ASSIGNMENT

TOPIC: ISSUE ON CONSUMERISM – MUSLIM FRIENDLY HOSPITALITY

TEAM MEMBERS:

1. Nurul Amirah Syafiqah binti Roslan (19BB08075)

2. Nazratul Husna binti Jamil Hakim (19BB08085)
3. Nurfatihah binti Mohamad Ghusni (19BB08087)
4. Nurin Rushdina binti Muhamad Nazeri (19BB08095)
5. Farah Nayli binti Ibrahim (20BB08043)

CONTENTS

1.0 INTRODUCTION & OVERVIEW OF TOPIC

(Consumerism: efforts individual/ppl/gov to help protect consumers from policies and

practices that infringe consumer rights)

- The growing population of Muslim friendly tourism nowadays

- Explanation the concept of Muslim friendly tourism and its implementation
- Attraction of Muslim friendly Tourism and its advantages

2.0 3 ISSUES

1) Products that have halal certified

Mostly, non-Muslim Country do not have halal certified products (hard to eat halal food)

2) Less facilities for Muslim tourists when traveling

To find syariah compliance/Muslim friendly hotel or halal food restaurants

3) Lack of awareness
Travelers/citizens/non-Muslim people that do not know what is halal tourism might
think that it is a limit towards their destination/needs

3.0 RELATED ACT & REGULATIONS

- MS 2610:2015, (Act 599)

- Malaysia Consumer Protection Act 1999
- Tourism Industry Act 1992
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4.0 SCHOLARS BACKINGS

1. Academic backings: effect of religiosity with customer satisfaction

Muslim tourists will concern with Halal tourism dimensions such as the availability of
Islamic facilities (prayer mate and Qibla direction in the hotel) and Halalness of the
kitchen or Halal foods

1
 2. Academic backings: Concepts, practises, challenges and future of Halal Tourism
- The awareness among Muslim increased to select Halal options for
their needs from the common of options currently offered
- Travel agencies could target Muslim travellers by customizing Halal
tours to Muslim tourists; availability of halal food, an itinerary built
around prayer timings, visits to mosques and Muslim tour guides.

5.0 SOLUTION

1) Standardization of halal food

Standardization of halal food in the form of food certification, restaurants, and cafes.

2)Spread awareness of halal tourism

Increased awareness and knowledge about halal and haram among Muslim
consumers and marketers.

6.0 CONCLUSION

- Muslim-friendly tourism is an emergent mode of tourism development which capitalizes

on the growing world Muslim travellers. It is essentially a niche market positioning
which is intended to encourage reciprocal visits among Muslim countries. In so doing
it facilitates the call for Muslims to travel across the earth in search of knowledge and
awareness of God’s creations.