CHAPTER 1-7 Final Print

AQUA PRIME WATER REFILLING STATION
A Feasibility Study
Presented to the Faculty of the
Business and Management Department
STI College Cagayan de Oro City
In Partial Fulfilment
of the Requirements for the Degree
Bachelor of Science in Business Administration
STEPHANIE BONINA MAGALONA

LESLEJOY GENOVIA PAUG
RALPH BURIOL NAMOCATCAT
December 15, 2022

TOPIC PROPOSAL APPROVAL SHEET
This research proposal entitled: Aqua Prime Water Refilling Station prepared and submitted by
Stephanie B. Magalona; Leslejoy Paug; and Ralph Namocatcat, in partial fulfillment of the
requirements for the degree of Bachelor of Science in Business Administration Major in Operations
Management has been examined and is recommended for acceptance and approval.
CLAIR ANGELICA P. RUBIN, MBM

Feasibility Study Adviser
ROBYN JESSICA C. VICARIATO

Feasibility Study Coordinator

Program Head
December 15, 2022

ENDORSEMENT FORM FOR FINAL DEFENSE
TITLE OF FEASIBILITY STUDY: Aqua Prime Water Refilling Station
NAME OF PROPONENTS: Stephanie B. Magalona

Leslejoy G. Paug
Ralph B. Namocatcat
In Partial Fulfilment of the Requirements

for the degree Bachelor of Science in Business Administration
has been examined and is recommended for Final Defense.
ENDORSED BY:

APPROVED FOR FINAL DEFENSE:
ROBYN JESSICA C. VICARIATO

Feasibility Study Coordinator
NOTED BY:

Program Head
December 15 2022
FEASIBILITY STUDY ACCEPTANCE SHEET
This feasibility study titled: Aqua Prime WAter Refilling Station prepared and submitted by Stephanie
B. Magalona; Leslejoy G. Paug and Ralph Namocatcat in partial fulfillment of the requirements for the
degree of Bachelor of Science in Business Administration Major in Operations Management, has been
examined and is recommended for acceptance and approval.

Accepted and approved by the Feasibility Study Review Panel

in partial fulfillment of the requirements for the degree of
Bachelor of Science in Business Administration
<Panelists' Given Name MI. Family Name> <Panelists' Given Name MI. Family Name>
Panel Member Panel Member

<Panelists' Given Name MI. Family Name>

Lead Panelist
Noted:
ROBYN JESSICA C. VICARIATO CLAIR ANGELICA P. RUBIN, MBM

Feasibility Study Coordinator Program Head
December 2022
TABLE OF CONTENTS
Page
Title Page i
Acknowledgment ii
Abstract iii
Endorsement Form for Presentation Defense iv
Approval Sheet v
Table of Contents vi
List of Figures vii
CHAPTER I: INTRODUCTION
Background of the Study 7-9
Organizational Background 10-

14
Statement of the Problem 14
Objectives of the Study 14
Significance of the Study 15
Scope and Delimitations 15
Operational Definition of Terms 15-

16
Review of Related Literature and Studies 16-

21
Research Methodology 21-

22
CHAPTER II: THE MARKETING ASPECT

Objectives of the Marketing Aspect 23-
24
Industry Analysis 24-

26
Environmental Analysis 26-

27
Market Analysis 27-

28
The Marketing Program 28-

29
Presentation, Analysis, and Interpretation of Data 30-

51
CHAPTER III: THE MANAGEMENT ASPECT
Objectives of the Management Aspect 52
Pre – operating Period 52
Project Originators/ Promoters/ Managers 53
Project Schedule 53-

55
Operating Period
55
Form of Business Ownership 55
Internal Organization 56-

59
CHAPTER IV: OPERATIONAL ASPECT
Objectives of the Operational Aspect 60
Product/Service Specifications 60
Raw Materials 61
Production Process/Service Delivery 61-

64
Building and Facilities 64

Machinery and Equipment 65-
66
Labor Requirements for Production 67
Office and Plant Location 68
Production Schedule 68
Utilities and Waste Disposal 68-

69
Unit Production Cost 69-

70
CHAPTER V: FINANCIAL ASPECT
Objectives of the Financial Aspect 71
Statement of Assumptions 71-

72
Total Project Capital Investment 73
Sources of Capital 73-

77
Financial Analysis 77-

81
CHAPTER VI: SOCIO-ECONOMIC ASPECT
Objectives of the Socio-Economic Aspect 82
Social Implications 82-

83
Economic Implications 83-

84
CHAPTER VII: SUMMARY OF FINDINGS, CONCLUSIONS, AND

RECOMMENDATIONS
Summary of Findings 85-

86
Conclusions 86-
87
Recommendations 87-
88
BIBLIOGRAPHY 89-
90
INTRODUCTION
This chapter includes an introduction that contains basic information regarding the product we will
manufacture and the ideal location to launch our desired firm, as well as the study's background and
organizational background. Along with the study goals, which describe our study into the product we are
providing, this section also includes the statement of the problem, which comprises the questions that will
be answered one at a time through our group research. Additionally, the significance of the study
highlights the value of our research and the contribution of our creative business management and
marketing strategies, as well as serving to identify the study's original target. This also has a scope and
limitation that will help define the study's depth and guide the specific controls we pick to reduce the
study's scope. The complete explanations and definitions of terminology used in operations are available
in operational definitions of terms, which may be used to standardize the provided data and minimize the
likelihood of misunderstanding by future researchers doing related studies.
Starting this type of business is challenging; there are many factors to take into consideration, most
particularly the financial aspects. The location and the marketing strategy are the scariest and most
difficult aspects of doing so. However, we think that if we unite together to help modest things improve,
then collectively we can survive and build our own business.
Background of the Study
Description of the product/service
The most important liquid for maintaining human life is water. Water is crucial for drinking,
transportation, and agriculture. It may be used or consumed by people with little risk of immediate or
long-term harm is known as drinking water or potable water. Even though only a very small part of the
water is actually consumed or used for food preparation, the water that is delivered to households,
businesses, and industry in the majority of developed countries meets drinking water requirements.
Many rural places in the country don't have available safe water to drink even in urban locations because
of pollutants and dangerously contaminated chemical waste disposed of by some industries. In both
locations, these families must find alternative water sources if they are to avoid cholera epidemics and
other health problems spawned by the foul, contaminated water available in their neighborhoods. In the
provinces, the scenario is worse. Some people rely on wells or even on rivers for their supply of water for
their daily consumption.
According to the World Health Organization (WHO) millions of Filipinos get sick or unfortunately die
annually from water related diseases. These problems are accredited to the poor water system in the
Philippines. Like in the cities around Manila, three fourth (3/4) of the population received piped water
from the water authority company. Likewise, in the provinces like Tubod Lanao Del Norte fewer of the
population has access to clean water distribution because some of them rely on the spring river coming
from the mountain or worse from the deep-well for their daily consumption. A situation occurred a few
years ago, the water source became contaminated and causes illness to the residences like cholera,
amoebiasis, cryptosporidiosis other diseases have found on the water, since then, people are afraid to use
the water provided by the Tubod water district. Both scenario either cities or provinces must have an
alternative source of water which is well processed. Because of the demand for cleaner water
consumption, this feasibility study came up with the water refilling station which served the cleanest and
finest water to our daily task and consumption. The appearance of this business in the Philippines
landscape is so fast and increasing. This is managed by the private entrepreneurs where consumers would
bring containers and fill them per gallon-fee but they also offer home delivery for the regular customers.
Usually, the water supply comes from the pipe of the water authority company and entrepreneur’s
investment for the treatment equipment for the water purification.
Goals, objectives, and the expectations of our clienteles were taken into consideration as the demands for
clean water in a rapidly changing environment were expected. As a result, the businessmen and their
partners' overall planning utilized the logical framework of the water firms and water refilling stations
from societal to sectorial purposes (purified water refilling station). Then, the company's service goals
will focus on providing exceptional service, the purest and finest water, and having employees that are
kind to customers.
A more practical and affordable alternative to one-time bottled water purchases or the usage of home
water filters are water refilling stations, which are facilities run by private businesses and entrepreneurs.
The business was created as a result of the couple's combined efforts to realize their ambition of operating
a business that provides a service to the local community to create and distribute pure, clean water that
will help customers to stay healthy.
Organizational type
Water Refilling station is an organizational type by managing with the private firms. The proponents used
this type because it engaged inside the manufacture, sale, and distribution of water refilling station
equipment and supplies, in addition to water remedy and purification system and generation for
household, institutional, industrial and commercial programs.
Organizational form
The organizational structure that the study's proponents applied is a general partnership, which consists of
four (3) partners who structure a business without specific requirements or declaring for a formal
agreement, contribute equally to the needed capital, and reach legally binding decisions using a simple
majority vote. Each partner is responsible for their respective portion of the partnership profits. Profits are
automatically split evenly among the partners; this partnership may be declared verbally or by mutual
consent of the business partners.
Graphic identity
The proponents create this idea for the graphic identity as to show that our business exists which is
offering and serving safe and clean drinking water. Our business name is Aqua Prime Water Refilling
Station which indicates that our business is into water refilling stations, also with the name itself means
that the product we serve to them is giving the best quality of drinking water for their daily life. The
tagline of our business is “An Everyday Necessity, for a better Quality of Life” which means that getting
the most important essential thing will give a better way off within your daily life. This graphic will be
shown and serve for the residences not just in the Tubod Business Community and Cooperative Multiplex
Buildings (TBCC) located at San Antonio but to the entire Tubod, Lanao Del Norte.
Organizational Background
Vision
Aqua Prime Water Refilling Station is aiming to provide clean and pure water for everyone as to promote
good health and well-being towards the community. Also, to have safe and healthy drinking water in each
residential household customer.
Mission
To be a well-known purified water refilling station with excellent hygiene. Encouraging the consumption
of pure and healthy water. Enhancing quality of life with healthier goods. Maintaining the standard with
good services.
Goals and Objectives
 To establish a service-based business that is well-equipped and clean

 To offer everyone with access to clean, drinkable water that will support their health
 To serve the customer with best quality and affordable drinking water
Values Statement
Daily operations require us to value those in our immediate environment, including our employees,
customers, and the community. As a customer-oriented business we wanted to provide the customer with
safe and reliable drinking water that will serve them an excellent high-quality product and services. Also,
to lead and become a trusted refilling station in the community with accountability regarding the
delivering commitment. Therefore, this will serve to develop a good relationship between the customer's
lives that includes these three; Honesty, Trusted and Integrity.
Statement of the Problem
The anticipated problems that the next researchers working on this study will run with that are mentioned
below. The conclusion of this research must resolve these problems, especially if one intends to start a
firm in the future. Also, this following question is aiming to support within the topic.
1. Where to get the capital for the Business?

