P4H Global SWOT Analysis

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 P4H Global
Training People to Transform Nations

Contributions

Tony Denney: Introduction to Team Members, Introduction to Organizations, Interview Insights,

Financials Overview, Project Proposal

Carley Leibowitz: Description of strengths and weaknesses, Haitian Staff, Marketing, Logistics
and Operations, Comparable Agencies, Project Proposal

Liz Attanasio: Description of opportunities and threats, Mission Statement Application and
Analysis, Short Term and Long Term Goals, Finances, Board of Directors, Work on Purpose,
Heart Head and Hustle, Good to Great Applications, Project Proposal

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 Table of Contents:

I. Introduction
A. Introduction to Team Members 4
B. Introduction to P4H Global
1. History 8
2. P4H Organization Chart 9
3. Mission 9
4. Financials Overview 10
C. Interview Insights 11
II. Information for SWOT Analysis
A. Mission Statement Application and Analysis 13
B. Short Term and Long Term Goals 14
C. Finances 15
1. Financial Documentation
2. Financial Support
3. COVID-19 Implications
D. Board of Directors 16
E. Haitian Staff 17
F. Marketing 18
G. Logistics and Operations 19
H. Comparable Agencies 19
I. Good to Great 20
1. First Who
2. Hedgehog Concept

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 3. The Flywheel
4. Level 5 Leadership
J. Work on Purpose, Head, Heart, Hustle 23
III. SWOT Analysis
A. Strengths 24
B. Weakness 25
C. Opportunities 26
D. Threats 26
IV. Summary - Project Proposal 27
V. References 30

I. Introduction

A. Introduction to Team Members

The BHLP Tier 3 team for P4H is composed of three University of Delaware juniors who
are Tony Denney, Carley Leibowitz, and Liz Attanasio. We each come from different schools
within the university so we all bring a different perspective and voice to our project. Since we
started working together, we’ve implemented tools we learned in Tier 2 on how to work in an
effective team with some personal identification we learned in Tier 1, which was solely focused
on personal leadership. We identified and shared our strengths, shadows, true colors, and what
we need to be successful in a team. Another thing we discussed is why we chose to work with
P4H for Tier 3. While our purpose and passion comes from different places, we felt connected to
P4H’s mission of sustainable impact. One of the first things we did as a team was to come to a
consensus on values that are most important to us in working with a team such as transparency,
accountability, respect, and positivity. Obviously we value communication and trust but we
wanted to go beyond that and identify other values we want to focus on. By doing this, we set the

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foundation for a positive environment where we can be honest with each other when we’re
struggling and in need of support, collaborate and brainstorm, and work effectively as a team by
eliminating barriers that arise from not being transparent. This allows us to push P4H forward
with helping them expand their reach and exposure of their mission. All of us were touched by
their mission, values, and impact and we believe this should be shared with as many people as
possible. This can only be accomplished with a sustainable source of income to fund progress
and expansion. Tony is the task manager, Carley is the liaison communicator, and Liz is the
quality manager.

Tony Denney: Task Manager

Tony is a huge proponent of transparency, communication, and respect. He believes that

is the foundation for all relationships and interactions because without them, nothing is possible.
He is an Entrepreneurship and Marketing double major with a minor in Organizational and
Community Leadership, but his passion lies in Entrepreneurship and Leadership. This is what
drew Tony to work with P4H because of their commitment to training people to be leaders to
then sustain and develop their country long-term. Tony, while being an entrepreneur, believes
that every single business has a social responsibility to take care of their customers and their
community. P4H embodies what it means to be a social enterprise that is focused on impact in
the most sustainable and effective way. His role as task manager comes from his strength to
delegate responsibilities and keep track of and set deadlines. He has been a task manager for
other teams in the past so it is the area of most experience. As an orange, this somewhat goes
against how oranges behave but also makes sense because it relates to doing and taking action,
which is what being an orange is all about. The task manager is the first part of the process where
the task is being laid out, deadline being set, and responsibilities are being given, this is then
communicated to the liaison through the liaison communicator, and then ends with the quality
manager making sure everything is up to par. Tony’s strengths are Helper, Go-Getter, Friend, and
Mentor. The shadows that correspond with those are Drudge, Workaholic, Side-Kick, and Critic.
Tony is the most mindful of the shadows over the strengths because the shadows can creep in if
not. Although, his strengths shine through when he is working as a team because he always tries
to support his team members, which is where Friend and Mentor come in. The Go-Getter

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correlates with his true color of orange. His top strengths from the Strengths Quest quiz is 1.)
Input, 2.) Restorative, 3.) Empathy, 4.) Intellection, 5.) Woo. Input makes sense with a Task
Manager that tries to set everything in order and Woo again makes sense with orange.

Carley Leibowitz: Liaison Communicator

Carley is a very driven individual who believes that with the right mentality anyone can
change the world. She considers herself an optimist who uses that trait to support and uplift those
around her. Conversation is her passion, she believes that there is nothing more powerful than
connecting with others through real and genuine exchanges. As an Elementary Education major,
Carley hopes to one day use that voice to help guide and transform the lives of today's youth.
Carley's passion for education stems from a lifelong devotion to wanting to help others in any
way that she can. She also has a minor in Organizational and Community Leadership, which
provides Carley with prerequisite knowledge to use towards her dream of one day starting a
nonprofit. Carley was immediately drawn to P4H, she feels that their commitment to creating
adequate and systemic change through knowledge is beyond commendable. Their efforts to
provide quality education and training are crucial for eradicating poverty. Their communication
and partnership with local haitien communities allows them to foster trust and strengthen
relationships.
As the liaison communicator Carley ensures that there is a natural flow of
communication. She is responsible for consistent and transparent communication with their
liaison and the P4H team. She sends emails and texts reminding about meeting information,
asking for supplemental information, and idea development. Her values of empathy, compassion,
and dedication make this to be an ideal role for Carley. As an orange, Carley can be
characterized as spontaneous, generous, eager, and bold. But oranges are also hardworking,
passionate, and confident in their abilities. They hown in on their strengths and utilize them as
much as they can. They are also incredible problem solvers and out-of-box thinkers that othen
need guidance from realists to tame their ambitious thoughts. Carley’s strengths are the Helper,
the Go-Getter, and the Merry Maker. The shadows that counteract these strengths are the People
Please and the Critic. Carley must remind herself to not let those shadows weaken her but use
them to empower and drive her strengths even further. Carley’s five strengths from the strengths

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quest include, Adaptability, Command, Activator, Ideation, and Imput. These strengths go hand
to hand with the roles and tasks that are responsible for being the Liaison Communicator.

