ROSE WHITE

616.426.7797 | rosekellywhite@gmail.com | Twitter | LinkedIn | Website

WORK EXPERIENCE
MLive (Muskegon, Mich.; Grand Rapids, Mich.)
Statewide economy reporter (Jan. 2022 - present)
● Cover Michigan economic beat with topics like unemployment, inflation, housing, economic development
● Pitch, report and write daily beat stories, weekly enterprise articles and features using AP style
● Leverage social media platforms to generate story ideas and connect with sources
● Craft engaging headlines to attract readers and capitalize on SEO traffic
● Report breaking news that is accurate and factual on quick deadlines
● Conduct field reporting including on Gaylord tornado, Oxford shooting anniversary, impact of inflation

Reporter for the Muskegon Chronicle (Nov. 2020 - Jan. 2022)

● Write 5-10 stories a week on business, development and community in Muskegon and Grand Rapids
● Work independently to conduct interviews, capture photos and take videos for digital coverage
● Winner of 2021 APME Best Business Writing award

WZZM 13 (Grand Rapids, Mich.)

Digital Executive Producer/Assignment Editor (Aug. 2020 - Nov. 2020)
Digital Producer/Assignment Editor (Aug. 2017 - Aug. 2020)
● Curate all digital content for WZZM 13 for the website, newsletter, push alerts and social media accounts with
a combined audience of 390,000+
● Strategize and lead the editorial output for impactful topics like COVID-19, 2020 protests and politics
● Report on general assignment stories plus field coverage on protests, Detroit Democratic debate, Iowa
caucuses, presidential rallies
● Develop fresh ways to share content through graphic design, video editing or writing on various social media
platforms with average Facebook engagement increasing 67% during my tenure
● Use Google Analytics, Chartbeat, CrowdTangle to determine digital coverage and strategy

Freelance reporter (Grand Haven, Mich.; Holland, Mich.; Bristol, England)

May 2016 - August 2017
● Report on general assignment coverage for The Grand Haven Tribune and The Holland Sentinel
● Wrote an original investigative piece for an independent paper in Bristol, England, The Bristol Cable, about
the rate of students being expelled from charter schools.

EDUCATION
MA Journalism, University of the West of England (2015-2016)
Highlights: Graduated with Distinction, British Journalism Training Council accredited program

BA Writing, minor English, Grand Valley State University (2011-2015)

Highlights: Graduated Magna Cum Laude, Outstanding Writing Student 2015, Writing with Distinction recipient

MY SKILLS
Adobe Suite; copyediting; reporting; writing; FOIA, Pacer, LexisNexis, OTIS; online community engagement; social
media strategy; headline optimization; basic HTML; Video editing (iMovie, Adobe Premiere, Edius, Avid)

OTHER JOBS
Freelance editor, Unprecedented Press (April 2015-July 2017), Research Transcriber, MediaWise (Oct. 2015 - April
2016), Creative Developer/Graphic Designer, The Point Church (May 2013-Aug. 2015), Writing Consultant,
Grand Valley State University (Aug. 2012 - April 2015)