AEIC 325 (B) - Managing Information and Technology

LYSETTE B. MONTAÑEZ
BSAIS-3B

1. Using the college-application process as an example, explain the

difference between data and information. Identify the categories of data

that you supplied on your college application and the information

generated from them by the admissions department.

-Data is an individual unit that contains raw materials which do not carry any

specific meaning. Information is a group of data that collectively carries a

logical meaning. Data is raw, unorganized facts that need to be processed.

When data is processed, organized, structured or presented in a given

context so as to make it useful, it is called information. Example. Each

student's test score is one piece of data.

2. (AACSB) Analysis

Consider these three positions at Starbucks: retail store manager (in

charge of the day-to-day operations at one store), district manager

(responsible for the operations at multiple stores), and president of

Starbucks North America (in charge of operations throughout the

United States, Canada, and Mexico). Identify the information needs of

managers at each level.

Level Information

Retail Store Manager This level needs the financial

statements, cash invoices, accounting

 books statements, current pricing

updates, etc.

District Manager This level must have the employees

information, the stocks update, the

sales update, and the marketing

resolution information.

President of Starbucks, North This level needs the financial

America statements as a whole, the

investment updates, the assets

updates, the liquidation updates, the

economic updates, etc.

3. In what ways could a large automobile dealership, with a service shop and

a body shop, benefit from an ERP system?

-ERP, or Enterprise Resource Planning Software, is business software that

integrates and runs all aspects of your business everything from traceability of

raw materials, management and optimization of inventory, production

planning and scheduling, to financial controls and even customer relationship

management. ERP data variances can be used to gauge market elasticity and

prompt sales teams to create price floors. This process provides sales people

more room to vary pricing for unique customer situations. By the same token,

this strategy allows the company to push higher prices, while staying

competitive.