Liz Attanasio: Quality Manager

Liz is an extremely determined and positive individual, who challenges herself and others
around her to be better each and every day. Her passions include helping others, gaining
knowledge and exploring communities outside of her own, which presents herself in a
hardworking and loving nature. She is a psychology major with minors in medical social services
and public health with hopes to work in the field of psychosocial oncology, which emotionally
supports cancer patients and their families. Although her academic path doesn’t directly align
with non-profit work, she is so honored to be working with an organization that aligns with her
values of compassion and equality. P4H’s mission of sustainability in Haiti through education
and training is a powerful and effective way to build capacity in the country so they no longer
need help. Liz’s role of quality manager involves a realistic perspective about the projects and
interventions her team is immersed in. She facilitates conversations in meetings with the
community partner and her team when deciding what areas of improvement are needed for a
given subject. She reels everyone back in to look at their actions through a lens of creativity
while keeping feasible goals in mind.
The creative, outgoing nature of her role relates to her true color, blue. As a blue, she
seeks harmony within the team as well as uses enthusiasm to excite her team about their
collective ambitions with P4H. She checks in with the task manager to make sure tasks are
realistic with time and situational constraints, as well as makes sure they are relevant to the
relationship they have to the nonprofit. She collaborates with the Liaison communicator to
understand the needs of the community partner and tries to align them with the innovative
interventions the team hopes to P4H. In a team environment, it’s important to be cognizant of
strengths and shadows. Liz’s strengths are friend, merry maker, peace maker, and gentle heart
with corresponding shadows of side-kick, rush hound, people pleaser and avoider. Her strengths
are heightened when she can collaborate in a group setting, especially in terms of her friend and
peace maker strengths. Her shadows can come into play when there is a lack of communication
in a team, which is something she hasn’t experienced so far. Her top strengths from the strengths

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quiz are 1) Woo 2) Positivity 3) Communication 4) Input 5) Empathy. She believes positivity and
communication are strongest in a supportive setting like the one she’s experiencing with her team
and community partner.

B. Introduction to P4H

History
During the 2021-2022 academic year, the BHLP Tier 3 Community Fellows team that is
composed of Tony, Carley, and Liz are working with the 501(c)(3) organization P4H Global.
P4H has been innovating impact since its first trip to Haiti in 2011. The co-founders, Bertrhude
Albert, Ph.D and Priscilla Zelaya, Ph.D, had taken several separate trips to Haiti during their
undergraduate years at the University of Florida. After realizing that both Bertrhude and Priscilla
shared a similar passion for rebuilding the country of Haiti, they co-founded Projects for Haiti,
which would later become P4H Global. Then, with limited experience organizing group
international trips, they took a group of 19 UF students to Cap-Haitien in Haiti. Along with the
students, they brought with them over 1,000 pounds of shoes, clothes, and food with the right
intention of making a significant impact. It was then they made a critical discovery that they
were indeed making a significant impact, but it was not a positive impact. While this seems
impossible, they received feedback that while the shoes, clothes, and food were a nice thought, it
was actually negatively impacting the community and overall economy. This was because it was
taking business away from the shops that were providing food and clothing so they weren’t able
to grow and develop to sustain the economy.

Once they got back to the U.S. with this new realization, they were determined to find a
way to make a positive, sustainable impact for the country of Haiti. To do this, they had to fully
understand the problem at its roots, rather than its symptoms. They were guided by their shared
faith to find how they can help beyond just good intentions. Then Bertrhude and Priscilla
realized they can’t solve this from the viewpoint that the Haitian people are simply an object for
their sympathy. While most Haitians live in poverty, they still have an unbelievable potential for
leadership and to change their world. Their potential isn’t defined by their situation. Ever since
P4H became incorporated and outlined as a 501(c)(3) by the IRS, they’ve completely changed

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the purpose and mission of P4H and focused on developing leaders and training educators in the
country of Haiti. The goal is that developing these leaders and educators will educate new
generations that will join the workforce and keep building up the country of Haiti. They continue
to host trips to Haiti and different programs that are guided by this mission.

Our main point of contact to P4H has been with Cameron Outlaw, the Global Impact
Director, and his primary responsibility is to innovate and enhance the global impact trips that
P4H hosts. He has been able to get our team in contact with some staff members but also board
members. Cameron works under Bertrhude and Priscilla for the U.S. staff which consists of five
staff members. P4H then has an extensive Haitian staff that is actually based in Haiti. The
Haitian staff consists of 32 members that continue the mission and purpose of P4H when the
U.S. staff is not present and is able to collaborate with the U.S. staff to find ways to make a
positive, sustainable impact.

P4H Organizational Chart (U.S. Staff)

Mission

P4H Global is a nonprofit that was started in Florida but it also has staff who live in Haiti
to continue impacting the country when the U.S. team is unable to be there. The mission of P4H

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is “training people to transform nations.” They are committed to building the country of Haiti to
be self-sustaining through training and educating the Haitian people to be leaders and lead their
country. It’s very similar to BHLP, just in Haiti.

