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Bangtan Sonyeondan

BTS is a kpop boy band from South Korea that consists of seven members under HYBE
Labels. BTS debuted on June 13th, 2013 with their principal song ‘No more dream’.
Although they did not receive a lot of attention in their country, on April 29th, 2015 when
they launched onto the market a song called ‘I need u’ they took off. Consequently, their
concepts about life, youth and growth take you into an entertaining, pretty and funny world.
It has been a long time that an Asia artist could be in the top 100 and have had 1st place
for a long time. Nevertheless, I thought it was absolutely fantastic. This is not only my
opinion; it is the world ‘But what I can say is that BTS’ success in the U.S. market was
achieved by a formula different from the American. Loyalty built through direct contact with
fans had a lot to do with that.’ Said Disney and Apple as examples of brands.

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