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This lesson focuses on the different functions and various models of communication that will help
you to be a better communicator. It discusses important details including the definition, example,
and illustration of models and functions of communication.
Upon learning the meaning of communication, your task for today is to list down five reasons for
communicating with other people. Write down your answer on one whole sheet of paper.
Examples:
The teacher reads and discusses classroom policies to her students.
The doctor advised that you should take your medicine 3 times a day.
2. Social Interaction- Communication allows individuals to interact with other people. This
function is utilized to make social relationships. This is also used to form bonds, intimacy,
relations, and connections with other people. It could be face to face or virtually (using social
media).
Examples:
Ron greets Joseph; then, they start talking about their vacation plans.
Kit added Mav on their group chat on Messenger to finalize their project in Math.
3. Motivation- Communication motivates or encourages people to live better. This function is used
to power up desires, needs, wants, decisions, goals, and strengths.
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Examples:
Jolo shares his insights on how to live peacefully despite a complicated life.
Models of Communication
1. Shannon-Weaver Model
It is known as the “mother of all models” because of its wide popularity. The model is also known as
‘information theory’ or the ‘Shannon theory’ because Claude Shannon was the main person who
developed the theory.
The Shannon and Weaver model is a linear or one-way process model of communication that
provides a framework for analyzing how messages are sent and received.
The model has been originally intended to show how radio and telephone technologies function, so
its initial primary parts, sender, channel, and receiver, reflect the use of technologies. The sender is
the part of a telephone a person speaks into, the channel is the telephone itself, and the receiver is the
part of the phone where one can hear the other person. The static that interferes with one listening to
a telephone conversation, or even the absence of signal, is interpreted as noise (Models of
communication, 2015).
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The Communication Initiative Network
Figure 1: Shannon’s (1948) Model of Communication
2. Interactive Model
The interactive or interaction model of communication, as shown in Figure 2, describes
communication as a process in which participants alternate positions as sender and receiver and
generate meaning by sending messages and receiving feedback within physical and psychological
contexts (Schramm, 1997).
The Interactive Model is an alternate model of Shannon-Weaver model that contains Wiener’s
addition of feedback, which makes the model a two-way interchange of ideas.
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Application (What I can do)
Activity 2: Map it out!
Use the transaction model of communication to analyze a recent communication encounter you had.
Sketch out the communication encounter and make sure to label each part of the model (communicators;
message; channel; feedback; and physical, psychological, social, relational, and cultural contexts). Draw
your illustration on one whole sheet of intermediate paper.
Day 5
Post-Assessment (What I have learned)
Activity 3: Let’s reflect!
Direction: Reflect on what you have learned after taking up this lesson by completing the chart below.
I thought…
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REMINDERS:
References:
Padilla, M., Dagdag, L., & Roxas, F. (2017). Speak Right & Make A Difference. Valenzuela City: Jo-es
Publishing House, Inc.
Sipacio, P.J., Balgos, A.R. (2016). Oral Communication in Context for Senior High School. Quezon
City: C & E Publishing, Inc.
Bernardo, R. (2016). Oral Communication. Pasay City: JFS Publishing House
Flores, R., (2016). Oral Communication in Context. Manila: Rex Bookstore, Inc.
Blythe, J.(2009). The Schramm model of communication. Key Concepts in Marketing. Retrieved from
https://sk.sagepub.com/books/key-concepts-in-marketing/n45.xml
Foulger, D. (2004). Models of communication process. Retrived from
http://davis.foulger.info/research/unifiedModelOfCommunication.htm
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