Qualitative research is a form of social investigation that primarily

focuses on the different types of the way people make sense of their
knowledge in the world they live in. It also involves the interpretation
of their experiences in their daily life. We live in a world where the
different races of human beings exist side by side without any
problem. We might ask what are the attributes, differences or
similarities to make this comparison. In this scenario, qualitative
research plays a major role in answering all of our doubts.
Characteristics of Qualitative Research
Various characteristics of qualitative research are as follows.
 Helps in interpretation and understanding of human behavior
through data analysis
 The powerful and active method of data collection by asking
questions through interviews, surveys, and questionnaires
 Some multiple methods and approaches allow the researcher
to plan for the study. It is a multiple method research study
 Several specific ideas that lead to the conclusion or
generalization of the data
 Contextualization of the situation in the life of an individual
 Collection of diversified data in natural and real-life settings
 Representation of view of the people in a video, drawing,
picture or graphs
 Proper examination of the data yielded due to internal
attributes of the subject