K to 12 Basic Education Program

SENIOR HIGH SCHOOL

Media and Information

Literacy
(Core Subject)

Module No. 5

“Motion Multimedia Information

and Media”
 I- OVERVIEW

Most people watch a film or a movie because it is a form of entertainment for them.
It is considered a part of someone’s lifestyle, and an opportunity to bond with family
and friends. However, more than entertainment, a film can actually be a good source
of information since it has a story to tell. It is also an effective way of sharing
information and spreading a message since it is both visual and auditory.

Would you be able to listen to a three-hour lecture without falling asleep if your
teacher just talks the entire time? Would it not be much better if your teacher used a
multimedia presentation to catch everyone’s attention in class?

II- LEARNING OBJECTIVES:

 Describes the different dimensions of motion and multimedia
information and media.
 Comprehends how motion and multimedia information and media
is/are formally and informally produced, organized, and
disseminated.
 Evaluates the reliability and validity of motion and multimedia
information and media and its/their sources using selection media.
 Produces and evaluates a creative motion-based presentation and
using design principle and elements.
 Synthesizes overall knowledge about different information and media sources by
producing and subsequently evaluating a creative multimedia form (living museum,
electronic portfolio, others)
 III- PRE-TEST
Let’s Explore
Answer the questions based on the information learned or read from
other sources. Write your answers briefly but clearly.

1. What makes motion information an interesting form of media?

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2. Who are the people involved in making motion information?
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3. What are the different dimensions of motion information and media?
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4. What are the criteria that should be considered to determine if motion information
is effective?
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5. How is multimedia information produced?
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6. What makes multimedia information an effective means of communication?
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7. Where can multimedia information be used and applied?
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 IV- LESSON PROPER:

MOTION INFORMATION AND MEDIA

Visual information is the artistic or creative representation or
interpretation of an idea, concept, or emotion using different media. It
is created by painters, photographers, graphic artist or designers, and
sculptors, among others.

PEOPLE INVOLVED IN MAKING MOTION INFORMATION

1. ACTOR. An actor is regarded as a performer who gives life to a role.
2. DIRECTOR. The director supervises and instructs performers or actors on how
should they act based on their role as described in the script.
3. SCRIPTWRITER. The person in charge with writing the script of the film. He take
care of the movie’s plot.
4. MAKEUP ARTIST. The one responsible for making the actors look their best by
applying makeup. He /She can make the actor look old or young, if the part
requires it.
5. PRODUCTION DESIGNER TEAM. Is responsible for the overall look of a film
and its set. They make sure that the props and setting fit the film’s theme.
6. MUSIC AND AUDIO THEME. Is responsible for the sound effects and
background music used in the film.

TYPES OF MOTION INFORMATION

1. Comedy or Humor. The content of this motion picture is light and funny.
2. Drama. Contains heavy or serious content. It involves conflicts that may be
difficult to deal with.
3. Suspense. The audience is made to feel anxious and excited about the content
because the plot involves many thrills and twists.
4. Horror. The goal behind horror movies is to instill fear in the audience. The story
may involve malevolent creatures or beings, evil entities, and the paranormal.
5. Romance or Love Story. The story centers on how the main character met and
how they show their genuine affection and/or passion for each other.
6. Science Fiction or Fantasy. The story contains interesting topics in science that
can affect the future.
7. Historical. Historical elements are incorporated into the story. It can be about the
life of a specific historical figure who was influential during his time.
8. Inspirational. The story featured in an inspirational film may be based on real
life, where the audience can draw inspiration from. It tells how a person
succeeded in life or overcame trials.
 9. Religious or Spiritual. Contains topics about God or spirituality, holy or religious
people, and church.
10. Action. In this film genre, the protagonist or main character of the story
encounters challenges that typically includes fight scenes, violence, and frantic
chases, which require the actor to do physical stunts apart from acting.
11. Documentary. It is a nonfictional motion picture intended to document some
aspects of reality, primarily for the purpose of instruction or maintaining a
historical record.
12. Animation. The kind of motion pictures are created with traditional hand-drawn
or computer-generated animation techniques. While animation can include any
subject, style, or age group, the word “cartoon” usually describes colorful short
pieces that are often intended to be humorous and appealing to children.
13. Musical. This is the kind of film where the actors deliver their line by singing. The
performance also includes dancing.
14. Adventure. The kind of movie has an exciting plot, wherein the characters go to
interesting or exotic places for a quest or mission. What keeps the viewers
interested in an adventure is its action-packed scenes. An adventure film can be
based in fiction or nonfiction works of literature.

