a typical natural
disaster in Malaysia, occurring almost every year during the monsoon season,
therefore the damage is expected. The worst, however, occurred unexpectedly,
leaving the rescue crew unprepared due to the gravity of the situation, which was
beyond imagination. On December 20, 2022, five persons were discovered dead as a
result of heavy flooding in Malaysia, one of whom was a 15-month-old boy.

It can be observed that the flood is continuously surrounding us in our daily

lives and has a significant impact on how we are, the clothes we wear, the food we
eat, and where we live. In other words, flooding has a deeper impact on us than we
realize and is a crucial component of our daily life. Therefore, we interviewed several
people who have issues or are suffering challenges in their daily lives as a result of the
flood that has occurred throughout Malaysia in order to determine what the best
answer is based on their issues to solve the problem.
2.0 STORIES

2.1 Story 1

Muhammad Azhim Arief Bin Ahmad Alfi is 24 years old and a student
who lives in Terengganu. He is a student at Universiti Sultan Zainal Abidin
(UniSZA) and also a tenant who has lived in Terengganu for almost 5 years
and has experience during floods that happen in Malaysia. 

According to him, flooding was an unexpected disaster that happened

in Malaysia. Nowadays, the flood not only happens at the end of the year but
also unexpectedly happens in any month, according to the weather. He also
mentioned that natural disasters such as floods, landslides, and earthquakes are
clear reminders given by Allah SWT to humans on earth.

As for him, sometimes he did not have a lot of time to prepare when
facing the flood, especially flash floods that happened suddenly and
unexpectedly. This makes him feel angry and stressed due to the fact that most
of his things are broken or damaged due to the flood. Azhim also mentioned
that he has faced the worst experience of his life, which is that all of his
assignments are wet and cannot be completed safely due to the flood. It is
worse when his laptop is also damaged and cannot be repaired because all of
his assignments did not have any backup, and it has gone in the blink of an
eye. It made him redo the assignment again.

Next, Mr. Azhim said the most significant impact on the country when
a flood happens is that it will destroy all of the things, and the worst is that it
will destroy the house. Based on his experience, he had seen a wooden house
get swept away in front of his own eyes due to a heavy flood last year while he
was on vacation in Dungun, Terengganu. It makes him feel afraid to go on
vacation at the end of the year.

Mr. Azhim stated that during the flood that occurred in December of
last year, he needed to rush in, pack his belongings quickly, and keep all of the
important items that are easily destroyed by water, such as his book, laptop,
and some documents, in a high and safe place. Since the water level increased
 dramatically when he just went back from the classes, he did not have time to
get out of his rented house and needed to climb out of the house and stay on
the roof while waiting for help from the Malaysia Civil Defence Force.

Mr. Azhim's solution to the flood problem is that he wishes there was a
technology or a new system that could be installed to reduce or even prevent
the flood from damaging things. He also stated that he wants a new change to
prevent floods from destroying everything because they cause a lot of loss, not
only in money but also in things. Although the flood victims have received
some help from the government in the form of food and money, he thinks that
it is a waste because floods still happen every year and destroy things again.

Besides that, Mr. Azhim also hopes that the government will take
action in dealing with this flood issue, which not only gives the money but
also invests in making something that can have a positive impact on the
community in reducing the flood. This is because he has reported the cause of
the flood to the government, but they have only been told to be patient and
stand by if the flood occurs again. This makes him feel annoyed, and he really
hopes that any organization, not just the government, will really take action
about this problem.

2.2 Story 2

The villager at Kg.Chekok, Kelantan is 60 years old and is named

Azmi Bin Zin. He has lived in that village all of his life and is self-employed.

Mr. Azmi, an elderly villager, claims that every settlement along the
east coast experiences the flood tragedy on a regular basis. At the end of
December, there was flooding on Peninsula Malaysia's east coast. The
majority of the states on the Peninsula, particularly Kelantan and Terengganu,
had days of nonstop, intense rain from December through January, which
contributed to the massive flooding in both states.

The only thing that can be counted on these days is change, often in
unexpected ways, due to unpredictable weather patterns and the ongoing
human-caused climate crisis.  Just as no one would ever anticipate having their
 car get swept away by a flash flood. That is very strange. But occasionally, it
still occurs in Malaysia and other countries. 

