Group G7-

Anuradha Pandit (8); Hemanth Lal Deo (16); Parveen Kumar (26); Prince (27); Vishu Choudhary (42).

The assessment and effectiveness of internet advertising on

consumer preferences and behaviour.
Objective:
1. To determine the effectiveness of Internet advertising on reach and awareness
generation.
2. To determine the significant relationship effect of Internet advertising on consumer
buying behaviour.
3. To determine the significant relationship between Internet advertising and purchase
decisions.
4. To determine the important factors of consumer behaviour to be consider before ads
appear online.

Sample Size & Design:

Sample size: 100 consumers.
Population: Between 18-60 years age group. So that they can recall the reasons, which affect
their perception of Internet advertisements.

Research Methodology:
The study is based primary data. The primary data was collected form the respondents through
a structured questionnaire by online google form. Any questionnaire, which is incomplete, not
considered for analysis.

RESEARCH QUESTIONNAIRE
1. Age Group (yrs): ☐up to 18 ☐18 to 25 ☐25 to 40 ☐40 to 60 ☐60+

2. Gender: ☐Male ☐Female

3. Where is your place of residence?

SECTION B – ATTITUDES, REACH AND AWARENESS

4. Do you like Advertisements?

☐Yes ☐No

☐Informative ☐Irritating

☐Entertaining ☐Annoying
Group G7-
Anuradha Pandit (8); Hemanth Lal Deo (16); Parveen Kumar (26); Prince (27); Vishu Choudhary (42).

☐Creates awareness ☐Waste of time

5. How much time in a day do you spend on?

TV, Movies ☐< 1hr ☐1 - 2hrs ☐2 - 4hrs ☐4 - 6hrs ☐> 6hrs

Newspaper, Mags ☐< 1hr ☐1 - 2hrs ☐2 - 4hrs ☐4 - 6hrs ☐> 6hrs

Radio ☐< 1hr ☐1 - 2hrs ☐2 - 4hrs ☐4 - 6hrs ☐> 6hrs

Internet ☐< 1hr ☐1 - 2hrs ☐2 - 4hrs ☐4 - 6hrs ☐> 6hrs

6. Do you watch the TV/ or listen to Radio commercials during commercial break?

☐Yes ☐No

☐Informative ☐Irritating

☐Entertaining ☐Annoying

☐Creates awareness ☐Waste of time

7. Do you change the channel during commercial breaks?

☐Never ☐sometimes ☐depends on ad ☐often ☐every time

SECTION C: AD RECALL
8. Which is the last Newspaper/Magazine ad you remember? Which brand was it?
__________________________________________________________
9. Which is the last TV commercial you remember? Which brand was it?
__________________________________________________________
10. Name any three TV commercials you remember lately
1._______________________________
2._______________________________ 3. _______________________________
10. Do you see/check online ads/mails when you surf the internet?

☐Never ☐sometimes ☐depends on ad ☐often ☐every time

11. Which is the last online ad you remember? Which brand was it?
__________________________________________________________
12. Name any three online ads you remember lately
1._______________________________
2._______________________________ 3.____________________________
Group G7-
Anuradha Pandit (8); Hemanth Lal Deo (16); Parveen Kumar (26); Prince (27); Vishu Choudhary (42).

SECTION D: INFLUENCERS, PREFERENCE AND PURCHASE DECISION

13. You use the internet for? (Rank them in order of your preference)

☐Chatting and Social Networking ☐_____

☐Email ☐_____

☐Information ☐_____

☐Entertainment ☐_____

☐E -Commerce ☐_____

☐Downloading ☐_____
14. What mode of advertising influences you to buy any product?

☐Magazines and newspaper

☐Friends and relatives

☐TV Commercial

☐Online advertisements

☐Social Media – Blogs, forums, Social Networking sites

☐None
15. Which mode of advertising would you prefer? (Rank in order of preference)

☐TV Commercials ☐_____

☐Print Ads: Newspaper, Magazines ☐_____

☐Banners, Posters ☐_____

☐Online Ads: Banners, Emails, ☐_____

☐ None ☐_____
16. Have you made any purchases after seeing internet ads?

☐Yes ☐No
17. What is the relationship between internet advertising and purchase decision, Please
tick where appropriate:

Statements on Internet 1 2 3 4 5
advertising and purchase
Strongly Disagree Neutral Agree Strongly
decision
Disagre Agree
e
Group G7-
Anuradha Pandit (8); Hemanth Lal Deo (16); Parveen Kumar (26); Prince (27); Vishu Choudhary (42).

Internet advertising influences

customers‟ purchase decision

Duration of page viewing is a

strong determinant of the ability to
recall banner ads

Ads Animation content, the shape

of the banner ad, and frequency of
the ad (repetition) leads to higher
advertising recall

Companies should aim to

strengthen customer interactions
with advertisements on the Web

Web Most companies provide a

generic experience to all
customers rather than relying on
customer analysis to deliver a
personalized experience

When customers weigh benefits,

they become emotionally involved
with advertising and promotion

Repeated advertising messages

affect consumer behaviour. This
repetition serves as a reminder to
the consumer

Research Journal url:

International Journal of Current Advanced Research
http://www.journalijcar.org/sites/default/files/issue-files/11288-A-2020.pdf

International Journal of Marketing and Technology

https://www.ijmra.us/project%20doc/2017/IJMT_JUNE2017/IJMRA-11735.pdf

Impact of the Internet on Marketing Strategy Formulation

https://ijbssnet.com/journal/index/678
https://ijbssnet.com/view.php?u=https://ijbssnet.com/journals/
Vol_2_No_18_October_2011/1.pdf