EVALUATING AND RATING MOTION INFORMATION

1. BEST PICTURE. In the Academy Awards, the Best Picture is considered

the most important award because it encompasses directing, acting,
musical score, screenplay, composing, writing, editing, and other elements
used or incorporated in a film.
2. BEST CINEMATOGRAPHY. It refers to the art or technique of movie
photography that includes both the shooting and the processing of the
image.
3. BEST SCREENPLAY. This award is given to a film with the best script or
storyline.
4. BEST MUSICAL SCORE. It is given to a film with the best underscoring of
music.
5. BEST VISUAL EFFECTS. The award is given to a film for the best
achievement in visual effects.

ADVANTAGES OF MOTION INFORMATION

 Motion media is an effective form of communication because it is both visual and

auditory.
 The information is easier to understand because the presentation is dynamic.
 Motion media gives the audience the opportunity to learn and enjoy at the same
time.
LIMITATIONS OF MOTION INFORMATION

 Motion media can be subjected to different interpretations from the audience.

 It takes a lot of effort and time to produce, which could delay information
dissemination and learning.
 It needs skilled people who can fill in different teams needed to complete the film,
from the production staff to the design team among many others. Without the
right people suitable for the job, the movie’s intended message may not be
captured.

MULTIMEDIA INFORMATION
Multimedia refers to the various forms of media and content that are expressed
using a combination of several platforms, such as photos, videos, and music. In a
multimedia presentation, the information is stored, transmitted, and processed
digitally.

TYPES OF MULTIMEDIA
15. PowerPoint Presentation (PPT). Is one of the software programs of Microsoft
Office. Through PowerPoint, a user can present information as a combination of
text and images. It has template and a collection of images on file, which a user
can incorporate in the presentation.
16. Audio-Visual Presentation. This type of presentation uses both sound and
visual components. The AVP can be an entire video taken from a video recorder.
17. Overhead Projector (OHP). A presentation using an overhead projector is
simple and affordable type of presentation, as it is only able to display text and
images with transparencies.
18. Smart Board. A very effective way to teach lessons to students in class, as it
has an interactive whiteboard that uses touch detection for user input.

CHARACTERISTICS OF MULTIMEDIA INFORMATION

At present, multimedia can refer to a combination of text, graphic art, sound,
animation, and video. Listed below are the characteristics of multimedia.

1. Electronic or digital. Multimedia is prepared and delivered electronically using

various computer applications and online tools.
2. Interactive. A multimedia presentation is interactive because it responds to the
audience’s visual and auditory senses. It also becomes interactive when it allows
the user to do voice command, mouse manipulation, text entry, touch screen and
video capture.
 3. Dynamic. A multimedia presentation is dynamic because it can be projected,
played, recorded and accessed using technology and computer applications. The
use of vivid graphics and images, together with sound effects, levels up the
presentation, making it more interesting and attractive to the audience.

USERS OF MULTIMEDIA PRESENTATION

1. Teachers or lecturers.
2. Motivational or public speakers.
3. Salespeople.

EVALUATING AND RATING MULTIMEDIA INFORMATION

1. Content. A multimedia presentation varies depending on its content.

2. Purpose or application. Multimedia presentation can be used in many
ways. Therefore, it should be evaluated based on its application.
3. Manner of presentation. A multimedia presentation can be presented in
different ways. The manner of presentation should be rated based on the
following factors.
i. Audience- a young audience, like elementary and high school
students, will pay more attention if the presentation is creative and
interactive. On the other hand, a more mature audience would
prefer a presentation that is more informative and direct in
explaining the details in concrete manner.
ii. Topic- it should be aligned with the type of presentation used so
that the information can be presented effectively and efficiently.
iii. Resources- the manner of presentation is also dependent on the
available resources. There should be key person who knows how
to operate multimedia tools and organize the presentation.

ADVANTAGES OF MULTIMEDIA INFORMATION

 The information is presented in a more interesting and organized manner.

 It complements and empowers the speaker to make his lecture more dynamic
and interactive.
 It makes the information easier to understand since the presentation is presented
in a creative manner.

LIMITATIONS OF MULTIMEDIA INFORMATION

 There is too much information to absorb which overwhelms the audience.

 The speaker becomes too dependent on technology, which he has mastered
operating.
 The delivery of information is jeopardized in the absence of electricity since the
equipment used for the presentation needs power source. Although there are
equipment that use a rechargeable battery, it can eventually get drained.
 It requires more time to conceptualize and plan a presentation that will jibe with
the type of presentation chosen.
 V-KEY POINTS

 Motion media is a very effective way of conveying information as it is

both visual and auditory.
 Lectures and reports become more interesting to the audience when
it is presented using motion media, since it uses technology.
 Movies, films, and videos are examples of motion media. Motion
media is a powerful means of expressing a message or imparting
knowledge or information which can influence its audience.
 Multimedia involves audio, video, and animation, apart from text and
visual presentations.
 Multimedia presentation allows users to make creative presentations
as they can add images and sounds, apart from the text.
 Multimedia is an effective form of presentation as the user catches
the attention of the audience by putting interactive elements in the
presentation.

