UNIVERSITY

SCHOOL OF BUSINESS

SUMMER INTERNSHIP PROJECT (SIP)

PROGRESS REPORT NO. 1

ON

A study on customer Expectations experience and satisfaction levels towards

service provided by Times of India.

THE TIMES OF INDIA

SUBMITTED TO: SUBMITTED BY:

Name: Dr k . k . Mishra STUDENT NAME: Kunal Kumar Jha

Designation: Associate Professor UID:21MBA1178
Chandigarh University MBA-Batch 2021-23

CHANDIGARH UNIVERSITY

GHARUAN, MOHALI (PUNJAB)

ACKNOWLEDGEMENT:

I am thankful to the university school of business (USB) to help me in making this

summer Internship report on the company name TIMES OF INDIA which is related

to MASS MEDIA & ENTERNTAINMENT.

I express my warm thanks to our director of USB department Dr. Nilesh Arora for

providing me the opportunity to do this project.

I sincerely thanks to our HOD Dr. Navjit Singh for their guidance and
encouragement in carrying out this project.

I am sincerely thankful to our Coordinator Dr. Kavita Sharma for their support
and guidance.

I am grateful for guidance, motivation, Mentorship throughout my Internship period

of Mr. Shashi Rana , Senior manager ,THE TIMES OF INDIA .

I am also thankful to our Assistant Professor Dr. K. K. Mishra for their endless

support and guidance.

THANKING YOU

Kunal Kumar Jha

21MBA1178
 EXECUTIVE SUMMARY:

The purpose of the 1st progress report is to analyze the market sector of the Times

of India. The company belongs from Mass Media industry and we analyzed

the Mass media & Entertainment sector in India. The Indian media and

entertainment (M&E) sector are expected to grow by 25 per cent in 2021 and

is expected to reach ₹1.73 lakh crore ($23.7 billion), according to a FICCI-EY

report. The Indian media and entertainment sector has de-grown by 24 per cent

to ₹1.38 trillion ($19 billion) in 2020. Rising income and evolving lifestyles

have led to a higher demand for services in the media and entertainment

sector. Higher rural penetration and a rapidly growing young population

coupled with increased usage of 3G, 4G and portable devices have also

augmented demand. The Government of India (GOI) has supported the

industry’s growth by taking various initiatives such as the digitization of cable

distribution and ease of institutional finance to improve profitability for the

sector.

Introduction

Date of Commencement: 10-JUNE-2022

Name of Company: THE TIMES OF INDIA

Report Guide: Dr K.K. Mishra

Project Assigned: On Mass Media industry, Functional Profile, Functional Elective areas of

Finance and Marketing of Times of India.

The Times of India issued its first edition on 3 November 1838 as The Bombay Times and

Journal of Commerce. The paper was published on Wednesdays and Saturdays under the

direction of Raobahadur Narayan Dinanath Velkar, a Maharashtrian social reformer, and

contained news from Britain and the world, as well as the Indian Subcontinent. J. E. Brennan

was its first editor. In 1850, it began to publish daily editions.

In 1860, editor Robert Knight (1825–1892) bought the Indian shareholders' interests, merged

with rival Bombay Standard, and started India's first news agency. It wired Times dispatches

to papers across the country and became the Indian agent for Reuters news service. In 1861,

he changed the name from the Bombay Times and Standard to The Times of India. Knight

fought for a press free of prior restraint or intimidation, frequently resisting the attempts by

governments, business interests, and cultural spokesmen; and led the paper to national

prominence. In the 19th century, this newspaper company employed more than 800 people

and had a sizeable circulation in India and Europe.

Bennett and Coleman ownership

Subsequently, The Times of India saw its ownership change several times until 1892 when an

English journalist named Thomas Jewell Bennett, along with Frank Morris Coleman (who

later drowned in the 1915 sinking of the SS Persia), acquired the newspaper through their

new joint stock company, Bennett, Coleman & Co. Ltd.

Dalmia ownership

Sir Stanley Reed edited The Times of India from 1907 until 1924 and received

correspondence from major figures of India such as Mahatma Gandhi. In all he lived in India

for fifty years. He was respected in the United Kingdom as an expert on Indian current

affairs.

