Jeacelyn P.

Sumalinog Retail Management

BSBAMMFS-A-CY3

Minor Task 2

Maintaining Brand Loyalty - It can be difficult to convince a customer to buy something at

your store, but the true challenge is getting that customer to keep coming back. Customer loyalty
is everything, if you can keep it. It is a guarantee that a customer will return despite all the
temptations present. The difficulty for retailers is that building customer loyalty takes patience
and effort. There is a lot of competition for retail businesses as well. There's always a brand
marketing to your customers, trying to convince them that they are worthwhile purchases.
Customer loyalty becomes more challenging as market competition rises. Retailers can come up
with creative strategies to attract customer and build loyalty. Businesses today have extensive
access to data on their customers because to the rise of big data. They can use that information to
produce products that are entirely focused on the needs of the customer. It won't be difficult for a
customer to stay loyal to a brand if they feel valued.

Providing a Next Level Customer Experience - The most important aspect in determining
whether a consumer would return to a business is their customer experience, which is the greatest
factor of brand loyalty. The majority of customers also serve others in their daily jobs. As a
result, they desire a sense of importance when they are behind the counter. Personalization is the
real secret to a truly extraordinary experience, even while promotions and offers can certainly
help customers feel valued. Retailers can boost customer loyalty by getting to know their
customers through their prior purchases, interests and demands. These can be drawn from
statistics or even from a simple conversation. Which of these approaches is most practical will
undoubtedly depend on the size of the business, but no business should be too big to have a
casual chat with a regular client. The customer's preferred communication method may be used
to give customized content and offers that anticipate their wants and needs and lead them down
the sales funnel toward their next purchase. Even a personalized email subject line can make all
the difference.
Evolving Customer Demands - Customer demands are always changing as a result of service
enhancements that increase the standard of a business. Although customers initially appreciate
better services, they quickly get used to, expect and demand them. Customers' experiences with
any business, not just those within your vertical sector or your own, shape their perceptions. In
other words, service leaders almost in every industry are raising the bar for all businesses.
Fortunately, focusing on customer expectations is not as difficult as it might appear.
Understanding what these expectations mean is, of course, the real challenge. For example, there
was a time when having a toll-free number and agents who were at least moderately trained
counted as being accessible. Today's advancements in social, mobile, web, and other capabilities
are pushing the boundaries of what accessibility means. Or think of courtesy. Previously, it
mostly referred to how agents handled calls, but today's definition is much more system and
process dependent. Avoid making clients repeat the same details. Do not move them around.
Additionally, don't demand that they review their account history again. In other words, knowing
your customers and anticipating their needs as well as considering each of these issues are
essential for developing an effective service strategy. In an economy when products and services
may otherwise be imitated so easily, knowing your customers in and out is what will separate
you apart from the competitors.