The car problem has had the most influence on the flood tragedy,
according to Mr. Azmi. A car with flood damage has a number of issues, such
as bad odors, rust, strange noises, engine smoke, and electronic damage. Any
recorded flood damage will be shown on a vehicle history report if you are
looking to purchase a used automobile. Due to the severity of the damage and
the high expense of the necessary repairs, flooded vehicles may sometimes be
considered a total loss. If a flood-damaged vehicle has been deemed a total
loss and given a salvage title, subsequent insurance may prove difficult or
more expensive.

Mr. Azmi believes that this issue should be improved to prevent car
damage during a flood disaster. Additionally, he wants the automobile to be
preserved as the nearby cars drift away into the distance and likely need to be
written off due to serious water damage.

2.3 Story 3

Mr. Syafiq bin Yusuf, single and 30 years old. He once studied at
University Technology Malaysia and currently teaches as lecturer at MARA
College. He moved to Malacca and has lived in Kampung Morten for about 10
years.

According to Mr. Syafiq, the most frequent natural disaster during his
stay in Kampung Morten was flooding. The flooding that occurred in his
residential area is the result of continuous heavy rain and the phenomenon of
high tides. According to him, the floods got worse after the river cruise was
built and started operating and caused the size of the river to become smaller
and the water level of the river to rise. This is also caused by the waste left
into the river from stalls and houses that are on the banks of the river and
coupled with tourists who like to throw rubbish into the river causing the
irrigation system and drainage to become clogged.
 According to Mr. Syafiq's past experience, if a flood occurs, of course
the main problem he faces is that the house is flooded. This causes the
destruction of property and valuables. In addition, small traders in the
surrounding area were forced to close their stalls and cause them to lose their
source of income. This is because most of the residents in this area open
restaurants to attract foreign tourists. In addition, because Malacca is very fast
and dense, flooding events will cause traffic jams to become busy and slow.

The steps and preparations that Mr. Syafiq took to overcome the flood
problem where he placed valuables in high places and kept important
documents in a safe place. Based on past experience, the flood water level that
occurred in his residential area was not too high, therefore property damage
was minimal. However, as a precautionary measure, Mr. Syafiq will stay at a
friend's or relative's house nearby if it rains continuously and causes the flood
to recede slowly.

Based on the steps taken by the government in the past is the

construction of water reservoirs in open areas in some housing estates,
especially in areas at risk of flooding. In addition, the authorities will also
ensure that all drains are functioning properly and that there are no
obstructions such as rubbish or large stones which are the cause of most floods
in Malacca.

Mr. Syafiq hopes that the government can take effective steps to
overcome the flood problem. According to him, instead of maintaining
drainage due to waste, he suggested that the government enlarge the drainage
system to make it easier for water to flow. Mr. Syafiq said, instead of the
government spending money every year to help the community due to the
flood problem, it is better for the government to find effective and practical
measures to overcome the flood problem so that it does not happen again.

2.4 Story 4

Mr. Amar Haikal bin Ramli is a 31-year-old permanent resident of

Selangor. He is one of the non-governmental organization (NGO) volunteers
who frequently provide assistance, particularly to flood victims. His light-
hearted personality is one of the reasons he joins NGO volunteers, and he also
possesses a boat that can help trapped flood victims.

Mr. Amar feels that, despite our best efforts, this flood cannot be
avoided; if it is fated to be affected by the flood, it will occur regardless. He
also remarked that this flood was unexpected. Sometimes this flood can go
beyond our thinking, which can sometimes result in not having enough NGO
volunteers to help flood victims.

With the experience he had while being an NGO volunteer, he stated

that being a volunteer is not an easy thing. There were too many things he
faced while volunteering, such as water that was too strong, electricity poles
that fell, causing volunteers to be unable to save victims because they were
worried if the water was hit by electric shocks, and many other things.
Furthermore, he felt concern when he saw the flood victims who were rescued
in a condition of fear and trauma. Some of them can't believe their house was
washed away by the water, leaving them with only a piece of their waist. The
most agonizing part was when, as a volunteer, he was unable to save the flood
victims who were trapped inside the house, and some of them perished of
suffocation and drowning as a result of the constantly increasing flood water.

Mr. Amar claims that due to a lack of volunteers, not all flood victims
were able to be saved. There are times when the quantity of volunteers
available is insufficient to assist all flood victims. Some flood victims had to
construct their own path to avoid being trapped in the flood zone and reach a
safer location. He hoped that flood victims would not have to panic when
faced with a flood situation, but rather that they would be prepared to move
immediately if a warning was issued.