Bennett Coleman & Co. Ltd was sold to sugar magnate Ramkrishna Dalmia of the industrial

family, for₹20 million(equivalent to₹2.3billion or US$32million in 2019) in 1946, as India

became independent and the British owners left In 1955 the Vivian Bose Commission of

Inquiry found that Ramakrishna Dalmia, in 1947, had engineered the acquisition of the media

giant Bennett Coleman & Co. by transferring money from a bank and an insurance company

of which he was the Chairman. In the court case that followed, Ramkrishna Dalmia was

sentenced to two years in Tihar Jail after having been convicted of embezzlement and fraud.

Most of the jail term he managed to spend in hospital. Upon his release, his son-in law, Saho

Shanti Prasad Jain, to whom he had entrusted the running of Bennett, Coleman & Co.

Ltd., rebuffed his efforts to resume command of the company.

LEARNING OBJECTIVES:

 To identify and define the brief analysis of the Mass Media sector
 To evaluate the growth of the industry

 To conduct a SWOT analysis of the Mass Media sector

 To define the Market analysis of the company

 To analyze the customers and competitors of the company

 To describe the functional areas of the company as well as the job profiles they are

offering

 To know about the various products offered by the company

 To measure the overall sales of the company’s products

 To define the financial statement analysis of the company to measure the performance.

 To define the product brief analysis and their benefits

 TABLE OF CONTENT

1. INTRODUCTION OF COMPANY

2. HISTORY OF COMPANY

3. IMPORTANT YEARS FOR TIMES OF INDIA

4. PRODUCTS OFFERED BY TIMES OF INDIA

5. FEATURES OF TIMES OF INDIA

6. STRATEGIES

7. MARKETING STRATEGIES AND MARKETING MIX

8. CONSUMER ANALYSIS

9. SWOT ANALYSIS

10.FUNCTIONAL JOB PROFILE ANALYSIS

11.LITERATURE REVIEW

12.COMPETITORS OF TOI

13.MISSION AND VISION

14.PROBLEMS IDENTIFIED

15.SUGGESTIONS TO SOLVE THE ISSUE

16.SCOPE OF THE STUDY

17.OBJECTIVE OF THE STUDY

INTRODUCTION

NAME OF THE COMPANY : THE TIMES OF INDIA

OWNER OF THE COMPANY : SAHU JAIN FAMILY ( THE TIMES GROUP )

PUBLISHER : BENNETT , COLEMAN & CO LTD.

FOUNDED : 3 NOVEMBER 1838

EDITOR IN CHIEF : JAIDEEP BOSE

HEADQUARTERS : MUMBAI , MAHARASHTRA , INDIA

HISTORY OF THE COMPANY

TOI published its first issue on November 3, 1838 as The Bombay Times and The Journal of
Commerce. The paper was published on Wednesdays and Saturdays under the direction of
Raobahadur Narayan Dinanath Velkar, a reformer for the Maharashtrian community, and contained
news from Britain and the world, as well as the Indian
Subcontinent. J. E. Brennan was its first editor. In 1850, he
began publishing daily programs. In 1860, editor Robert Knight
(1825-1892) bought the interests of Indian shareholders,
merged with his rival Bombay Standard, and established India's
first news agency. He posted the Times in the media nationwide
and became an Indian agent for Reuters news service. In 1861, he
changed the name from the Bombay Times and Standard to the
Times of India. Knight defended the media without self-restraint or
intimidation, often resisting government efforts, business
interests and cultural advocates, and led to a paper on national
emergence. By the 19th century, this newspaper company employed
more than 800 people and was widely distributed in India and
Europe.

