Complete Syllabus BBA 2018-21

PRESTIGE INSTITUTE OF
MANAGEMENT & RESEARCH,

INDORE
CHOICE BASED CREDIT CURRICULUM

AND DETAILED SYLLABUS
FOR
Bachelor of Business Administration

3 YEARS GRADUATION PROGRAM
SEMESTER – I to VI
Batch 2018-2021
Program outcomes BBA
After completing graduation, students will be able tounderstand business concepts and
principles, Blend analytical, logical and managerial skills with the technical aspects to resolve
real world issues.
PROGRAM SPECIFIC OUTCOMES OF BBA
Vision of the Institute Mission of the Institute Program Specific Outcomes (PSOs)
To be a leader in M1: To provide quality PSO 1: Demonstrate competency in
Professional Education, education.
the underlying concepts taught in the
Research and
Development. curriculum
PSO 2: To identify and analyze problems,
develop viable alternatives, and make
effective decisions
M2: By Innovation and
Continuously improving upon PSO3: Demonstrate an ability to
the disciplines of management, effectively communicate in a manner
humanities, commerce,
computer applications and law. that is typically required for a business
professional in oral and written form.
PSO 4: Develop an awareness and
understanding of the global context in
M3: Advanced methods of which business operates
training and Meaningful
PSO5: Develop an understanding of the
research.
ethical and social issues that are a
concern to the business community
PSO6: Develop leadership skills, Team
work, creativity and entrepreneurship
M4: Relation with the PSO 7:Display professional proficiency in
business, industry and other
the utilization of information and
institutions in the country and
abroad. technology in management context.
PSO8:To stimulate in students an
interest in research and initiate them
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into research methodologies
PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH, INDORE

BBA: THREE YEARS (SIX SEMESTER) W.E.F JULY 2018
Paper No. Title of the Paper

Course Credit
Semester I
Ability Enhancement –
B – 101 Fluency in Global English 3
compulsory
B – 102 Foundation of Business Management Core Discipline 3
B – 103 Human Resource Management Core Discipline 3
B – 104 Financial Accounting Core Discipline 3
B – 105 Marketing Management – I Core Discipline 3
B – 106 Business Mathematics and Statistics Core Discipline 3
B – 107 Information Technology Fundamentals Core Discipline 3
Total Credits 21
Semester II
Ability Enhancement –
B – 201 English in Business life 3
compulsory
B – 202 Human Behaviour in Organisations Core Discipline 3
B – 203 Business Finance Core Discipline 3
B – 204 Business Economics Core Discipline 3
B – 205 Marketing Management II Core Discipline 3
B – 206 Computer Application in Business Core Discipline 3
ELECTIVES
B – 206 e-Commerce Skill Based 3
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B- 207 Mathematical Aptitude and Logical Reasoning
Total Credits 21
Semester – III
Ability Enhancement-
B – 301 Environmental Science 2
Compulsory
B – 302 Service Marketing Core Discipline 3
B – 303 Business Laws Core Discipline 3
B – 304 Business Costing Core Discipline 3
B – 305 Management Information System Core Discipline 3
B – 306 Advanced Statistics Core Discipline 3
B- 307 Business Communication 3
Skill based
Total Credits 20
Semester IV
B- 401 Personality Development 2
Skill based
Public Relations and Corporate
B – 402 Core Discipline 3
Communication
B – 403 Management Accounting Core Discipline 3
B – 404 Business Environment Core Discipline 3
Production & Operations
Management
B – 406 Research in Business Management Core Discipline 3
ELECTIVE
B – 407 Multimedia Applications Elective-
B- 408 Introduction to Business Analytics Skill based 3
Total Credits 20
Semester V
B – 501 Income Tax – I Core Discipline 3
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B – 502 Entrepreneurship Core Discipline 3
B – 503 Operations Research Core Discipline 4
Discipline Specific
B – 504 Elective – I/ Elective – II 3
Elective
Discipline Specific
B – 505 Elective – III/ Elective – IV 3
Elective
B- 506 Summer Internship Summer Training 2
Total Credits 18
Semester VI
B – 601 Income Tax – II Core Discipline 3
International Business
Business Management by Indian Ethos

and Values
B – 604 Strategic Management Core Discipline 3
Discipline Specific
B – 605 Elective – V/ Elective – VI 3
Elective
Discipline Specific
B – 606 Elective – VII/ Elective – VIII 3
Elective
B- 607 Comprehensive Viva Voce Viva voce 2
Total Credits 20
SPECIALIZATION SUBJECTS
1. Financial Management 2. Marketing Management
Electives Electives
B- 504A F - Financial Markets B-504A M - Consumer Behavior

B- 504B F- Investment Management B-504B M –Brand Management
B- 505 A F – Corporate Finance B-505A M - Retail Marketing
B 505 B F- Economic Indicators B-505B M –Customer Relationship management
B-604A F - Financial Services
B-604A M -Advertising & Media Management
B-604B F - Banking Services and Management
B-604B M- Marketing Strategies
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B-605 A F - International Finance B-605A M –Global marketing
B-605B F -Financial Risk and derivatives
B-605B M- Digital Marketing
3. Human Resource Management 4. Information Systems Management
Electives Electives
B-504A H- H.R. Development B-504A I - Database System Concepts
B-504B H- Social and Industrial Psychology B-504B I -Operating System
B-505A I – Website design and development
B-505A H - International HRM
using asp.net
B-505B H-Strategic HRM
B-505B I Computer Networks
B-604A H - Labour Laws B-604A I - RDBMS Using Oracle
B-604B H-Training and Development B-604B I -Recent IT trends
B-605A H - Compensation Management B-605A I- Software Engineering
B-605B H- Performance Management B-605 B I-Unix and Linux Operating System
5. Banking and Insurance Management 6. Tourism Management
Electives Electives
B-504A BI - Banking Management B-504A T - Sales and Distribution Management
B-504B BI- Micro Finance B-504B T- Fundamentals of Tourism
B-505 A T - Marketing in services Industry –
B-504A BI - Practices of Life Insurance
Airlines, Travel, Tours and Hotel
B-504B BI-Risk Management and Insurance
B-505 B T - Tourism Product of India
B-604 A BI - Practices of General Insurances B-604A T - Trends in Travel and Tourism Laws
B-604B BI -Insurance law and regulations B-604B T- Air ticketing and Foreign Exchange
B-605 A BI - Retail Management and Retail
B-605A T – International Tourism
Banking
B-605B T- Tourism Geography
B-605B BI- Banks and risk management
7. DATA ANALYTICS
Electives
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B-504A DA- Basic Mathematics and statistics
using R
B-504B DA- Big data technologies
B-505A DA – Excel for analytics
B-505B DA- Data Visualization
B-604 A DA - Advanced statistics using R
B-604B DA – Data Analytics I: Hadoop
Applications
B-605 A DA- Business analytics using Python
B-605B DA- Data Analytics II: Apache Spark and
advances
B- 101 FLUENCY IN GLOBAL ENGLISH

Course Credits: 3
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LEARNING OBJECTIVE
The objective of this course is to give knowledge about the basic of English Language. The prime
focus on conversational ability by using correct English will improve the communication and
writing skills of students in English language.
COURSE OUTCOMES
After completion of this course student will be able to,
1. Understand and discern the types of English
2. Master the skills to become a good conversationalist, understand what words mean in
particular context, and learn how to draft effective dialogues.
3. Learn homophones, homonyms and homographs.
4. Gain a greater understanding of English grammar, its concepts and rules, and learn a large
number of words through their roots, prefixes, suffixes, synonyms and antonyms.
5. Develop ability to speak fluently, demonstrate reading techniques. Enhance vocabulary and
pronunciation.
6. Know the essential principles of effective written communication.
7. Identify, analyze, interpret and describe the central ideas, values and themes that appear in
the literary texts.
EXAMINATION SCHEME
Maximum Marks 100

Internal Examination Marks 40 Minimum Marks 35
External Examination Marks 60
The faculty member will award marks out of a maximum of 40 marks for the internal performance
of the student. The semester examination carrying 60 marks will have five questions covering entire
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syllabus. All questions are compulsory to attempt. The internal choices will be given in each
question.
CONTENT
Module 1 (8 hrs)
Conversation Ability
The art of conversation and interaction, Defining Communication and 7Cs of Communication,
Verbal and Non-Verbal Communication, Conversation Etiquette, Overcoming self restrictions,
Dialogs ; American English Words and their British English Counterparts; Common Errors in
English – specially of Articles and Prepositions
Module 2 (8 hrs)
Applied grammar and usage
Parts of Speech
Sentences – Parts of Sentence (Subject, Predicate, Direct object, Indirect Object, Verbs, Phrases
and Complements) Types of Sentences (Acc to Function – Declarative, Imperative, Interrogative
and Exclamatory; Acc to Structure- Simple, Compound, Complex, Complex Compound)
Subject Verb Agreement ,
Antonyms and Synonyms.
Phrasal Verbs
Modal Verbs
Module 3 (8 hrs)
Fluency
Improving fluency in speech and reading – ROS and Intonation - Standard Rules – Statement &
Commands and Question and Requests
Speech Clarity
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Speech Clarity in English, Pronunciations Vowels (Cover 12 Monophthongs – 7 long and 5 short)
and Consonants (Voiced and Unvoiced), Tongue twisters
Group Discussion & Jam Session for practice of Speech Clarity
Module 4 (8 hrs)
Writing Skills
Steps of Writing , Creative writing (poster making and Invitation), Speech writing, Article
writing, Note Making
Module 5 (8 hrs)
Poems
The Quality of Mercy ( Shakespeare)
Palanquin( Sarojini Naidu)
Short Stories
On saying please ( A.G.Gardiner)
The Axe (R.K.Narayan)
Text Readings
 Stephen Brown, Ceil Lucas, Improve Your English: English in the Workplace, McGraw Hill
Books, United States.
 Michael Swan, Practical English Usage, Oxford University Press, USA.
 N. Krishnaswam, T. Sriraman, Creative English for Communication,
Suggested Readings
 Armando Aceituno M., Business English and Conversation for the EFL-ESL Classroom,
Universal Publishers, USA
B-102 FOUNDATION OF BUSINESS MANAGEMENT
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Course Credits: 3
LEARNING OBJECTIVE
The objective of this course is to help the student gain an understanding of the management concepts
and their application to the art of managing.
COURSE OUTCOMES
1. Demonstrate the knowledge of management, various principles of management, Functions, Roles
and Challenges of Manager, Social responsibility of management.
2. Understand various aspects of planning, MBO and decision making.
3. Understand various aspects of organizing, Organization structure, Departmentation, Span of
management, Centralization Vs decentralization and Delegation of Authority.
4. Understand various aspects of effective direction, Communication and Co-ordination.
5. Understand concept, process and techniques of controlling.
6. Explore implications of recent trends in management through critical thinking and analytical
skills.
7. Apply theoretical models and concepts to current management practices, problems and issues;
and to use critical reflection to gain deeper understanding of issues
EXAMINATION SCHEME
Maximum Marks 100
of the student. The Semester Examination will be worth 60 marks. It will have two Section, A and B.
Section A, worth 45 marks will comprise of five theory questions (15 marks each) out of which a
student will be required to attempt any three questions. Section B will contain one
practical/numerical problem and / or Case worth 15 marks.
CONTENT
Module 1 (8 Hrs)
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Management
Meaning, Nature of management, Scientific management, Principles of management, Functions and
Roles of Manager, Challenges of Manager, Social responsibility of management.
Module 2 (12 Hrs)

Planning
Meaning & definition, Characteristics of a good plan, Planning process, Types of plans, MBO:
Characteristics, Advantages and Limitations, Decision – making, Types of decisions, Steps involved
in decision making.
Module 3 (8 Hrs)
Organization & Staffing
Meaning, Characteristics, Importance of organization, Process of organizing, Organization structure,
Departmentation – Meaning and Basis for Departmentation, Span of management: Meaning and
Factors determining Span of management, Centralization Vs decentralization, Delegation of
Authority: Meaning, Process and Obstacles to Effective Delegation.
Module 4 (7 Hrs)
Directing
Meaning and nature, Principles of effective direction, Communication: Meaning, Importance and
Essentials of an effective communication system, Co-ordination: Definition, Meaning and
Importance.
Module 5 (5 Hrs)
Control: Definitions, Characteristics, Steps in control process, Importance and limitations, Control
techniques: Meaning and Types (in brief).
Text Readings
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 Harold Koontz, O'Donnell and Heinz Weihrich, Essentials of Management, New Delhi, Tata
McGraw Hill, 2012.
 Management a Global & Entrepreneurial Perspective by Heinz Weihrich,Mark Cannice,Weihrich
Heinz, Harold Koontz ,2010.
 T Ramasamy, Principles of Management, Mumbai, Himalaya Publishing House, 2013.