2. Where to find the location to establish the business?
3. Where to get the business permits of the business?
4. Where to get the tools and equipment? And how much is the cost of each?
5. What is the best source of water in putting up a water refilling station in Tubod, Lanao Del
Norte?
Marketing Aspect
Both the method and purpose of the marketing to the product will depend on how effectively it is made.
Only when it is deemed to be of extraordinary worth will quality water be bought. As to advertise and
promote, it may be effectively able to reach the customer, distributing brochures and fliers within the
community. Promoting in social media, that will be spread and shared through the community page then
also posting to the signage and tarp in the known area. It may offer a discount or promo like free refill to
the customer, giving them a special card, which proves that they purchased in 5 straight. On the other
hand, through promoting and advertising the product in the certain location it will inform on how the
quality of the product is great because the water has been exceptional and it is safe and reliable drinking
water for everyone. Therefore, Aqua Prime Refilling Station will obtain a great opportunity to increase
the profitability and excellent outcome through creating the best strategy to promote the product towards
the target market that has been raised within the area broadly.
Management Aspect
Aqua Prime Water Refilling Station is a partnership type of organization which is owned by three people
specifically by Stephanie B. Magalona, Leslejoy Paug, and Ralph Namocatcat. This will be specifically a
general partnership because the partners will be responsible and accountable for operational, financial,
and marketing effectiveness and success. Under this will have prospective roles to attain regarding what
they contribute and what job description and design that have been inclined to each other. Some
responsibilities to manage must focus by looking at the operations of the business and ensuring the
financial management will be practically in good terms. Other than that, everything should be handled
accordingly to maintain and ensure that the machine is working well. Then, putting in good services like
greeting the customers while serving them in order to give good feedback and result in the business. In
this case, this will be organized by putting what the best thing to do in this business, aside with that this
organization will establish a great performance to achieve and give what is best for the customers.
Operational Aspect
Finding a suitable equipment, water resource and proper location in this business will make the operation
cycle process turn well. Water supply should be actively worked which helps for the production process
within the filtration flow systems along with important functions of the equipment’s needed. Monthly
maintenance must pay attention regarding this because there will be a transformation of the bacteria, in
that the water must stay clean and fresh. Also, always embrace cleanliness because people’s lives depend
on the product that has been sold. Aside from that, the refilling gallons too should be operated well like it
must serve the customer a good result through cleaning properly their refilling gallons. On the other hand,
Aqua Prime Water Refilling Station will technically go through within a proper and automated way to
serve the customer with their reliable drinking water every day. With that, the owners will seek and
perform everything step by step in order to have a successful service and great business to achieve.
Financial Aspect
In this section this will perform by evaluating as to launch the costs, ongoing costs, cash flow, and future
performance to determine whether a given business is economically viable. Also, it will create a solid
business plan, maintaining accurate accounting, and obtaining sufficient funding. Other than this, it will
examine our project's viability based on a key determining factor that will determine whether the business
will have enough money to achieve and become successful in the future. Preparing the businesses within
the current statistical information regarding the market and operational things in the business. Therefore,
it will be a great benefit in our business to know the finance requirements which can help with the
planning subsequent and gaining an advantage over competitors in new industries to reveal the potential
growth in the area.
Socio-Economic Aspect
In TBCC Tubod, Lanao Del Norte, Aqua Prime Water Refilling Station is liable for all taxes and other
fees that must be paid to the Municipality of Tubod. Also, the business is ensuring to comply with the
health and safety protocols from the government like the proper preparation, refill, handling, the store and
the delivery of the water that must contain a good sanitizing solution to clean and sanitize the container.
Remember, one thing advisory, washing the container using just water and soap is insufficient. On the
other hand, rules and regulations should be followed which have been implemented by the government, as
well as the legal procedure that is important to be done with our business. The certain area that has been
chosen for the business will benefit because Aqua Prime Water Refilling Station will serve and offer safe
and clean drinkable water in their daily life since water is one of the important needs and wants of the
human being. So, aside from that our business will establish a friendly and comfy environment to serve
them with excellent services in order to satisfy the main target and objective of the business.
Objectives of the Study
The objective of this study is to create service-based companies whose primary goal is to provide the
customers with pure, clean and healthy water. To offer the best quality drinking water in the community
of Tubod, Lanao Del Norte with the respect and trusted provision of safe and wholesome business we
had. Maintaining the image with good services through utilizing the cleanest and finest water that is
needed to the community and to be developed as a sustainable business with the community-friendly
employee in the business.
Significance of the Study

In comparison to our many competitors, this study will offer our customers the product we are selling at a
very reasonable and affordable price, assuming we ever had one. This section will provide a quick outline
of the many research areas that we need to address. This study will offer newly discovered facts and
enable a greater knowledge of our product, meet customers' needs, and handle business and people in the
correct manner. The study's findings will be very helpful to consumers in helping them develop more
about the business and give them the best customer service experience. Therefore, the findings of this
present study will help extend the existing knowledge of the following:
Entrepreneurs - the study will enhance their knowledge and entrepreneurial skills of effective ways in
handling water refilling stations.
Potential business owners - the study provides recommendations, marketing strategy and financial
management in dealing business.
Researchers - this study will benefit through gaining knowledge from making this feasibility study.
Scope and Delimitations
The primary goal of this business is to give the customers best quality drinking water for their daily needs
which will also serve the business effectively aiming the goal and objectives to be through gaining the
business profit of it. Moreover, this study will tend to focus on this particular aspect; Marketing,
Operating, Management, Financial and Socio-Economic and since we’re offering drinking water to them,
the proponents will effectively do what we got in order to serve our customers and give them a good
quality drinking water. So, the study is focused on the establishment of the Water refilling station in
Tubod Lanao Del Norte in which the area lacked purified water producers. Therefore, this will be located
within the area we choose, especially the main target market we tend to serve and offer the business we
will build on.
Operational Definition of Terms
Water Refilling Station business – refers to a selling profit either it is wholesale or retail of water placed
in refillable water containers or the costumer’s containers in refilling station
Water Quality – refers to chemical, physical, biological and radiological characteristics of water. It
measured the condition of the water relative to the requirements of one or more biotic species and to any
human needs.
Bottled Water - refers to water that is intended for human consumption and that Is sealed in bottles or
other containers with no added ingredients except that it may optionally contain safe and suitable
antimicrobial agents and may optionally contain minerals such as, but not limited to fluorides, chlorides,
carbonates and sulfates, including flavoring within limitations established by the bottler's country.
Water System Supply - infrastructure for the collection, transmission, treatment, storage, and distribution
of water for homes, commercial establishments, industry and irrigation, as well as for such public needs
as fire fighting and street flushing. Of all municipal services, provision of potable water is perhaps the
most vital. People depend on water for drinking, cooking, washing, carrying away wastes, and other
domestic needs. Water supply system must also meet requirements for public, commercial, and industrial
activities
Water purification – it is a process of removing undesirable chemicals, biological contaminants,

suspended solids and gasses from the contaminated water.
Review of Related Literature and Studies
This chapter presents the related studies and literature that provided a background for the development of
the present study and brings the readers up to date. It includes both conceptual and research literature
from the Filipino and Foreign Authors.
LOCAL LITERATURE
pH is used as a measurement of how acidic or basic a water is. Its range goes from 0-14, with 7 being
neutral. if the pH is less than 7, it indicates acidity, while if the pH is greater than 7, then it indicates as
basic. pH is also a measurement of the relative amount of free hydrogen and hydroxyl ions in the water.
The water is acidic if it has more free hydrogen ions, while it is basic if it has more free hydroxyl ions.
Since the chemicals in the water affects the level of pH, then it is an important indicator of the chemical
changes occurring in the water (Islam et. al., 2017).
Water Filtration
Water filtration is a general term that refers to any system or process that is used to filter out particles and
pollutants from water. It doesn't necessarily need to be a purifier to make the cut. Anything that removes
any amount of particles, sediment, bacteria and removes the chlorine taste, can be called water filtration.
If it has a filter of any type, it's a filtration system.
In the study of Gary Logsdon (2015) entitled “Microbiology and Drinking Water Filtration” he assessed
filtration removing suspended matter such as clays, algae, suspended matter in general, and asbestos
fibers from water. Filtration studies related to removal of microorganisms have generally been motivated
by the need to learn about the removal of pathogens or indicator organisms, or both. Reducing the risk of
waterborne disease has been a goal of microbiologically related filtration.
Demand in WRS
Demand is an economic principle referring to a consumer's desire and willingness to pay a price for a
specific good or service. Holding all other factors constant, an increase in the price of a good or service
will decrease demand, and vice versa.
According to Josephine Salillas (20One of the fast expanding businesses in Manila, and in most Metro
cities nationwide, is the water refilling station. It’s mushrooming on every street corner, because a lot of
people in urban areas prefer to get their drinking water from these water stations, it’s simply clean and
safe to drink. Over the years, as the demand for cleaner water becomes higher, the price of household
water purifiers and bottled water has become prohibitive.
Human Resources
Human Resources is also the organizational function that deals with the people and issues related to
people such as compensation and benefits, recruiting and hiring employees, on boarding employees,
performance management, training, organization development and culture, and advising senior staff about
the impact on people of their financial, planning, and performance decisions on the people in the
organization.
Magtibay (2011) noted that to operate the water store, about five employees are needed. One manager to
oversees store operations at least 4 hours a day; 1 accountant/bookkeeper who will makes financial
statement of business operations; 1 administrative assistant who will log and handle cash sales and
purchases; 1 front liner who will accept and refill containers of customers; 1 technical assistant who will
maintain and run the machine; and 1 driver/delivery man who will transport refilled containers to
customer’s home.
Institutions and Policies
There are agencies involved for a water refilling station to operate. They monitor these businesses if they
are following the required standards that benefit both consumers and the business.
In the study of B.B Magtibay (2018) entitled “Water Refilling Station: an alternative source of drinking
water in the Philippines” He enumerated all agencies directly involved in the establishment operation of
water refilling stations, these are:
The Department of Health (DOH). DOH is the main agency responsible for protecting the health of the