BENETTE AND COLEMAN OWNERSHIP

Later, TOI saw its ownership change several times until 1892 when English journalist Thomas
Jewell Bennett, along with Frank Morris Coleman (later drowning in the SS5 Persian SS 191),
received the newspaper through their new stock company, Bennett. ,Coleman & Co. Ltd.
DALMIA OWNERSHIP:

Sir Stanley Reed organized the TOI from 1907 to 1924 and received letters from major Indian
dignitaries such as Mahatma Gandhi. In all he lived in India for fifty years. He was revered in the
United Kingdom as an expert on current Indian affairs. Bennett Coleman & Co. Ltd was sold to
sugar company Ramkrishna Dalmia of the industrial family, for R20 million in 1946, as India
became independent and British owners left. In 1955 the Commission of Inquiry by Vivian Bose
found that Ramkrishna Dalmia, in 1947, initiated the acquisition of media giant Bennett Coleman &
Co. by transferring money to the bank and the insurance company of which he was chairman. In a
subsequent court case, Ramkrishna Dalmia was sentenced to two years in Tihar prison after being
convicted of fraud and embezzlement.

JAIN FAMILY ( SHANTI PRASAD JAIN)

In the early 1960's, Shanti Prasad Jain was arrested on charges of selling newspapers in the market.
[26] And based on a previous report by the Vivian Bose Commission that found faults in the
Dalmia-Jain party, which included specific cases against Shanti Prasad Jain, the Government of
India applied for the ban and removal of Bennett, Coleman and Company executives.

UNDER THE GOVERNMENT OF INDIA

Following a report by the Vivian Bose Commission on the Dalmia-Jain sect's actions, on August 28,
1969, the Bombay High Court, under Justice J. L. Nain, issued an interim order to dissolve the
existing Bennett, Coleman & Co board and create a new state board. . The bench decided that
“under these circumstances, it would be best to pass such instructions on the basis of the allegations
made by the complainants that the company's affairs are being conducted in a manner that is
contrary to public and organizational interests. The company is fine. " Following that order, Shanti
Prasad Jain resigned as director and the company ran a new board of directors, appointed by the
Indian Government, with the exception of a single Jain stenographer. Surprisingly, the court
appointed D K Kunte as chairman of the board. Kunte he had no business knowledge before and
was a member of the opposition Lok Sabha.

BACK TO JAIN FAMILY

In 1976, during the Emergency in India, the Government transferred the ownership of the
newspaper to Ashok Kumar Jain, the son of Sahu Shanti Prasad Jain and grandson of Ramkrishna
Dalmia. He is the father of current owners Samir Jain and Vineet Jain). Jains often enter various
smuggling caves and Ashok Kumar Jain had to flee the country when the Enforcement Directorate
pursued his case in 1998 for alleged money laundering overseas. Swiss account.

DURING THE EMERGENCY

On June 26, 1975, the day India declared a state of emergency, the Bombay TOI program contained
a note in its funeral column that read “DEM. O’Cracy, the beloved husband of T.Ruth, the father of
L. , Hope and Justice expired on the 25th of June.
THE TIMES IN 21ST CENTURY
In late 2006, Times Group acquired Vijayanand Printers Limited (VPL). The VPL previously
published two Kannada newspapers, Vijay Karnataka and Usha Kiran , as well as English daily,
Vijay Times. Vijay Karnataka was a leader in the Kannada newspaper section at the time.
Paper launches Chennai program, 12 April 2008. Launched Kolhapur program , February 2013.

TOIFA AWARDS

Launched in 2013 and awarded for the second time in 2016, "The Times of India Film Awards" or
"TOIFA" is a work award in Film Industry determined by a global public vote in the nomination
categories.

IMPORTANT YEARS FOR TIMES OF INDIA

1838 : In November 3, 1838 the first edition of The Bombay Times and Journal of
Commerce were published, reflecting basically the business community of Bombay.
It was a bi-weekly publication. Dr. J.E. Brennan was the Editor.

1850 : Shareholders decide to increase the share capital and the paper is converted
into a daily.

1859 : Bombay Standard and Chronicle of Western India merges into The Bombay
Times and Journal of Commerce to form Bombay Times & Standard.

1861 : Editor Robert Knight amalgamates The Bombay Times & Standard and
Bombay Telegraph & Courier to form The Times of India - giving it a national
character.

1892 : T. J. Bennett becomes the editor and enters into a partnership with F.M.
Coleman to form a joint stock company - Bennett, Coleman & Co. Ltd. (BCCL).

