UNIVERSITI TEKNOLOGI MARA

FACULTY OF BUSINESS & MANAGEMENT

DEGREE IN OFFICE SYSTEMS (BA232)

DIGITAL INNOVATION & SOCIETY (ASM656)

INDIVIDUAL ASSIGNMENT 1:

ROBERT DOWNEY JR

PREPARED FOR:

MADAM ARROMINY ARABI

PREPARED BY:

NAME
JACQULNY DEVONG JAMES LAING
2021119441

DATE:
FEBRUARY 7TH, 2023
 TABLE OF CONTENT

NO CONTENT PAGE

1 COVER PAGE -

2 TABLE OF CONTENT 2

3 ACKNOWLEDGMENT 3

4 1.0 INFLUENCER’S BACKGROUND 4

5 2.0 REASONS FOLLOWING THE FIGURE 5

6 3.0 TABLE OF POSTS AND DETAILS 6-23

7 4.0 POST ANALYSIS

4.1 The Trend of Posting

4.2 How do you think the social media posts are 24-25
significant to the society

4.3 How do they shape society beliefs, attitude and

behaviour

8 5.0 VALUE OF THE SOCIAL MEDIA POST 26

9 6.0 CONCLUSION 27

10 REFERENCES 28

11 APPENDICES 29-36

2
 ACKNOWLEDGMENT

The accomplishment of this ASM656 Individual Assignment and its successful

completion required a significant amount of direction and assistance from a large number of
people, and I consider myself extremely fortunate to have received this throughout the
process of completing the work for our class assignment. I owe everything i've accomplished
only to the direction and help that they provided, and I won't forget to express my gratitude
to them. Because of Mdm. Arrominy Arabi's assistance and direction, I was able to finish
the assignment, and I am really grateful to her for offering such wonderful support and
guidance. I appreciate and thank her for providing me with the opportunity to perform this
assignment work, and I thank her for supporting and guiding me.

I am in a state of deep gratitude because I were successful in completing the task

that Mdm. Arrominy Arabi had assigned to our class. Without the work and co-operation
from both myself and my classmates, as well as their direction, this assignment cannot be
finished. Last but not least, I would like to convey my appreciation to my friends and family
for all of the support they have given me.

3
1.0 INFLUENCER’S BACKGROUND

Robert John Downey Jr. is a well-known American actor and producer. He was born
on April 4, 1965 in the United States. A time of drug misuse and legal issues was
followed by a resurgence of commercial success later in his career. His career has been
defined by early critical and commercial success in his youth, followed by a period of
substance addiction and legal issues. In 2008, Downey was recognised by Time
magazine as one of the 100 most important persons in the world. From 2013 through
2015, Forbes ranked him as the highest-paid actor in Hollywood.
In the film Pound, which was directed by his father Robert Downey Sr., he made his
debut as an actor when he was just five years old. After that, he collaborated with the
members of the Brat Pack on the sets of the adolescent movies "Weird Science" (1985)
and "Less than Zero" (1987). In the biopic Chaplin, which was released in 1992, Downey
played the title character. For this performance, he was nominated for an Academy
Award in the category of Best Actor and won a BAFTA Award. After doing time for drug-
related offences at the Corcoran Substance Abuse Treatment Facility, he joined the cast
of the television series Ally McBeal, for which he was later nominated for a Golden Globe
Award. As a result of the drug accusations that were brought against him in 2000 and
2001, he was sacked from the programme. He completed the drug rehabilitation
programme that was mandated by the court and has been clean and sober since 2003.
As a result of his performance as Tony Stark/Iron Man in 10 films that are part of the
Marvel Cinematic Universe, starting with Iron Man (2008) and running up to Avengers:
Endgame, Downey Jr. has garnered widespread notoriety (2019). In addition, he has
portrayed the title character in Guy Ritchie's Sherlock Holmes (2009), for which he was
nominated for a Golden Globe for a second time, as well as in the film's sequel, Sherlock
Holmes: A Game of Shadows (2011).