people. The Sanitation Code of the Philippines mandates DOH in protecting drinking water quality.
Consequently, DOH issues implementing rules and regulations prescribing sanitary standards for water
supply systems, including water refilling stations.
The Center for Health Development (CHD) is the regional branch of DOH. Its main function is to

provide technical assistance to local government units and to monitor DOH programme implementation
which includes water quality and sanitation standards. For water refilling stations, CHD is mandated to
issue initial and operational permits.
The Local Government Units (LGUs) are mandated by Presidential Decree (PD 856) to issue sanitary
permit, sanitary clearance, health certificates, certificate of portability, drinking water site clearance and
closure order (if necessary) and to conduct sanitary inspection of WRS.
The Water Quality Association of the Philippines Inc. (WQAP) is an organization of private firms who
are engaged in the manufacture, sale, and distribution of water refilling station equipment and supplies, as
well as water treatment and purification equipment and technology for household, institutional,
commercial and industrial applications. About 85 percent of its 250 members operate water refilling
stations.
Association of Water Refilling Entrepreneurs (AWARE) concentrates on resolving business management

issues of its members.
Presidential Decree No. 856 (PD 856) or the Sanitation Code of the Philippines is the main law requiring
all establishments to comply with existing sanitary standards to protect public health. Guidelines for
operating a water refilling station are indicated in the Supplemental Implementing Rules and Regulations
on Water Supply of PD 856 issued in 1999.
Water quality Monitoring
Water Quality can be defined as the chemical, physical and biological characteristics of water, usually in
respect to its suitability for a designated use.
According to the MWSS Regulatory Office (2019) they enumerated all the tests that need to undergo and
pass for safe drinking water.
Source water and product water are subject to regular monitoring by the local health office. The national
standards for drinking water contains 54 parameters that must be complied with. Only DOH-accredited
laboratories are allowed to conduct water testing and analysis. The frequency of monitoring is as follows:
 Bacteriological quality - at least monthly

 Physical quality - at least every six (6) months
 Chemical quality - at least every six (6) months
 Biological quality - at least once a year
 Monitoring of radioactive contaminants shall be done only if there is significant input of radiation
from the surrounding environment.
Customers or the standards of the consumer price will not be the problem as long as there is a quality to
the products that these businesses sell.
FOREIGN LITERATURE
Water is one of the fundamental needs of humans. Most body fluid fulfilments are obtained from drinking
water. A person needs 30–60 L of clean water in a day and about 30 mL/kg body weight of drinking
water, which should meet the requirements of water quality based on physical, microbiological, and
chemical parameters. In developing countries, the main water treatment methods for drinking water in
households are boiling or filtration from groundwater sources and tap water. As tap water is not totally
distributed to all households and sometimes not affordable for 24 hours, many households choose to use
groundwater. The retreatment of tap water is needed because the quality of tap water is not the same as
potable water due to recontamination from leakage and unstable pressure along the distribution system.
Nowadays, bottled drinking water is more popular as an alternative source of drinking water due to its
practicality and reasonable price. As the cost of branded bottled drinking water is relatively expensive for
the middle–low communities, refilled drinking water in turn becomes the alternative choice because its
cost is three times cheaper than branded bottled drinking water. This condition influences the extensive
spread of drinking water refilling stations (DWRS) in the urban areas of many developing countries, such
as the Philippines, India, Indonesia, Kenya, and Mexico, in the last two decades. (Sari, S. Y. I., Faisal, M.,
Raksanagara, A. S., Agustian, D., & Rusmil, K. 2020).
In the study of “Decentralized membrane-based drinking water refill stations in Southeast Asia”, which
rely upon the purchase of water from refill stations by consumers. This feature article discusses these
water treatment and refill stations, including the appropriateness of the technology, the suitability of the
business models employed, and the long-term environmental and operational sustainability of these
systems. We also provide an outlook for the sector, highlighting key technical challenges that need to be
addressed in order to improve the capacity of these systems, such that they can become an effective and
financially viable solution. (Sima, L. C., & Elimelech, M. 2013)
Access to safe water is not only a problem for the poor in developing countries. In most urban regions of
developing nations, tap water is contaminated as it passes through leaking pipes during distribution,
Studies in Argentina, Mexico, Trinidad, Tajikistan, Cambodia, and South Africa found that water
collected from household taps contained indicator pathogens, whereas water at the treatment plan did not,
likely as a result of contamination within the distribution system. In Jakarta, Indonesia, one study found
tap water to be more contaminated than any other water sources, including untreated groundwater. As a
result of these risks, consumption of bottled water, especially among higher income earners, is growing
worldwide in developing countries.
Research Methodology
Research Design
Research will be a qualitative method in gathering information to support the study. Respondents will be
at least 100 individuals. These 100 respondents come from the present population of Tubod Lanao Del
Norte as of conducting those studies. To obtain the required information for the study, the researchers
agreed to use survey questionnaires through Google forms online for 50 respondents and 50 respondents
for face-to-face surveys.
Sampling Procedure
The proponents used random sampling to gather information from the target market which consisted of
residents from the 8 barangays belonging to the municipality of Tubod. The surveys are conducted to
highlight the people's feedback and demand regarding water refilling stations
Tool/s used in Gathering Information
The proponents used information from different sites on the internet as a source for their research in order
to gather information about the business location and others that can help in this study.
THE MARKETING ASPECT

Objectives of the Marketing Aspect
In order to create an effective product, we will need to gather information on the internal and external
environments of our product in order to determine whether we can significantly change the environment.
To avoid spending too much or operating out of materials, we must be aware of the supply and demand
conditions. This chapter is aiming to accomplish these goals in this chapter.
 To serve the customer a reliable, clean and safe drinking water in the community.
 To determine if the business promotion is effective regarding the area’s chosen like will the target
market refill their own galloon in our business.
 To become trusted Water Refilling Station in TBCC Tubod, Lanao Del Norte
According to the objectives' proponents, the objective is to create and establish opportunities related to
the target market, not just only to surpass their expectations by providing excellent services and
appropriate promotion to turn them into a devoted customer, but also to become the most trusted refilling
station in a certain community. On the other hand, accessing this area's market for an established firm is a
significant obstacle, which is why it is needed a proper promotion and to inform the target market that the
business is here already which has existed here closely. One of the main necessities and wants in daily life
is having safe, clean, and reliable drinking water, that’s why the firm aims to provide this towards the
customers. Because of this, the owner will keep developing and upgrading a key service for customers
with an effort to foster goodwill then provide for their needs appropriately as to boost and generate a
healthy profit for the company.
The Aqua Prime Water Refilling Station is accessible to everyone in the area. However, because of the
lack of water refilling stations in the area, this firm is especially targeting potential customers from TBCC
Tubod, Lanao Del Norte. Additionally, the advocates are cultivating a particular image of themselves as
the top filling station in the neighborhood. In addition, the company is employing efficient marketing
techniques to establish itself as a reputable and well-known station in the neighborhood. Also, this
particular industry is crucial for humans because most of us tend to overthink what we consume when it
comes to water, which is why some of us will buy or do refills in order to be safe with our choices. Then
the water replenishment stations will offer a great water that has been filtered to remove any contaminants
that may be entering from the source. For further information, the company aims to provide consumers
with an easier and more affordable drinking water alternative than making one-time bottled water
purchases to drink every day. Consequently, in order to serve the target market, the proponents would
work harder across the board in their firm, notably in the service sector. Making more of an effort to
provide the customers with safe, clean drinking water would make it easier for the company to pursue its
aim of being a reputable water refilling station.
Industry Analysis
Business Location Analysis

TBCC Tubod, Lanao Del Norte - Tubod Business Community and Cooperative Multiplex Buildings
located at San Antonio, Tubod, Lanao Del Norte. It is one of the famous Business communities where a
lot of the entrepreneurs here start and build their own businesses. The proponents chose this location
because a lot of people meet here and buy different products due to the huge spaces and having a business
that exists already which is really advantageous to us to start a business here. Additionally, it is one of the
meeting places of the residence and the bus station also is located in this area. Moreover, Aqua Prime
Water Refilling Station is marketable especially to other entrepreneurs who need our products and
services.
Opportunities and Threats Analysis Opportunities
 The business will be the one of the well-known Water Refilling stations in the certain area.
 As more people become health-conscious, they want to guarantee the security of clean drinking
water.
 Obtainable operational efficiencies as the business expands
Threats
 Tap water/water getting scarce or having a water shortage.

 Starting a water refilling business is quite simple, new competitors may occasionally emerge.
 Changes in technology that can have an impact on the business that has invested heavily in
current technology
Environmental Analysis
a. Demographic Environment - Tubod, Lanao Del Norte is a 2nd class municipality and the
capital town of the province of Lanao del Norte. Tubod is politically subdivided into 24
Barangays, and its population according to the 2020 Census, has a total of 50,073 people. As of
now, Tubod is gradually developing and opening new opportunities to people within the
municipality including people from neighboring towns.
b. Economic Environment - The municipality of Tubod is a developing municipality, with a lot of
investors coming into the town to invest since the government of Tubod assured investors that
Tubod is a safe place and a good location to invest their money that makes Tubod economy boost
up. The government of Tubod supported and balanced what the town needs that every person of
the town can benefit from.
c. Natural Environment – Lanao Del Norte is known as the “Land of beauty and bounty”. Also
known for waterfalls, plateaus, and mountains. None of the areas of Tubod Lanao Del Norte was
prone to flooding since it is covered with trees. The located business will be safe from landslides
due to heavy weather.
d. Technological Environment - Business establishments and the town already adopted the new
technology that created the life of people a lot easier. The town only lacks connectivity from the
internet due to the lack of towers that generate connection to everyone within its Barangays.
e. Political Environment - The Government of Tubod supported every business that investors
wanted to invest in, even though Tubod is a Christian-Muslim town, the people are all united for
the goodness and benefit of everyone. Tubod’s Government wanted the town to grow more and
so that the town would not be left behind by commerce.
f. Legal Environment- Aqua Prime Water Refilling Station is fully compliant with National
Regulations and International Agreements such as Patents, Trademarks, and Copyrights.
Market Analysis
This is an analysis of a potential market for the proposed product/service using the demand supply
quantum. Using the result of the proponents’ research instrument (survey questionnaires), the demand and
supply quantum can be computed by deducting the annual supply of the product/service from the annual
demand.
Demand Conditions: 5 gallon