Financial Overview

P4H has been incorporated and acknowledged as a 501(c)(3) by the IRS since 2011. They
have grown sufficient revenue to complete 990 forms and they have 990 forms available from
2017 through 2019. These 990 are a clear window into the financial situation of P4H and also an
indication of growth or decline. Starting in 2017 they began the year with $58,239 in net assets
and ended the year with $62,694, showing small growth but growth that can be put back into
their mission and cause.
The following year in 2018, they ended the year with $71,141, which is much higher
growth than the previous year. This could be attributed to higher “Contributions and grants”
which saw an increase of almost $60,000 than the year before. Another huge increase was about
$34,000 in program service revenue. All this added together results in almost a $100,000
increase in revenue from the previous year. Another thing to note is that in 2018, their salary
expenses increased by about $31,000, which indicates organizational growth by adding more
team members and employees and again can improve implicating their mission and growth. So
for 2018, their expenses went up as well as their revenue but still had an overall growth in net
assets.
The final year of available 990 forms was 2019 and, yet again, there was significant
growth. But this year was an even higher jump from 2018. Their net assets increased by about
$13,000 and, similar to 2018, resulted in higher revenue and higher expenses. Their program
service revenue increased by about $88,000 alone. This allowed them to take on more staff
members, which is reflected in their salary expense increasing by about $47,000. To us, this
seems like a great handling of growth. They’re seeing the increases in their revenue as increased
opportunities to push their mission further and be able to make a much more significant impact.
This is seen through the increase of their staff and the increased expenses of their efforts being
ramped up.

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 What we find more promising and reflective of the success of P4H and their operations is
that most of their revenue comes from “Program service revenue” rather than grants and other
sources of funding. While being financially stable is difficult for every non-profit, P4H has
situated themselves in a way that they aren’t reliant on grants and additional funding. They work
to be self-sustaining because they understand that grants and funding can be volatile in
availability. Another thing to clarify is that the revenue they receive from “Contributions and
grants” is not raised by fundraising and is listed in the “Other” category on the 990 forms. P4H is
in a much better financial position compared to the average non-profit and they’re doing it in all
the right ways of compensating their staff appropriately, expanding their projects, and finding
ways to steadily increase revenue.

C. Interview Insights

Thanks to our P4H liaison, Cameron Outlaw, we have been able to interview a number of
individuals involved with P4H. These individuals include Bertrhude Albert, Ph.D
(CEO/Co-founder), Kayla Courson (Administrative Director), Adam Greenfield, M.Div. (Board
Chairman), and Pascale Belony, BSN, RN. (Board Member). All the insights gathered from each
interview is listed below:

Kayla Courson (Administrative Director):

After finding her way to P4H through participating on impact trips to Haiti and falling in
love with the passion and mission of P4H, she joined the organization full time but has been
involved since its inception. Her primary responsibilities are supporting the different programs
that P4H runs at a time. She is the logistic side of the operation with planning trips and any
administrative tasks that fall under the programs. She also partakes in lots of donor recruitment
and donor development, which includes a lot of fundraising, but working and communicating
with donors. Along with administrative tasks, she dabbles in side tasks such as marketing and
graphic design. Basically, wherever she is needed, she comes to the rescue as she wears many
hats. She was given a clear outline of what her role would be but she had to be able to adapt to
things that arise that she didn’t expect. The biggest takeaway from our interview with Kayla is

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that P4H only brings on people to the team that are just as passionate and moved by the mission
as the co-founders. This is reflected in the staff members being willing to go above and beyond
their job description. P4H isn’t a regular 9 to 5 gig but it's a way to connect the personal mission
of the staff with actual impact being made.

Adam Greenfield, M.Div. (Board Chairman):

As board chairman, Adam has a full understanding of what P4H is about and what
they’re trying to accomplish. His role is to take the vision of the co-founders and make sure the
organization heads in that direction while giving his own guidance. He also functions as a
moderator between other members of the board that sometimes have conflicting opinions. In his
own words, he absorbs the crap to keep a level head. What we took away from our interview
with Adam is that to be a leader in an organization, you have to understand your role and be the
best at your role. In Adam’s role, he understands that his role is to help the co-founders bring
their vision for P4H to fruition while keeping, what seems the whole organization, level.

Bertrhude Albert, Ph.D (CEO/Co-Founder):

Dr. Bertrhude had no intention to start a non-profit organization. She originally was on
the path to become a doctor or lawyer but it was one trip back to her family’s native country,
Haiti, that completely changed everything. At first, she was blown away by the character of the
Haitian people, rather than the poverty that surrounded them. It was then she completely changed
her focus and path. Like previously mentioned, her first impact trip to Haiti was to bring clothes
and food they had collected to make a positive impact, but was told that this was actually making
a negative impact. It was then that P4H pivoted to training the people to empower them to use
that character to help Haiti. As a CEO, Dr. Bertrhude embodies what it means to be a leader of
people. In order to build a positive culture, she embodies what she wants her culture to be and
leads by example. She empowers her team to make decisions on their own if they don’t require
her to be involved. This relinquishing of power has a tremendous impact on her team because
they realize that she trusts them to be great and allows them the space to be great. She left us
with a message that “if you continue to love people, you can transform the world” and she is the

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living embodiment of that. Our major takeaways were just an example of what a leader is. A
leader is the best servant to their followers and does whatever necessary to make sure their
followers are empowered and well-equipped to be successful. Everyone is more important than
the individual leader.

Pascale Bélony, BSN, RN. (Board Member):

While Pascale has been involved with P4H since the early days, she has recently accepted
a new role of board member. She is a Haitian native so she felt that it was almost her calling to
be involved with P4H to give back to her community. She felt as though God had called her to
help her country and people so she feels called to serve. Pascale is involved in pageantry as well
and received the title of Miss Haiti Universe 2021. She uses her platform as a voice and as a
gateway to spread awareness to this incredible organization she is so passionate about. It’s
become part of her life’s mission to help Haiti develop and build in sustainability. Her role has
been described as the bridge between the organization and the partners in Haiti. She feels that she
is representing the people of Haiti to help provide that perspective when the board and
organization makes a decision. She helps keep the people they are impacting at the forefront of
every decision. One area that she would love to see P4H improve is the diversity of the board.
She feels there are too many white men and not enough women and people of color. Our biggest
takeaway was that, while P4H is an amazing organization that is excelling, there are still areas of
improvement. This provides our team with ways that we can potentially improve P4H.