4
2.0 REASONS FOLLOWING THE FIGURE
Because of his life narrative, which includes major abuse by his family, which leads
him to go through periods of addiction to narcotics from the age of eight supplied by his
dad, I follow Robert Downey Jr. The reason for this is because of his life story, which
includes serious abuse by his family.
At one point in his life, he gave up totally on attempting to better his situation and
attempted to end his own life, despite the fact that he had won an award for being the
best supporting male actor. Despite the fact that what he went through was not nearly
comparable to what I am going through, the fact that he was able to turn his life around
in spite of the agony and the battle he went through inspires me.
In spite of the fact that his horrific experience has terrified him for the rest of his life,
he was able to make the decision to change, strive towards a complete recovery from
drugs, and return to his employment. His dedication paid off when his acting career
began to flourish after he appeared in the film Iron Man, which went on to become a
huge box office success. Since then, he has become one of the highest paid actors with
a net worth of US$ 300 million and has become one of the most successful blockbuster
movies.
One of the reasons he is regarded as an inspiring figure and one of the most
important individuals in the world today is due, in part, to his commitment to fostering
environmental sustainability. He initiated and contributed at least ten million dollars of
his own money to the establishment of the Footprint Coalition, which is an environmental
group with the mission of preserving the world. RDJ has established a new group called
the Footprint Coalition with the goal of persuading people to care about our world by
lending their support to his initiative to repair our planet via the widespread use of
technology.

5
3.0 TABLE OF POSTS AND DETAILS
No Date of Actual Content and Image What the Category
Posting Post Is
About
1 Jan 15th, 2023 This post Lifestyle
was about a
new goal or a
new dream
of RDJ
(Robert
Downey Jr)
for 2023.

“New year, new gear. Time to

take my car collection on a
journey away from fossil fuel
dependency and towards eco-
friendly alternatives. Stay
tuned..I have a DREAM.”
2 Dec 26th, 2022 RDJ was Celebration
wishing
Merry
Christmas
and telling
that he is
thinking to
start a coffee
“Merry Xmas..thinking of company in
starting a coffee company next 2023.
year … in fact, it’s a
resolution..”
3 Nov 25th, 2022 This post is Celebration
about a
celebration of
Team
Downey as
an extended
family.

“Friendsgiving with our Team

Downey extended family.”
4 Aug 28th, 2022 This post is Celebration
about 17
years
anniversary
of RDJ and
his wife.

“today marks 17 years of

unadulterated marital bliss..
Susan, you are my bedrock,
touchstone and lucky stars to
boot.”

7
5 April 19th, 2022 This post is Celebration
about shirts
merch sale
on Earth Day.

“Ask and you shall receive!!!

@officialfootprintcoalition has
partnered with @for__days to
create a limited run of
#FootPrintCoalition T-shirts.
The shirts are on sale THIS
FRIDAY (4/22) in celebration of
#EarthDay at 9a PST!! Stay
tuned for more…”
6 Mar 3rd, 2022 This post is Lifestyle
about a
podcast of
RDJ.

“Having consulted Dr.

@walipriyanka and the
significant less smart
8
 @seanhayes, the prognosis is
good that I will not die from a
Feline Fang bite!
Inspect us on their podcast
@hypochondriactor – Link in
bio”
7 May 27th, 2021 This post is Promote
about a
podcast of
RDJ.

“Tomorrow Episod 2 of our

#DownstreamChannel
“MEATLESS” goes live! Join
@robertdowneyjr and Rachel
Kropa with a new slew of
guests!! Links of where to listen
are in the bio**”

9
8 Mar 31st,2021 This post is Promote
about an
invitation to
join FootPrint
activities.

“I WANT YOU! Thanks for

joining the
@officialfootprintcoalition –
bring a friend and get involved
will ya! #footprintcoalition”
st
9 June 21 , 2021 This post is a Lifestyle
poster of
Sweet Tooth
movie.

“If we’ve learned anything at

Team Downey it’s that the
future is hybrid…#SweetTooth”

10
10 Mar 3rd, 2021 This post is a Lifestyle
photoshoot of
RDJ and his
friends.

“Here’s a fun #retrodowneyjr for

ya…here’s @doncheadle ,
@paulbettany & I…I call it
“Fury’s Angels”. We were all a
little cheeky that day!”
11 Feb 3rd, 2021 This post is a Lifestyle
throwback
picture of
RDJ.

“Destination unknown…
#throwback”

11
12 April 5th, 2021 This post is a Celebration
celebration of
RDJ’s 56
years old
birthday.

“Much love and gratitude for all

of the birthday well wishes!
Many reasons to feel blessed
today. #HappyEaster
#HappyPassover
#BirthdayDowneyJr”
th,
13 Jan 9 2021 This post is Promote
about a
movie which
the title is
Cherry.

“#cherrymovie

@therussobrothers

@tomholland2013 @ciarabravo

12
 Well done, #welldone indeed

#premieres in theathers”

14 Feb 19th, 2021 This post is Lifestyle

throwback
picture of
RDJ.

“Here’s a marvelous
#throwback to a starkly different
time…I call it, “The Thinker””
15 May 9th, 2021 This post is Quality of
about an life
expression of
RDJ’s
condolences
to the death
of Jimmy
Rich.