Being a volunteer, he believes, is beneficial since it allows him to

assist others; yet, not everyone can be assisted during floods owing to many
factors. He also added that he hopes that somehow a new product would be
developed to assist flood victims when they are confronting the flood, making
it easier to save them during the flood or while waiting for help from
volunteers to arrive.
3.0 FROM IDEA TO ACTION

According to Zaitun Mohd. Talib & Nor Siah Jaharuddin (2015), flooding is
the most devastating natural disaster, destroying human life and deteriorating the
environment. Malaysia has experienced major floods in various states since the 1920s,
but the most destructive flood in the state's history occurred in Kelantan in 2014, with
losses expected to exceed RM1 billion (USD 300 million). Flooding has been
Malaysia's most destructive natural disaster in recent years. Any high-water flow that
dominates the natural or artificial banks in any part of the river system is referred to as
a flood. When a river bank is breached, the water spreads across the floodplain and
becomes a hazard to society. 

The most popular and cliche problem regarding this flood issue is the drainage
system problem, which is mainly caused by humans themselves. Certain
environmentally irresponsible individuals are causing the flood to grow larger by the
day. Not only that, the flood has also happened in city areas such as Kuala Lumpur,
Selangor, and Melaka. All of those areas did not have any flooding in ancient times.

Flooding can be devastating to a home or business, whether it is directly or

indirectly affected. The main short-term effects experienced by flood victims were
damaged or lost stock, damage to premises, and damaged or lost building equipment.
They have not only lost their homes or buildings, but they have also lost lives in areas
of the region that have experienced severe flooding. Therefore, to prevent the
problem, there are several innovations that have been made, which are Absorber
Flood Barrier, Automatic Car Canvas Protection, and Lifebuoy Bag.

The first innovation is the Absorber Flood Barrier. It is a thin, foldable square
bag that absorbs water. The aim of this innovation is to block the water from entering,
which can indirectly reduce the water level that enters the house or premises. This
Absorber Flood Barrier contains sodium polyacrylate powder instead of sand, which
is a super absorbent polymer that can absorb water. It will be activated when touched
with water and can be stretched to 5 inches in only 5 minutes. The amount of water
that can be absorbed is around 10 gallons. Because it is so thin and takes up so little
space, this product can be folded into a small size and stored in the storage or
anywhere else in the house. When there is a flood season, people can put up and
organize the Absorber Flood Barrier around their house to decrease the number of
water levels coming into the house.

The second innovation is an Automatic Car Canvas Protection. This product

will protect any kind of car from getting wet and damaged due to the flood. It is due
to the canvas being installed on the car roof, and it will automatically come out of the
roof when the water level has reached the limit level that is being detected by the
sensor. Besides the sensor, it also has a button that can be put on the car key, and the
user can click on the button to start the movement of the canvas to cover up the entire
car. This Automatic Car Canvas Protection can cover up all the car, especially around
the engine part, in just 5 minutes, and there is also a weight that will come out from
under the car where it will be able to prevent the car from moving during the flood.
The main function of this innovation is to protect the car, especially the engine part
from being damaged by the flood.

The third innovation is the Lifebuoy Bag. It is an emergency flood kit that
contains all of the important tools that can be used when having a flood problem. The
speciality of this innovation rather than any other is that it also has a foldable
inflatable buoy, which can accommodate around 130 kg at a time. This will really
help the flood victims to keep floating while they wait for the rescue team to save
them and bring them to a safe place. Besides that, the Lifebuoy Bag itself can be used
as a buoy since it is made from the PVC product, and it can replace the lifesaver
jacket if there are no more left and the person needs to swim. With this bag, they can
float and not sink, and they can swim to a safe place or cling to a tree or anything else.
Other than that, with this Lifebuoy bag, it can save a lot of time for the flood victim,
they just take the bag and can just run to another safe place.
4.0 WORK ON THE IDEA

4.1 Concept Visualisation

The technique of creating visual representations that accurately

communicate and portray an abstract notion without the need of data is known
as concept visualisation. In Malaysia, flooding was an unanticipated disaster.
These days, a flood can occur at any time of the year, depending on the
weather, not just at the end of the year. It also has effects including destroying
homes, causing car damage, and failing to save all flood victims.

