Royal DSM

Profit Margin 21%

Employees 23,000 (global)
Mission:
● By 2021- Create a growth oriented organization that would create value for its
stakeholders through purpose led and performance driven strategies.
Target:
● Achieve an annual increase in adjusted EBITDA of a high single digit percentage
● Annual increase in adjusted Net Operating Cash flow of 10$
● Value creating mergers and acquisitions

GBS- Global captive shared services division of Royal DSM

● HQ - Hyderabad, India
● Supported parent company globally providing following services
○ Employee Shared Services(HRSS)
○ Finance shared services (FSS)
○ Purchasing shared services (PSS)
○ Technology services (TS)
○ A project management team for supporting the shared services units
● Managed standard processes and transactional activities for DSM
● Employees: 712( global); 395 (India)
○ Employee distribution generation wise: 89% Generation Y employees- energetic
and youthul organisation
Employee Percentage Count
Generation

Generation X Male 6.6% 26

Female 4.1% 16

Generation Y Male 55.9% 221

Female 33.4% 132

● Employee distribution sift wise: Most employees’ shifts were from 9:00 am to 6:00 pm
(Shift 3) with Gen X employees working in Shift 3,4,5 only
Shift 1 5:00 am to 2:00 pm

Shift 2 7:00 am to 4:00 pm

Shift 3 9:00 am to 6:00 pm

Shift 4 11:30 am to 8:30 pm

Shift 5 4:30 am to 1:30 pm

Tackling COVID-19
● Implemented Work from Home on 4th March, 2020, way ahead of national lockdown
● Ensuring support system for remote workers to ensure business continuity amid
lockdown
● Employee reaction
●
Category Reactions

Generation Y employees ● Happy

● Got more family time
● More productive

Generation X employees ● Feeling fatigue

● Used to office culture
● Missing physical engagement
● Many female employees had to take care of
household activities besides work
● Relationships issues
 Managers ● Difficulty monitoring employees online
● Buidling Trust difficult online
● Personal touch mussing
● Hard to sync ideas in real time
● Lack in team motivation due to WFH
● Other challenges
○ Poor Internet connectivity
○ Lack of proper furniture
○ Communication gap