MOTION INFORMATION

AND MEDIA

MEDIA & INFORMATION LITERACY

(MIL)
PREPARED BY: Jeff Sunga
Most people watch a film or a movie
because it is a form of entertainment for
them. It is considered a part of someone’s
lifestyle, and an opportunity to bond with
family and friends.

However, more than entertainment, a

film can actually be a good source of
information since it has a story to tell. It is
also an effective way of sharing
information and spreading a message
since it is both visual and auditory.
 MOTION
THE ACTION OF CHANGING LOCATION OR
POSITION
AN ACTIVE OR FUNCTIONING STATE OR
CONDITION
THE ACTIVITY OR PROCESS OF
CONTINUALLY CHANGING POSITION OR
MOVING FROM ONE PLACE TO ANOTHER

(SYNONYMS):
 MOVEMENT; ACTION; MOBILITY;
PASSING
 Motion Media
It is a form of media that has the
appearance of moving text and graphics on
a display. Its purpose is to communicate
information in multiple ways.
It can be a collection of graphics, footage,
or videos. It is combined with audio, text, or
interactive content to create multimedia.
People Involved In
Making Motion
Information
1. Actor

An actor is regarded as a

performer who gives life to
a role.
2. Director

The director supervises

and instructs performers or
actors on how they should
act based on their role as
described in the script.
3. Scriptwriter

The person in charge with

writing the script of the film
is the scriptwriter. He takes
care of the movie’s plot.
4. Makeup artist

The one responsible for

making the actors look their
best by applying makeup is
the makeup artist. He can
make the actor look old or
young, if the part requires it.
5. Production design team

The production design

team is responsible for the
overall look of a film and
its set. They make sure that
the props and setting fit the
film’s theme.
6. Music and audio team

The music and audio team

is responsible for the sound
effects and background
music used in the film.
 TYPES OF
MOTION
INFORMATION
1. Comedy or Humor
2. Drama
3. Suspense
4. Horror
5. Romance or Love story
6. Science fiction or Fantasy
7. Historical
8. Inspirational
9. Religious or Spiritual
10. Action
11. Documentary
12. Animation
13. Musical
14. Adventure
Evaluating and Rating Motion
Information

1. Best Picture

2. Best Cinematography
3. Best Screenplay
4. Best Musical Score
5. Best Visual Effects
Advantages of Motion Information
Motion media is an effective form of
communication because it is both visual
and auditory.
The information is easier to understand
because the presentation is dynamic.
Motion media give the audience the
opportunity to learn and enjoy at the
same time.
Limitations of Motion Information
Motion media could be subjected to different
interpretations from the audience.
It takes a lot of effort and time to produce, which
could delay information dissemination and
learning.
It needs skilled people who can fill in different
teams needed to complete the film, from the
production staff to the design team among many
others. Without the right people suitable for the
job, the movie’s intended message may not be
captured.
Information Buzz

What is
…?
 Gawad Urian
The Gawad Urian Awards is an annual
film awards in the Philippines. The first
Gawad Urian was held in 1977. The
Manunuri ng Pelikulang Pilipino (the
Filipino Film Critics) selects its winners.
The word “urian” comes from a Filipino
word referring to a standard for gold. On
the other hand, “gawad” refers to award.
 Cinemalaya
The Cinemalaya Philippine Independent Film Festival is a
film competition and festival that aims to encourage the
creation of new cinematic works by independent and new
Filipino filmmakers.
These films are then featured in a film festival at the
Cultural Center of the Philippines (CCP), where they also
compete for the Balanghai Award.
“Dalagang Bukid” or “Country Maiden” was the first movie
made and shown by Filipino filmmaker, Jose Nepomuceno,
who was dubbed as the “Father of Philippine Cinema.” His
work marked the start of cinema as an art form in the
Philippines. LVN Pictures and Sampaguita Pictures were the
two well-known producers of Filipino films in the 1950s.
 Academy Awards / Oscars
The Academy Awards or the Oscars is an
annual American awards ceremony that
honors cinematic achievements in the film
industry from the Academy of Motion
Picture Arts and Sciences.
The Academy Awards (OSCARS) aim to
recognize and uphold excellence in the
motion picture arts and sciences, inspire
imagination, and connect the world
through the medium of motion pictures.
 Cannes Film Festival
The Cannes Festival (Festival de Cannes) is an annual
film festival held in Cannes, France. It features new
films of all genres, including documentaries from
around the world. Established in 1946, it is considered
the most prestigious film festival in the world, and is
well-received alongside the Berlin International Film
Festival and the Venice Film Festival.

The most prestigious award given out at Cannes

is the Palme d’Or (Golden Palm) for the best
film, together with the Grand Prix, which is the
grand prize of the festival and the Prix du Jury,
 MEDIA AND
INFORMATION
MANIPULATION
MANIPULATE
Manipulate means “to be in control.”
When you manipulate something or
someone, you perform it in a skillful
way to meet your purpose and achieve
what you want. Although to
manipulate may seem being in control
to create order, it is actually done
unfairly as the control only favors one
side.
Media Manipulation
It pertains to the strategy used by
advertising or marketing firms to
manipulate information in favor of a client
whose product or service is at stake.

Media manipulation can shape everything

you read, hear, and watch by exploiting
the viewers’ interests and deceiving their
perception of reality.
TYPES / EXAMPLES
OF MANIPULATIVE
INFORMATION

The following are examples of

media manipulation.
1. Consumer confusion
Consumer: “Both brands look okay. But
which product should I buy so I can
save more?”

-be creative with the packaging (products

of the same kind)
-offer a promo to attract the consumers
(Buy One, Take One / On Sale)
2. Crowd manipulation
-an advertising firm can manipulate the
public by making them believe that there
is a great demand for the product
-hire random people who would attest on
the efficacy of the product
-can release false survey results or
testimonies to convince the consumers
that the product is beneficial to everybody
3. Propaganda
-release a commercial paid by a political
candidate to destroy the image of a rival
politician
-revealing a candidate’s hidden wealth
-to gloss over the candidate’s image even if
the candidate is undesirable
4. Gatekeeping
-The public does not get the full
information about a certain issue –
(information is filtered).
-At times, it is done for protection and
security reasons – (terrorist attack or
personal reasons).
5. Celebrity endorsements
-The public can be influenced to patronize
a product endorsed by a public icon, or
someone popular or well-respected,
because these endorsements create an
impression that a product is of good
quality.
6. Hoax
-It is a form of media manipulation because
it deceives the public.

For example, a product claims to be

an effective cure for cancer because
of the natural enzymes found in the
product, but in reality, there is no
therapeutic claim for the product.
7. Psychological manipulation

-to influence and affect the public’s

beliefs, emotions, motives, and
reasoning
8. Fearmongering

-This is also known as

“scaremongering”.
-uses fear to influence people’s
opinion and action
 Advantages of Manipulative Information

It boosts the image of a person or

product.
It filters the information to be
disseminated to the public.
It provides a sense of control and
order when it comes to the kind of
information to be shared.
 Limitations of Manipulative Information

It can be biased and subjective to

protect a person’s image.
It distorts the facts and covers up
sensitive issues.
It hides the truth that the public
has to know.
activity

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media / manipulation /
motion.
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