 R. D. Agrawal, Organization and Management, New Delhi, Tata McGraw Hill, 34th reprint 2009.
 L.M. Prasad, Principle and Practice of Management, Sultan Chand & Sons,Delhi, 7th reprint 2008.
 Stephen P. Robbins, David DeCenzo and Mary Coulter, Fundamentals of Management (VIII
Edition) New Delhi. Prentice Hall, 2012.
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B-103 HUMAN RESOURCE MANAGEMENT
Course Credits: 3
LEARNING OBJECTIVE
The objective of this course is to help the student understand basic concept of human resource
management and their application in managing human resources.
COURSE OUTCOMES
1. To understand basic concept of human resource management and role of HR within
organizations and also analyzing the basic HR model.
2. To understand the aspects of human resource planning, job analysis and operational areas of
HRM like recruitment.
3. Integrate knowledge across disciplinary areas of HR like selection, placement and induction to
solve managerial issues.
4. Describe the steps required to develop and evaluate an employees’ training program and
performance appraisal system and also identifying the need for management development.
5. Develop knowledge, skills and competencies to handle issues related to promotion, transfer,
demotion and separation of employees.
EXAMINATION SCHEME
Maximum Marks 100
of the student. The Semester Examination will be worth 60 marks. It will have two Section, A and
B. Section A, worth 45 marks will comprise of five theory questions (15 marks each) out of which a
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CONTENT
Module 1 (5 Hrs)
Introduction to HRM
Meaning and definition, functions, importance, ATD (HRM) model, and role of HR
manager
Module 2 (8 Hrs)
Human Resource Planning
Meaning, objectives, importance, process, job analysis, job description, and job specification
Recruitment
Meaning, objectives, sources and techniques.
Module 3 (9 Hrs)
Selection, Placement and Induction
Selection - Meaning, Process, and uses of tests in selection
Placement – Meaning, Importance and Problems in placement.
Induction – meaning, induction process, and importance.
Module 4 (10 Hrs)

Training and Development, Performance Appraisals
Training and Development - Meaning, importance, need and methods
Management Development – meaning and methods
Performance Appraisals – Meaning, objectives, process, methods and limitations.
Module 5 (8 Hrs)
Promotion, Transfer, Demotions and Employee Separations:
Promotions – Meaning, types of promotions, purpose of promotion and basis of promotion
Transfer – meaning and reasons
Demotion - meaning and reasons
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Employee Separation - Lay-off, retrenchment, and dismissal.
Text Readings
 Michael Armstrong, A Handbook of Human Resource Practice, London, Kogan Page, 12th Edition,
2012.
 C. B. Gupta, Human Resource Management, New Delhi, sultan Chand & Sons, 2011.
 Robert L. Mathis and John H. Jackson, Human Resource Management, Cincinnati, Thomson South-
Western- 12th Edition, 2008
Suggested Readings
 William B. Werther Jr. and Keith Davis, Human Resources and Personnel Management, Singapore,
Mc Graw Hill, 4th Edn. 1996.
 Arun Monappa and Mirza S. Saiyadain, Personnel Management, New Delhi, Tata McGraw Hill,
1995.
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B-104 FINANCIAL ACCOUNTING
Course Credits: 3
LEARNING OBJECTIVE
The objective of this course is to help the student acquire the ability to record business transaction
according to modern methods of accounting and preparing accounting data as an aid to decision
making
COURSE OUTCOMES
1. Understand conceptual framework of financial accounting
2. Develop the ability to use the fundamental accounting equation, accounting concepts,
principles, and frameworks to analyze the effect of business transactions on an organization's
accounting records and financial statements.
3. Preparation and analysis of financial statements.
4. Develop and understand the nature and purpose of financial statements in relationship to
decision making.
5. Develop the ability to use a depreciation accounting system to create the data needed to solve a
variety of business problems.
EXAMINATION SCHEME
Maximum Marks 100
of the student. The semester examination carrying 60 marks will have eight questions out of which
students will be required to attempt any five questions. Each question carry equal marks
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CONTENT
Module 1 (10 Hrs)
Introduction
Meaning and Objectives of accounting, Users of accounting information, Basic terminology.
Accounting Concepts, Principles, and Conventions: Business Separate entity concept - Going
concern concept - Money measurement concept - Periodicity concept - Accrual concept, Accounting
Principles - Principle of Income recognition - Principle of matching cost and revenue -Principle of
Historical costs - Principle of full disclosure - Double aspect principle - Conventions - Principle of
materiality - Principle of consistency - Principle of conservatism or prudence.
Double Entry Accounting: Meaning of double entry accounting, Rules of Debit and Credit,
Accounting Equation
Journal: Meaning and uses of journal, recording of transactions in Journal.
Module 2 (5 Hrs)
Ledger and Trial Balance
Meaning and need for ledger, different types of ledger, ledger posting and balancing.
Trial balance – Purpose of preparing trial balance, Errors disclosed by Trial Balance , Errors not
disclosed by Trial Balance.
Module 3 (6 Hrs)
Subsidiary Books and Cash Book
Meaning and objective of Subsidiary Books, Purchases Book or Purchases Day book, Sales Book or
Sales Day book. Posting entries to ledger. Meaning of cash book, types of cash book – single
column, double column and three column cash book. Posting entries to ledger
Module 4 (12 Hrs)

Final Accounts of Sole Traders
Concept of final accounts. Preparation of financial statements - Trading account, Profit and Loss
Account and Balance Sheet with adjustments.
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Module 5 (7 Hrs)
Depreciation Accounting as per AS-6:
Concept of depreciation, Straight Line method (SLM) and Written down Value (WDV) method of
Depreciation accounting. Change in the method of depreciation.
Text Readings
 Narayanaswamy R. , Financial Accounting : A Managerial Perspective, Sixth Edition 2017, PHI
Learning Private Ltd. New Delhi.
 T.S. Grewal, S.C. Gupta, Introduction to Accountancy, 2016, S.Chand Publishing.
 T.S. Grewal, Doubles Entry Book Keeping Financial Accounting - 2017, Sultanchand and Sons
Private Ltd. 2017 Edition.
 S N Maheshwari, “Financial Accounting”, 5th Edition , by Vikas Publishing House, Fifth Edition,
2013.
 P. C Tulsian, Bharat Tulsian, “Fundamentals of Accounting”, McGraw - Hill Education, 2nd
Edition, 2014.
Suggested Readings
 P. Mohanna Rao, 2012, Fundamentals of Accounting for CPT, PHI Learning Private Ltd. New
Delhi.
 Ruchi Goyal and V.K. Goyal, Fourth Edition, 2012, PHI Learning Private Ltd. New Delhi.
 Jan R. Williams, Susan F. Haka, Mark S. Bettner & Joseph V. Carcello, “Financial Accounting”,
McGraw -Hill Education, 11th edition, 2010.
Note: Latest edition of the text books should be used.
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B-105 MARKETING MANAGEMENT – I
Course Credits :3
LEARNING OBJECTIVE
The objective of the course is to help the student acquire the basic concepts of marketing, so as to
enable him to make efficient use of it.
COURSE OUTCOMES
1. Understand the concepts, tools and technique relevant to marketing management
2. Develop an insight into basic marketing mix concepts
3. Understand pricing methods and strategies.
4. Solve strategic marketing problem faced by marketing managers.
5. Design distribution and promotion strategies
EXAMINATION SCHEME
Maximum Marks 100
of the student. The Semester Examination will be worth 60 marks. It will have two Section, A and
CONTENT
Module 1 ( 8 Hrs)
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Overview of Marketing
Introduction, Market and Marketing, Modern definition of marketing, Core concepts of marketing,
Scope of marketing, Importance of marketing – Selling Vs marketing, Recent trends in marketing,
Company’s orientation towards Market Place – production concept, product concept, selling
concept, marketing concept, societal marketing concept, holistic marketing concept.
Module 2 (5 Hrs)
Market segmentation, Basis of market segmentation, Benefits of market segmentation, Target market
selection, Market targeting strategies, Positioning strategies
Module 3 (7 Hrs)
Product
Meaning of product and service, Classification of product, Levels of product, Product Mix ,
Product Life Cycle (PLC) Management of Product Life.
Module 4 (8 Hrs)
Price
Introduction - Meaning and definition of pricing – Role of price mix – Importance of pricing –
Factors influencing pricing decision.
Module 5 (7 Hrs)
Place
Meaning – Marketing Channel – Direct and Indirect channel – Channel Decision – Distribution
function - Intermediaries – Wholesalers and Retailers
Module 6 (5 Hrs)
Promotion
Introduction – Concept, Importance, Promotional activities – Objectives of promotion – Promotion
Mix – Promotional Mix Strategies.
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Text Readings
 Philip Kotler, Kelvin Lane, Keller, Abraham Koshi, Mitihlesh Jha, Principles of Marketing
Management, South Asian Perspective, Pearson Education, 14th Edition 2011.
 Philip Kotler and Gary Armstrong “Principles of Marketing” , New Delhi, Prentice Hall of India,
15th Edition, 2013.
 HBR, Harvard Business Review on Marketing, Harvard Business School Press, 2005.
 Peter, Marketing Management, Mc Graw Hill International Edition, 7 th Edition, 2005.
 Keith Plois, Text Book of Marketing, Indian Edition, Oxford UniversityPress, 2010.
 Winer, Marketing Management, 3 rd , Edition, Pearson Education Asia, New Delhi, 2010.
Suggested Readings
 O. C. Ferrell and Michael Hartline “Marketing Strategy, Text and Cases” , South Western
Cengage Learning, sixth edition,2012
 Roger Kerin , Steven Hartley and William Rudelius “Marketing” McGraw-Hill/Irwin; 11
edition .2012.
 Sherlekar, ‘Marketing management’ Himalaya Publications, 13th Edition. 2012
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B-106 Business Mathematics and Statistics
Course Credit -3
LEARNING OBJECTIVE:
The objective of this course is to teach the mathematical and statistical concepts their applications
in business and economics. The course involves concept understanding, problem formulation,
solution and graphing. At the end of the course, students will be able to apply their mathematical
skills to various business problems for the optimal solutions and recognize the importance and
value of critical and logical thinking, training, and approach to problem solving, on a diverse
variety of disciplines.
COURSE OUTCOMES
1. Understand the concepts and applications of ratio and proportion, percentage,
profit and loss in Business and real life situations.
2. Use percentages, ratios and proportions, profit and loss for business applications
3. Calculate simple interest and compound interest.
4. Understand the importance and application of statistics in real life.
5. Perform basic statistical calculations and graphical analyses.
6. Find the relationship between two variables.
EXAMINATION SCHEME
Maximum Marks 100
students will be required to attempt any five questions. Each question carry equal marks.
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MODULE 1 (10 Hrs)
Ratio and Proportion, Percentage, Profit and Loss, Commission and Discount.
MODULE 2 (10 Hrs)

Logarithms and Antilogarithms, Simple Interest and Compound Interest, Effective rate of interest.
Module 3 (4 Hrs)
Introduction: Statistics as a subject; Functions, Importance and Limitations of Statistics, Types of
data: Primary data and secondary data, Qualitative and Quantitative.
Presentation of data: Construction of a table and the different components of a table. Diagrammatic
representation of data: Line diagrams, Bar diagrams, Pie charts, histogram and ogives, Methods of
collection of data.
Module 4 ( 10 Hrs)
Measure of central tendency – Mean, Median and Mode.
Measures of Dispersion- Range, Quartile Deviation, Mean Deviation, Standard Variance Deviation
and Coefficient of Variation – Applications of Mean, Variance, Standard deviation and Coefficient
of variation.
Module 3 (6Hrs)
Bivariate Data – Simple correlation – Karl Pearson and Spearman Rank correlation – Regression
analysis – Estimation of regression equation for bivariate data – Least square method and
interpretation of regression coefficient.
TEXT READINGS
 Business Mathematics D. Sancheti, V.K Kapoor

 Mathematics and statistics – Goel and Goel,Taxmann
 Business Mathematics by V. K. Kapoor - Sultan chand& sons, Delhi
 Commercial Mathematics – R. Gupta
 Mathematics for business & Economics – Holden; McMillan.
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 Statistics – Sancheti and Kapoor; Sultan Chand & Sons.
 Basic Statistics – Goon, Gupta and Dastupta; World press.
 Fundamental of Statistics (vol. 1 and 2) Goon, Gupta and Dasgupta; World Press.
B-107 INFORMATION TECHNOLOGY FUNDAMENTALS