1907 : Editor Stanley Reed revolutionizes news production by extending the

deadline to midnight. Until then any news that came in after 5 pm was held over for
the next day. The newspapers’ first price war was also initiated with cover price
being cut from 4 annas to 1 anna – leading to a five-fold increase in circulation.

1946 : The Times of India gets Indian ownership with Seth Ramakrishna Dalmia
buying the company.

1947 : Exclusive Sunday edition of Times of India launched in Mumbai. The

company also launches its Hindi daily – Nav Bharat Times in Delhi.

1948 : Sahu Jain Group takes over as the owners of the company after Ramakrishna
Dalmia sells the firm to his son-in-law Sahu Shanti Prasad Jain - who becomes the
first Chairman of the group.

1950 :The Times of India launches in Delhi.

1952 : Filmfare launched.

1959 : Femina launched.

1961 : The Economic Times is launched.

1962 : Maharashtra Times launched.

1965 : Femina Miss India contest started.

1988 : Times of India complete 150 years. Special stamp released by Government of
India to commemorate the occasion.

1996 : The Times of India crosses 1 million marks in circulation. It also carries the
first-ever color photograph.

1997 : BCCL enters into music market with Times Music.

1999 : India times web portal launched; BCCL enters music retailing business with
Planet M. Also operates the first-ever private FM broadcast through Times FM
(which later becomes Radio Mirchi).

2000 : The Times of India crosses the 2 million mark in circulation.

2001 : Radio Mirchi - Nationwide private FM broadcasting starts. 360 Degrees -

Event management business also launched. TOI goes all colour and storms Delhi by
being "Number One".

2003 : Launch of the Times Private Treaties as a strategic business division. Launch
of the Jobs portal Times Jobs. TOI E-paper launched. Entry into TV business with the
launch of India’s first lifestyle and entertainment channel Zoom.

2005 : Launch of a Matrimonial website Times Matri – later rebranded as Simply

Marry. Mumbai Mirror, the city-centric daily tabloid launched in Mumbai.

2006 : Launch of a television News Channel called Times Now.

Radio Mirchi holding company ENIL (Entertainment Network India Limited) lists on
the Indian stock markets. It is the first Times Group Company to list on the bourses
with IPO being oversubscribed by more than 41 times.
Launch of a Property services portal Magic Bricks. Times of Money launch
Remit2Home, to cater to global remittance market.
Acquisition of Karnataka’s leading newspaper company Vijayanand Printers Limited
makes BCCL the dominant force in Karnataka.

2007 : Launch of Bangalore Mirror, Ahmedabad Mirror, ET (Gujarati) and Whats

Hot – a premier weekend entertainment supplement. The Times of India becomes
largest English daily in the world with circulation breaching the 3 million mark and
beating Sun (tabloid) of UK.

2008 : Launch of ET (Hindi), Pune Mirror and The Times of India editions at Jaipur,
Goa and Chennai. Acquisition of Virgin Radio (now rebranded as Absolute Radio) in
the UK.

2009 : TOI Crest edition launched. Launch of ET Now – premier business channel
having integrated newsroom with ET print edition.

2010 : Private Treaties re-branded as Brand Capital. The Speaking Tree newspaper
launched. ET Wealth launched. Maharashtra Times launches Pune edition. Vijay
Next (premier weekly newspaper from Vijay Karnataka) launched. India’s first HD-
only premium movie channel – Movies Now (HD) launched.

2011 : Sunday ET re-launched as a tabloid.

Bodhivriksha (spiritual weekend newspaper in Kannada) launched.
Launch of The Times of India, Coimbatore and Madurai/Trichy Editions.

2012 : Launch of The Times of India, Kerala, Visakhapatnam and

Raipur(Chhattisgarh) Edition

2013 :Launch of the Times of India, Kolhapur Edition.