VI- ACTIVITY
Individual Activity: Perform the group task assigned to you and
your classmates by applying what you and your classmates have
learned from the lesson.
Step Up!
Goal Make a creative infomercial calling for the prevention of movie
piracy. It should capture the attention of the audience to stop
movie piracy.
Role You are a well-respected TV actor.
Audience Your show is always a hit and you have a large following.
Situation A casting manager invited you to do a short public service
infomercial to stop movie piracy.

Performance Do a two-minute infomercial to convince the public not to

support movie piracy as this obliterates the movie industry.
The infomercial should be presented creatively with a
powerful message and clear information.
Standards The best infomercial will be assessed based on the criteria
and rubrics for infomercial presentation.
 RUBRICS FOR INFOMERCIAL
Criteria 4-Expert 3-Advanced 2-Intermediate 1- Beginner

The information
The information
The information and ideas
and ideas The information
and ideas presented show
presented look and ideas need
presented are some potential
good and improvement.
well organized. but lack
interesting.
organization.
Content and
The information
Quality of
and ideas of the
Information The infomercial The infomercial
infomercial show
and Idea The infomercial is is relevant and gives some new
very little or no
informative and provides information and
new information
relevant. sufficient is relevant to
and expresses
information. some extent.
little or no
relevance.
There are a There are
There are no There are few
number of numerous
grammatical grammatical
grammatical grammatical
errors. errors.
errors. errors.
The presenter’s
The presenter’s voice is too soft,
Presentation, The presenter’s voice is almost inaudible,
Style, and The presenter’s
voice is very somewhat soft which makes it
Creativity voice is audible.
audible. The and a bit difficult to
The diction is
diction is perfectly inaudible. There understand what is
clear and
clear and are some said. There are
understandable.
understandable. mispronounced several
words. mispronounced
words.
The presenter The presenter The presenter
delivers an delivers a good has some
outstanding performance problems with The presenter
performance and and uses the acting style delivers a poor
uses appropriate appropriate and appropriate performance
gestures and gestures and use of gestures, because of difficult
acting style, acting style, which show lack in portraying the
which show great which show of confidence role.
confidence and confidence and and
preparedness. preparedness. preparedness.
 VII- EVALUATION

A. Modified True or False. Write True if the underlined concept is correct. If it is false,
write the correct concept on the blank to make the statement true.

________1. The Best Picture award is given to a film with the best movie poster.
________2. Teachers use multimedia presentation to present their lessons in class.
________3. Motivational speakers use multimedia presentation as a marketing strategy to
increase sales.
________4. A sales representative uses a multimedia presentation to inspire the audience.
________5. The Best Cinematography award is given to a film that did well in movie
theaters.
________6. The Best Screenplay is given to a film with the best script or storyline.
________7. The role of the scriptwriter is to make sure that the costumes are appropriate
for the film.
________8. A multimedia presentation is interactive because it responds to the audience’s
visual and auditory senses.
________9. The Music and Sounds Team is responsible for providing appropriate makeup.
________10. Bo Sanchez coined the term multimedia during his concert.

B. Situational Analysis. Write  if the statement conveys a positive attitude. Write  if

otherwise.

________1. It is acceptable to download a copy of a movie from an unauthorized site if

it is only for personal use in order to save money.
________2. We should complain if the teacher does not use multimedia presentation
in class because this makes learning ineffective.
________3. It is acceptable for the teacher to have the students watch the movie
version of support your report in history.
________4. It is acceptable to use a documentary as part of your presentation in class
to support your report in history.
________5. We should use a multimedia presentation in class to get high grades on
our report.
________6. It is safe assume that the movie’s plot and message are impressive if the
cast is composed of A-list actors.
________7. It is natural to blame the movie industry for the proliferation of violence
due to action movies made and shown in cinemas.
________8. We should spend time preparing for the multimedia presentation, from its
design to the content.
________9. We should expect a high group grade for the multimedia presentation that
has many attractive and colorful graphics.
________10. We should allow the audience to ask questions after our multimedia
presentation so that we can clarify any vague information for them.
________11.
C. Essay. Answer questions briefly based on your objective insight and critical thinking.
(5 pts.)

1. In your opinion, would today’s generation of children and teenagers be interested

to listen in a lecture without the use of any form of multimedia? Why or why not?
2. In your opinion, should moviegoers support documentaries even though it is not as
grand as mainstream movies? Why or why not?

VIII- REFERENCES
Book:

Media and Information Literacy (Enhancing Education through Effective

Communication)
Christine Marie Magpile
Philippine Copyright 2016 by The Inteligente Publishing, Inc.