Course Credits: 3
LEARNING OBJECTIVE
The objective of this course is to help the student to understand the Essential Hardware and Software
Concepts. Emphasis will be laid on computer application software as tools for enhancing managerial
efficiency and effectiveness.
COURSE OUTCOMES
1. Understand the fundamentals of information technology, including the Internet, the Web,
connectivity and mobility.
2. Understand the functionalities of the basic components of computer hardware and software,
mobile devices and apps.
3. Utilize software applications in practical activities in daily life.
4. Identify security and privacy threats in digital environment.
5. Understand the social, legal and ethical impact of computing on society in the information age.
EXAMINATION SCHEME
Maximum Marks 100

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students will be required to attempt any five questions.
CONTENT
Module 1 (10 Hrs)
Selection of hardware and software for different business processes across business functions
in an organization.
Parts of the Computer System, Different types of computers, Input devices and output devices,
Operating system and its functions, Operating system used in different types of computers
(Standalone and network operating systems), Advantages and disadvantages of standalone and
network OS.
Module 2 (8 Hrs)
Introduction to Information and communication technology (ICT)
ICT infrastructure, Characteristics, Capabilities, Advantages and disadvantages of ICT, Application
of ICT in various countries, Service providers of ICT, Use of ICT in IT, Use of ICT for Corporate
and Government Governance, Ethics in use of ICT
Module 3 (8 Hrs)
Networking
Need for Computer communication Networks, Types of networks, Network connecting devices,
Layers, Topologies, Internet History & Trends of internet, Firewalls and security, Ethics in Network
technology.
Module 4
Privacy, Security and Integrity of Information (7Hrs)
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Information Security and its importance, introduction to Cyber world, cyber crime and cyber laws,
IT Act 2000 and ITA Act 2008, Different types of hacking techniques like phishing, DDoS, Eaves
dropping, keyloggers, ransomware etc
Module 5 (7 Hrs)
Contemporary Applications of Information Technology
E-mail, Electronic share trading, E-banking, E-Governance, EDI, Multimedia data acquisition and
Processing.
Text Readings
 Suresh K. Basandra, Computers Today, New Delhi, Galgotia Publications Pvt. Ltd., 2007
 Bharihoke, Fundamentals of Information Technolgy, Excel Books India, 01-Jan-2009
 ITL Education Solutions Limited, Introduction to Information Technology (English), Publisher:
Pearson India, 2012
 Abraham Silberschatz,Operating System Concepts, Wiley; 9 edition (October 10, 2012)
 Kathy Schwalbe, Information Technology Project Management, Revised: September 9, 2013.
Suggested Readings
 Annettema Stulz, Learn DOS In A Day, New Delhi, BPB Publications 2005.
 ITL Education Solutions Limited, Introduction to Information Technology (English), Publisher:
Pearson India, 2012
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B-201 ENGLISH IN BUSINESS AND LIFE
Course Credits :3
LEARNING OBJECTIVE
The objective of this module is to encourage speaking and communicating confidently in English.
Real life as well as work situations are often fraught with taut situations and at such times , utilizing
the right word is imperative. Furthermore it instills in the student the ability to organize and convey
pertinent, apt and pithy information. Communicating confidently and fluently in English is
considered an advantage in every aspect of life. Accuracy in speech is gained by following certain
rules of grammar which are grasped from the very beginning. This module focuses on spoken
English by creating a number of real life situations to encourage speaking.
COURSE OUTCOMES
1. Understand how important it is to have a good vocabulary.
2. Understand the increasing need for clear and cordial communication with people from different
cultures.
3. Identify, categorize and develop business related vocabulary and use it in conversations.
4. Identify the various reasons for incorrect pronunciation and to acquaint yourself with the
Standard English pronunciation, i.e., Received Pronunciation (RP).
5. Learn how to avoid the commonly employed incorrect Indian English usages and prefer the
standard English usage instead.
PIMR BBA 2018-21 28

6. Discern and develop an effective style of writing.
7. Able to identify, analyze, interpret and describe the central ideas, values and themes that appear
in the literary texts.
EXAMINATION SCHEME
of the student. The semester examination carrying 60 marks will have five questions covering entire
syllabus. All questions are compulsory to attempt. The internal choices will be given in each
question.
CONTENT
Module 1 (8 hours)
Accuracy in Spoken English
Choice of words: Vocabulary words often confused, Words often misspelt, Being grammatically
correct, Correct sentence structure, , Enhance variety of expression.
Module 2 (8 hours)
Business in English
Implications of working with English, Commonly used business vocabulary, Language functions at
work, Negotiating in English, Selling in English and Ccase study.
Module 3 (8 hours)
Develop confidence in spoken English
Phonetics, speech sounds, pronunciations, word stress, Indianism, rapid fire questions, euphemism,
dialogue writing, monologue, debate
Module 4 ( 8 hours)
Writing Essays, Reviews & Projects
PIMR BBA 2018-21 29

Contemporary Issues (Environment E.g. - Global Warming), Movie Reviews, Business Stories,
Essay writing.
Module 5 (8 hours)
Poem
1.To be of use (Marge Piercy)
2.Where the mind is without fear(Rabindra Tagore)
Short Stories
1.An Astrologer’s day ( R.K.Narayan)
2.The Last Leaf (O’Henry)
Text Readings
• Stephen Brown, Ceil Lucas, Improve Your English: English in the Workplace, McGraw Hill Books
United States.
• Michael Swan, Practical English Usage, Oxford University Press, USA.
• N. Krishnaswam, T. Sriraman, Creative English for Communication, Macmillan.
• The Gift of the Magi - O. Henry - (Short Story)
• The Room on the Roof - Ruskin Bond -(Novella)
• The Night of the Scorpion- Nissim Ezekiel (Poem)
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B-202 HUMAN BEHAVIOUR IN ORGANISATIONS
Course Credits :3
LEARNING OBJECTIVE
The course aims to provide an understanding of basic concepts, theories and techniques in the field
of human behaviour at the individual, group and organizational levels is the changing global
scenario.
COURSE OUTCOMES
1. Demonstrate the knowledge of foundation of human behavior within organizations and analyze
the foundation of basic OB model.
2. Understand various aspects and theories of attitude, personality, learning and perception
3. Understand team and group behavior and decision making techniques to work in teams as well as
individually.
4. Understand concept of conflicts and its resolution in various situations
5. Learn various theories of leadership and motivation.
6. Explore implications of changing human behavior through critical thinking and analytical skills.
EXAMINATION SCHEME
of the student. The Semester Examination will have two Section, A and B. Section A, worth 45
PIMR BBA 2018-21 31

marks will comprise of five theory questions (15 marks each) out of which a student will be required
to attempt any three questions. Section B will contain one practical/numerical problem and / or Case
worth 15 marks.
CONTENT
Module 1 (9 Hrs)
Introduction
Organization Behaviour: Definition, Meaning. Contributing disciplines to the field of O.B, OB
Model (Robbins).
Module 2 (10 Hrs)

Individual Behavior
Attitudes- Formation, Cognitive Dissonance theory, Organization related attitude .Personality –
determinants and personality traits relevant to OB. Learning - Theories and reinforcement schedules.
Perception - Process, factors affecting perception, shortcuts used, and attribution theory
Module 3 (8 Hrs)
Group Behaviour & Team Development
Group: Meaning, Formal and Informal Groups; Stages of Group Development, Group Think and
Group Shift, Group Decision making, Team: Meaning, Team Vs Group.
Module 4 (7 Hrs)
Conflict Management
Managing Conflict – Types, Process and resolution of conflict.
Module 5 (3 Hrs)
Motivation and Leadership
Motivation – Theories of Motivation - Maslow, Herzberg, Alderfer, Vroom
Leadership –Definition, Meaning and Theories - Trait theory, University of Michigan Studies, Path-
Goal theory, Hersey and Blanchard's Situational Theory.
PIMR BBA 2018-21 32

Module 6 (3 Hrs)
Emerging Trends in Organizational Behavior
Text Readings
• K. Ashwathapa, Organisation Behaviour, Text, Cases, Games, 10th Edition, Mumbai, Himalaya
Publishing House, 2010.
• N. K. Jain, Organisational Behaviour, New Delhi, Atlantic Publishers & Distributors, 2010.
• Robbins, Stephen P. “Organisational Behavior” Prentice Hall of India Pvt. Ltd., New Delhi, 15th
Edition, 2012
• Prasad, L.M. “Organisational Behavior”, Sultan Chand and Sons, Fifth Edition, 2013.
• Luthans, Fred “Organisational Behavior”, Tata McGraw Hill, New Delhi, 12th Edition, 2010
Suggested Readings
• M. N. Mishra, Organisation Behaviour, New Delhi, Vikas Publishing House, 2008.
• L. M. Prasad, Organisation Behaviour, New Delhi, S. Chand & Sons, 2008.
• Upinder Dhar and Santosh Dhar, Case Method in Management Education: Text and Illustrations,
New Delhi, Excel, 2007
PIMR BBA 2018-21 33

B-203 BUSINESS FINANCE
Course Credit 3
LEARNING OBJECTIVE
The objectives of this course are to help the students learn the concepts, tools and skills of financial
analysis and financial management, and application in the efficient conduct of business.
COURSE OUTCOMES
1. To understand the concepts of financial analysis and financial management and its application
in contemporary business situation.
2. Compute and interpret key financial ratios so as to apply them in the efficient conduct and
analysis of business.
3. Analyze and interpret impact of leverage and cost of capital on the organizations performance.
4. Apply the concept of the time value of money to management decisions.
5. Analyze various methods/techniques of project evaluation; grasp the difference between
accounting profits and cash flow; and to explain the impact of cash flows, qualitative factors,
and ethical issues on long-term investment decisions.
EXAMINATION SCHEME
The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The semester examination carrying 60 marks will have eight
PIMR BBA 2018-21 34

questions out of which students will be required to attempt any five questions. Each question
carry equal marks
CONTENT
Module 1 (8Hrs)
Introduction
Concept, Nature, Scope, and Objective of Financial Management, Finance Functions, Sources of
Finance.
Module 2 (8hrs)
Ratio Analysis
Liquidity, Activity, Profitability and Leverage Ratios. Interpretation of ratios.
Module 3 ( 8 Hrs)
Leverage Analysis
Operating Financial and Combined Leverages.
Module 4 ( 8Hrs)
Cost of Capital
Cost Of Debt, Cost of Preference, Cost of Equity, Weighted Average Cost of Capital
Module 5 (8Hrs)
Capital Budgeting
DCF and Non DCF Methods for Evaluating Projects.
Text Readings
• M.Y. Khan and P.K.Jain Financial management, Text, Problems and cases Tata McGraw
• Hill, 7th edition, 2014.
• I. M. Pandey Financial Management, Vikas Publishing House Pvt. Ltd., 10th edition, 2012.
PIMR BBA 2018-21 35

• R.P.Rustogi, Financial Management, Taxmann’s Publication, 5rd Edition, 2011.
• Shashi K. Gupta, Financial Management, Kalyani Publication, 6th Ed., 2011.
Suggested Readings
• Prasanna Chandra, Financial Management, 9th edition, Tata McGraw Hill, 2012.
• James C. Vanhorne –Fundamentals of Financial Management– PHI Learning, 11th Edition,
2012.
• Jonathan Berk and Peter Demorzo, Financial Management, Pearson Education, 2nd Ed, 2010.
• Aswat Damodaran, Corporate Finance Theory and practice, John Wiley & Sons, 2011.
• Brigham, Ehrhardt, Financial Management Theory and Practice, 12th edition, Cengage
Learning 2010.
• Srivatsava, Mishra, Financial Management, Oxford University Press, 2011.
PIMR BBA 2018-21 36

B-204 BUSINESS ECONOMICS
Course Credits : 3
LEARNING OBJECTIVE
The objective of this course is to help the students understand the basic concepts and therein
applicable to analysis and decision of business problems.
COURSE OUTCOMES
After completion of this course, student will be able to•
Understand the basic concepts of managerial economics in micro and macro environment.
• Understand the cost function and production function and its linkage, BEP, profit and demand
analysis and business cycles.
• Analyze the demand and supply conditions and assess the position of a company
• Design competition strategies, including costing, pricing, product differentiation, and market
environment according to the natures of products and the structures of the markets.
• Analyze real-world business problems and make optimal business decisions by integrating the
concepts of economics through mathematical techniques.
EXAMINATION SCHEME
of the student. The Semester Examination will have two Section, A and B. Section A, worth 45
marks will comprise of five theory questions (15 marks each) out of which a student will be required
PIMR BBA 2018-21 37

to attempt any three questions. Section B will contain one practical/numerical problem and / or Case
worth 15 marks.
CONTENT
Module 1 (6Hrs)
Introduction
Nature, Scope and Significance of Economics. Economics and Microeconomic and
Macroeconomics. Managerial Economics and decision-making. Definitions of basic concepts:
a. Positive and normative approach
b. Optimization
c. Marginal analysis
d. Opportunity Cost.
e. Economic Model.
f. Static and Dynamics.
Module2 (8Hrs)
Supply and Demand Analysis
Law of Demand, Demand Determinants, Elasticity of Demand, Comparison of) Elasticity on
Different Demand Curves, Factors Governing Price Elasticity of Demand, Significance of Price
Elasticity of Demand, Income and Cross Elasticity of Demand.
Law of supply. Elasticity of supply. Measurement of elasticity. Significance and uses of the concept
of elasticity.
Module 3 (6Hrs)
Production and Cost Analysis
Cost Concepts, Elements of Costs, Cost Output Relation in Short Run and Long f Run, Production
Function, Laws of Return to Scales, Law of Variable Proportions, Scale of Production.
Module 4 (6Hrs)
PIMR BBA 2018-21 38