PRODUCTS OFFERED BY THE TIMES GROUP

1. NEWSPAPERS


 THE TIMES OF INDIA
 The Economic Times
 Navbharat Times
 Maharashtra Times
 Ei Samay
 Mumbai Mirror
 Vijaya Karnataka

2.MAGAZINES

 FEMINA
 FILMFARE
 GOOD FOOD
 GOOD HOMES
 GRAZIA
 TOP GEAR
 HOME TRENDS
 3.TELIVISION

 ET Now
 Lead India
 Mirror Now
 Movies Now
 Romedy Now
 Times Music
 Times Now
 Zoom

4. TIMES INTERNET

 CricBuzz
 Gaana
 MX Player
 Willow

5. TIMES BUISNESS

 TBSL
 TimesJobs
 SimplyMarry
 MagicBricks
 ZigWheels
 Artha Group
 BENETTE UNIVERSITY
6. TIMES
ENTERTAINMENT

RADIO MIRCHI

FEATURES OF TOI

The Times of India is synonymous in being the "Masthead of India", an opinion forming instrument
for India and Indians. The Times Of India is not only India’s largest selling English general daily
but also the leading English general daily in the world. It attracts a daily circulation level of about
22 lakh copies. It is the largest selling English daily between Tokyo.

STRATEGIES

• Move first,

• Move fast

• Multiple ties

• Continuous innovation (Private Treaties)

• Smart-sensing the future

MARKETING STRATEGY OF TIMES OF INDIA

AND MARKETING MIX

Times Of India Marketing Strategy analyzes a product with a marketing mix that includes 4Ps
(Product, Price, Location, Advertising). There are several marketing strategies such as launching
new products, pricing, promotional planning etc. These business strategies, based on the Times Of
India marketing mix, help the product succeed. The Times Of India marketing strategy helps the
company to position itself in a competitive market and achieve its business goals and objectives.
TIMES OF INDIA PRODUCT STRATEGY:

Product strategy and mix in Times Of India marketing strategy can be defined as:
The Times Of India is one of the leading English newspapers in India. The Times Of India has
excellent news and media coverage and is one of the most prominent English print forums and
online news forums. Below the portfolio of the product mix marketing product offered is a
newspaper, a printed version distributed nationwide. In addition to this, it also provides e-
newspaper to cater for thousands of years of tech-savvy and artisans. Times Of India has also
launched its own app to cater for this productive section of news readers on various platforms such
as iOS and Android.

TIMES OF INDIA PRICE STRATEGY:

Below is the pricing strategy for the Times Of India marketing strategy:
The Times Of India faces stiff competition from Hindus and that is why it always uses a
competitive price strategy to be at the forefront of the race. They follow a marketing strategy called
the Princer Movement Strategy that calls for smart prices. In order to maintain competitive
advantage especially in the southern Indian market, it has targeted its rival students and lowered
their enrollment rates. The Times Of India is one of the leaders in media marketing.

TIMES OF INDIA PLACE AND DISTRIBUTION STRATEGY:

The following is a distribution strategy for the Times Of India marketing mix:
The Times Of India newspaper is available in almost every city and town of India and has
penetrated deep into the country targeting a large portion of students daily. They are sold from
house to house by vendors or are found in newspapers and bookstores in almost every crowded
contact center in the city. The Times Of India is the most widely read and widely distributed
English newspaper in India. Excellent distribution ensures that newspapers are widely available in
newspaper stores, train stations and are delivered individually.

TIMES OF INDIA PROMOTION AND MARKETING STRATEGY:

The promotional and marketing strategy for the Times Of India marketing strategy is as follows:
Previously, the Times of India promotional strategy was aimed at newspaper operations. But with
the changing times and increased competition, they tried to portray themselves as the desires of the
Indians. In terms of promotions, it is always involved in wrestling with a Hindu competitor and thus
comes up with new promotional strategies in advertising, digital promotions such as advertising. To
maintain competitive advantage Times Of India goes from house to house selling and uploading
videos to their websites and social media to promote their product. The Times Of India is one of the
pioneers of viral marketing strategies and has been able to successfully cover all possible contact
areas in the city from shops, tea shops, supermarkets and even billboards on buses, road divides and
street areas. Apart from this, it organizes events such as the Mega Trade Fair and TOIFA to increase
its presence nationwide. So this puts an end to the Times Of India marketing mix.
 TIMES OF INDIA CONSUMER ANALYSIS