II. Information for SWOT Analysis

A. Mission Statement Application and Analysis

The mission for P4H is clear in the values and education it portrays to its donors,
volunteers and anyone affiliated with the organization. It encompasses the mission of
“transforming people to transform nations” where education is used as a tool to build
self-sustainable communities in Haiti. Their mission has developed since their time of
origination, but now fully focuses on systemic change, not focusing on symptoms of poverty and

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disparity. Their clear mission has created paths and opportunities to improve the nonprofit’s
programs, while always sticking to the mission to guide them through growth.
P4H’s ability to clearly define a mission has formed strong connections with other
organizations who also have missions of fixing systems. These connections have allowed P4H to
connect to nonprofit organizations in Haiti and across the world in order to gain and give
resources to Haitian communities. They have such a strong hold in their mission that their
overarching goal of creating stability in Haiti involves supporting and contributing to
organizations with similar goals. Volunteers realize that they can only make the change they are
looking to make by working hand and hand with other nonprofits.
On their website they have a tab dedicated to their values in order to explain their strong
beliefs further. In this section they describe values relating to poverty, people, partnership and
professionalism. Their stance on poverty includes their belief in investment, not handouts, as
well as belief in quality education and training as the key to eradicating poverty. They also
realize that their hearts are connected to Haiti, but their minds need to be as well in order to best
meet needs and not cause harm. This perception aligns with their clear mission of change coming
from communities, including the solution to poverty. Their belief on the importance of value,
dignity and culture of the people in Haiti completely aligns with empowering groups of people to
create change. Their mutually empowering partnerships to fully extend their resources in order to
boost systemic change is shown in their connections with other organizations. P4H believes that
long term commitments fosters trust and deepens relationships, values which can be utilized
when focusing on a mission that emphasizes change. Their view on professionalism also
encompasses their values where they hold their affiliates to the highest standards of practicing
values outside of the workplace and being positive examples to everyone.

B. Short Term and Long Term Goals

P4H has made strides throughout their time as an organization to develop their reach in
Haiti and in the United States. They have successfully created a training program, called the P4H
Master Class Experience, where they have encouraged leaders to amplify their impact. The
program has enrolled over 100 diverse leaders who have continued to contribute to P4H and
other non profit organizations. Since many of the volunteers who are working in America are
alumni from the University of Florida, a short term goal is to compile an extensive list of fellow

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alumni who are involved in philanthropic work or are business leaders. P4H hopes to connect
them to the organization’s mission and emphasize the relationship it has with their Alma Mater.
Their goal is to gain new contributors, donors or volunteers from this outreach.
A long term goal the non profit has is to connect with other non profits who are
established in Haiti by reaching out to them and educating them on P4H’s mission. As they scale
up as an organization, this process will help build their capacity to recruit and educate with
greater efficacy. They have started actions to migrate their extensive contact lists and migrate the
information in a more organized platform, a Customer Relationship Management software.
Another project they have been working on is rebuilding a Theory of Change model, where it
visually expresses the flow of P4H’s efforts into creating systemic change. They realize that their
clear goal needs a revamped expression of how they are actively working towards their mission.
Additionally, they have a larger goal of expanding their outreach on social media. P4H has plans
to conduct research about how a non profit can best utilize paid ads on YouTube, LinkedIn, and
Instagram. The broad goals they hope to accomplish from this are to acquire more followers of,
connect with potential partners for the SQA program in Haiti, and to secure more donors.

C. Finances
As we mentioned in the financial overview, P4H has gained enough revenue over the
years of its origination that they have completed 990 forms for 2017, 2018 and 2019. These
forms show the financial growth and fluctuations of the organization. In 2017, P4H had a total
revenue of $147,505. Its total of salaries, compensation and employee benefits equalled $55,807.
P4H was using roughly 37.8% of its revenue towards overhead expenses. The usual standard for
how much a nonprofit should be contributing to overhead is about 35%, which puts P4H in a
relatively stable situation as it continues to grow. Their net assets grew from $58,239 to $62,694
from the beginning to the end of that year, yielding an amount of $4,445 excess. These numbers
show improvement for a developing non profit.
In 2018, their total revenue increased to $235,621 as well as their total expenses which
grew to $227,174. The growth of both these numbers are common as a non profit continues to
develop. Their excess also grew to $8,447, a slight increase which correlates with the growing
numbers. The salaries, compensation and benefits of this year came out to be $86,367 and they
stay close to their target of overhead percentage of expenses which was a total of roughly 38%.

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This number shows that with the organization’s growth, they are growing their staff and
recruiting people to continue to benefit their cause. They continue to grow their net assets,
proven in the beginning of the year being $62,694 to $71,141.
In 2019, they experienced their biggest growth in revenue, $411,136, and expenses,
$398,087. This produced an excess of $13,049. Their salary, compensation and benefit number
grew to $98,862, which significantly decreased the percentage of overhead in expenses to 24.8%.
This data point shows that they are being cognizant of their expenses, growing their revenue, and
maintaining their staff in a balanced way. They’ve continued their trend of asset growth from the
beginning of the year starting off with $71,141 and increasing it to $84,190.
These improvements show that P4H is expanding their reach to gain enough revenue
where they can expend costs for things that will continue their improvement, such as resources
and staff. Their expansion has also increased their financial support. They have mostly increased
gains in public support, which includes gifts, grants, contributions, membership fees, tax
revenues levied for organization’s benefit and value of services or facilities furnished by a
governmental unit without charge. Their number of financial support has grown from $101,427
in 2017 to $189,069 in 2018. They are projecting to continue the growth through expanding their
outreach and focusing on brand awareness.
Although the organization does not have a 990 from 2020 when the COVID-19 pandemic
was negatively impacting companies and nonprofits worldwide, we have been able to understand
repercussions from our community partner. Due to health concerns, there wasn’t travel to and
from Haiti for an extended period of time. This reality decreased the amount of revenue P4H
could receive from mission trips and other training services they provided both in Haiti and the
United States. The inability to travel in Haiti hindered their outreach efforts to similar
organizations, which in turn may have limited the financial and material resources they received.
As a nonprofit who is actively looking to build philanthropic connections and maintain
relationships with donors, the pandemic quickly diminished fundraising and donations for P4H
as well as nonprofits all over the world. Their ability to create innovative solutions in a virtual
setting, to preserve relationships with staff and to keep their mission at the center of their focus
has sustained the company through trying times.

