Market Research

& Analysis

By
Leong Wei
Jin(Kanako)
 Grab food Delivery

-Grab pay, Grabcar and Grabfood-

everything is integrated into one platform and payments can
be done through their e-wallet, GrabPay
-Grabrewards loyalty programme (Points from Grabfood
order)

Unique Airasia Food

Selling -The platform covers a 60km radius within its final delivery
Proposition destination. Can choose to pay with BigPay and use Airasia Big Points
to reduce the fee.
(USP) -Option to send orders as a gift to different address.

DeliverEat

-Combine orders from multiple restaurants in one mall

for a single delivery fee
 3 POTENTIAL
COMPETITORS

Grab Food Delivery DeliverEat

Airasia Food

User ratings: User ratings: User ratings:

4.5 ratings on 4.2 ratings on 3.8 ratings on
Android app Android app Android app
4.6 ratings on IOS 4.7 ratings on IOS 4.6 ratings on IOS
app app app
4.7 ratings on 4.7 ratings on 4.6 ratings on
HUAWEI HUAWEI HUAWEI
AppGallery AppGallery AppGallery
 Comparison

Grabfood Airasia Food DeliverEat

Grabfood

Service fee: Commision fee: Commision fee:

30% on all orders 15% per order ⭐️ 30% based on gross
price of the order
Delivery distance: Delivery distance: Delivery distance:
Up to 10KM radius Up to 60KM radius ⭐️ Up to 7KM radius

Payment method: Payment method: Payment method:

GrabPay, Credit/debit BigPay, online banking, online banking, credit
card credit/debit card card, cash on delivery