Household population in Barangay Poblacion 11,060
Population who are not qualified as consumers (1%) 110
Net Potential Market 10,950
Multiply: Average amount spent of buyers P 50
Monthly spending P 547,500
Multiply: Annual buying frequency 48
Annual spending P26,280,000
Divide: Proposed average price P 20
Annual Demand 1,314,000 units
Supply Conditions:
Estimated Monthly Sales P 40,000
Multiply: Months in a year 12
Annual Sales P 480,000
Multiply: Number of competitors in the same location 3
Annual supply in pesos P 1,440,000
Divide: Average price of products based on survey of supplier’s opinion 20
Annual Supply 72,000 units
Measurement of Demand and Supply Quantum:

Annual demand 1,314,000
Less: Annual supply 72,000
Demand and supply gap 1,242,000 units
Based on the demand and supply quantum, it is clear that the market is not yet fully served based on the
remaining demand of 1,242,000 units. Therefore, the proposed business has potential market feasibility
since there are still many unsatisfied demands.
The Marketing Program
a. Proposed Target Market – the target of this business are the families and neighbours which may
categorize as children, teens (students) adults (workers and non-workers) senior citizens. With
this, we will offer and serve them the best quality drinking water as one of the important
necessities.
b. Product Strategy – Aqua Prime Water Refilling Station is offering and serving by refilling their
gallons and jugs. Also, we are refilling the 1L bottles of drinking water which they can tend to
bring wherever they go and we are even selling 5 gallons with water already considering that if
the customers don't own a gallon. Therefore, this will serve the public that has an affordable and
cheap price within their household drinking water as their monthly consumable on it.
c. Price strategy – In correlation with our competitors, we decide to price our product as 20 pesos
per 5 gallons to refill and those who don't have their own gallon we tend to buy from that has a
price of 200 pesos with water already. Meanwhile, we are also offering by refilling their 1L
drinking bottle at a price of 5 pesos. Therefore, having this price we offer is very affordable and
cheap to refill with that we are better than the others.
d. Place Strategy – The business is located at TBCC Tubod Lanao Del Norte, this particular area
we choose is one of the famous Business Community and even a lot of other entrepreneurs there
are having their own business. Choosing this area gives us an advantage which could allow our
business to grow not just within the families who will buy or refill our product but also a
possibility that those other businesses will order from us in order to supply their business.
e. Promotions Strategy – At the beginning, before the opening we decided to promote our business
in a way rooming around within the community along with giving fliers and putting a tarpaulin in
the area that is visible towards our target market and informing the start of the business which
was considered too as an invitation. Also, on the day of the grand opening we decided to give
discounts that will last only for 3 days. Through this promotion, it could help us become well-
known and make it that this business has existed in this particular area. Additionally, we highly
open a social media account for this business because it is one way too to promote our business
since everyone is into social media right now. By spreading this, we will share it within the
community pages and groups so that they can see that there’s a Water Refilling Station nearby.
Another strategy we serve to the customers is that when they purchase 5 straight from us they can
get a free refill for 1 gallon in their refill, in order to claim that as reward we are giving a special
card that has a remark as proof that they purchased from us and being one of our loyal customers.
Moreover, one thing that our business does better is we do free delivery for our customers from
purchasing from 10 gallons and so forth, it is 1 way to maintain loyal customers. All they have to
do is to call our business contact number. For that strategy we tend to offer and serve them this.
We are positive that this is effective to our customers and we are better towards our competitors
because through this promotion strategy it can make our target market happy as they purchased it
from us.
Presentation, Analysis, and Interpretation of Data
We will share all of the data we have gathered based on how we did the survey via the survey
questionnaire in an online platform and face-to-face survey performed at TBCC, Tubod Lanao Del Norte
to discover people's opinions and wants concerning our product by which we aim to get into business.
Everything in the survey form was intended to respondents from potential customers for our Water
Refilling Station which they were given the chance and time to respond to complete our survey
questionnaire so thanks to them for being so attentive and helpful by answering our survey questions.
During the interview, we approach them in a good manner when they are doing some private
conversation, having a family group who are just hanging out outside their houses, and the others are
those who pass by nearby. With this way, it could help us when they answer it well also, some are being
curious that’s why we answered them well regarding it. Meanwhile, in doing the online survey we were
also highly shown in correct manner through asking a favor by answering the surveys with that we really
appreciated those people who give us time for answering our survey questionnaires.
Doing these surveys is really a big contribution within the business we conducted because this will serve
us on what generally opinions of our target market and especially within the specific area to build in.
Aside from face-to-face we also did the online survey because we all know that nowadays people are into
social media, that’s why we did this way of surveying regarding the business that we do which is very
convenient to do. Due to the large participation in doing this survey, we decided to divide the number of
people for doing this survey. We made 50 people for Face-to-Face then 50 people for an online platform
that was conducted in TBCC, Lanao Del Norte in October 15-16 2022. Therefore, the proponents quickly
recognized the respondents once they showed interest and excitement regarding the business we do.
SURVEY QUESTIONNAIRE
DEMOGRAPHIC PROFILE
I. GENDER
Choice No. of respondents Percentages

s
Male 32 32%
Female 68 68%
Total 100 100%
Table 1: Gender
Figure 1: Gender
Analysis: It reveals that 68% of all respondents are female, with 32% being male. This suggests
that women are typically the main customers at water refilling stations, indicating that women are more
concerned than men about refilling their jugs, gallons and bottles at home.
II. AGE
Choices No. of Respondents Percentages
24 and below 20 20%
25 - 34 25 25%
35 - 55 41 41%
55 and above 14 14%
Total 100 100%
Table 2. Age
Figure 2. Gender
Analysis: Looking at the respondents' ages, it is evident that 41% of the 100 respondents are between the
ages of 35 and 54, which is the vast majority. It suggests that the majority of people between the ages of
34 and 54 are regular customers/buyers of the water refilling station, considering it to be the most
essential need and want in everyday life. However, the fact that 20% of those aged 24 and below and 25%
of those aged 25 to 34 are buying from houses to fill their jugs, gallons, and bottles suggests that these
individuals are within the average for doing so.
III. EMPLOYMENT STATUS
Students 22 22%
Employed 50 50%
Unemployed 28 28%
Total 100 100%
Table 3. Employment Status
Figure 3. Employment Status
Analysis: Out of 100 respondents, 50 percent are employed, according to the survey's findings, which are
mostly based on assumptions about job status. This implies that the majority of people who reload their
jugs, gallons, and bottles have the capability of doing so because they are employed and receive an
income to meet their most basic needs.
IV. NUMBER OF MEMBERS IN FAMILY
Two members 11 11%
Three members 19 19%
Four members 25 25%
Five members 45 45%
Total 100 100%

Table 4. Number of family members

Figure 4. No. of family members
Analysis: Looking at the respondents' family members, it is clear that 45% of the 100 respondents, or the
vast majority of them, have five family members. According to the data gathered above, this size is
common among families in the same family group. In light of this, it is possible to draw the conclusion
that a large family will drink a lot of water.
V. ESTIMATED HOUSEHOLD INCOME
9,000 and below 42 42%
10,000 to 15,000 41 41%
16,000 to 20,000 8 8%
21,000 and above 9 9%
Total 100 100%

`Table 5. House Income
Figure 5. House Income
Analysis: The respondents' estimated monthly incomes, it is clear that the great majority 42% of the 100
respondents have monthly incomes of P9,000 or less. We can conclude that they can afford our product
and services based on the data we've collected thus far and the average salary of the responders because
the cost we charge is affordable and easy on the wallet.
AQUA PRIME WATER REFILLING STATION SURVEY QUESTIONNAIRE
1. Aqua Prime Water Refilling Station is currently attempting its establishment in TBBC Tubod,
Lanao Del Norte. Which best describes your opinion of these efforts?
Choices No. of Response Percentages
Very Positive 83 83%
Somewhat Positive 16 16%
Very Negative 1 1%
Somewhat Negative 0 0
Total 100 100
Table 6. Question 1
Figure 6. Question 1
Analysis: According to the survey's findings, 83% of the 100 participants indicated that having an Aqua
Prime Water Refilling Station is highly good when taking the location of the company into consideration.
This suggests that taking into account the market demand and location, building a water refilling station
in TBBC, Tubod Lanao Del Norte, is possible.
2. Would you consider patronizing a water refilling station if one were located in your barangay or
community?
Yes 99 99%
No 1 1%
Total 100 100%

Table 7. Question 2
Analysis: The research reveals that the majority of our respondents — 99% of the target market —
indicated yes when questioned. People now are frequently into water refilling stations because they offer
a practical and affordable alternative to purchasing water. This neighborhood needs an Aqua Prime Water
Refilling Station because there are not many businesses in the region that provide this service, and
because area households want to utilize this service to fill up their bottles, jugs, and other containers with
safe, affordable drinking water.
3. Using the list below what factor/s would most influence you to support a water refilling station?
Choices Frequency Percentages
Location 19 19%
Convenience 34 34%
Quality Services 30 30%
Cost 7 7%
Kinds of Drinking Water 7 7%
Reputation of Water Station 3 3%
Total 100 100%
Table 8. Question 3
Analysis: The data gathered above shows that 34% of the target market is persuaded to support the
business by convenience. Families that purchase our goods and services want it to be simple for them to
use and beneficial. The greatest strategy to conduct business in order to have a supply of drinking water in
your home is by gaining access to one of your daily necessities. However, 30% of the results were based
on the quality of the services, and they were intended to assess how well the firm met customer
expectations.
4. How aware are you regarding the safety and cleanliness of water you drink?
Very much aware 54 54%
Aware 34 34%
Not much aware at all 0 0%
Much aware 11 11%
Not much ware 1 1%
Total 100 100%