D. Board of Directors

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 The Board of Directors for P4H is made up of nine individuals from diverse backgrounds
who have formed a connection with the non profit and want to contribute to its success. The role
of each board member is to serve through a lens of unbiased views, improvement, and, most
importantly, one that always keeps the broad vision in mind. Other roles include making
decisions with the best interest of the organization in mind and keeping financial revenue or
donor information recorded and transparent. Our team had the pleasure of interviewing three
members of the board including the Board Chairman, Adam Greenfied, Co-Founder, Bertrhude
Albert, and board member Pascale B​​élony. All three of them shared their relationship with P4H
and how they want to individually, and collectively, develop its reach in Haiti and beyond.
Each member described the board as a united group where everyone is looking out for
each other as well as P4H. Although there are diverse opinions on the issues that are discussed at
board meetings, they have been able to serve the non profit without extreme amounts of conflict.
When interviewing the Board Chairman, Adam Greenfield, he shared his hope for P4H’s future.
His hope for the future is to expand their operations by hiring new people to invest in the
organization, help other countries besides Haiti and to truly think outside the box in situations
concerning uncontrollable threats. He believes that the board is contributing to these operational
influences by honing in on the mission in everything they do and every decision they make. He
initially answered the question involving the future as simply as wherever the vision of the
co-founders wants P4H to end up. Our conversation with him, our conversations and research on
the board shows that they are a cohesive unit striving to preserve P4H’s vision through its
actions.
E. Haitian Staff
The Haitian staff play an extremely important role within P4H. They are who implements
the US staff's planning and orchestrating into action. With currently 32 staff members they serve
a wide variety of different purposes. Pastor Isaac Albert is currently the country director who
oversees the Haitain staff to ensure things are running smoothly. This staff is filled with an
assortment of different job descriptions, titles, each with a different role all coming together with
one common goal and that is eradicating poverty through means of education. Emiles Joseph is
the general director who obtains a passion for education and a wide variety of certifications
which makes him more than qualified to fearlessly lead the Haitian team.

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 There are also numerous director positions to ensure the entire program is running as it
should be. Some of these positions include the director of operations, director of planning,
director of quality assurance. Working together they all establish plans to assure Haitian
educators receive better training in order to become more effective teachers in their classrooms.
The role of this leadership team is to help guide and inspire others within the organization to
continue their meaningful work. There are numerous education specialists with vast areas of
expertise to train teachers in a variety of different curriculums and areas. Without the haitian staff
P4H would lose that link that connects them to the haitian people and communities. Each and
every staff member plays such an important part in using education to transform nations for
generations to come. P4H believes that mutual respect, listening, and asking questions are crucial
for effective partnerships, especially with the many team members stationed in Haiti.

F. Marketing
When it comes to marketing there are numerous measures that should countinoutly be
taken to insure the most effective outreach. To market a nonprofit the value of the mission
needed to be communicated clearly, organizers should raise brand awareness, and draw
supporters in effectively to the cause. P4H has done an excellent job with their marketing efforts.
Their mission statement is clear and empowerful; Training people to transform nations. With this
beautifully alliterated, loaded statement you can gain a brief overview of what P4H is and what
they are trying to achieve. P4H has a very nicely organized website full with professional
photographs personally taken by Bertrhude Albert, Ph.D the CEO and Co-Founder of P4H.
There are numerous tabs that are filled with so much information. P4H also participates in
outreach through various platforms of social media. With a facebook following with more than
4000 followers they are able to reach people at a mass scale. Their presence on instagram is
filled with updates and current events about P4H. They also have accounts on Twitter and
youtube where they share content and information with the public. Their contact information is
clearly labeled at the bottom of the website where it is made clearly accessible for anyone who
may be interested in contacting them. P4H also has a blog where they share insightful thoughts
about making systemic and sustainable change, and viewers are allowed to converse on the blog
about any questions that may arise. As well as marketing their mission statement they market
events and projects set up to support their vision. Some of these projects include a P4H master

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class, impact trips (on hold because of the pandemic), and an internship program. P4H takes an
active role in spreading their message and reaching out to communities and individuals for
support.

G. Logistics and Operations

The US section for P4H is currently based in Florida as many of the staff members live in
the same state, and in the same vicinity as their alma mater, University of Florida. Due to covid
19 the endeavors of traveling to Haiti for impact trips have inevitably been put on hold. With
that, P4H has been slowly transitioning into prioritizing what ways they could support the
Haitian people most, without having to enter the country. One priority that the team has been
focusing on is improving the Masterclass experience and encouraging others to sign up as this is
a realistic operation to continue during these uncertain times. Another focus was on the thought
of how the US staff could support the Haitian staff and people most effectively? Within the last
year they increased their team's expertise with specialized training from experts around the
globe. They promoted P4H's first female director in Haiti and P4H is officially training in all ten
of Haiti's departments. Substantial improvement in the quality and reception of training has been
made as well. The trainee teachers began their program with an average pretest score of 42% but
ended the first year of training with a post-test score now 92%. That is a huge jump and will
now, in turn, directly support the education of these students. P4H has reached over 100 partner
schools with over 1500 teachers and 67k students!

H. Comparable Agencies
The St. Luke Foundation is an educational program that has provided free academic and
professional training, school supplies, uniforms, backpacks and meals to more than 16,000
students in Haiti. They run informal education programs for the children in the area. What started
with humble activities aimed at keeping children active and off the streets has grown to be a
comprehensive, state-accredited network of schools. The majority of their 33 primary schools are
located in the most challenging and least served areas of Port-au-Prince. P4H’s primary focal
point is to provide training to educators so that they can in turn be well versed in supporting their
students. A possibility for growth within P4H could be instead of only focusing on that they can
learn from St.Lukes and directly start benefiting the children, providing support for them like
free tuition, supplies and whatever they need for success. Also another thing that P4H can learn

