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    AWANGKU AZIZAN BIN AWANGKU IFNI -
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    This document outlines the assessment guidelines for a business course which includes three assignments: 1. A group assignment requiring a summary report on a proposed business including an introduction, competition analysis, financial needs, legal entity registration requirements, and reflections. 2. An individual fieldwork report requiring students to collect market data and write a report with an introduction, data collection methods, findings, and conclusion supported by evidence of the fieldwork. 3. A business plan project requiring an executive summary, organization plan, marketing plan, operational plan, financial plan, and appendices presented in a 25-30 page business proposal. Students will also present their business proposal. The assignments increase in scope and require applying concepts from lectures to a

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    This document outlines the assessment guidelines for a business course which includes three assignments: 1. A group assignment requiring a summary report on a proposed business including an introduction, competition analysis, financial needs, legal entity registration requirements, and reflections. 2. An individual fieldwork report requiring students to collect market data and write a report with an introduction, data collection methods, findings, and conclusion supported by evidence of the fieldwork. 3. A business plan project requiring an executive summary, organization plan, marketing plan, operational plan, financial plan, and appendices presented in a 25-30 page business proposal. Students will also present their business proposal. The assignments increase in scope and require applying concepts from lectures to a

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    © All Rights Reserved
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    11 views2 pages

    Assessment Guideline

    Uploaded by

    AWANGKU AZIZAN BIN AWANGKU IFNI -
    This document outlines the assessment guidelines for a business course which includes three assignments: 1. A group assignment requiring a summary report on a proposed business including an introduction, competition analysis, financial needs, legal entity registration requirements, and reflections. 2. An individual fieldwork report requiring students to collect market data and write a report with an introduction, data collection methods, findings, and conclusion supported by evidence of the fieldwork. 3. A business plan project requiring an executive summary, organization plan, marketing plan, operational plan, financial plan, and appendices presented in a 25-30 page business proposal. Students will also present their business proposal. The assignments increase in scope and require applying concepts from lectures to a

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    © All Rights Reserved
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    of 2

    ASSESSMENT GUIDELINE

    A. GROUP ASSIGNMENT 1 –Report on mini project (10%)


    Write a summary report of your proposed business and the business regulations. Your report must include
    all elements as outlined below.

    1. Introduction to your proposed business


    (Explanation of the type of business/product or service offered/uniqueness)
    2. Competition level
    (Customers and demand/competitors and their strengths and weaknesses/marketing activities that will
    be implemented)
    3. Financial capacity
    (How much money is needed, and how to finance your proposed business)
    4. The legal business entity of your proposed business
    (Reasons for selection, procedures to register)
    5. License, permits and letters of authority
    (Identify the authorization needed for your proposed business)
    6. Reflections
    What have you learnt from the process?

    Assignment format:
    Tahoma 11, 1.5 lines spacing, 2000-3000 words. Submit your report by Week 5, Friday at
    smartv3.ums.edu.my. Report must be submitted in Words format.

    B. FIELDWORK REPORT (10%)


    Students are required to conduct a fieldwork and write a report about it. Collect relevant information
    from the market and business environment to strengthen their business plans.

    Your report must include the following elements:

    1. Introduction
    2. Methods used in collecting data
    3. Findings
    4. Conclusion
    5. Evidence of the fieldwork

    Assignment format:
    Tahoma 11, 1.5 lines spacing, 2000-3000 words. Submit your report by Week 10, Friday at
    smartv3.ums.edu.my. Report must be submitted in Words format.
    C. BUSINESS PLAN PROJECT (20%)
    Develop a business proposal based on a viable business idea.

    The proposal must include the following elements:

    1. Cover page and Table of Contents


    2. Executive Summary
    3. Organisation plan
    4. Marketing plan
    5. Operational plan
    6. Financial Plan
    7. Appendices

    The business proposal must be typed, 11pt, 1.5 lines spacing, 25-30 pages. Submit your report by
    Week 14, Friday at smartv3.ums.edu.my. Report must be submitted in Words format.

    D. PRESENTATION (10%)
    Students have to make a presentation of their business proposal.

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