Table 9. Question 4
Analysis: In accordance with the data provided by the proponents, the majority of respondents—54% out
of 100—said they were very aware of the safety and cleanliness of the water they drink, suggesting that
the product or service of the business should be maintained and produced well in order to have good
business to offer to the customers.
5. From what source does your drinking water come from?
Tubod-Baroy Water District 39 39%
Deep Well 2 2%
Water Pump 2 2%
Water Refilling Station 57 57%
Total 100 100%

Table 10. Question 5

Analysis: According to the poll results, 57 percent of the 100 respondents get their drinking water from a
water refilling station. This proves that the business can be built and that locals will find it viable to fulfill
their most basic requirements and desires.
6. How frequently do you buy bottled water?
Daily 12 12%
Once a week 51 51%
Twice a week 16 16%
Once a month 13 13%
Twice a month 8 8%
Total 100 100%

Analysis: One bottle of bottled water is typically purchased once a week, according to the majority of
respondents, who make up 51% of the target market. So, based on the study results, the respondents must
buy it once while they are not around in their homes since, in order to stay hydrated, we need always
bring bottled water with us.
7. What size of bottled water do you buy normally?
330 ml 9 9%
500 ml 11 11%
1 liter 15 15%
1.5 liters 0 0%
3 liters 1 1%
1 gallon 14 14%
1.5 gallon 5 5%
5 gallon 45 45%
Total 100 100%

Analysis: 45% of the target market's respondents, the majority, said that they typically buy within a 5
gallon range. Meanwhile, 15% of the target market’s respondents are also buying with the size of 1 liter
bottled water. According to the survey's findings, households typically purchase this container of bottled
water to supply themselves with enough water to last a whole month and the other one is typically as their
source of everyday drinking water when they’re at their works and schools. Therefore, due to the fact that
having these bottled sizes in their house can prevent them from having to buy it repeatedly and even can
do one time refill for the small size water bottle, that’s why having this is such a good idea.
8. How many bottles (1 liter) of water do you drink per day?
Two bottles 33 33%
Three bottles 39 39%
Four bottles 23 23%
Five bottles 5 5%
Total 100 100


Analysis: According to the survey results, 39% of the 100 respondents drink three bottles of water per
day, while 33% of the 100 respondents drink two bottles of water each day that are 1 liter in size. As a
result, drinking water can help you stay hydrated and prevent dehydration.
9. In your household, how many bottles (5gal) of water do you consume in a week?
Two bottles of 5 gallons 34 34%
Three bottles of 5 gallons 49 49%
Four bottles of 5 gallons 8 8%
Five bottles of 5 gallons 9 9%
Total 100 100%


Analysis: In accordance with the data provided by the proponents, 49% of 100 respondents reported
purchasing three bottles of 5 gallons per week, whereas 34% of 100 respondents reported purchasing two
bottles of 5 gallons per week. It turns out that the families living under one roof have many members,
which is why they have been consuming this amount of bottled water, and that they also drink a lot of
water on a daily basis.
10. Do you already have a purified drinking water dealer?
Yes 62 62%
No 38 38%
Total 100 100%

Analysis: When asked if they already had a water dealer, 62 respondents (62%) out of 100 responded
affirmatively, according to the study data. The others countered that they didn't still have a water dealer
since that percentage was 38%. This suggests that since most people have their own water supplier, our
firm must work hard to meet and exceed the rivals' standards by offering the greatest products and
services in order to meet the most fundamental requirements that families have. Additionally, for those
who haven't, we'll work harder to earn their trust and turn them into loyal clients.
11. Which kind of water do you prefer to drink?
Purified Water 27 27%
Alkaline Water 0 0%
Mineral Water 57 57%
Distilled Water 16 16%
Total 100 100%

Analysis: The majority of respondents, 57% of the target market, said in the study that they prefer to
drink mineral water, which is in accordance with the finding. 27% of the other group said that purified
water is the type of water they like to drink. This shows that people have varied preferences for what they
want to drink, but it's still vital for us to pick options that are best for our health and to remember to stay
hydrated by drinking water every day.
12. Do you agree with the 30 minutes time span for the delivery?
Yes 90 90%
No 10 10%
Tota; 100 100%

Analysis: According to the study results, 90 (90%) out of 100 respondents indicated that they agreed with
the delivery method of 30 minutes. Local residents are willing to wait till they receive their bottles,
gallons, or jugs that they order from our store. Delivery allows consumers to easily fill up their jugs,
gallons, or bottles by calling or messaging us, and we will then deliver it to the specified address they
provide. By connecting them to a company that has the capacity to offer those services, this will aid in
giving individuals the amenities they desire or require.
13. If we offer purified drinking water, are you willing to try?
Yes 100 100%
No 0 0%
Total 100 100%

Analysis: The data reveals that 100% of the respondents to our survey gave a positive response to the
question, "If we offer purified drinking water, are you willing to try?" which is exactly 100% of the target
market and 100% of respondents made up. The target market that we had is willing to replenish their jugs,
quarts, or bottles with filtered water so that it can be used as their family's daily water source. Offering
these goods and services to them represents a significant business potential for us, so we are making
every effort to provide them with safe, healthy drinking water.
14. Will it be possible that you can be our first and loyal customer?
Yes 96 96%
No 4 4%
Total 100 100%


Analysis: According to the poll results, 96 (96%) of the 100 respondents indicated that they would be
willing to become some of our first long-term customers at the Aqua Prime Water Refilling Station. Since
it's conceivable that our business will ensure that our customers receive the greatest offers and services
that no one else can, another factor in keeping them is making sure to develop positive relationships with
one another in order to win their business and earn their trust.
15. How do you want us to reach you to take your order?
Mobile Phones 58 58%
Social Media/Online 28 28%
Personal 14 14%
Total 100 100%

Analysis: In accordance with the information acquired above, 58% of the target demographic would want
to contact us via mobile phones, 28% would prefer to contact us via social media, and 14% would prefer
to personally approach us. This result suggests that customers can fill their jugs, gallons, or bottles in a
variety of ways by using these platforms. As a result, our business will do its best to cater to their needs
by listening to them and promoting the services we offer in order to provide them with the highest level of
satisfaction.
16. How willing are you with the opportunity to provide feedback on our water refilling station?
Willing 66 66%
Not willing 34 34%
Total 100 100%


Analysis: The majority of poll respondents—representing 66% of the target population—indicated they
are willing to offer feedback, while 34% stated they are not. This shows that people have the freedom to
give feedback whether they want to or not within a particular business. However, in order to know that
they are happy with what we did, we need to make a good first impression on them through our services
so that after everything has happened, we can see on their faces that they are content when they leave the
store.
THE MANAGEMENT ASPECT
Objectives of the Management Aspect
The proponents cover the following topics in this chapter: the specifics of the activities prior to the real
pre-operating period, the project initiators, promoters, and managers and their engagement in
management, the list of activities and the assigned time period for each activity ahead of the actual
operating period, the form of business ownership, and the manpower requirements/job analysis and
organizational chart in Structural Organization.
 To highlight the 3 proponents of this business venture and their contributions.

 To establish a concrete schedule of activities ranging from pre-operations to the weekly ones.
 To identify the form of business ownership that this venture follows as well as its organizational
structure and the manpower required to run its operation.
The first goal of this chapter is to determine who each of the proponents in this business venture
is. It will inform them about their original capital investments as well as their managerial duties in the
business. This chapter will also lay out a detailed plan of tasks that will highlight what must be completed
first before operations can begin. This covers actions such as getting the necessary legal documents in
order to start the firm, as well as daily and weekly tasks that must be completed in order for operations to
run successfully. Lastly, the last objective is to this ventures’ form of business ownership in order to
establish clarity among its proponents and will also show its organizational structure along with all the
manpower required to run its operations. Finally, in order to provide clarity among its proponents and
potential employees, this venture’s type of corporate ownership must be identified.
Pre – operating Period
The feasibility planning is initiated by the proponents in order to establish whether or not their
business will be successful. Following the formulation of their approach, the opponents began polling
Tubod, Lanao Del Norte citizens particularly within the area of Barangay Poblacion, Malingao and
Barakanas. Then follows the application for business permissions, the formation of the firm, and
application for business/operation permits, tax registration, and the purchase of equipment from a
reputable brand.
Project Originators/ Promoters/ Managers
A. Business Proponents (with their capital investment)
The proponents have assumed that the business needs P1,200,000.00 as its capital. Therefore,
following the general partnership style, each proponent will have to contribute P400,000.00 as
initial capital investment. It is important to note that before the start of this feasibility study, the
proponents have been informed by the instructor that monetary status of the proponents will not
be an issue, they can have as much to spend as they desire.
B. Management
Stephanie Magalona – General Manager
Leslejoy Paug - Finance Manager
Ralph Namocatcat - Operations Manager
 Front liner/Server/Cashier
 Delivery Man
Project Schedule
This timeline shows the specific activities that are scheduled the conduct of the business to the actual
business operation.
ACTIVITIES START DUE DATE
Business Planning October 4, 2022 January 30, 2023
Funding Request
Financing February 7, 2023 December 30, 2023
Proper Licenses and Permits
Business Permit February 20, 2023 March 25, 2023
DTI Permit March 30, 2023 April 30, 2023

Driver License March 30, 2023 April 30, 2023
Mayor's Business Permit March 30, 2023 April 30, 2023
BIR Registration April 30, 2023 May 10, 2023
DOH Testing May 10, 2023 May 30, 2023
Purchase Multi-cab February 10, 2023 March 5, 2023
Equipment and Supplies
Water Refilling Machine February 15, 2023 February 20,2023
Bottles February 20, 2023 March 10, 2023
Stickers February 20, 2023 March 10, 2023
Heat Gun February 20, 2023 March 10, 2023
Cleaning Equipment February 20, 2023 March 10, 2023
Marketing and Advertising
Facebook October 1, 2023 Ongoing
Flyers/Posters October 1, 2023 Ongoing
Tarpaulin October 1, 2023 Ongoing
Business Operation October 10, 2023 -----------
Performance Review April 30, 2024 December 30, 2024
Operating Period
Places Time Day
Tubod Business Community Center 8:00am-5:00pm Monday-Saturday
Form of Business Ownership
Aqua Prime Refilling Station follows a general partnership style business ownership. The partners in this
endeavor are Stephanie Magalona, Ralph Namocatcat, and Leslejoy Paug of the 4 year Class of BSBA at th
STI College Cagayan de Oro. The proponents chose this business because shared resources can generate
additional funding for the company while also allowing each partner to share the total earning. It is also
straightforward to comprehend, which is necessary for a starting business.
Internal Organization
A. Manpower Requirements
This is the current personnel plan of Aqua Prime Refilling Station
 Stephanie Magalona - Owner