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from St Lukes is to provide adequate training for teachers in schools where students have
disabilities or special accommodations. Providing this support will allow P4H to impact more
lives and in a beneficial and beautiful way.
PRODEV was founded to support Haiti’s development through education. PRODEV
joined the rebuilding efforts by creating educational spaces for children displaced by the
earthquake and later building a modern school in a community where displaced children had
been relocated. This organization is full of innovative ideas to support student development in
Haiti, they provide free tuition, extracurricular activities for the students to participate in, and
health care for each individual. P4H doesn’t really get involved with the students' lives after they
are connected with sufficient educators. P4H can learn from this organization to be more present
in the lives of students that they touch. To dabble in the realm of providing health care. A
possibility for a role that P4H can take on could be ensuring that students receive daily healthy
meals, drinkable water, and access to medical or psychological services.
Haiti School Project is a 100% volunteer organization. They have a successful track
record building 4 schools, toilets, and assisting other NGOs with their projects. HSP cooperates
with other nonprofits, seeking to work together to minimize duplication of services and share
knowledge to achieve our missions. They hire local tradespeople fostering economic
development. Something P4H can learn from this organization is adding economic development
towards tradespeople. This is a great opportunity for P4H to get involved on another level
outside of education because it supports the community. Another thing is to provide housing for
displaced students. Many children are often put into orphanages because families can not afford
education. In orphanages students are primarily guaranteed placement in schools. Finding a way
to support families and keep them together while still having students attend school would be a
great accomplishment for P4H. It's so beautiful to see many organizations coming together to
support the education of students across Haiti.

I. Good to Great

First Who
The “First Who” concept is all about having the right people actively involved in the
organization and anyone who isn’t a right fit not to be involved. Having a team of dedicated,

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loving and passionate people is something that P4H easily prides itself on. From board members,
volunteers, to founders, everyone involved knows their role and is always ready to work hard on
their objectives. In a non-profit organization, especially one that extends its reach across national
borders, it is vital to have this component as a given. The founders and coordinators have taken
extra steps to recruit the most determined and value-based staff they could find, in other words
they got everyone on the bus. Now that individuals are immersed in the nonprofit, it’s equally
important to make sure that the environment and conditions keep people contributing to the
mission.
Our community partner, Cameron Outlaw, is the perfect example of the right person to be
involved in P4H. He has a background in working with the organization in his college years,
where his passion for their mission started to truly grow. As a coordinator he has used his heart
and innovative mind to create long term goals as well as implement training programs to serve
leaders from all backgrounds. He is someone who has been constantly trying to develop
solutions that align with P4H’s mission, someone who is extremely vital to the organization’s
growth and success. The founders have realized this and have told him that they would rather not
pay themselves than have to let him leave during financially uncertain times. Their use of
psychological safety with him and others not only gets people “on the bus”, but keeps them
there.

Hedgehog Concept
The hedgehog concept involves a venn diagram with three circles encompassing ideas
including what P4H is best at, their passions and its resource engine.
The first circle of what the nonprofit is best at would include its ability to make and find
connections in the nonprofit world both in Haiti and in the United States. As a group with a
specific mission of systemic change, it is vital for P4H to have prowess in connecting and
expanding their possibility for resources or support. It is extremely important to excel at this in
Haiti itself due to the amount of educators and schools trying to build change. Even just one
connection can initiate change or get them involved with an organization that can help them with
a project or need. The second circle surrounding passions would relate to the organization's
extreme desire to make a change for educators and communities in Haiti. Its core values around
empowerment, culture, poverty and faith have driven it forward towards expansion. Everyone

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affiliated with P4H has deep rooted passions with its core values and mission, which makes it
easier to develop a cohesive goal based on passion. The last circle is the resource engine, which
includes understanding time, money, and brand. After interviews and research, it’s apparent that
time for P4H’s founders is relatively limited. The founders have executive positions in the
nonprofit as well as being members of the board, training volunteers and having even more on
their plates. Their financial situation has improved over the years and they don’t rely on grant
funding to supply financial resources because they have found other sustainable approaches to
gain revenue. They are still establishing ways to give their brand exposure through social media
networks and events. Amplifying their mission to improve brand recognition is a long term goal
that has its foundations currently in the works.

The Flywheel
The flywheel concept involves the idea of success and growth building on each other to
create momentum of constant development within the nonprofit. Development of the brand and
mission are key in continuing P4H’s outreach in its programs and partnerships. In the origination
of P4H, they had a mission specifically focused on aid to communities in Haiti. They realized
that this mission wasn’t sustainable for their true desire to create systemic change, so they
revamped their goals and made every part of the organization with the new mission at the center.
They implemented programs to train their Haitian and American staff to use the mission in
educational spaces and communities in Haiti. They recruited dedicated and diverse voices to
serve on the board with the mission at the center of all decisions and dialogue. They’ve
continued to expand on their outreach through these leaders, who are extremely in touch with
their mission, which have created new opportunities to grow their brand. Through brand growth,
momentum has built around donors who contribute to the financial stability of the organization.
With financial support, they are able to train more staff to educate, implement programs and
spearhead development on Haitian soil. The understanding of the mission in all areas has created
a flywheel of momentum to continue building on their success.

Level 5 Leadership
The organization has seen change and development in staff, but all are in the process of
getting to the level 5 leadership status. A level 5 leader includes highly capable individuals,

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members who actively contribute, component managers, effective and visionary leaders, as well
as great leaders who humbly play to their strengths.
In P4H the best example of a level 5 leader is Co-Founder Berththude (also known as
“B”) Albert. Our team had the honor of interviewing her and hearing about how her leadership
has manifested in P4H. She shared with us that a group originally brought resources such as food
and clothes to Haiti with good intentions, but it ended as a poor outcome as this wasn’t a
sustainable solution. She was able to collaborate with colleagues and Haitians about the true
needs of Haitian communities and completely shifted their focus to building up the capacity of
people so they don’t need help anymore. Ever since then she has taken on an engagement role
within P4H to push others to create innovative solutions in an equal way. She has used her
leadership to cultivate culture within the organization and to preserve it in Haitian communities,
something she highly values as a Haitian American. She looks to her team to find capacity
development in themselves in order to encourage these same principles to the people in Haiti, as
she said “replicate what you celebrate.” She has a personal goal of bridging the gap between her
own leadership goals and her team’s goals. She believes internal recognition when her team
gains a reward as well as all equally working to be bigger than ourselves. She realizes and
encourages the improvement of trainers to be better than herself, so they can go out and train
others who will eventually be better than them to have a cycle of extremely talented trainers.
With her humble, constructivist, and growth view, she perfectly embodies a level 5 leader.
J. Work on Purpose, Head, Heart, Hustle
In Lauren Galansky’s Book, Work on Purpose, she discusses a concept to help leaders
find meaning and growth in their endeavors by combining head and heart to create hustle. The
idea of “head” involves the skill set an individual has and the idea of “heart” involves the ideas
an individual is passionate about. When these two ideas are combined, there is an opportunity for
them to make positive, purposeful impacts, referred to as “hustle.” In P4H’s case, they are able to
use skills they have been trained to cultivate, such as skill in creating educational programs in
both in person and online settings. They can use skills in areas of brand awareness, such as
connecting with other Haitian non profits or building recognition through social media platforms.
They can focus on their strong sense of heart by trying to find solutions that work best in Haitian
communities through dialogue between locals and P4H members. They can use their heart focus
by recruiting members who share similar passions for their mission and vision. They can also