Price Analysis
Pricing under various markets including: Perfect Competition, Monopoly, Monopolistic competition,
oligopoly. Cartels.
Module 5 (6Hrs)
Profit Analysis
Meaning, Theories of Profit, Profit Planning and Control. Break Even analysis. Profit forecasting.
Module 6 (8Hrs)
Introduction to Macroeconomics
The Science of Macroeconomics, The Economy in the Long Run, National Income: Where it Comes
From and Where it Goes, Money and Inflation, The Open Economy, Unemployment.
Business Cycles
Meaning of Business Cycles, Phases of Business Cycles, Features of Business Cycles, Causes
behind these Cycles.
Text Readings
• Managerial Economics: Arun Kumar, Rachana Sharma, Atlantic Publishing & Distributions,
1998.
• Business Economics: Sivagnanam& Srinivasan, Tata McGraw-Hill Education, 2010
• Managerial Economics : R.L.Varshney&K.L.Maheshwari, Sultanchand& Sons, 21th edition,
reprint 2012
• Managerial Economics: Analysis, Problems and Cases: P.L. Mehta, Sultanchand& sons,
20th revised edition 2014
PIMR BBA 2018-21 39

B-205 MARKETING MANAGEMENT – II
Course Credits: 3
LEARNING OBJECTIVE
Objective of this course is to give students an overview and conceptual framework of aspects of
Advertisement, Consumer Behaviour and Branding as important tools of modern marketing
management.
COURSE OUTCOMES
On Completion of this course student will be able to:
1. Understand the concept and theories of advertisement.
2. Understand the importance of customer relationship management.
3. Analyse the concept, theories and techniques of sales promotion.
4. To identify various factors influencing buying behavior of consumer.
5. Evaluate the scope and recent developments in rural marketing.
6. Ability to apply knowledge and skills of advertising and marketing to real-world experiences
in an industry.
EXAMINATION SCHEME
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Section A, worth 45 marks will comprise of five theory questions (15 marks each) out of which a
CONTENT
Module 1 ( 8Hrs)
Advertising:
Features of advertising, Advertising and Advertisement, Purpose of Advertising, Importance of
advertising in marketing, Types of advertising, Creation of advertisement, Advertising in India
Module 2
Customer Relationship Management: ( 8Hrs)
Customer Relationship Management (CRM): Definition, purpose and benefits of CRM,
Relationship marketing and CRM, components of CRM
Module 3 (8 hrs)
Sales Promotion
Purpose of Sales Promotion, Sales Promotion Techniques, Personal selling, definition and features,
Objective of personal selling, Features of salesmanship, Essential of effective selling, AIDAS
Formula, Qualities of good Salesman.
Module 4 (8 Hrs)
Consumer Behaviour
Consumer Market, Consumer buying and Industrial Buying, Types of consumers, Buyer behavior,
Influences on buying behavior, Environmental Influence ,Customer loyalty, Customer delight
Module 5 (8 Hrs)
Rural Marketing
Definition & Scope of Rural Marketing. Rural Consumer Vs Urban Consumers – a comparison.
PIMR BBA 2018-21 41

Rural Market Environment, Rural Consumer Behaviour.
Text Readings
• Philip Kotler, Kelvin Lane, Keller, Abraham Koshi, Mitihlesh Jha, Principles of Marketing
Management, South Asian Perspective, Pearson Education, 14th Edition 2011.
• Philip Kotlern and Gary Armstrong “Principles of Marketing”, New Delhi, Prentice Hall of India,
15th Edition, 2013.
• Belch: Advertising and Promotion: An Integrated Marketing Communications Perspective .8th
Edition, The McGraw−Hill Companies, 2011
• Thomas O'Guinn , Chris Allen , Richard J. Semenik and Angeline Close Scheinbaum Advertising
and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) 7th
Edition,Cengage learning, Stanford USA , 2014.
• Leon G Schiffman, Leslie Lazar Kanuk and S Ramesh Kumar. “Consumer Behavior”: 1st
Edition.Pearson Education South Asia, New Delhi,2010.
• Suja R. Nair (2009), "Consumer Behaviour in Indian Perspective"(Text & Cases), Himalaya
Publishing House, New Delhi
PIMR BBA 2018-21 42

B-206 COMPUTER APPLICATIONS IN BUSINESS
Course Credit 3(L+P=2+2)
LEARNING OBJECTIVE
Students will have better hands on learning of the usage of MS-Office and Tally in the business
applications. Practical exposure of these packages will help them to perform better and use in the
complex business conditions.
COURSE OUTCOMES
Upon successful completion of this module students will be able to
1. Demonstrate the mechanics and uses of Word features like file handling operations, tables
organization for effective data presentation, insertion of various objects, themes, advanced
formatting techniques and presentation styles and uses of accepted business style formatting
conventions.
2. Create and design a spreadsheet for general office use, basic mechanics and navigation of an
Excel
spreadsheet including various formatting techniques and presentation styles, demonstrating the use
of basic functions and formulas. This module also demonstrates working knowledge of organizing
and displaying large amounts and complex data etc.
3. Demonstrate the basic mechanics of creating a PowerPoint presentation by using various
formatting
PIMR BBA 2018-21 43

techniques, presentation styles. Working knowledge of using clip art to enhance ideas and
information in a PowerPoint presentation etc.
4. Demonstrate building and maintaining databases in Microsoft Access in order to track and
manage data to generate effective report and form designing.
5. Demonstrating the effective Utilization of email handling and task features in Outlook.
6. Create company, entering and updating accounting voucher entries, Verification of entries,
Generating views on screen and printing reports, Inventory, Purchase order processing etc
EXAMINATION SCHEME
of the student. A panel of internal and external examiners will conduct the viva-voce examination at
the end of the semester and award marks to the student out of a maximum of 20 marks. The semester
examination carrying 40 marks will have eight questions out of which students will be required to
attempt any five questions.
CONTENT
Module 1 (12Hrs)
MS-WORD - File handling operations, page layout operations, Inserting hyperlink, bookmark,
objects in document, Mail Merge, Formatting Options , headers and footers Different reviews in
word, Viewing document in different ways, Drawing toolbar, Table related operations and Tools in
Word, bullet points , data text management
Module 2 (14 Hrs)

MS-EXCEL - Graphical representation,Creating and editing charts, goal seek, scenario, Auto
formatting, Working with functions, Data related operations: Validation, Filtration, Sorting, logical
understanding by using various logical tools and formulas ,Mathematical function & Pivot Tables,
Formatting , Introduction of MIS by using different excel formula & Tool
PIMR BBA 2018-21 44

Module 3 (12 Hrs)
MS-POWERPOINT – Inserting and modifying slides, formatting slide layout, custom animation,
Slide transition, Different Views, Handling slide show, Handouts and notes, slide shows, formatting,
bullet points, Headers & footers , slide numbering
Module 4 (8 Hrs)
MS- ACCESS – Different data type in access, Design and Datasheet view, creating Tables,
Introduction of Forms and Reports, Insert & modify the information in the data base by using access
queries
Module 5 (6Hrs)
MS-OUTLOOK – Handling E-mails Management, Task management, Basic E-mail Writing
etiquette, Explaining various Outlook function including recall, Red Flag, Pre Email Schedule etc.
Practical
Practical exposure to all features of MS-Word, MS-Excel, MS-Outlook and MS-Access. Highly
creative and multi-featured PowerPoint presentations, Practical exposure to tally operations.
Text Readings
• Ron Mansfield, The Compact Guide to Microsoft Office, New Delhi: BPB 2005
• Ed Bott, Woody Leonhard, Special Edition Using Microsoft Office 2003- 2006
• Microsoft Office 2013: Introductory Microsoft Office 2010 – June 14, 2012
• Macmillan, Exploring IT with Office 2007 - 2013 Edition
• Vishnu P Singh, TALLY . ERP 9 (With CD) , 4th Edition, 2013.
Suggested Readings
• Bill Jelen, Special Edition Using Microsoft(R) Office Excel 2007, Deluxe Edition, December 16,
2006.
• Roger Jennings Special Edition Using Microsoft Office Access 2007 Deluxe Edition, May 7,
2007.
• Misty E. Vermaat, Microsoft Office 2013: Introductory (Shelly Cashman), May 31, 2013
PIMR BBA 2018-21 45

B-207 A e-COMMERCE
Course Credit 3
LEARNING OBJECTIVE
The objective of this course is to help the students gain understanding of the Online Business
concepts. It also helps in conducting E-commerce transactions.
COURSE OUTCOMES
1. Demonstrate an understanding of the foundations and importance of E-commerce
2. Analyze the impact of E-commerce on business models and strategy
3. Understand the categories of E-Commerce
4. Describe the infrastructure for E-commerce
5. Describe the key features of Internet, Intranets and Extranets and explain how they relate to
each other.
6. Identify security issues of E-Commerce
7. Assess electronic payment systems
EXAMINATION SCHEME
PIMR BBA 2018-21 46

CONTENT
Module 1 ( 8Hrs)
Introduction
Conceptual Framework of E-Commerce, General Model of Business,Electronic Means of doing
Business-Defining E-commerce- Emergence of E-Commerce on Private Networks, Forces Effecting
E-Commerce, E-Commerce on Private Network, Forces effecting E-Commerce
Module 2 ( 6Hrs)
E.D.I: Nature, Benefits of E.D.I, Demerits of E.D.I
Module 3 ( 8Hrs)
Types of E-Commerce
Inter Organization (B2B) E-Commerce, Intra- Organisational
ECommerce, Business to Consumer (B2C) E-Commerce.
Module 4 ( 10Hrs)
Building on E-Commerce Enterprise
Ascertain the Need for E-Commerce, Competition,
Global Reach, Customer Service, Value Additions, Operations Oriented Process, Products
Setting up a Website, Domain Name Registration, Developing Static Web Pages, Integration
with Operational Databases, Dynamic Websites, Registering the Website with Search Engines.
Module 5 ( 8 Hrs)
Introduction to legal and Security Issues in E-Commerce.
Electronic Payment Systems: Overview of Electronic Payment Technology
CyberLaw : Laws for E-Commerce, Issues of Trademarks & Domain Names
E-commerce in India: The Internet in India, Barriers to Growth of E-Commerce in India
PIMR BBA 2018-21 47

Text Reading
• E-commerce: The cutting edge of business. Bajaj, Kamlesh K. and Nag, Debjani Published by Tata
McGraw-Hill Publishing, New Delhi, 2000
• Krishnamurthy, E-Commerce Management, Vikas Publishing House.
• David Whiteley, E-Commerce: Strategy, Technologies and Applications, Tata McGraw Hill.
• P. T. Joseph, E-Commerce: A managerial Perspectives, Tata McGraw Hil
B- 207 B Mathematical Aptitude and Logical Reasoning

Course Credits 3
LEARNING OBJECTIVE
The present paper enriches our students by endeavouring business mathematics and its
application in business decision making. After thorough learning of Quantitative Aptitude and
Reasoning, a student will be able to critically evaluate various real life situations by resorting to
Analysis of key issues and factors and demonstrate various principles involved in solving
mathematical problems and thereby reducing the time taken for performing job functions.
COURSE OUTCOMES
On successful completion of the course the students will be able to:
1. Understand the basic concepts of QUANTITATIVE ABILITY
2. Understand the basic concepts of LOGICAL REASONING Skills
3. Acquire satisfactory competency in use of VERBAL REASONING
4. Analyse the critical thinking.
5. Solve the sums by applying shortcut methods with time management.
6. Solve campus placements aptitude papers covering Quantitative Ability, Logical
Reasoning and Verbal Ability
PIMR BBA 2018-21 48

7. Compete in various competitive exams like CAT, CMAT, GATE, GRE, GATE, UPSC,
GPSC etc
EXAMINATION SCHEME
performance of the student. The semester examination carrying 60 will be conducted Online
based on the format of competitive examination such as CAT, CMAT, SSC etc.
CONTENT
Arithmetic Aptitude ( 25 hrs)
1. Numbers(Series),HCF and LCM, Decimal numbers,Simplification
2. Square Roots & Cube Roots
3. Average
4. Ratio & Proportion
5. Time & work
6. Surds & Indices
7. Boats and streams
8.Pipes and cisterns
9.Problems on trains
Logical Reasoning (15hrs)
1. Number Series
2. Verbal Classification
3. Analogies
4. Course of Action
5. Blood Relations
6. Syllogism
7. Statement and conclusion
Text READINGS:
PIMR BBA 2018-21 49