“#RIP Jimmy Rich”

13
16 Oct 24th, 2020 This post is Promote
about to vote
inspiration
from youth
activists.

“Oct 24th, 3pm EST / 12p PST,

tune in for an epic virtual rally
serving up voting inspiration
from youth activitists all over
the country… Find the stream
on live.vitewith.us (link in bio)
and simulcast across
@youtube and coalition
partners’ social media
channels. #sceincebros
#safetyfirst #ivoted #votewithus
#vote #aerly #2020
#voteforthefuture #88mph
#gigawatts #fluxcapacitor”

14
17 Oct 21st, 2020 This post is Lifestyle
about an
invitation to
join and
support the
FootPrint
organization.

“A year ago, I founded the

@officialfootprintcoalition with
the mission to learn about and
support technology that can
make a real difference in our
environment. Today, I’m thrilled
to come to you with the first of
many great ideas we’ve
explored. Join us and learn
more.
#linkinbio #footprintcoalition”

15
18 April 7th, 2021 This post is a Quote
quote from
Robert
Green.

“In nature there are neither

rewards for punishments; there
are consequences”-Robert
Green #footprintcoalition”
19 June 3rd, 2021 This post is a Quality of
poster of life
changing the
universe by
Foot Print
Coalition.

“”The Day – We – Changed the

Universe” one step at a
time…get involved will ya..
#footprintcoalition”

16
20 July 27th, 2022 This post is Lifestyle
about an
FPC Test
Kitchen using
Cultured Oil.

“Vegetable oils? A thing of the

past. Look at what Chef Phil
whipped up in the FPC Test
Kitchen using Cultured Oil by
@zeroacrefarms. It’s made by
fermentation, not
deforestation…cultured oil is all
purpose cooking oil with a
purpose! #EatBetterFat”

17
21 July 23rd, 2021 This post is a Quote
quote from
Gerard De
Nerval.

“Every flower is a soul

blossoming in nature.” -Gerard
De Nerval
#footprintcoalition What’s your
favorite flower?”
22 Dec 22nd, 2022 This post is Quality of
about a short life
speech from
the CEO of
EVgo, Cathy
Zoi.

“Cathy Zoi, CEO of

@evgonetwork, the fastest-
growing U.S. player in electric
vehicle charging stations is

18
 leading the charge toward a
clean energy future
#WomenInClimate
#CleanEnergy”
23 July 8th, 2021 This post is a Quote
quote from
William
Hazlitt.

“”We do not see nature with our

eyes, but with our
understanding, and our
hearts.”” -William Hazlitt
#footprintcoalition”

19
24 Oct 30th, 2021 This post is Celebration
about a
signature of
a footprint on
the pumpkin
from Foot
Print
Coalition
during
Halloween.

“Leaving our * spooky *

FootPrint by stepping up to the
plate with our
#TeamdDowneyPumpkin…”
th
25 May 26 , 2021 This post is a Quote
quote of
Vincent Van
Gogh.

“”when I have a teribble need of

– shall I say the word – religion.
Then I go out and paint the
stars.” -Vincent Van Gogh”

20
26 Mar 3rd, 2021 This post is a Animal
picture of an
alpaca
named
Madre.

“Everyone quiet! ‘MADRE’ is

coming!! And goodness does
Madre know best…a real
leader in the #OldMacDowney
family…she is pleased with the
thought that togetehr as a
coalition, we are putting in the
work to clean up the word’s
ecosystem!”

21
27 April 8th, 2021 This post is a Nature
video of a
sunset till
dawn.

“Today is a fresh new start, feel

the sunshine on you! Here is
another #EarthBytes
installment by @iamsunnyriot
showcasing the beautiful world
around us! #footprintcoalition”
28 This post is Lifestyle
about food.

“We cooked up some

INCREDIBLE #MyBacon from
the amazing team at
@atlastfoodco !! “Bacon without
the oink!”

22
 #footprintcoalition”
29 Feb 15th, 2021 This post is a Celebration
virtual card
during
Valentine
Day.

“Look out for @robertdowneyjr

arrow! Here’s a
#happyvalentinesday card for
you and your friends! xFPC”
30 Jan 10th, 2021 This post is Quote
about a
quote of how
someone
love others
besides him
if he loves
trees.

“”He that plants trees loves

others beside himself.” -
Thomas Fuller
#footprintcoalition”

23
4.0 POST ANALYSIS

4.1 The Trend of Posting

The consistent theme that Robert Downey Jr. tries to get across is that people
should have a deeper appreciation for the natural world and take active steps to
help restore it by getting involved with the FootPrint coalition, which he founded
with the goal of restoring natural habitats through the implementation of modern
technology. His whole body of work is focused on natural phenomena, such as
animals and plants, as well as the preparation of meals without the use of any
methods that include the preservation of flesh. The majority of the posts are also
about quotes that are meant to encourage other people as well as animal rescue
and the keeping of animals on farms.