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utilize heart in their daily experiences with P4H by creating an environment full of safe spaces
and goal-oriented leadership to create equality among everyone. Once they combine aspects of
“head” and “heart” they can initiate “hustle” through a direct path towards building capacity in
Haitian communities where their skills and values will be used to initiate change.

III. SWOT Analysis

Strengths
Strengths include qualities that separate P4H from other similar organizations. Strengths are
tangible, feasible assets like intellectual coverage, educational impact, and ways that specifically
promote globalized change. Strengths are the ways in which P4H relies on to create such a
positive impact. Some of P4H’s strengths include

● Having an extremely passionate, driven, transparent leadership team allows the

organization to run most effectively
● Works closely with community partners to listen and gain insight on what is working and
what isn’t; alterations to programs and ideas are made based on abiding by the specific
needs of the haitain community
● 72-hour School Quality Assurance program provides participants with research-based,
student-centered strategies that transform classroom culture
● The P4H Master Class Experience which is a customized training program that equips
people with the knowledge and tools to create sustainable change. This training is
designed to unite and equip leaders to bring long-lasting, positive change to their
community. Using P4H’s message to help create change in leaders and communities all
over the world.
● Their mission is geared towards time investment, not hand-outs. Empowering
communities is what transforms nations.

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 ● P4H’s mentality of utilizing the mind to make systemic change meet needs in ways to
insure not to not harm communities.
● Their effective partnership with the Haitian community is beyond commendable. They
believe that one should never do for others what they can do for themselves and that long
term commitment is that key that promotes trust and strengthens relationships.
● Financial transparency and accountability are key to the integrity of an organization and
instilling strong relationships with donors and sponsors.
● Creating a culture of passion, kindness, and lightheartedness allows for the most
impactful productivity
Weaknesses
Weaknesses are ways or abilities which P4Hs lack or are factors that have room for
improvement. Weaknesses can be struggles made by other contributors or just factors that do not
have an outline solution at the moment. An organization should never be ashamed of its
weaknesses, they are a crucial factor in every nonprofit organization. It is important to recognize
them and provide aspirations in hopes to one day eradicate them. Some areas of weakness for
P4H could be…
● Having a small United State staff, some may enjoy having a smaller staff. Others feel that
an smaller staff can lead to work overload and poor distribution of obligations but to the
lack of “hands”
● Lack of diversity on the Executive board. Currently there are only a few board members
who are women of color. Providing for a move diverse background will allow for the
formulation of innovative ideas from different perspectives
● Transportation within haitian communities can make it difficult for the trainers to move
around the country well. Currently P4H is heavily reliant on public transportation.
Finding a way to have staff arrive safely and promptly will support more effective
outreach
● Social Media presence could definitely use a push. Making a more extensive effort to
promote and again global outreach will support sharing their message with the world and
impact more people

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 ● Gaining more involvement from volunteers. Finding a more suitable and effective way
for volunteers to get involved is crucial considering the inability to send people over to
Haiti at the moment.

Opportunities
Opportunities include the ability to collaborate and connect with other organizations in Haiti, as
well as across the globe, who are focused on systemic educational change. There is opportunity
to gain exposure through social media networks and other ways of communication in the United
States and beyond. Plus, there are more possibilities to educate leaders with the development of
virtual platforms about P4H’s mission and goals. Additionally, with increasing in person
instruction in college classrooms in recent months of the COVID-19 pandemic, there are
opportunities to bring knowledge to future educators and leaders around systemic change.

● Working with other nonprofits and organizations in Haiti who have similar goals in order
to create connections and mutually benefit from both party’s resources
● P4H in the United States is based in Florida where many working for the nonprofit are
graduates from University of Florida, including P4H’s founders. They have connections
with alumni and successful business leaders in the area who can be possible donors
● P4H created virtual workshops to reach their audience of educators and leaders when in
person education was not feasible. These workshops have expanded to a broader
audience and can be used to engage more leaders on social media platforms connected to
the workshops.
● Opportunities of educating a diverse population about what P4H does and why systemic
change is so vital in countries like Haiti are possible in virtual spaces, such as social
media exposures and events, as well as through young adults in educational settings
● When there are more certainties surrounding international travel and safety within Haiti,
there will be an opportunity to bring educators and leaders together on service trips.

Threats
Threats, which can be uncontrollable, include safety concerning the COVID-19 pandemic and in
the country of Haiti itself. The threat of the Haitian government disturbing the connection of P4H
in the country or being unstable can create negative effects surrounding the organization’s

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actions. Financial threats, such as a negative shift in the global pandemic status or a significant
decrease in the donations from philanthropic individuals, may be detrimental to P4H while they
are in a period of rebuilding and growth.

● Health in Haiti is a recent concern since the Center for Disease Control issued a Level 4
Travel Notice due to the extremely high cases of COVID-19 in the country. If these
numbers persist, there is a threat for both P4H affiliated volunteers and people looking to
go on service trips to travel to Haiti. The inability to travel decreases the support United
States volunteers and leaders can provide to Haitian volunteers and the Haitian
community.
● Safety in Haiti is a massive uncontrollable threat as there have been widespread
kidnapping and crimes, where victims regularly include U.S. citizens. These disturbing
realities reduce the possibility of having service trips or travel to the country, which
negatively impacts a large portion of P4H’s outreach.
● Governmental concerns are a threat to keeping connections with P4H for both Haitian
volunteers and those surrounding the United States base in Florida. If something drastic
changes with the government there may be repercussions for organizations built in Haiti,
such as P4H.
● Something that severely threatens the P4H financial status would be devastating since
there has been extreme amounts of effort into building up their financial stability a year
or so after the pandemic first started. This could include a severe, prolonged spike in
cases, donor drop offs or any other negative impact to their financial support.