 Leslejoy Paug - Owner

 Ralph Namocatcat - Owner
 1 Front liner/Server
 1 Delivery Man
Job Analysis
The job descriptions and specifications for each company member are provided below.
Manager
Detailed Job Description
Supervises team members in a given department to ensure that everything is running well.
Among their key responsibilities are hiring and training employees, formulating and implementing
company goals, allocating work properly.
Qualifications and Experience
 Must have bachelor’s degree in business administration, management or related courses

 Must have at least 1 year supervising experience
Required Capabilities
 Extensive knowledge of company management, financial, and leadership fundamentals.
 Outstanding interpersonal, communication, leadership, coaching, and conflict resolution skills
 Time management and project management
 Ability to analyze problems and trends and develop effective strategies and solutions.
 A dedication to delivering excellent customer service and employee support.
Front Liner
Qualifications
 At least High School graduate

 At least 1-year relevant working experience
 Knows about operating the water system
 Can make the water system run smoothly
Duties and Responsibilities
 Take all the customers’ needs

 Refill all water gallon
 Assist all customer
 Ensure that the station is clean
Job Description
 Accept and refills containers of the customers

 Knows how to maintain and operate the water system
 Maintains proper cleaning of containers
Delivery Man
Qualifications
 Must have a driver’s license

 At least High School Graduate
 Has a strong customer service skill
 Knows how to drive safely
 Loading, transporting and delivering items to clients or business in a safe and timely
manner.
 Reviewing orders before and after delivery to ensure that orders are complete, the charges are
correct and the customer is satisfied.
 Accepting payments for delivered items.
Job Description
 Should be aware of maintenance of the tricycle/ multi-cab

 Should be familiar with routes where the products to be delivered
 Maintain a safe and fast speed of service especially during rush time.
Cashier
Qualification
 High school diploma or equivalent.

 Ability to handle transactions accurately and responsibly.
 High level of energy with strong customer service skills.
 Basic math and computer skills.
 Welcoming customers, answering their questions, helping them locate items, and providing
advice or recommendations.
 Accepting payments, ensuring all prices and quantities are accurate and proving a receipt to every
customer.
 Following all stored procedures regarding coupons, gift cards, or the purchase of products.
 Maintaining a clean workspace
Job Description
 responsible for processing cash, debit, credit and check transactions

 scan items, ensure that prices are correct, and collect payments.
 assist customers by explaining or recommending items, answering questions, and processing
exchanges or refunds.
 possesses excellent customer service skills.
B. Organizational Chart

THE OPERATIONAL ASPECT
Objectives of the Operational Aspect
This chapter contains a comprehensive list of the suggested products and services, the raw material
supply to be used, the production process and services delivery, the building and facilities, the equipment
and tools list needed for product preparation, the necessary manufacturing, and other products needed to
run the business efficiently.
 The details of the technical requirements of all the products and services that are used in Water
Refilling Station, as well as the materials needed and the production process of it.
 Knowing the suitable equipment and water resources within a certain location to make the
operation turn out well. Moreover, the machinery and other equipment to know its quantities and
estimated price
 To be open and honest about the production's manpower requirements, the scheduling and even
crucial elements like keeping the cleanliness-safety standards and the cost per unit of output.
Since the operations are extremely essential to the venture's success, the proponents have set this type of
goals. Every factor is carefully taken into account, down to the smallest of details. Also, we wanted to
make sure that every process and important agenda must obtain and achieve it in order to have better and
more successful operations.
Product/Service Specifications
The proponent decided to acquire the Water Refilling Station. The company was founded on the principle
of providing customers with water that is both safe and of high quality. It is a means of providing them
with clean drinking water and allowing customers to just refill their own gallons. In order for the
productions to function smoothly, it has had a specific filtration system. In order to fulfill the goals that
this firm has set toward meeting everyone's needs and wishes, some materials and equipment have been
placed in good conditions and have been properly maintained. It has also been decided to supply from the
Grand Champ Packaging Corporation, Victoria’s Bottle Trading and The Printing Shop.
Raw Materials
One of the raw materials here is the raw water that has been needed within this business.
Production Process/Service Delivery
Aqua Prime Refilling Station takes a long journey from tap to cup. Our process begins with raw water
from the water utility; this water is the same water everybody uses as tap water. Raw water has passed
through basic water treatment from the water company and has been treated with chemicals like chlorine.
This water is good enough for most tasks like bathing, washing, among others. However, this water is not
good enough for drinking because some pipe networks are outdated and leaking in certain areas. This
creates the possibility of bacterial contamination and minerals like manganese leaching into your water.
The chlorine used in the treatment may also linger in the water for days. Upon pumping the water into
our tanks, we put them into a multistage filtration system that gets rid of most mechanical contaminants
such as sand, rust and minerals. Next, we subject it to UV light, this kills any bacteria, virus or other
contaminants in the water. Then, it passes through our reverse osmosis with 28 stages of filtration.
Reverse Osmosis is a technology utilized by NASA in their space missions to supply clean water to
astronauts in space. The technology works by pumping water at high pressure through filter membranes.
The filter has openings a few micrometers long that is even smaller than a strand of hair. This makes sure
that any contaminants, biological or chemical, cannot pass through. Water that doesn't pass through the
filter is discarded and used for other purposes. Finally, the water goes through the Grander device where
its molecules are rearranged to make them smaller and more organized. This allows the water to be
absorbed better by the body. After this final step, your water comes out of our refilling faucets ready to
be bottled, delivered, and enjoyed.

1 Unit
st
Multimedia Sediment Process
Stage Multimedia Filters are used to remove suspended solids, cloudiness and other particles that are
1-6 invisible to the naked eye.
2 nd
Multimedia Activated Carbon Filter
Unit
Stage Carbon filters help to remove any chlorine content, chemicals, and particularly organic chemicals
7-10 from water that give objectionable odors or tastes to water such as hydrogen sulfide gas which
produces “rotten eggs” smell or chlorine.
3 Unit
rd
Water Conditioning and Softening
It removes ions that cause water to be hard. It uses resin beads that attract mineral contents
Stage that convert hard water to soft water. It makes use of carbon that eliminates any ferrous iron in
11-17 water and makes use of fine gravel that serves as a sieve which eliminates any residue that
might come out during regeneration time.
4 Unit
th
Ultra-Micron Process
Consists of a micron cartridge that eliminates any microscopic residue that might go to
Stage the reverse osmosis membrane. This stage stands as a protection for the membrane
18 against premature clogging.
5 Unit
th
Reverse Osmosis
It is the most important system in any water filtration and purification process. This
Stage makes use of reverse osmosis equipment which has a semi-permeable membrane that
19 only allows pure water to pass through and pushes the impure water out of the system
to the reverse side of the reject drain line

Micron Sediment Filter

6 Unit
th
Micron servers as a “guard” to further eliminate microscopic contaminants down to

Stage lppm
20
Anti-Microbial Process
7 Unit
th
Eliminates cyst microorganisms that have a micron rating of 1 and has a very thick cell wall
Stage where UV light sometimes cannot penetrate. It destroys bacteria, microorganisms thru
22-23 radiation
Water Sterilization Process

8 Unit
th
This last and final stage is the second most important system in a water filtration and
Stage purification system. This is the stage that kills all microorganism and other diseases causing
24 bacteria from infiltrating into the product water, thereby assuring safe and pure water.
24 Stages of Filtration Process
Building and Facilities

The proposed building Aquaprime Water Refilling Stations has a total floor area of 25 square
meters which exceeds the minimum land area in constructing a water refilling station. The building is
near its target market. Most space in the building will be taken for machines and equipment for the
production and the rest will be for the receiving area, storage area, and other administrative purposes. The
figure shows the proposed plant layout of Aquaprime Water Refilling Station.
Machinery and Equipment

Purified Water Machine
1 250,000.00 250,000.00
Heat Gun 1 1,500.00 1,500.00
Air Compressor 1 6,500.00 6,500.00
Water Tank 2 8,500.00 17,000.00
Powerhouse generator 1 14,500.00 14,500.00
Water pump 3 10,800.00 32,400.00
Fire Extinguisher 1 1,250.00 1,250.00
Delivery Vehicle 1 75,000.00 75,000.00
5 gal Pet slim 150 125.00 18,750.00
5 gal round 50 150.00 7,500.00
Total 424,400.00
Source: Mendrano Installation andSupplies
Furniture and Supplies Materials
Office Chair 1 830 1,660.00
Table 2 5,800 5,800.00
Stand fan 2 790 1,580.00

Wooden cabinet 2 2,300 2,300.00
Wall clock 1 530 530
Broom 2 89.00 178.00
Trash Bin 2 270.00 540.00
Dustpan 2 50.00 100.00
Floor Map 1 300.00 300.00
Disposable hairnet 5 150.00 750.00
Disposable gloves 10 60.00 600.00
Dishwashing Liquid 20 86.00 1,720.00
Cellulose Sponge 10 40.00 400.00
Disposable Apron 5 250.00 1,250.00
Total 17,708.00
Source: Educational Supply & Tnt Home Supplies and Appliances
Labor Requirements for Production
 Store hours: 7:00am to 5:00pm

 Hours of Operation: 8 hours of Operation + 1 hour Preparation + 1 hour Break
 2 additional employees apart from managers are needed for daily operations.
Monthly income
 Frontliner/Server- P6,500.00
 Frontliner/Server- P7,280.00
Legend
 RD = Rest Day
 WH = Working Hour
 BT = Lunch Break 1 hour
Mon Tues Wednes Thurs Friday Satur Sunday
day day day day day
Driver WH WH WH WH WH WH RD
Cashier/Bookkeeper WH WH WH WH WH WH RD
Server WH WH WH WH WH WH RD
Table: Work Schedule
Office and Plant Location
The business location does not need rental since it is literally a building. But it needs to have permits to
operate the business. This schedule is handed with the assumption that the business is indeed approved to
operate in said location.
Plant Layout/ Perspective Plan