 Business Mathematics D. Sancheti, V.K Kapoor
 Mathematics and statistics – Goel and Goel
 Business Mathematics by V. K. Kapoor - Sultan chand& sons, Delhi
 Common Proficiency Test: Quantitative Aptitude Statistics (Volume - 2) 1st Edition, P.
N. Arora, S. Chand and company
 Quantitative Aptitude, R S Agarwal, S. Chand and company
 A modern approach to verbal and nonverbal reasoning, R S Agarwal, S. Chand and company
 How to prepare for Logical Reasoning for CAT by Arun Sharma,Tata, Mc Graw hills
 How To Prepare For The Verbal Ability & Reading Comprehension , by Arun Sharma
 and Meenakshi Upadhyay, Tata, Mc Graw hills
B-301 ENVIRONMENTAL SCIENCE
Course Credits: 2
OBJECTIVE: To Introduce the concept of Environmental Science.
COURSE OUTCOMES
1. Learn the core concepts of environment and understand the relationship between
environment and society.
2. Understand degradation and deforestation and impact of various factors on
degradation.
3. Learn the hazards from ecological and physical sciences and understand interactions
between social and environmental processes.
4. Understand types of hazards and major environmental problems.
5. Understand the environmental pollution and its types and methods of control.
6. Understand biosphere reserves and management of wild life.
7. Create awareness for sustainable management of environment.
EXAMINATION SCHEME
Maximum Marks 100 Minimum Marks 35
PIMR BBA 2018-21 50

Internal Examination Marks 40
The internal examination will carry 40 marks. The external examination will be of 60 marks. The
question paper will contain questions equally distributed in all Modules. In all, 8 questions will be
asked in question paper out of which students will require to attempt 5 questions.
MODULE-1 (4hrs)
Environment: meaning, structure and type of environment, components of environment,
environment and society, environment and resources. Man Environmental relationship: Approaches
to study, Man’s Interaction with environment (historical to present day).
MODULE-2 (6 hrs)
Environmental Degradation: Meaning of degradation, types of degradation, processes of
degradation, causes of degradation, Religious and Philosophical factors, deforestation and
environmental degradation, agricultural development and environmental degradation, population
growth and environmental degradation, urbanization and environmental degradation, Modern
technology and environmental degradation.
MODULE-3 (6 hrs)
Environmental Disasters: Meaning and concepts, types of hazards and disaster, man induced and
natural hazards, global warning, ozone depletion, green house effect and other major environmental
problems.
MODULE 4 (7hrs)
Environmental Pollution (Air, water, soil, noise pollution): Meaning, definition, sources, types,
adverse effects and methods of control.
PIMR BBA 2018-21 51

MODULE 5 (7hrs)
Environmental Planning and Management: Concepts, aspects and approaches, resources
management, ecological management, biosphere reserves, management of wild life.
Suggested Books:
 Environmental Geography By Savinder Singh
 Environmental Concept/Issues By Rupa And Co.
 Environment Rules and Regulation
 Environment Mgt. Vikas Publication by G.N. Pandey.
B-302 SERVICES MARKETING

Course Credit 3
LEARNING OBJECTIVE
The objective of this course aims to expose students to the ever increasing significance of services in
the economies worldwide and develop abilities to help them apply these marketing concepts.
Students will learn to develop a framework for recognizing and analyzing management problems in
service industries and designing competitive strategies.
COURSE OUTCOMES
1. Understand the concepts, tools and technique, relevant to Service marketing management and
how services are classified, characteristics relevant to service marketing management.
2. Develop an insight into basic service marketing mix concepts.
3. Understand service quality issue, service marketing triangle and interactive service marketing
model.
4. Demonstrate Gaps in services and way to bridge the gaps
5. Solve strategic marketing problem faced by marketing managers with special reference
PIMR BBA 2018-21 52

6. Designing the service premises and strategic implementation issue in banking, education,
hospitality and health care services.
Examination Scheme
Maximum Marks 100
of the students. The semester examination will be worth 60 marks. It will have two Section, A and
CONTENT
Module 1: Services (9 Hrs)

Service Concept, Characteristics and Classification of Service, the Service Economy, Challenges in
Service Marketing.
Module 2: Strategic Issues in Service Marketing (8 Hrs)

Segmentation, Differentiation and Positioning of Services.
Module 3: Marketing Mix in Services Marketing (9 Hrs)

Product, Price, Place, Promotion, People, Physical Evidences and Process Decisions.
Module 4: Designing a Service Strategy (9 Hrs)

Service Management Process; Internal, External and Interactive Marketing Strategies.
PIMR BBA 2018-21 53

Module 5: Managing Service Quality and Productivity (9 Hrs)
Concept and Process of Service Quality, Application and Limitations, Productivity in Services.
Module 6: Applications of Service Marketing (8 Hrs)
Marketing of Financial, Hospitality, Health, Educational and Professional Services.
Text Readings
 Christopher H. Lovelock, Chatterjeee, Services Marketing – People, Technology, Strategy, 7th

Edition, Pearson Education Asia, New Delhi, 2010.
 V. A. Zeithamal and M. J. Bitner, Service Marketing: Integrating Customer Across the Firm,
Tata McGraw Hill, 2008.
 Rampal M.K. and Gupta S.L., Service Marketing, Concepts, Applications and Cases,
Galgotia Publishing Company, New Delhi, 2012.
 Harsh Verma, Services Marketing – Text and Cases, 2nd Edition, Pearson Education Asia,
New Delhi, 2010.
 Rao, Services Marketing, 2nd edition, Pearson Education Asia, New Delhi, 2009
Suggested Readings
 Apte ,Govind,Service Marketing,Oxford University Press, 2005.

 Rajendra Nargundkar, Service Marketing: Text and Cases,Tata McGraw Hill, New Delhi,
2010.
 V. A. Zeithamal, M. J. Bitner, and Dwayne Gremler, Services Marketing, 5th edition, Tata
McGraw Hill, New Delhi, 2009.
 S. M. Jha, Services Marketing, Himalaya Publishing House, 7th Edition,2011.
PIMR BBA 2018-21 54

B-303 BUSINESS LAWS
Course Credits:3
LEARNING OBJECTIVE
The Objective of this course is to help students learn the basic economic laws and their
applications in the business organizations.
COURSE OUTCOMES
1. Identify and interpret the Contract Act 1872 Student will differentiate the types of contract
and explain the essentials of forming a legal contract along with the reasons for breach of
contract and remedies.
2. Understand the importance of Patents Act. Procedure of granting Patent and various
amendments as per WTO agreements. Invention and True and first inventor, Procedure to
grant patent, rights of patent holder, Infringement of Patent rights and remedies thereon.
3. Learn the law of FEMA. Special provisions of foreign exchange and powers of Reserve
Bank of India, Types of Accounts for NRI’s and its merits.
PIMR BBA 2018-21 55

4. Develop a sound understanding of Company Laws 1956 and 2013. Student will be able to
understand the rules of formation, Types of documents, MOA and AOA, Commencement of
business, development and dissolution of a company.
5. Explain and evaluate sound understanding of The Right to Information Act. Appeals
information officer, Application, fees, CIC. And process to extract information.
Examination Scheme
Maximum Marks 100
questions out of which students will be required to attempt any five questions.
Module I (8 hrs)
Indian Contract Act 1872
Definitions, Types, Essentials, Offer, Acceptance, Consideration, Legality of object and
consideration, Capacity of Parties, Discharge and performance of contract, Breach of contract and
remedies for breach of contract.
Module 2 (8 hrs)
Intellectual property Legislations
Meaning, scope, Patents Act, Amendments as per WTO agreements, Invention, True and first
inventor, Procedure to grant patent, rights of patent holder, Infringement of Patent rights and
remedies thereon.
Module 3 (10 hrs)

FEMA 1999
Objectives, scope of the act, features, Offences under the act.
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Module 4 (12 hrs)
Module 4 (12 hrs)
Company Law 2013:
Back ground of the act, Definitions, company formation (Section 3), Incorporation of the company (Section
–7 ) Memorandum and articles(Section -4 , Section -5) Types of company- Private Ltd., Public Limited,
Government companies ,Formulation of companies with charitable objects, etc.(Section 8),CSR
Activities (Section -135) Management of companies(Section- 149 and 196), Meetings(Section - 173,
Section 174) Resolutions (Section-175), and secretarial works relating to conduction of meetings (Section
205 ).
Note : Rules under the above said sections are not to be included.
Module 5 (2 Hrs)
Right to Information.
Text Readings
 Garg , Sareen , Sharma, Chawla (2017) Mercantile Law; Revised ed. Kalyani Publications, New
Delhi.
 Gogna, P.P.S. (2017) A Textbook of Mercantile Law (Commercial Law) 4e ; S. Chand & Company
Ltd. New Delhi.
 Bansal, C.L,(2016) Business and Corporate Law ; Excel Books, New Delhi.
 Shukla, M.C., (2018) Mercantile Law; S. Chand & Company Ltd. New Delhi.
 Bulchandani, K. R (2018) Business Law for Management ; Himalaya Publishing House, New Delhi.
 Tulsian, P.C.(2018) Business and Corporate Laws; Tata McGraw Hill Publications, New Delhi.
 Bose, D. Chandra (2017) Business Laws; PHI Learning Pvt. Ltd. New Delhi.
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B- 304 BUSINESS COSTING
Course Credit 3
LEARNING OBJECTIVE
The objective of this course is to provide the student the basic knowledge of various
components of cost, their ascertainment control, and the application of costing concepts in
various and functional areas
COURSE OUTCOMES
1. Understand conceptual framework of cost accounting.
2. Identify and classify various constituents of cost.
3. Learn accounting and effective control over material, labour and overheads.
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4. Measurement of cost through various costing techniques and its impact on pricing and profit
of the product.
5. Learn the technique which uses standards for costs and revenues for the purpose of control
through variance analysis
EXAMINATION SCHEME
Maximum Marks 100
students will be required to attempt any five questions. Each question carry equal marks
Module 1 (10 hrs)

Introduction - Nature and Scope of Cost Accounting, Relationship with Financial Accounting,
Objectives, Advantages and Limitations of Cost Accounting, Basic Cost terminology – Cost Centre,
Cost Unit, Profit Centre, Cost Control, Cost Reduction etc., Classification of Cost.
Module 2. (15 hrs)
Material Cost - Objectives of Material Control, Procurement procedures— Store procedures and
documentation in respect of receipts and issue of stock. Inventory control —Techniques of fixing of
minimum, maximum and reorder levels, Economic Order Quantity, ABC classification, and
perpetual inventory. Methods of Valuation of Material issue- FIFO, LIFO, Simple average and
Weighted Average.
Module 3
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Labour Cost: Accounting and Control of labour cost. Time keeping and time booking. Concept and
treatment of idle time, over time, labour turnover and fringe benefits. Methods of wage payment and
the Incentive schemes- Halsey, Rowan, Taylor’s Differential piece wage.
Overhead Cost – Nature and Classification of Overheads. Simple Numerical Problems on Allocation
and Appropriation of Overhead Cost by step distribution method and repeated distribution method.
Module 4 (15 hrs)

Method of Costing - Unit Costing, Costing of Joint and By-Products, Process Costing Numerical
Problems on above Mentioned Costing Methods.
Module 5
Standard Costing: Introduction , Definition of Standard Costing, Difference between Standard cost
and Budgetary Control, Variance analysis - Material cost variance, Material price variance, Material
usage variance , Material Mix variance, Material Yield variance, Labour Cost variance, Labour
Efficiency Variance, Labour Rate variance, Labour mix variance, Labour Yield Variance.
Text Readings
 M C Shukla, T S Grewal, M P Gupta, “Cost Accounting Text And Problems”, S. Chand & Co. Ltd.,
12th Edition, 2011.
 Dr. S.N.Maheshwari & Dr. S.N.Mittal, “Cost Accounting - Theory & Problems”, Mahaveer
Publishers, 26th edition, 2012.
 Pillai and Bagavathi, “Cost Accounting”, S. Chand, Delhi, 2013 .
 M.N. Arora, “Cost Accounting- Principles & Practice”, Vikas Publishing House, 2014.
 Ravi M.Kishore, “Cost Accounting and Financial Management”. “Taxmann, 7th edition, 2012.
Suggested Readings
 Horngren, Charles T., Datar, Srikant M., Rajan, Madhav, “ Cost Accounting”, Prentice Hall, 14th
Edition, 2011.
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 Michael R. Kinney (Author), Cecily A. Raiborn, “Cost Accounting: Foundations and Evolutions” ,
Cengage Learning, 9 edition, 2012.
 William Lanen and Shannon Anderson, “Fundamentals of Cost Accounting”, McGraw-Hill/Irwin; 4
edition, 2013.
 Note: Latest edition of the text books should be used
B-305 MANAGEMENT INFORMATION SYSTEM