4.2 How do you think the social media posts are significant to the society?
My opinion is that the community should place a high level of importance on
the thoughts and information that he shares on his many social media platforms.
The fact that he wrote on Instagram about nature and why it was important to
him is the basis for the argument that this is significant. Because the moment we
step outside of our homes, everything that we see is a component of the earth,
posts like this one have the potential to influence his social media followers to
become aware of the current problems that are occurring on our planet as a
result of being able to remind them to help our planet and nature. The sun, the
wind, the trees, the flowers, the sceneries, the insects, and everything else that
contributes to the natural beauty and wonder of our surroundings are all gifts
from the earth. In a nutshell, the planet Earth serves as our home. Even before
the emergence of mankind, the planet has always been and will always be a
place where people and environment may peacefully cohabit together. The
scientific community has provided evidence that supports the plausibility of this
vision of the future. As a result of it, he was able to persuade others to take part
in actions aimed at preserving natural resources. In addition to that, he often
offers quotations relating to the natural world. By posting like that, the community
could be roused into action to stop the degradation of the Earth and its natural
resources, such as the air and the water.

24
4.3 How do they shape society beliefs, attitude and behaviour?
Important figures are given a platform to utilise carefully, particularly with
millions of eyes monitoring their every action. Their post will either favourably or
adversely impact and inspire others' decisions. For example, Robert Downey Jr.
launched the FootPrint Coalition organisation and built another platform
specifically intended to raise awareness in society and expose people to
additional things we might do to help preserve the globe by employing nanotech
advancements to clean the earth. As a result, many people, particularly his
supporters, are affected and inspired by his message. The majority of
commenters are inspired and thrilled for RDJ to begin his forthcoming debut
episode on his channel FCP downstream.

25
5.0 VALUE OF THE SOCIAL MEDIA POST
The significance of preserving the environment is reflected in the value that Robert
Downey Jr. brings to the table. One of his posts, for instance, discusses the issues of
trash and pollution, as well as the ways in which individuals could reduce their usage of
plastic. Many people are motivated to join him in his efforts to rescue the earth by his
initiative and enthusiasm. About 84.2 thousand individuals showed their support for his
official footprint coalition's efforts to restore the earth. On his official first account, Robert
Downey Jr. had several supporters who backed his idea to use nanotechnology to clean
up the environment. There are others than RDJ who are presenting technological
solutions to environmental problems. A number of major corporations, like Microsoft, are
on board with this concept and have developed strategies to combat the illicit trafficking
in wild animals.
Aside from that, non-governmental organisations, existing technological
laboratories, and start-up accelerators. It's a wide-ranging, decentralised, and ever-
expanding movement. Even if technology may be of assistance in restoring the globe,
we cannot put all of our faith in the possibility that technologies will provide us the entire
benefit we need in order to save the earth. As a result, Robert Downey Jr. ensures on
each and every post that everyone should take responsibility in helping to preserve the
environment by restricting the use of plastic and stopping trash as the first step for
society to take responsibility in helping to stop pollution.

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6.0 CONCLUSION
As a conclusion, the influencer known as Robert Downey Jr. has many influences all
over the world. Furthermore, he is the highest paid actor and producer with a net worth
of US$300 million. Additionally, he has become one of the 100 most influential people in
the world, which has made him one of the most famous people in this world. He has also
accomplished a great deal of good by encouraging others to work for the preservation
of the natural world. Because of this, Robert Downey Jr. will be always be remembered.
In addition to this, he will be joining Motif FoodWorks in its mission to "Reimagine Plant-
Based Foods," which involves rethinking the relationship between science and the
culinary arts in order to produce plant-based foods that have a better flavour, are more
nutritious, and can be consumed sustainably by people.

27
REFERENCES
 Robert Downey Jr. Instagram account
https://www.instagram.com/robertdowneyjr/

 Instagram of FootPrint coalition organization own by Robert Downey Jr.

https://www.instagram.com/officialfootprintcoalition/

 https://madewithmotif.com/2022/05/18/footprint_coalition_foodservice/#:~:text=Fou
nded%20by%20Robert%20Downey%20Jr,transportation%2C%20fashion%2C%20
and%20homes.

 https://en.wikipedia.org/wiki/Robert_Downey_Jr.

 Cunningham, J. M. (2022, August 12). Robert Downey, Jr.. Encyclopedia Britannica.

https://www.britannica.com/biography/Robert-Downey-Jr

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APPENDICES

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