The Times of India 's marketing strategies and reasons for its success The newspaper symbolizes
strength and power with two elephants facing a crown between them meaning royalty. The
Company's motto is clear and simple, "Accept the Truth". The various marketing strategies adopted
by the Times of India include the following. These strategic business initiatives adopted by the
newspaper have helped it to spread the English language widely throughout the country nationally
and internationally. Improving product quality to attract more students nationally and
internationally. Increase newspaper distribution by introducing new newspaper editions in English
and other regional languages to increase paper width. Covering relevant stories for students
emerging from competitive exams that require general daily information about the nation and the
latest news updates from around the world. A weekly paper called Ascent is introduced for the
benefit of job seekers and students. Increase the scope of distribution by introducing e-paper and
mobile papers. Investing heavily in TV commercials to increase coverage and increase sales.
Investing in social campaigns that engage the nation's youth. Apart from this the annual
subscription rate is kept below Rs 250 which allows consumers to opt for all combo offers.
all year round. The price per paper is also kept at Rs 3 per paper lower than its competitors such as
the Hindustan Times, the Economic Times and the Hindus.

SWOT ANALYSIS OF TIMES OF INDIA

STRENGTH

Below is the Power in the SWOT Analysis of The Times of India:

1. It is widely available daily in most regions with an average circulation of more than 3.5 million
per day
2. It can improve the presence of the Parent Company on Television, Radio etc. to reach more
audiences especially in the Ongoing Campaign on a particular subject e.g. Anti-corruption
campaign etc.
3. Easy Brand Recall is useful in competitive markets with many dailies; high brand loyalty
4. Bombay Times, Delhi Times etc. has a great day that is useful in matters of movies, glamor,
fashion etc.
5. A weekly paper called Ascent is widely regarded as an excellent platform and a must read for
potential employers and job seekers.
6. It has a book written on the wisdom of the major cities of India
7. Campaigns such as Fundisa India and other events / efforts are beneficial to the product.

WEAKNESSES

Here are some of the weaknesses in the analysis of The Times of India SWOT:
 1. Some people are of the opinion that TOI publishes many celebrity / entertainment stories

2. Competitive competition means limited space to increase market share

OPPORTUNITIES

The following are opportunities in the Times of India SWOT Analysis:

1. It has a limited presence in Southern India compared to the rest of India

2. Great opportunity in the Regional Languages field

3. Better use and interaction with online and mobile devices

THREATS

Threats to SWOT Analysis of The Times of India are as follows:

1.Increased competition from other newspapers

2. Online news channel means reduced streaming

FUNCTIONAL JOB PROFILE ANALYSIS

To succeed as a journalist on a local or national newspaper you'll need determination and the ability
to research and write accurate stories to tight deadlines.

Newspaper journalists research and write stories for national, regional and local press. They report
on news and politics, as well as on sports, arts and culture, science and business. They also cover
national and local events, entertainment and human interest stories.

There are a number of roles within newspaper journalism. Junior reporters usually write up stories
allocated to them by the news desk, which they then pass to the news editor before they're
handed to sub-editors. Correspondents are specialists in one field or location, while feature writers,
who cover topics in greater depth, often use a more personal style.

On smaller newspapers journalists have to multitask. They may work on layout, photography and
sub-editing, as well as write stories.

Newspaper journalism is becoming increasingly multi-platform, making IT, web and broadcast
skills highly valuable.
 LITERATURE REVIEW

Impact of Newspaper and Advertisement on Consumer Behaviour. Mohit Bansal and Shubham
Gupta, Year 2013.

“Journalism in India” BY Rangaswamy Parthasway, Year (1989)

Present Trends of Newspapers in India. (A qualitative study), Dr. Arvind Kumar Singh IN Year
2014

The Effect of Newspaper Design Complexity on Readership, Comprehension, Interestingness and

Pleasantness

.“ The need for understanding the audience as to who reads what for what reasons, BY Alrajehi,
Menawer Bayan
’
"Newspaper Readership Interests of the Young." BY Schweitzer, John C’s.