IV. Summary - Project Proposal

Based on the analysis conducted above, we as a team have brainstormed possible projects
that we believe will improve P4H. We’ve done extensive research by looking through their
website and financial documents while also interviewing those that are intimately involved with
P4H. After compiling all of the information, we have concluded the following projects, that are
listed below, will push P4H forward and allow them to better impact the Haitian community, as
well as expand to the rest of the world.

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Project #1: Expanding the Board of Directors
After our interview with board member, Pascale Bélony, we realized that the board of
directors is not very diverse and could use more members that would provide more perspectives.
We think this is a huge area that P4H is lacking because as an organization that is focused on
helping a developing nation, there should be more representation other than white men in the
room. If decisions are being made on behalf of the Haitian people, there should be more Haitian
natives involved in leadership roles like board members.
Our plan on how to do this is to research and discover other Haitian Americans that may
be interested and compelled, like Pascale was, to join the board of P4H to serve the Haitian
people. We believe this could be very feasible because of the pure mission and physical impact
of P4H that would be compelling for anyone to join. Our goal would be to recruit two to five
board members that are Haitian natives or Haitian Americans. Our preference would be Haitian
women because there is a lack of women representation as well.
With our introduction to the P4H community, we have the capability to conduct research
and find suitable individuals to potentially serve the board. In doing so, we could create a process
and procedure for P4H to follow once our tenure is completed. This would be a tangible item that
P4H can use for recruiting board members in the future and is designed to find diverse
individuals that would bring a variety of different perspectives. So far, from what we can tell, the
board was put together based on who was easily accessible, but still a good fit, for the
co-founders to recruit within their community in Florida and UF. This would be a way for them
to reach outside their means and reach a whole new group of people that could provide a
completely different perspective that could greatly impact the long term path of P4H.

Project #2: Promoting Brand Recognition on Social Media Platforms

When meeting with our community partner, he was able to flag some improvements P4H
is trying to make that align with its values, but also increase its exposure. One topic that our team
kept referring back to was the presence of social media and how it has been used in the past.
Cam was candid in the fact that many of their social media platforms needed revamping or
rebranding to gain the following and connections P4H wanted.

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 He told us that their website included a majority of their important information and
programs, but they have been trying to create other easily accessible ways to spread information.
In more conversations we discussed from our own experience as college students who actively
use social media that advertisement pop-ups were a smart way to get as many people to see a
post or a website in a quick manner. We believed that researching advertisements in different
social media platforms would get the expansion and quick contact P4H was looking for.
Our plan to implement brand recognition was to revamp social media accounts to make
sure aesthetics and information align with values. Revamping is also necessary because we want
to increase knowledge about the brand through advertisements, which anyone has the possibility
of clicking on and which will send the individual to the new social media page. Our plans
wouldn’t stop after changing the platform or creating advertisement engagement, it would
encompass new ventures in a virtual setting. The social media pages could act as ways of
fundraisers for new and past potential donors or events that help gain financial support as well as
awareness. Social media could even be a space where P4H collaborates with other organizations
through programs, dialogue sessions, and fundraising.
Establishing a strong social media presence in a world that is so intertwined with
technology is key to reaching the next stages of growth. This project could also raise awareness
about systemic change and P4H’s mission to completely different age ranges and backgrounds.
Depending on the platform you choose, different ages will be your target audience and their
differences can translate into big change. For college aged students, a larger social media
presence will attract people to the page where they can receive information on educational
opportunities or create conversations with their classmates about changes made in countries like
Haiti. For older adults on another platform, a connection to join a Masterclass Program may arise
or a motivation to become a donor. Expanding social media in a broad way will be a step in the
right direction for P4H to create more exposure.

Project #3: Fostering ways for generational involvement and partnership

When conversing with our liaison, Cameron we continuously find ourselves falling in the
rabbit hole of figuring out a way to increase involvement or volunteering. As a future educator
this nonprofit stood out to me right away because it aligned with my values. What if there was a
way to connect more people from our generations to nonprofits that aligned with their values?

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College students are often hesitant to partner or take an active step in volunteering for non profit
because they may be worried about financial obligations when partnering. Although financial
obligations shouldn't be a concern when volunteering, the thought reigns in the back of my mind
as I know I do not currently hold the financial stability or funds to donate in the way my parents
or relatives could. So if college students do not have money to donate, what do they have? Time,
drive, passion !
Our plan is to implement a practical and suitable way to boost our generational
involvement. Get college students involved. Thinking back to my own involvement on campus
there are numerous clubs and organizations that I am a part of, many do not currently obtain a
philanthropic mission. Our goal would be to establish a way P4H could be a philanthropy partner
for these student organizations who so desperately need it. Starting with impacting our local
community and hope to reach a much larger pool for P4H to partner with. We could start by
proposing conventions or being speakers at the clubs meetings and presenting the background of
what P4H stands for. When such a powerful message is being delivered by their peers, students
are much more likely to listen.
Creating student organization partnerships will promote generational involvement and in
turn provide P4H with endless opportunities for what college students have to offer. When
registered student organizations are successfully partnered and on board with collaborating we
will develop a strategic plan that provides for the identification of growth and specific
philanthropic goals for each chapter or organization. The future is in our hands, why not kick
start our generation's ability and drive to make a difference.

V. References

https://p4hglobal.org/

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https://docs.google.com/presentation/d/1geZQ3TtSMOsdM2YxHxfGzwmt2STmADTF/edit?usp
=sharing&ouid=105212571196231959665&rtpof=true&sd=true

https://www.liveplan.com/blog/what-is-a-swot-analysis-and-how-to-do-it-right-with-examples/

https://www.classy.org/blog/10-marketing-lessons-for-all-nonprofits/

http://www.stlukehaiti.org/education

http://www.prodevhaiti.org/

https://haitischoolproject.org/

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