The flow chain in the figure below demonstrates how people use the
product. This product can help persons who have experienced flooding
problems and flood victims alike.
 Figure 1: Flow Chain of Using Flood’s Product

4.2 Designing the User Scenario

Get complain
from people

Gather the
information of
the problem

Take the
NGO Volunteers
initiative to
solve the issue

Find learn
more about
the prototype
Innovator

Design the
prototype

Flood’s Victim Test the

prototype

Use the
product

Get
consumer’s
feedback

Figure 2: User Case of the Prototype

 Doing something differently or in a unique way is what it means to be
innovative. A person who embraces this concept fosters situations where a
person is given the tools and resources to question the status quo, push the
envelope, and grow. The innovator received complaints from consumers who
encountered the flooding issue, especially during the monsoon season. He then
gathered information on the issue in order to address it before it worsened. The
innovator then takes the initiative to solve the flood issue that the respondent
has, such as the damaged things due to the flood, the broken car engine, and
others. The innovator then locates the prototype and researches it further.

With thorough knowledge of the prototype, the innovator must find the
best solution to solve every issue. The solution that has been given must be a
convenient solution that can be used by all people of all ages. The innovator
will also create and test the solution before releasing it to the customer or
consumer. The testing part is one of the most important parts before releasing
the final product to the consumer. It is to make sure that the product is good,
does not break, and is safe to be used by consumers. Absorber Flood Barrier,
Automatic Car Canvas Protection, and Lifebuoy Bag are the prototype models
that the inventor tested. The innovator then requested that the customer try
their product and provide feedback after it was determined that it was
satisfactory.

4.2 Storyboard
5.0 PROTOTYPE

5.1 Prototype 1

Figure 3: Absorber Flood Barrier

Based on the interview session conducted with Mr. Syafiq, the water
level due to flooding is not too high. Therefore, the probability for property
and home assets to be damaged is low. Therefore, we came up with an
innovative idea called the absorber flood barrier.

Absorber flood barrier is a powerful water diversion and containment

tool. These movable barriers are simple to set up and may be extended by
connecting numerous lengths. It is possible to deploy absorber flood barriers
into running water or to set them up in advance of water or a spill. Direct
liquid flows in the direction of containment or away from assets. They are
reusable, need little upkeep, and are simple to put up.
 As we know, the flood barrier material that is often used out is sand.
Therefore, we improved the product by using a material that looks like crystal
and gel containing sodium polyacrylate which is able to absorb water quickly.
Absorber flood barrier will activate and expand when exposed to water and it
will expand up to a height of 3.5 inches and more in less than 5 minutes. you
may pre-activate them or let the weather activate them.

You may position this product and wait for the water to come. It is
advised to partly activate them if a stream of water is anticipated so that they
don't drift away. Pre-soaking & stacking them is advised if creating a retaining
wall is needed. This invention may be utilized to prevent water from entering
open areas including the door portion. Additionally, this device is lightweight
and portable. This product has a relatively affordable price of RM30 and a
lengthy, flexible design that allows for the creation of various forms. This
product can be used once more. Once activated, crystals that contain sodium
polyacrylate will remain active until the water evaporates, typically taking
several weeks for complete evaporation. If left in position, they will shrink
while evaporating and grow when re-exposed to water.

According to Kelley (2017), floodwalls can be used to protect

construction sites from flooding. Floodwalls are typically reinforced concrete
structures that have been engineered. Floodwalls can be built to heights of up
to 20 feet. Floodwalls will protect a construction site from flooding. As a
result, protected structures will not require any additional flood protection
modifications. However, because this is more expensive to build and requires
a large amount of space, the innovation that we created which is the Absorber
Flood Barrier is more convenient, affordable, and takes up very little space
indirectly can be used by all over people without spending a lot of money.
5.2 Prototype 2

Figure 4:  Automatic Car Canvas Protection

Flood disasters can pose a variety of issues for people, particularly

with their vehicles. People's vehicles may break down, get carried away by
flood, and go missing as a result of this disaster.  As a result, we develop the
revolutionary concept of Automatic Car Canvas Protection, which may solve
the problem of people's cars during floods.

Based on figure 4, this device will shield any type of car from flooding
damage and getting wet. It is because a canvas was attached on the car's roof;
when the water level reaches the sensor-detected limit level, the canvas will
automatically release itself from the roof. In addition to the sensor, it contains
a button that can be attached to the car key. When the button is pressed, the
canvas will begin to move to cover the entire vehicle.  In just 5 minutes, this
automatic car canvas protection can completely enclose the vehicle,
particularly the area surrounding the engine, and there is also a weight that
will emerge from underneath the vehicle to stop it from moving during a
flood. This invention's primary purpose is to shield the vehicle from water
damage, especially the engine component.  The ground-breaking item flood
 guard makes the bold claim that it will shield your car from floating away or
being harmed by debris in a flood.