Course Credit 3
LEARNING OBJECTIVE
Objective of this course is to help students learn the basic knowledge of information systems as
to enable them to make efficient use of information system for management functions and
decision making.
COURSE OUTCOMES
 Effectively utilize database and database management systems to organize, store and retrieve
data.
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 Support and defend an original proposal for the operation and maintenance of an enterprise-level
database system, including policies for audits, security, backup, repair and replication.
 Perform basic and moderate system configuration and server administration tasks to a network
operating system.
 Identify current and emerging technologies and apply them to today's organizations.
 Identify fundamental processes and functional business units in contemporary and emerging
business technology models.
 Explain the various roles management information systems have toward advancing strategic
goals and the operational success of an organization.
Examination
Maximum Marks 100
Module 1 (10 hrs)

An Overview of Management Information Systems
Introduction to : Management, Information, System, Business information systems, Concepts of
management information system, MIS evolution, MIS architecture, MIS and other academic
disciplines, MIS professionals, Need for MIS, Strategic Role of MIS, Data Vs Information,
Characteristics and Value of Information, Information System Resources, Importance of Information
system for decision making and strategy building, Limitations of MIS
Module 2 (12 hrs)

Types of Information System
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Transaction Processing Systems, Office Automation Systems, Process Control Systems (Production
Information Systems, Marketing Information Systems, Financial Information Systems, Human
Resource Information System), Decision Support Systems, Group Decision Support Systems,
Executive Information System.
Module 3 (4 hrs)
Development of Information System
Different steps in Systems development life cycle (SDLC), Waterfall model and Spring model.
Module 4 (8 hrs)
Management of Enterprise Resources
Enterprise Resource Planning (ERP): Introduction to ERP, Implementation of ERP. Business
process reengineering (BPR): Process of BPR, Structural Change.
Module 5 (3 hrs)
Artificial Intelligence Applications
Artificial Intelligence (Cognitive science, Robotics application and Natural Interface)
Module 6 (3 hrs)
Security and Control of Information System
Information Security and Cyber Laws, Control and Audit of Information Systems.
Text Readings
 Kenneth C. Laudon and Jane P. Laudon, Management Information Systems: Managing the Digital
Firm, Eight Edition, New Delhi, Pearson Education, 2004.
 O'Brien, James A.; Marakas, George M. and Ramesh Behl, Management Information
Systems, New Delhi, Tata McGraw-Hill, 2009.
 OZ, Effy, Management Information Systems, New Delhi, Cengage Learning, 2008.
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B- 306 ADVANCED STATISTICS
Course Credit 3
LEARNING OBJECTIVE
The objective of this course is to teach the students important quantitative techniques to
enable them to take rational business decisions.
COURSE OUTCOMES

1. Understand the principles of probability and the concept of probability distributions.
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2. Become familiar with binomial, Poisson, normal and normal probability distributions,
Understand the concepts of hypothesis tests.
3. Make statistical comparisons of means (paired and unpaired samples), proportions and
variances.
4. Understand the concepts of ANOVA and be familiar with one-way and two-way analysis.
5. Understand correlation and regression, and be able to make predictions and understand their
limitations.
Examination Scheme
Maximum Marks 100

Section A, worth 24 marks will comprise of four theory questions out of which a student will be
required to attempt any two questions. Section B worth 36 marks will contain five
practical/numerical problems and / or Cases out of which a student will be required to attempt any
three questions.
Module 1 (4Hrs)
Introduction:
Meaning of quantitative techniques, Classification, role of quantitative techniques in business and
industry, limitations of quantitative techniques.
Module 2 (10 Hrs)

Probability theory:
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Concept of probability, Basic laws of probability (Addition Multiplication) Baye’s sample space and
events, theoretical frequency distribution ( Binomial, Poisson & Normal)
Module 3 (10 Hrs)

Testing of Hypothesis:
Simple and composition, types of error level of significance, one tail and two tail tests, procedure of
testing. Large sample tests(Z – test): attributes and variable, small sample test (t- test)
Module 4 (8 Hrs)
Chi-square test
Goodness of fit and Independence of attributes
Analysis of variance (F-test)
Variance analysis in one way classification and two way classification.
Module 5 (8 Hrs)
Decision Making Under Uncertainty & Risk
Solving decision analysis problems: Decision under uncertainty & Decision under risk.
Text Readings
 S.P. Gupta. Statistical Methods, New Delhi : Sultan Chand, 43rd edition, 2014.
 Anderson, Sweeney, Williams, Camm & Martin, Quantitative Methods for Business, 2013
 Derek, L Waller, Statistics for Business, Routledge, 201
 S C Gupta, ”Fundamentals of Statistics”, HPH, 2012
 C B Gupta “ An introduction to Statistical Methods” Vikas, 2012.
 J.K. Sharma” Business Statistics” Pearson, 2012.
Suggested Readings
 Bhardwaj : Mathematics and Statistics for Business, Excel, 2013.
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 D. N. Elhance, Veena Elhance & B. M. Agarwal, Fundamentals of Statistics, Allahabad, Kitab
Mahal, 2010
B-307 – BUSINESS COMMUNICATION

Course Credit 3
LEARNING OBJECTIVE
The goal of the organization can be obtained through effective organizational communication.
Everybody tries to acquire such goal and therefore it requires effective organizational
communication. The objective of this subject is to enhance the ability to communicate clearly and
confidently both with internal and external parties. The main Purpose of business communication
is to achieve the desired goal of the organization by leading its activities effectively and efficiently.
Effective communication is needed at all the stages in order to ensure organizational welfare. It also
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helps acquire the skills to give effective presentations, and to effectively participate in any group
discussion. Communication aims at transmitting a plan throughout the organization for its successful
implementation.
Learning Outcome
After completion of this course, students will be able to :
1. Know the concept of Business Communication and other aspects of it, understand the
communication process, networks, model and its elements.
2. Understand how listening an essential component of communication and management is.
3. Understand the barriers in communication and ways to overcome these barriers.
4. To understand different types of communication.
5. To learn how to write letters in a Business Environment, Drafting a resume, with cover letter
and testimonials
6. Learn how to draft reports, and write
7. Introduction to different types of Interviews and GD, preparation for GD and Interview
8. Write business documents to a professional standard and conforming to acceptable formats,

present information in an organized structured way so as to achieve a specific objective.
9. Figure out the nuances of public speaking tasks, learn how to design a presentation, and select
the proper medium of presentation and visual aids.
Examination Scheme
Maximum Marks 100
of the student. The semester examination carrying 60 marks will have two sections and the student
may have to answer all the questions of both the sections.
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Module 1 – 8 hrs
Introduction
Definition of Communication, Importance of Effective Communication, Objectives of

Communication, Process of Communication, 7 Cs of Communication, Barriers to
communication, Communication Model- Shannon and Weaver Model
Networks in communication – Chain, Y, Wheel, Circle and All Channel,
Effective Listening-Types and Essentials of Effective Listening.
Module 2 - 8 hrs
Types of Communication
External, Internal (Formal-Downward, Upward, Horizontal, Consensus; Informal-Grapevine)

Verbal (Written, Oral, Audiovisual, Computer Based Compositions), Non-Verbal (Proxemics,
Kinesics, Oculesics, Chronemics, Paralanguage, Physical characteristics, Artifacts, Touch)
Module 3 - 8 hrs
Written Communication:
Business Letters-Types of Business Letters: Enquiry, Sales, Order and Complaint letters
Job Application
Resume – Types of Resume-Chronological, Functional, Combination
Cover Letter, Reference Letter and Testimonials
Reports – Meaning and Parts of Report
Module 4 - 8 hrs
Interview Skills and Group Discussion
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Types of Interviews, Preparation to face the Interviews – Types of Interviewing Questions,
Important Non-verbal Aspects.
Types of GD, Group Discussion Evaluation Parameters and Essentials of GD
Module 5 - 8 hrs
Public Speaking and Business Presentations
Public Speaking: Guidelines for Effective Public Speaking, Aristotle Model
Business Presentations: Characteristics of Good Presentation, Steps to become an Effective

Presenter
Conducting Presentations, Speech, Debate and Extempore
Text Readings:
1. Communication Skills: Sanjay Kumar and Pushp Lata, Oxford Publication
2. Business Communication, Homai Pradhan, N.S. Pradhan, Himalaya Publishing House
3. Business Communication: Raman Singh, Oxford Publication
4. Business Communication: Rajendra Pal, Sultan Chand Publication
5. Business Communication, Meenakshi Raman, Prakash Singh, Oxford university
Press (2011)
6. Bennie Boagh, 101 Ways to Improve Your Communication Skills, Goal Minds
publishers.
7. Kris Cole, Crystal Clear Communication, Pearson Education Australia Pty Limited 2000
8. Michael Swan, Practical English Usage, Oxford University Press, USA.
9. Stephen Brown, Ceil Lucas, Improve Your English: English in the Workplace, McGraw
Hill Books, United States.
10. Michael Swan, Practical English Usage, Oxford University Press, USA.
11. N. Krishnaswam, T. Sriraman, Creative English for Communication,
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Suggested Readings
1 Armando Aceituno M., Business English and Conversation for the EFL-ESL Classroom,
Universal Publishers, USA.
B- 401 PERSONALITY DEVELOPMENT

Course Credit 2
LEARNING OBJECTIVE
The objective of this module is to help develop self-esteem and confidence and understand the
importance of and be trained in social skills, assertive skills, time management and stress
management. It also trains the students to excel in teams, manage expectations, to deal with
difficult situations at work and to display the right mannerisms and etiquette in dealing with
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people at work.
LEARNING OBJECTIVES
1. Identify the key traits of a creative personality.
2. Differentiate emotions from moods, contrast felt vs. displayed emotions, and explain gender
differences in emotions.
3. Know the techniques of time management, understand the importance of goal setting for
employment through self-analysis.
4. Describe forces that act as stimulants to change, identify ways to manage resistance to change.
5. Identify and describe potential sources of stress and chalk out ways to overcome stress.
6. Understand the nuances of workplace communication.
7. Understand what is business etiquette and professionalism, learn and exhibit suitable etiquettes
in different situations.
Examination Scheme
performance of the student. The semester examination carrying 60 marks will have two sections
and the student may have to answer all the questions of both the sections.
CONTENT
Module 1: Personality and Emotions
RELATIONSHIP BETWEEN PERSONALITY AND EMOTIONS
The Creative Personality: Characteristics of highly creative individuals, useful tips to develop
creativity, Creative thinking: meaning, definition and tips to improve creative thinking. MBTI
Personality Framework. Type A and Type B Personality Theory; Big five
Personality Model
Emotions: What are emotions? Emotional Labour, Felt vs. displayed emotions, emotion
dimensions, gender and emotions. Emotional Intelligence, Decision Making and
Motivation
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Module 2: Time Management and Goal Setting
Time Management: The art of time management, using apps and websites which help in time
management, using the planner, diaries and other tools to prioritize and execute tasks. Set
SMART Goals
Goal setting for employment through self-analysis: SWOT and Johari window
Module 3: Change and Stress Management and Working in Teams

Change: Forces for change, managing planned change, overcoming resistance to change.
Work stress and its management: What is stress?, understanding stress and its consequences,
potential sources of stress, managing stress. Change and Stress Management Case Study,
Working in Teams – Types of Teams and Stages of Team Growth, Team
Management
Module 4: Workplace Communication

Effective Workplace Communication Strategy, Coaching and Mentoring, Giving and
Receiving Feedback
How to present bad news, Learning to say ‘No’, The Role of humour in the workplace: How
humour helps in the workplace, some pointers to effective workplace humour.
Module 5: Business Etiquette and Professionalism

Workplace etiquette, General meeting and greeting etiquette, gifting etiquette, dressing and
grooming etiquette, communication etiquette, dining etiquette, offline and online/social media
networking etiquette. Role Plays
Text Readings
• R. M. Onkar, Personality Development ans Career Management- A Pagmatic Perspective, S.
Chand Publication (2011)
• Ruchi Shrivastava, Personal Growth and Training and Development, Virendra
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Publication (2011)
• Barun K. Mitra, Personality Development and Soft Skills, Oxford University Press 2012
• Dale Carnegie, How to enjoy your life and your job, Vermilion Publishing, London.
• Daniel Goleman, Working with Emotional Intelligence, Bantam Books.
B-402 PUBLIC RELATIONS AND CORPORATE COMMUNICATION

