ORGANIZATIONAL DEVELOPMENT CASE STUDY:

In the case study of ben and jerry, it was mentioned that Ben and Jerry were
working in the organization. They are a friend and they desire to open the ice-cream
scoop shop. Finally, they open their company to producing the best ice- cream.
Initially, their aim is not to earn money their main motto was to manufacture the
best quality of ice-cream for the consumer. People like their ice-cream very much
due to its unique taste and deliciousness.
Due to their best effort and innovation, they gain a huge customer in the market.
They have been recognized as incredibly delicious (Bourgeois et al., 2017). Various
agencies and research organization gave them a name as incredibly delicious.
Customer and other stakeholder feel that their internal culture of working is very
fine and funny. From outside people believe that internal working environment of
the company is quite satisfactory and enjoyable. Worker performs their task and
having fun at the same time. But it was not the same as its look from outside.
Although their policy is quite inspiring such as contributing 1 percent of the profit in
defense and encouraging the other organization to take part in it and contribute
their profits 1 percent in defense. Another policy of ben and jerry is pay structure of
the company that is 1:5 ratio that is if the labor is getting the 1Rs then the manager
will able to earn 5Rs  so in this way whenever management tries to increase their
salary they need to raise the salary of the labor first. Ben and Jerry Company was
performing well and became the leader in New York and Boston.
Suddenly one major competitor hampered their operation by restricting the retailer
and other mom-and-pop convenience outlets not to keep the products of the ben
and jerry. So this action was hampering and putting a negative impact on the
growth and operation of the ben and jerry company. So for this, they stared
themself to reach out to the various retailer and stores to convince them to keep
their product for selling and for promotion. In this way, Ben and Jerry started
promoting their product in the market.
And for the improvement of their internal management they hired professional and
Henry a member of the board who was very well known for his motivational
speeches and role in organizational development. He was expert in human relation
and development. So through Henry contribution, the situation of the company has
resolved up to some extent. It made them realize the organizational development
and human relation to the employee and other board members. So this way the
problem has been addressed.
FACTS:

The facts in this case are that organisations must concentrate on organisational growth. It must
emphasize on goals and human relationships. Despite its high performance, the company also
contributes to society. Contribute 1% of your income to the peace movement and urge others to do
the same. Ben and Jerry's had no intention of making a profit at first. Managers and other team
members used to place a strong emphasis on creating an enjoyable and healthy work environment.
Their major goal was to make work exciting and entertaining.

SOLUTION:

Team building via organisational development intervention is the greatest option for resolving the
challenges among the many options. As a result, the company will be able to function successfully
and efficiently. As in the case of Ben and Jerry's, the greatest option for resolving the problems is to
strengthen the team spirit via organisational growth. Because there is no suitable synergy in this
scenario, proper coordination will be strengthened through team development. In this scenario, the
study manager is just working with the employees and is not focused on other management duties,
nor are they aware of their right responsibilities and roles, so they will be able to bring good change
to the business via proper training and team building.