Financial Data for Spotify

(Currency Euros)
2012 2013
# of Users Total 20,000,000 36,000,000
% of Premium Subscribers 25% 22%
% of Free Users 75% 78%
Churn rate for Premium (yearly) 30% 30%
Subscription revenue 374,800,000 678,700,000
Advertising revenue 55,000,000 68,200,000
Cost of Goods Sold 386,500,000 614,500,000
R&D Costs 37,900,000 72,700,000
Marketing & Sales Costs 54,100,000 110,800,000
General Administrative Costs 28,600,000 40,000,000
 2014 2015 2016 2017
60,000,000 89,000,000 126,000,000 163,000,000
25% 31% 38% 44%
75% 69% 62% 56%
30% 25% 25% 20%
985,600,000 1,730,000,000 2,640,000,000 3,674,000,000
99,200,000 193,300,000 295,000,000 416,000,000
910,500,000 1,664,000,000 2,483,000,000 3,241,000,000
114,200,000 136,100,000 206,900,000 396,000,000
184,000,000 258,700,000 417,800,000 567,000,000
67,200,000 105,900,000 175,200,000 264,000,000