Course credit-3
LEARNING OBJECTIVE
To take the students through the role and scope of PR in management, its various tools and the
emerging importance of the discipline in varying areas. To look at the evolution of Corporate
Communication and its expanded role in organizational and marketing communication
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COURSE OUTCOMES
On Completion of this course student will be able to:
 Understand the concept and theories of public relations.
 Understand the importance of corporate communication in today’s world.
 Analyze the concept, theories and laws of media.
 Techniques to handle the media at the time of crisis.
 Ability to apply knowledge and skills of tools for public relations and corporate
communication and to real-world experiences in an industry.
EXAMINATION SCHEME
The Semester Examination will be worth 60 marks. It will have two Section, A and B. Section
A, worth 50 marks will comprise of seven theory and practical oriented question related to
theories questions (10 marks each) out of which a student will be required to attempt any five
questions. Section B will contain one practical/numerical problem and / or Case worth 10
marks.
CONTENT
Module 1
Introduction
PR –Concepts, Definitions , Evolution of PR, PR, Publicity, Propaganda and Advertising,
Internal and external public and their types
Module 2
PR Process and Practice
The PR Process, Media Selection, Tools of PR: Media Relations, Press Conferences/Meets,
Press Releases and Media Relations, Laws and Ethics in PR,
Module 3
Crisis Communication and Media Management
Definition, Feature and function of PRO, Role of PRO in organization, PR in crisis
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management, Media Handling at Crisis Management
Module 4
Introduction to Corporate Communication
Defining Corporate Communication, importance of Corporate Communication is Important,
Elements of a Corporate Communication, Trade media and its relevance in CC.
Module 5
Tools of corporate communication, Public Affairs/Government , Relations/Advocacy/
Lobbying, Laws & Ethics in CC.
Text Reading
1.Principles of Public Relations- C.S. Rayudu, K.R. Balan
2. Public Relations Concepts, Strategies and Tools- Jethwaney, Sarkar and Verma
3. Public Relations for your business- Frank Jefkins
4. Effective Public Relations- Cutlip, Center and Broom
B – 403- Management Accounting

Course Credit 3
LEARNING OBJECTIVE
The LEARNING OBJECTIVE is to give students a good understanding about the concepts and
techniques
of management accounting and to develop the ability to collect, analyze, and communicate
quantitative and non-quantitative information to assist management in making more effective
PIMR BBA 2018-21 76

planning and control decisions.
COURSE OUTCOMES
After completion of this course student will be able to:
 Explain the distinguishing features of management accounting.
 Understand concept of break-even analysis by distinguishing fixed and variable cost
 Understand application of cost-volume-profit relationship in financial decision making
process.
 Measurement of Inflows and outflows of cash which arise from operating activities,
investing activities and financial activities.
 Learn the methods of preparing various budgets and its application in budgetary control.
EXAMINATION SCHEME
performance of the student and 60 marks for the external examination. Question Paper of
external exam should contain 5 questions and each question should carry 12 marks. All
questions are compulsory with internal choice from each units of entire syllabus.
Module 1 (4 hrs)
Introduction to Management Accounting:
Introduction, Meaning of Management accounting ,The Role of Management Accounting ,
Functions of Management Accounting ,Tools of Management Accounting , Merits of
Management Accounting , Demerits of Management Accounting , Distinction between
Management Accounting and Financial Accounting
Module 2 (9 hrs)
Marginal Costing and Break Even Analysis:
Introduction, Concept of Marginal Costing , Characteristics of Marginal Costing, Contribution
, Cost Volume Profit (CVP) Analysis ,Break Even Point, Profit Volume ratio, Target profit ,
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Margin of Safety
Module 3 (9 hrs)
Decisions Involving Alternative Choices:
Introduction, Make or Buy Decisions, Addition / Discontinuance of a Product line, Sell or
Process Further, Operate or Shut down, Exploring New Markets, Maintaining a desired level of
profit
Module 4 (9 hrs)
Cash Flow Analysis:
Introduction, Meaning of Cash Flow Statement , Purpose of Cash Flow Statement , Preparation
of Cash Flow Statement as per AS-3, Direct Method and Indirect Method.
Module 5 (9 hrs)
Budget and Budgetary Control – Introduction, Meaning of a Budget, Budgetary control,
Objectives of budgetary control. Preparation of Functional budgets like Sales Budget,
Production Budget, Purchase Budget, Flexible Budget and Cash Budget.
Suggested Readings
 M Y Khan; P K Jain Management Accounting : Text, Problems and Cases, Tata
McGraw-Hill Education.
 Pandey I M - Management Accounting, Vikas Publishing House Pvt Ltd, New Delhi
 Madhu Viz, Financial and Management Accounting, Anmol Publication, New Delhi
Text Readings
 Surender Singh, Management Accounting, PHI Learning Pvt. Ltd. Delhi, 2016
 Balakrishnan, Managerial Accounting, Wiley Publication, New Delhi 2nd Edition
 Kaplan, Atkinson and Young, Management Accounting, Pearson Education, New Delhi
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B-404 BUSINESS ENVIRONMENT
Course Credit 3
LEARNING OBJECTIVE
The objective of the course is to make the familiar with the external and internal
environment which affects business activities.
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COURSE OUTCOMES
At the end of the course, student should be able to:
1. Discuss the supply and demand theory and its impact on insurance.
2. Explain the effects of government policy on the economic environment and insurance
industry.
3. Outline how an entity operates in a business environment.
4. Describe how financial information is utilized in business.
5. Explain the legal framework that regulates the insurance industry.
Examination Scheme
performance of the student. The Semester Examination will be worth 60 marks. It will have two
Section, A and B. Section A, worth 45 marks will comprise of five theory questions (15 marks
each) out of which a student will be required to attempt any three questions. Section B will
contain one practical/numerical problem and / or Case worth 15 marks.
Module 1 (10 Hrs)

Introduction
Meaning of business Environment, objectives and types – Internal and External Environment,
process of Environment, analysis and its limitations. Corporate Governance, SWOT analysis.
Module 2 ( 8 Hrs)
Global Environment
Meaning and features of globalization, Components of globalization, integration of Indian
economy with world economy. Introduction to FDI and FII, GATT, WTO, WIPO, India and the
WTO, Trading Blocks – EU, NAFTA, ASEAN, SAARC and SADC.
Module 3 (6 Hrs)
Technological Environment
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Impact of Technology and Technology Policy of India, Technology and Economy.
Module 4 (6 Hrs)
Political Environment
Brief introduction to Indian constitution, fundamental rights and duties, judicial activism,
impact of political Environment on the business.
Module 5 (10 Hrs)

Economic Environment I
Introduction to Indian Economy
Agriculture: Indian Agriculture in brief, industrial polices – Industrial policies of 1948 and 1956
and the new economic policy and its amendments, privatization and disinvestment, monetary
and fiscal policy.
Text Readings
• Francis Cherunilam, Business Environment: Text and Cases, Himalaya Publishing house,2008
• Mankiw, Principles of Macro Economics,Thomson,4th e/dition,2007.
• Steiner & Steiner, Business, Government and Society, Western Publishing, 2000.
• Aswathappa K, Essentials of Business Environment, Himalaya Publishing, New Delhi, 2000.
• Macro-Economics, M.L. Jhenigan and JK Stephen,Vrinda Publications
• Managerial-Economics, H.L.Ahuja,5th revised edition,S.Chand.
Suggested Readings
• Errol D’Souza, Macro-Economics, Pearson Education, New Delhi, 2008.
• Macro-Economics Theories and Policies, Dornbusch, Fischer, Stanley.
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B-405 PRODUCTION AND OPERATIONS MANAGEMENT
Course Credits: 3
LEARNING OBJECTIVE
Objective of this course is to help students learn the application of the concepts and tools
used in Production and Operation Management for achieving efficiency and quality
superiority in business.
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Learning Outcome
On Successful Completion of this course student will be able to
1) Understand the core features of the operations and production management function at
the operational and strategic levels, specifically the relationships between people,
2) Process, technology, productivity and quality and how it contributes to the
competitiveness of firms.
3) Explain the various parts of the operations and production management processes and
their interaction with other business functions
4) Develop the ability to identify operational methodologies to assess and improve an
organizations performance
5) Assess the OPM function performance and capabilities in various organizations
6) To communicate effectively through discussion in seminars, teamwork and writing in
discussion board, critiques and a project report
Examination Scheme
CONTENT
Module 1 (6 Hrs)
Overview
Introduction to production & operation management, Definition of ‘production’ and
‘operations’ management, Meaning, Scope and History of evolution.
Production Planning & Control: Meaning & Definition, Objectives of production planning and
control, factors determining production planning control, procedures, importance and scope of
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production planning & control.
Module 2 (10 Hrs)

Plant Location, Layout & Facilities Planning
Factors affecting location, Models and location, Types of location along with Advantages &
disadvantages, Types of layout, Principles, Modern / Recent trends in a layout along with
advantages & disadvantages of types of layout, Factory building, Types, along with its
advantages & disadvantages, Types of utilities; Lighting, Ventilation, Noise, Sanitation &
Noise – Need, Sources, Advantages & disadvantage
Module 3 (8Hrs)
Materials Management, Purchasing and storing
Meaning of materials, Objectives, Importance, Materials Handling: Factors, Principles of
materials handling equipment.
Purchasing: Importance, objectives, Functions & factors influencing, Purchases policies.
Storing: Need, Importance of stores, Stores layout, stock verification, Classification &
codification.
Module 4
Inventory Management (8 Hrs)
Inventory Management: Meaning, Definition, Objectives, Factors affecting inventory
management & control, Inventory control techniques, materials requirement planning, Measures
of the effectiveness of inventory management, meaning of ergonomics, job design & work
station.
Module 5 (8 Hrs)
Quality
Definition & meaning of quality, introduction to : ISO, 6 sigma’, kaizen, importance of quality
control, quality control techniques, TQM (Demeaning principles) Brief of types of errors &
charts, benefits of quality programme.
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Text Readings
• R. Paneerselvam. Production and Operations Management, New Delhi, Prentice Hall of India
Publications, 2012.
• S.N.Chary, Cases and Problems in Production and Operations Management, New Delhi, Tata
McGraw Hill Publications, 5th Edition, 2006.
• Roger G. Schroeder, Susan Meyer Goldstein, M. Johnny Runtusanatham, Operations
management :Contemporary Concepts and cases., Vth Edition ,Mc.Graw Hill,2010.
• N.Krishnaswamy,Cases in Production and Operations Management, New Delhi, Prentice Hall
of India Publications, 2005.
Suggested Readings
• James R. Evans, David R. Anderson, Dennis J. Sweeney and Thomas A. Williams, Applied
Production and Operations Management, New York, West Publishing Company, first Edition,
1985.
• Elwood S. Buffa and Rakesh K. Sarin, Modern Production, Operations Management,
Singapore, John Wiley and Sons, 8th Edition, 1994.
• Everett E. Adam Jr. and R.J. Ebert, Production and Operations Management, New Delhi,
Prentice Hall of India Publications, 2000.
B- 406 RESEARCH IN BUSINESS MANAGEMENT

Course Credit 3
LEARNING OBJECTIVE
The objective of this paper is to understand the various aspects of marketing research,
identify the various tools available to a marketing researcher, marketing research can
help the marketing manager in decision – making.
PIMR BBA 2018-21 85

COURSE OUTCOMES
After completion of the course student will be able to,
1.Understand a general definition of research design.
2. Know why educational research is undertaken, and the audiences that profit from
research studies.
3. Identify the overall process of designing a research study from its
inception to its report.
5. Understand the primary characteristics of quantitative research and qualitative research.
6.Select and define appropriate research problem and
parameters
7. Prepare a project proposal(to undertake a project)
8. Organize and conduct research (advanced project) in a more appropriate manner
Examination Scheme
contain a case worth 15 marks.
Module 1 ( 6 Hrs)
Introduction to Research: Introduction, Meaning and Purpose of Research, Characteristics of
Good Research, Types of Research, Steps in the Research Process.
Formulation of Research Problem: Introduction, Meaning of Research Problem, Guidelines
and Criteria for Selecting a Research Problem, Formulating a Research Problem, Techniques
for Formulating a Research Problem
Module 2 (6 Hrs)
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Sample and Sampling Design:
Some basic terms, advantages and Limitation of sampling, sampling process. Sampling
methods- Probability sampling methods – simple random sampling with replacement, simple
random sampling without replacement, stratified sampling, cluster sampling. Non- probability
sampling method – convenience sampling, judgment sampling, quota sampling.
Data Collection:
Data collection methods- Primary data – observation method, personal interview, telephonic
interview, mail survey, questionnaire. Secondary data- internal sources of data, external sources
of data. Advantages and disadvantages of primary and secondary data.
Module 3 ( 12 Hrs)
Measurement and scaling concept : Definition and rules of measurement , Types of scale –
Nominal, ordinal, interval, ratio. Concept of Reliability and validity. Attitude rating scales:
Semantic Differential, Likert , Categorical and Stapel scale
Questionnaire Design: Introduction, Types of Questionnaire, Methods of Sending the
Questionnaire, Guidelines for Questionnaire Design, Characteristics of Good Questionnaire.
Data Processing: Introduction, Editing, Coding the Data, Tabulation and cross tabulation.
Module 4 ( 10 Hrs)
DATA ANALYSIS
Testing Of hypothesis : Null Hypothesis and alternative hypothesis, , Type I And Type II
errors, Sampling Distribution and Standard errors,
Test of Significance: Small Sample tests : t and F tests, Large Sample test: Z test, Chi ‐ Square
tests : Goodness of fit and test of association. Analysis Of Variance: One Way and two-Way
Classifications.(only their application in research, No numerical solution). Use and
interpretation of output of SPSS in descriptive statistics, t-test, chi-square, Anova (one way, two
way) and trend analysis.
Module 5 (5 Hrs)
PIMR BBA 2018-21 87