"Psychographics Made Simple and Newspaper Readership and Proximity to Metropolitan Markets.
BY Meyer, Philip and Lynn, Jerry R.

Transformation of Newspapers in the Technology era BY C. Elizabeth Everett IN Year 2011

Newspapers are struggling Can an all-digital strategy be the path to profitability? BY Scott Purdy

Business models of Newspapers and publishing Company IN Year 2006

Impact of Online News Media on Consumption Habits of People. BY Siddhesh Thadeshwar,

Prof.Amol Joglekar IN Year 2016

Impact of online media on print media newspaper sales BY Clement Mulenga Sinyangwe.

Digitalization in the newspaper industry. BY Martijn Suijkerbuijk IN Year 2014

 THE TIMES OF INDIA COMPETITORS

Hindustan Times

Hindustan Times is a top competitor of The Times Of India. Hindustan Times was founded in New
Delhi, Delhi} in 1924. Hindustan Times competes in the Publishing industry. Compared to The
Times Of India, Hindustan Times generates $46M less revenue.

The Hindu

The Hindu is The Times Of India's competitor. The Hindu is headquartered in Chennai, Tamil
Nadu, and was founded in 1878. The Hindu competes in the Publishing field. The Hindu generates
102% the revenue of The Times Of India.

Deccan Chronicle

Deccan Chronicle Holdings Ltd. has been one of The Times Of India's top competitors. Deccan
Chronicle Holdings Ltd. is a Private company that was founded in 1938 in Secunderabad, Other.
Like The Times Of India, Deccan Chronicle Holdings Ltd. also competes in the Publishing
industry. Compared to The Times Of India, Deccan Chronicle Holdings Ltd. has 4,700 fewer
employees.
The Tribune

The Tribune is the most biggest competitor of The Times Of India in Punjab, because The Tribune
is a local regional paper of Punjab, It covers 36% of total market of other newspapers.

MISSION AND VISION OF THE TIMES OF INDIA

MISSION

“Create and build brands with differentiated content to capture relevance audience and market the
value of these to advertisers to help them sell and strengthen their brand.”

VISION

“Times Private Treaties provides an exciting investment opportunity, an idea meant to usher in
Modern India and facilitate change from a scarcity driven, and commodity economy to a brand-led
consuming economy.”
PROBLEM IDENTIFIED AT THE TIMES OF INDIA

With the help of SWOT analysis, I have noticed some problems here in the company. We can say if
we found the solution of these problems than the company might get achieve more success in these
field in which company deal with. So, these are some problems-

1.Chandigarh is a place for newspaper have great opportunity for Respondents for
reading, but need to aware the need of English newspaper

2.Majority Respondents prefer Hindi newspaper and English newspaper. English is

least preferred as majority of the population is Hindi.

3.Many believe lack of service of vendor causes them reason of not reading newspaper
and majority says they didn’t get time to read newspaper

4.In the era of technology, almost 85% people prefer internet to read news.

SUGGESTIONS TO SOLVE THE PROBLEMS IDENTIFIED

Some of the suggestion which can be concluded from the study and should be implied for
the TIMES OF INDIA.

Some of the suggestions are,

1..Add more content related to students and add content for businessman, professional, and
give more detailed news in newspaper

2.Improve after sales service and give the appropriate response to complainers.

3.And solve the problem as soon as possible

4. Improve the management of Depos and provide information to their vendors and
subscribers also.

5.Need some changes in Chain of vendor to subscriber to Customers.

 SCOPE OF THE STUDY

The study is conducted to Search the new market opportunities for TOI newspaper market.
Across the world, newspaper and magazine publishers are striving to adapt to the challenges
and opportunities presented by digital disruption and economic shifts

. To find out the ways by which TOI covers new market and increase their consumer bae
and circulation of their newspaper.

OBJECTIVE OF THE STUDY

“To find the market opportunities of TOI newspaper”

To study about the new opportunities for TOI in the market

To find the challenges and threats comes in newspaper industry

Reasons behind Declining of newspaper readers

Thank you