Production Schedule
Daily Production Schedule
Opening Preptime Serving Delivery Pre-Closing Closing
7:00 am 8:00am Onwards 1:00pm 4:30pm 5:00pm
Utilities and Waste Disposal
Electricity
It is one of the company’s key utilities. This is critical for REC’s seamless operations because machines need to be
working at all times. The source of our electricity came from the LANECO of Lanao Del Norte.
Water supply
REC will use a tap water tank to store the water on daily needs as it is the most needed utility of the company. The
source of the water for our business will come from the Tubod Water District.
Telecommunications
RECs proponents can use phones during free time and of course for receiving calls from customers for delivery.
Waste Disposal Method
REC wants all members of the industry, notably in this water refilling company, to conform to the cleaning
standards, particularly in the manufacture and treatment of the water. We closely monitor and maintain every aspect
of our business, especially the equipment we use for filtrations, to make sure that our customers can utilize our
products and services without risk. Additionally, the REC makes sure that our company is run effectively to provide
the client safely and securely so that they can drink pleasantly during their daily lives. On the other hand, in order to
provide a better impression on the customer, the REC is making sure that everything inside, outdoors, and
throughout the facilities is clean. In contrast, we also practice the 3 R's of trash management in order to make our
customers happy with both the goods we have to offer and the cleanliness that is displayed externally.
Unit Production Cost
This cost is estimated per gallon quantity.
Product Unit Cost
Slim Jar ( 5 gallon) 20
Round Jar (5 gallon) 20

1L Bottle 5
Bottle Container Design
5 gallon round container 1 liter bottle 5 gallon pet slim container
THE FINANCIAL ASPECT
Objectives of the Financial Aspect
This chapter will focus on the mechanics of fund creation, allocation, capital, structure and profit’s
oversight. This covers the timeline of predicted yearly output, annual sales, and annual ending inventories. It also
gives a table for manufacturing costs per unit and schedule of expected cost of goods sold, raw materials inventory,
accounts payable, accounts receivable. In this chapter, a comprehensive financial statement of the business venture
will be presented containing a timetable for expected operating costs, income statement, balance sheet, projected
cash flow statement, and planned manufacturing overhead.
Planning the financial element of the project will enable the proponents to meet certain demands and availability of
finances. The financial research estimates and evaluates the future likelihood and the financial health of the
business.
Objectives of the Financial Aspe

 Present the detailed list of assumptions for Aqua Prime Water Refilling Station
 Provide a comprehensive projected statement of comprehensive income, projected cash flow,
projected statement of financial position, and ratio analysis.
Statement of Assumptions
1. In succeeding years sales, number of units sold increased by 5% without change of the selling
price, based on the previous year record.
2. Sales will be projected over 5 years, and there is no beginning and ending inventory. All items are
considered sold.
3. There will be no acquisition of equipment from 2023 to 2027.
4. All partners will share profits and losses equally.
5. 46,080 total units sold across all products.
6. Machine equipment has a lifespan of 10 years.
7. Salaries and wages: 2 in total; Server (6,500), Driver (7,280)
8. Taxes and licenses needed for business to be operational: (10,000)
9. All machinery and equipment: 398,150.00
10. Furnitures and fixtures: 11,870
11. Partnership Capital ; P1,200,000 total, P400,000 each (3 members, no loans, all cash)
12. 13 Month pay: 1 month salary of each employee.

th
13. Gas and fuel Allocated: P1,500 monthly.
14. Repair and Maintenance P30,000 per year
15. There is no work-in process inventory every year.
16. Raw materials inventory end is equivalent to 10% of total raw materials purchased
Total Projected Capital Investment
Table 1 Source of Capital
Partners Ratio Invested Amount
Stephanie B. Magalona 33.3% P 400,000.00
Ralph Namocatcat 33.3% P 400,000.00
Leslejoy Paug 33.3% P 400,000.00
Total 100% P1,200,000.00
Projected Statement of Financial Position
The proposed business venture will cost P1,200,000.00 in total. This includes the space location,
equipment, salary and wages, registration, taxes and licenses, direct and indirect materials needed to be
purchased, as well as the contingency fund should the organization face unexpected problems. Moreover,
the proponents decided to evenly split the launch expenditures of Aqua Prime Refilling Station in order to
eliminate any financial risk.
Table 1.2 Service Schedule
Daily production output 160

Multiple: No. of working days in a week 6
Total weekly production units 960
Multiple: No. of week in a month 4
Total monthly production 3,840
Multiple: No. of months in a year 12
Total Annual production units 46,080 units
Total Projected Capital Investment
Expenditures Estimated Amount
Building Facility P300,000.00
Equipment P398,150.00
Other tools and supply P5,838.00
Furnitures and Fixtures P11,040.00
Salary and wages P179,140.00
Registration, taxes and licenses P10,000.00
Direct Material P39,929.60
Utility P66,000.00
Office supply P2,155.00

Advertising & Promotion P3, 000.00
Repair and Maintenance P30, 000.00
Contingency Fund P154,747.40
Total P1,200.000.00
Table 2 Utility Expenses
Utility Expenses Monthly yearly
Electric Bill 3,500.00 42,000.00
Phone 500 6,000.00
Gas and Fuel 1,500.00 18,000.00

Table 2.4 Office Supplies
Item Unit Price Quantity Amount
Calculator P450.00 1pc P 450.00
Ballpen P35 per box 2 boxes P 140.00
Receipts P25.00 50pcs P1,250.00
Scissors P45 3pcs P 135.00
Record P60 3pcs P 180.00

Book
Total P2,155.00
Table 2.5 Other Tools and Supply
Item Unit Price Quantity Amount
Broom P89 2 P178
Trash Bin P270 2 P540
Dustpan P50 2 P100
Floor Map P300 1 P300
Disposable hairnet P150 5 P750
Disposable gloves P60 10 P600
Dishwashing Liquid P86 20 P1,720
Cellulose Sponge P40 10 P400
Disposable Apron P250 5 P1,250
Total P5,838.00
Projected Statement of Comprehensive Income
Aqua Prime Water Refilling Station

Projected Statement of Comprehensive Income
for the period ending December 31, 2023 - 2027
2023 2024 2025 2026 2027
900,900.00 993,242.25 1,042,904.36

Sales
858,000.00 945,945.00
Less: Cost of Sales 39,929.60 41,926.08 44,022.38 46,223.50 48,534.68
Gross Profit 818,070.40 858,973.92 901,992.62 947,018.75 994,369.68
Less: Operating
Expenses
Salaries and wages 179,140.00 188,097.00 197,501.85 207,396.94 217,745.79
Taxes and licenses 10,000.00 10,500.00 11,025.00 11,576.25 12,155.06
Repair Maintenance 30,000.00 31,500.00 33,075.00 34,728.75 36,465.19
Utilities 66,000.00 69,300.00 72,765.00 76,403.25 80,223.41
Advertising 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00
Depreciation 87,303.60 87,303.60 87,303.60 87,303.60 87,303.60
Total 357,443.60 389,700.60 404,670.45 420,388.79 436,893.05
Net income before taxes 442,626.80 469,273.32 497,252.17 526,629.95 557,476.63
Income Taxes 110,656.70 117,318.33 124,313.04 131,657.49 139,369.16
Net income after taxes 331,970.10 351,954.99 372,939.12 394,972.47 418,107.47
Projected Cash Flow Statement

Projected Cash Flow Statement
As of December 31, 2023- 2027
2023 2024 2025 2026 2027
Cash Inflow
858,000.00 900,900.00 945,945.00 993,242.25 1,042,904.36

Cash Sales from Refilling Services
Cash Receipt from Inventory Sold 11,700.00 12,285.00 12,899.25 13,544.21 14,221.42
Total Cash Inflow from Operating
869,700.00 900,900.00 945,945.00 993,242.25 1,042,904.36
Activities
Less: Cash Outflow from Operating
Activities
Payment of salaries 179,140.00 188,097.00 197,501.85 207,396.94 217,745.79
Purchase of advertising Expenses 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00
Payment of taxes and licenses 10,000.00 10,500.00 11,025.00 11,576.25 12,155.06
Payment of Repair and maintenance 30,000.00 31,500.00 33,075.00 34,728.75 36,465.19
Payment Utilities expenses 66,000.00 69,300.00 72,765.00 76,403.25 80,223.41
Purchase Inventory 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00
Total cash outflow from operating
304,640.00 318,897.00 333,866.00 349,585.19 366,089.45
expenses
Net Increase in cash 565,060.00 582,003.00 612,078.15 643,657.06 676,814.91
2,249,121.1
Add: cash on hand, beginning 489,980.00 1,055,040.00 1,637,043.00 2,892,778.21
5
2,892,778.2
1,055,040.00 1,637,043.00 2,249,121.15 3,569,593.23
Cash Balance End 1

As of December 31, 2023 - 2027
Pre-
2023 2024 2025 2026 2027
Operating
Current Assets:
1,055,040.0 2,249,121.1
Cash 489,980.00 1,637,043.00 2,892,778.21 3,569,593.12
0 5
Inventory 4,800.00 9,015.00 12,617.75 15,517.54 17,850.11
1,059,840.0 2,261,736.9
Total Current assets 489,980.00 1,646,058.00 2,908,349.75 3,587,443.23
0 0
Non-current Assets:
Furniture and Fixtures 11,870.00 9,733.00 7,787.00 6,229.00 4,984.00 3,987.00

Machineries and Equipment 398,150.00 326,483.00 254,816.00 203,852.80 163,082.24 130,465.79
Building Facility 300,000.00 286,500.00 273,000.00 259,500.00 246,000.00 232,500.00
Total Non-Current assets 710,020.00 622,716.40 535,602.72 469,582.18 414,065.74 366,952.59
1,682,556.4 2,731,319.0
TOTAL ASSETS 1,200,000.00 2,181,660.72 3,322,415.49 3,954,395.82
0 8
Current Liabilities:
Income Tax Payable
Partner's Equity:
Stephanie Magalona 560,852.13 727,220.24 910,439.69 1,107,471.83 1,318,131.94
Leslejoy Paug 560,852.13 727,220.24 910,439.69 1,107,471.83 1,318,131.94
Ralph Namocatcat 560,852.13 727,220.24 910,439.69 1,107,471.83 1,318,131.94

