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  • AEIC 325 Quiz 4

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    Cyjay Clenton Villegas
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    Harrah's uses data mining to identify profitable customers and predict their behavior. It then designs incentives to appeal specifically to these customers. The document analyzes whether there are any ethical problems with this process and if it is ethical to encourage gambling. While encouraging gambling could potentially be problematic, the document argues that as long as businesses operate legally and customers make their own decisions, it is not unethical. The document also notes that data security is crucial considering equipment can be hacked or damaged.

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    Harrah's uses data mining to identify profitable customers and predict their behavior. It then designs incentives to appeal specifically to these customers. The document analyzes whether there are any ethical problems with this process and if it is ethical to encourage gambling. While encouraging gambling could potentially be problematic, the document argues that as long as businesses operate legally and customers make their own decisions, it is not unethical. The document also notes that data security is crucial considering equipment can be hacked or damaged.

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    4 views1 page

    AEIC 325 Quiz 4

    Uploaded by

    Cyjay Clenton Villegas
    Harrah's uses data mining to identify profitable customers and predict their behavior. It then designs incentives to appeal specifically to these customers. The document analyzes whether there are any ethical problems with this process and if it is ethical to encourage gambling. While encouraging gambling could potentially be problematic, the document argues that as long as businesses operate legally and customers make their own decisions, it is not unethical. The document also notes that data security is crucial considering equipment can be hacked or damaged.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    AEIC 325 (B) - Managing Information and Technology

    LYSETTE B. MONTAÑEZ
    BSAIS-3B

    Analyze the following scenario or question stated below  in a Word

    Processing Application then submit the document in this post. The statement

    to analyze is:

    (AACSB) Analysis

    Harrah’s uses data mining to identify its most profitable customers and predict

    their future behavior. It then designs incentives to appeal specifically to these

    customers. Do you see any ethical problems with this process? Is it ethical to

    encourage people to gamble? Explain your answer.

    I think the most crucial part of this method is the data security of the

    equipment being use by Harrah. As we all know that data equipment like

    computers can be hacked, damage, or could collapse in any minute. I think if

    the business is into gambling, as long as it is legally inclined, I don’t see any

    problem with that at all. After all, the decisions that are made by the

    customers are their own.

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