According to Chen (2017), with all of the flooding in the country,

people living in flood-prone areas who are concerned about potential damage
to their vehicles may want to consider enclosing their vehicles in a plastic bag
to protect their rides. As a result, our innovative product, Automatic Car
Canvas Protection, will indirectly help to protect cars, particularly in the
engine area, from getting wet during floods, while also making it easier for
users, who will only need to click a button rather than manually wrap their car.

5.3 Prototype 3

Figure 5: Lifebuoy Bag

Based on the interview, we can see that the interviewer is having

difficulty packing all of the documents and the need for them when floods
occur. This is due to the lack of time spent packing the thing while the water
level is increasing quickly. As a result, we developed an emergency flood kit
innovation known as the Lifebuoy bag.

This idea comes from the emergency first aid kit, which consists of all
of the things that can be used when an incident happens. With this Lifebuoy
bag, it can be used as a buoy too since it is made from PVC, which is
waterproof and lightweight. This product costs only RM45 and contains a
variety of items that are extremely useful when flooding occurs.Some people
will think it is expensive, but this Lifebuoy bag is actually very affordable
because everything in it is of high quality and would be even more expensive
if purchased separately.

A lifebuoy bag is a multifunctional bag that can assist people in

reaching safety in the event of a flood. It is recommended that all communities
in flood-prone areas prepare a flood kit. To be ready in the event of flooding,
the flood kit should be kept in a suitable and easily accessible location. Our
flood kit is supplied in a waterproof bag that floats when sealed with sufficient
air space present. In this kit, it has a waterproof torch, including batteries, life
jacket, waterproof light sticks that will light in all conditions, first aid kit,
foldable inflatable buoy, a drinkable mineral bottle, reusable PVC raincoat, a
whistle for them to get help, and a waterproof case that can keep all the
documents and cash. 

The most important thing in this Lifebuoy bag is a foldable inflatable

buoy. This foldable inflatable buoy is really convenient since it has a compact
size and it will automatically inflate if we open the tape on the folds. Even
though the size before opening is compact, it can be expanded for almost 2
meters and accommodate around 130 kg, which is around two normal-sized
adults. With this buoy, the flood victims can get a temporary shelter while
they wait for the rescue team to bring them to safe places.

However, if they did not have time to open the bag and reach out of the
buoy, the lifebuoy bag itself may be their last life saver, which they may cling
to in order to avoid sinking. In other words, the lifebuoy bag can also function
as a life jacket.

The overall weight of this Lifebuoy bag is only around 7 kg, which can
be carried by any adult, and it is not too big, so it can be put on any part of the
house, such as near the door, in the wardrobe, or even in the car since it
doesn't take up much space. With this Lifebuoy bag, people can keep all of
their important documents in the waterproof case and put them in the Lifebuoy
 bag when there are signs of flooding. When floods arrive and the water level
rises quickly, they can easily reach the bag and bring it with them, eliminating
the need to think about the bag or case to keep the important thing.

According to Hariz Ikhwan (2022), when flash floods hit various parts
of Malaysia, many people were trapped in their cars as the currents became
too strong to navigate. Many were unprepared and suffered while waiting for
help. This demonstrates the significance of keeping an emergency kit in the
vehicle at all times. While, according to National Flood Forum (2020), being
prepared will make things a lot easier if our house floods. If we choose to stay
in the home or are evacuated to a rest centre, putting together a Flood Kit
'Grab bag' is essential for minimising risks and surviving the worst. All of
these statements compelled us to create this innovation of a Lifebuoy bag that
can be kept not only at home, but also in our vehicles.

6.0 BUSINESS MODEL CANVAS

7.0 CONCLUSION
REFERENCES

https://www.straitstimes.com/asia/se-asia/flooding-in-malaysia-displaces-over-56000-5-
deaths-reported

Zaitun Mohd. Talib & Nor Siah Jaharuddin. (2015). Disaster Management: The Impact Of
Flood Disaster On Small Medium Enterprises In Malaysia. ResearchGate. 
https://www.researchgate.net/publication/336510227_DISASTER_MANAGEMENT
_THE_IMPACT_OF_FLOOD_DISASTER_ON_SMALL_MEDIUM_ENTERPRISE
S_IN_MALAYSIA/citation/download

Kellet, T. (2017). Flood Barriers. Sustainable Buildings Initiative.

https://challenge.abettercity.org/toolkits/climate-resilience-toolkits/flooding-and-sea-
level-rise/flood-barriers

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