TOTAL LIABILITIES 1,682,556.4 2,731,319.0
2,181,660.72 3,322,415.49 3,954,395.82
AND EQUITY 0 8
THE SOCIO-ECONOMIC ASPECT
Objectives of the Socio-Economic Aspect
In this chapter, this will discuss through determining the important purpose of this business
within the community and society. Also, customers are seeking clean drinking water with that Aqua
Prime Water Refilling Station wanting to satisfy the customer through improving the access along with
care towards the thousand households and families who will benefit from it. On the other hand, we
wanted to inform the people of the social benefits regarding business ventures like building a better and
stronger relationship through giving them a great satisfaction in order to maintain and be one of the loyal
customers. Moreover, as conducting this study we want to show the important contribution of this for
everyone and proving to them that this business exists in this area which not just focuses on the profit but
also to the main goal of the business as providing clean and safe healthy drinking water for everyone.
Meanwhile, this chapter includes as to determine the social responsibilities and economic implication of
the Aqua Prime Water Refilling Station
Social Implications
The biggest social benefits and contribution of having this business is to provide a more convenient and
affordable option for meeting drinking water needs than making one-time purchases of bottled water or
using home water filters. One more thing is that our bodies utilize water in a variety of ways, making it an
essential component of daily life because of that people can't last more than a week without drinking
water which is vital for us to survive with that. As we all know, water refilling stations are now
everywhere. Through the business that has been implemented we wanted to serve those particular areas
we want, especially to the location we choose because they also need this kind of business to exist there
to have a better and clean-safe drinking water for everyday life. The business generally serves the most
important needs and wants of everyone which is water with that as the owners, we will surely provide the
customer target market with great services and good relationship to them. Aside from that, we will also
offer career opportunities to the local residents with good customer services and expertise in water-
technologies. At the end, the business will recognize the nature of it particularly that it has been focusing
by serving the community and neighborhood a healthy clean-safe and cheap drinking water as to
contribute to them a unique opportunity and significantly serve a friendly and kind way to them.
Economic Implications
As you can see, the Water Refilling Station is already popular and exists here in the Philippines where
bottled or gallons of drinkable water are available for purchase by everyone at a fair price with that the
community is offering a significant commercial opportunity without burdening others nearby. Also, this
significantly contributes to lowering the amount of plastic waste we produce as well as the amount
dumped in landfills and oceans so refilling stations will offer high-quality water that will filter out any
contaminants entering the river. Since, water is essential for healthy ecosystems, socio economic
development, food and energy production, and human existence with that here in the Philippines, water
refilling station are a fantastic place to find clean drinking water in terms of taste, odor, and color that will
purify a water as to meet therefore the superior water quality to conventional water systems can be
achieved through effective water treatment techniques. Having this business is a really good choice and
making a good impact that will contribute within the community and neighbor through serving an
affordable and friendly-safe drinking water for everyone. Another thing is that it is a good service that
will benefit everyday life. That's why we should be aware that what we drink is safe or not. In starting this
business, it is a practical enterprise that is simple to run that is being a necessary good which there is
unquestionably an infinite demand for water. As a result, it is a self-selling concept, and marketing it will
require less of your resources. So, as taking with it this will be a great opportunity within the economy,
business industry to reach the particular goal in order to serve with safe and healthy care to everyone.
SUMMARY OF FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS
This chapter summarizes and synthesizes the entire contents of the feasibility study showing the
readers that the proposed business is viable. It contains 3 important parts which are, summary of findings,
conclusions and recommendations.
Summary of Findings
Businesses play a significant role in our society because they are creative, competitive activities that
continuously shape our society by meeting the needs and wants of those who are unable to satisfy them
on their own. By doing this, businesses raise the standard of living and improve people's quality of life.
To make sure that our business will expand and flourish, we need to cover a lot of areas and undertake
extensive study. Careful planning is required for strategies on how to draw in and learn about your target
market, as well as how to advertise the product.
Based on the study we conduct; our business is viable within the certain area we choose which they are
willing to support and able to patronize us. The associate of this business will continue to maintain the
business we begin with since this is all about the most important needs and wants of everyone which is
water. As we all know, drinking water is really important especially in our healthy lifestyle because
drinking water can prevent dehydration and maintain the balance of fluid in our body. That’s why this
business has been conducted for the sake of everybody, with that as you can see this being made
throughout on it with process and production that showed to be well maintained in order to give the
customers good quality, safe and clean drinking along with given services we had.
To guarantee that everything runs without difficulties and with efficiency, competent business
management is required. Each individual should only be given an equal way to create balancing tasks
with care in order to prevent any issues. For management purposes, it is possible for the general
partnership to have great member agreement regarding within the fair share contribution of each
individual. On the other hand, the company has implemented the optimum form of corporate ownership
as well as the required management needs to operate the company successfully. It makes sense that the
business is technically operating well and maintaining the cleanliness and safety standard for the business
in order to provide excellent customer service because the main operational component of this business is
water, which it produces and distributes with great process and quality for everyone to drink. Financially
speaking, the ability of the finances to support what is best for the production demonstrates the business's
flexibility in managing the firm's finances. The fact that the financial statements showed favorable results
in profitability, liquidity, and solvency is another item that demonstrates the viability of the organization.
Finally, the offered product and business have demonstrated that they are abiding by the pertinent social
and economic obligations for socio-economic reasons.
Conclusions
The business study's proponents have concluded that the project is viable and has the potential to
develop the Aqua Prime Water Refilling Station within the TBCC, Tubod Lanao Del Norte. Moreover,
starting a water refilling station is one of the easiest businesses to start up but based on what we see
through this study, well it has a lot of process and important details to do in order to succeed and grow
this kind of business. Also, the proponents conclude by saying that starting a business is challenging since
there are a lot of variables to consider before claiming to be making money, and it involves advance
planning, business knowledge, financial resources, and an understanding of ethical business procedures.
There are many dynamic factors to consider, all of which are in your control as the business owner. Based
on the analysis from collected data, we disclose that many of the families within a certain community and
neighborhood are interested within our product and services we propose, which is the water refilling
station. Additionally, in the particular location we choose, we take this opportunity to make profit because
it's not enough to provide by serving and offering good quality, safe drinking water through refilling their
jugs, gallons, bottles and even they can buy from us at an affordable and cheap price within the vicinity.
Therefore, this study is a hundred percent feasible because not just for us as the business owner who can
gain a profit but one of the important things here is for the target market which is that every family of the
community and neighborhood can benefit through the giving strategies we offer and serve them well.
Recommendations
Now, we recommend anyone who wants to start a business to do so after carefully planning all of the
risks involved. This will help you be more prepared for them as time goes on. It is essential to first
examine whether the goods you intend to offer will be marketable, affordable, and most importantly,
whether they will be valued by the community where we establish a business. Furthermore, in order to
truly focus on that issue, it is preferable to have a thorough understanding of what people genuinely
desire. For whatever type of business, we intend to establish, having a solid investment is also crucial.
The proponents recommend that those people who want to start a comparable business must first carry
out a feasibility study to determine whether the venture is possible in the chosen location. Then, as
planning to adopt this business must employ the required and acceptable process, production, as well as
the flow of labor, taking the right equipment into consideration in order to have excellent water quality
within this business. Make a good promotional strategy that will aid in promoting the business by looking
for creative and affordable ways to connect with the customers while fostering priceless goodwill and also
to surpass your competitors, that's why it is better to come up with a good strategy for it.. The business
must be concrete in terms of the manufacturing process for easier and faster production. Most importantly
is that they should learn to prioritize the customer above all else, ensure their comfort and pleasure,
deliver timely services, charge reasonable prices, and most importantly, develop a friendly relationship
with them because if you don't, they'll bring their family and friends and that will be another source of
customers.
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AQUA PRIME WATER REFILLING STATION

STEPHANIE BONINA MAGALONA

December 15, 2022

CLAIR ANGELICA P. RUBIN, MBM

ROBYN JESSICA C. VICARIATO

CLAIR ANGELICA P. RUBIN, MBM

December 15, 2022

TITLE OF FEASIBILITY STUDY: Aqua Prime Water Refilling Station

NAME OF PROPONENTS: Stephanie B. Magalona

In Partial Fulfilment of the Requirements

CLAIR ANGELICA P. RUBIN, MBM

APPROVED FOR FINAL DEFENSE:

ROBYN JESSICA C. VICARIATO

CLAIR ANGELICA P. RUBIN, MBM

CLAIR ANGELICA P. RUBIN, MBM

Accepted and approved by the Feasibility Study Review Panel

<Panelists' Given Name MI. Family Name>

ROBYN JESSICA C. VICARIATO CLAIR ANGELICA P. RUBIN, MBM

Endorsement Form for Presentation Defense iv

Table of Contents vi

List of Figures vii

Background of the Study 7-9

Organizational Background 10-

Statement of the Problem 14

Objectives of the Study 14

Significance of the Study 15

Scope and Delimitations 15

Operational Definition of Terms 15-

Review of Related Literature and Studies 16-

Research Methodology 21-

CHAPTER II: THE MARKETING ASPECT

Industry Analysis 24-

Environmental Analysis 26-

Market Analysis 27-

The Marketing Program 28-

Presentation, Analysis, and Interpretation of Data 30-

CHAPTER III: THE MANAGEMENT ASPECT

Objectives of the Management Aspect 52

Pre – operating Period 52

Project Originators/ Promoters/ Managers 53

Project Schedule 53-

Form of Business Ownership 55

Internal Organization 56-

CHAPTER IV: OPERATIONAL ASPECT

Objectives of the Operational Aspect 60

Production Process/Service Delivery 61-

Building and Facilities 64

Labor Requirements for Production 67

Office and Plant Location 68

Utilities and Waste Disposal 68-

Unit Production Cost 69-

CHAPTER V: FINANCIAL ASPECT

Objectives of the Financial Aspect 71

Statement of Assumptions 71-

Total Project Capital Investment 73

Sources of Capital 73-

Financial Analysis 77-

CHAPTER VI: SOCIO-ECONOMIC ASPECT

Objectives of the Socio-Economic Aspect 82

Social Implications 82-

Economic Implications 83-

CHAPTER VII: SUMMARY OF FINDINGS, CONCLUSIONS, AND

Summary of Findings 85-

Background of the Study