Interpretation and Report Writing:
Interpretation, types of research reports, guidelines for writing a report, writing a report format,
evaluation of research report.
Text Readings
• Naresh K Malhotra, Marketing Research, New Delhi: Pearson Education5th edition 2009
• Beri, G.C., Marketing Research, New Delhi: Tata McGraw Hill 2003.
• Gupta, S.L., Marketing Research,New Delhi: Excel Books, 2004.
Suggested Readings
• C. R. Kothari, Research Methodology: Methods and Techniques, New Delhi,
VishwaPrakashan.
• Essentials of Marketing Research ,Jr., Joseph Hair, Mary Wolfinbarger , Robert Bush,
McGraw-Hill,2012
B-407A MULTIMEDIA APPLICAIONS

Course Credit 3
LEARNING OBJECTIVE
Multimedia Applications introduces students to the exciting world of multimedia, a
combination of sound, animation, graphics, and video. Students will work with a variety of
PIMR BBA 2018-21 88

software including programs used for sound and video production, multimedia presentations,
web and desktop publishing, and photo & image editing. At the end of the course, students will
understand current multimedia data types, efficient design solutions and established standards
for multimedia, and gain experiences in multimedia processing.
COURSE OUTCOMES
After Completion of the course student will be able to
• Understand the concepts of various types of Multimedia Components and its uses.
• Understand content of learning materials available from e-skills and how these can be
used with learners to develop multimedia products
• Work with learners to plan and create a multimedia product that includes animation,
audio and video
• Develop various multimedia products using various multimedia applications like
Photoshop, CorelDraw, Sound Forge and Adobe Premier.
EXAMINATION SCHEME
performance of the student. A panel of internal and external examiners will conduct the vivavoce
examination at the end of the semester and award marks to the student out of a maximum
of 20 marks. The semester examination carrying 40 marks will have eight questions out of
which students will be required to attempt any five questions.
CONTENT
Module-1
Introduction to Multimedia (6 hrs)
Definition and Component of Multimedia, Applications of Multimedia in Advertising and
Public Relations, Hardware and Software required for Multimedia Development, Multimedia on
Internet.
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Module -2
Graphic Designing using Adobe Photoshop (10 hrs)
Color Modes and File Formats supported by Photoshop, Various selection methods, Photoshop
Interface, Tools and Menus, Introduction to Layers, Introduction to Filters, Layer Styles, File
types supported by Photoshop.
Module -3
Introduction to Audio Editing using Sound Forge (8 hrs)
Fundamentals of Audio and Audio File, Formats, Introduction to terms related to Audio,
Interface of Sound Forge, and Introduction to Audio Capturing.
Module -4
Introduction to Video Editing using Adobe Premiere (8 hrs)
Fundamentals of Video and Video File Formats, Adobe Premiere – Interface, Introduction to
Video Editing Principles, Introduction to Video Capturing.
Module -5
Introduction to Graphic Designing using Corel Draw (8 hrs)
Introduction to Coral Draw, Tools and Menus of Corel Draw, Working with Various Page
Layouts, Designing using CorelDraw.
Suggested Books:
1.Foley, Van Dam, Feiner, Hughes, Computer Graphics Principles& practice.
2. D.J. Gibbs & D.C. Tsichritzs: Multimedia programming Object Environment& Frame work.
3. Ralf Skinmeiz and Klana Naharstedt, Multimedia: computing, Communication and
Applications, pearson.
4. D.Haran & Baker. Computer Graphics Prentice Hall of India.
5. John Villamil-Casanova, Louis Molina, An introduction to multimedia
6. Desgning Interactive Multimedia Systems ,Mohammad Dastbaz
PIMR BBA 2018-21 90

7. Multimedia Networking Bohdan O. Szuprowicz
8. Multimedia on the web , Stephen McGloughlin.
B-407 B Introduction to Business Analytics

Credits: 3
LEARNING OBJECTIVE
To offer basic ideas of business analytic as field and its various components. To impart
understanding of the role of business analytics within an organization and introduce utility
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of analytic in managing business processes/domain. It further aim at developing clarity of
skills and knowledge base of developing fruitful career in area of analytics.
COURSE OUTCOMES
• Demonstrate knowledge of big data analytics.
• Demonstrate the ability to think critically in making decisions based on data and deep analytics.
• Demonstrate the ability to use technical skills in predicative and Prescriptive modeling to
support business decision-making.
• Demonstrate the ability to translate data into clear, actionable insights.
• Demonstrate effective communication skills that facilitate the effective presentation of analysis
results.
EXAMINATION SCHEME
Faculty will award marks out of maximum of 40 marks for internal performance of student.
The semester examination will be worth 60 marks. It will have two sections A and B. The
section A worth 45 marks will comprise of five question out of which student will require
top attempt three questions. The section B shall worth 15 marks will contain
practical/numerical / application / cases problem.
CONTENT
Module 1
Overview of Business Analytics: Introduction to Analytics, role of analytics in business
decision making, introduction of various sources of data and utility. Business Intelligence
and business analytics: role and utility. Analytics and source of competitive advantage,
analytics as source of all business operations. Impact of data on business planning,
operations, performance. Role of software for business analytics.
Module 2
Introduction to IT Interventions: Big data idea, role and importance. IOT definition,
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utility and impact on business. ERP applications and utility. Data Science as area of
application, its scope, utility and limitations. Cloud based operations.
Module3
Analytics various facets: Introduction to analytics in retail, marketing, supply chain, health
care, BFSI. Role utility and importance in various other fields like production, social
campaign, political campaign, policy analysis and evaluation.
Module 4
Data and analytics: Role of data for analytics, text, digits and other forms of data.
Description of various techniques using data for analytic operations. Role of statistical
techniques in analytics, role of other techniques in analytics. Sources of data: social media,
ERP and other.
Module 5
Introduction of Data Analytics tools: R, E-Views, SPSS, SAS and python
Text Readings
• Data Analytics: Anil Maheshwari, TMH publication 2017.
• HBR Articles
B-501 - INCOME TAX – I

Course Credit 3
LEARNING OBJECTIVE
PIMR BBA 2018-21 93

The objective of this paper is to make the student conversant with the basic provisions of
Indian Income tax laws and practice to enable him to take business decisions considering
taxation aspects.
COURSE OUTCOMES
After Completion of this course students will be able to:
 Understand legal framework of Income Tax law in India.
 Understand basic terminology and definitions under the Income Tax law.
 Learn the provisions relating to residential status and its incidence on tax.
 Familiar with tax free income under the law.
 Understand taxability for allowances and perquisites and computation of income under
the head ‘Salaries’
 Learn the provisions and computation under the head Income from House Property.
EXAMINATION SCHEME
Maximum Marks 100
Minimum Marks 35
Question Paper of external exam should contain 5 questions and each question should carry 12
marks. All questions are compulsory with internal choice from each units of entire syllabus.
Module I (6 hrs)
Introduction
Income Tax- Meaning, Features, Cannons of Taxation, legal framework, Scheme of Income tax
Definitions
Assesses, Person, Assessment year, previous year, Income, Gross total Income, Total Income,
Agricultural Income
Module 2 (6 hrs)
PIMR BBA 2018-21 94

Revenue and Capital a) Receipts b) Expenditure, Residential Status and Incidence of tax
Module 3
Exempted Income u/s 10 (Restricted to Individual Assesses) (4 hrs)
Fully exempted and party Exempted Income including Problems on House Rent Allowance,
Leave encashment, commutation of Pension, Death cum Retirement benefits, Gratuity,
Compensation Receipt on Termination of Services
Module 4 (12 hrs)
Income from Salary
Features of salary income, Basics salary, Allowance, Perquisites, Compute taxable income.
Module 5 (12 hrs)
Income from House Propert
Provisions of Income from house property, Mechanism of Calculation of income under the head
and Various deductions available to the assesee under the head.
Text Readings
 H.C. Meherotra, “Income Tax”, Sahitya Bhawan, Agra
 K. Chaturvedi & M.K. Chaturvedi, “Central Sales Tax Act”, Nagpur
 Shripal Saklecha, “Income Tax”, Indore, Satish Printers.
Suggested Readings
 Sukumar Battacharya, “Indian Income Tax: Law & Practice”, New Delhi, Indian Law
House, 18th Ed., 1996.
 V.K. Singania, “Student Guide to Income Tax”, New Delhi, Taxman Publications.
B- 502 ENTREPRENEURSHIP
Course Credits: 3
LEARNING OBJECTIVE:
PIMR BBA 2018-21 95

The purpose of the paper is to orient the learner toward entrepreneurship as a career option and
creative thinking and behavior for effectiveness at work and in life.
COURSE OUTCOMES
 Understand the nature of entrepreneurship
 Understand the function of the entrepreneur in the successful, commercial application of
innovations
 Confirm an entrepreneurial business idea
 Identify personal attributes that enable best use of entrepreneurial opportunities
 Explore entrepreneurial leadership and management style.
EXAMINATION SCHEME:
Module 1
Introduction (8 Hrs)
Entrepreneurship- Meaning, Definition, and Importance, Entrepreneur- Meaning, Concept,

Characteristics, Types, and functions, Qualities of Successful Entrepreneurs, Entrepreneurial
process, Role of Entrepreneurship in Economic Development. Women as Entrepreneu
Module 2
Creating and Starting the Venture (6 Hrs)
PIMR BBA 2018-21 96

Search for a Business idea, Environmental Analysis ,Sources of new Ideas, Methods of
generating ideas, creating problem solving, product planning and development process.
Module 3
The Business Plan and Choice of Organization (7 Hrs)
Nature and scope of Business plan, Writing Business Plan, Evaluating Business plans, Using and
implementing business plans. Marketing plan, financial plan and the organizational plan,
Launching formalities. Choice of organisation: Proprietorship, partnership, joint stock co., and
co-operatives
Module 4
Financing and Managing the new venture (7 Hrs)
Sources of Finance, Managing working capital Sources of capital, Record keeping, recruitment,
motivating and leading teams, financial controls. Marketing and sales controls.
Module 5
Institutional support to Entrepreneurship (5 Hrs)
Role of Directorate of Industries, District Industries, Centres (DICs), Industrial Development
Corporation (IDC), State Financial corporation (SFCs), Small Scale Industries Development
Corporations (SSIDCs), Khadi and village Industries Commission (KVIC), National Small
Industries Corporation (NSIC), Small Industries Development Bank of India (SIDBI)
Module6
New venture Expansion Strategies, exiting the venture and CSR. (7Hrs)
Features and evaluation of joint ventures, acquisitions, merges, franchising. Public issues, rights
issues, bonus issues and stock splits. Reasons for existing and long-term preparation, short-term
preparation, corporate social responsibility of Entrepreneur, Dimensions of CSR
PIMR BBA 2018-21 97

Text Reading
 Trehan, Alpana (2012) 'Entrepreneurship'; Kogent Learning Solutions Incorporation.
New Delhi.
 Kuratko, Donald F. (2013) 'Entrepreneurship An Introduction'; Cengage Learning, New
Delhi.
 Desai, Vasant, 'The Dynamics of Entrepreneurial Development & Management';
Himalaya Publishing House, New Delhi.
 Khanka, S.S. (2013) 'Entrepreneurial Development' ; S. Chand & Company Ltd. New
Delhi.
 Manimala, Mathew J. (2013) 'Entrepreneurship Theory at the Crossroads, Paradigms and
Proxis'; Biztantra, New Delhi.
 Sudha, G.S. ' Fundamentals of Entrepreneurship' ; RBD Publications, Jaipur. New Delhi.
Suggested Readings
 Shaper, M. et al (2013) 'Entrepreneurship and Small Business', 3rd Asia Pacific Edition.
Willey Publications.
 Taneja, Satish & Gupta, S.L. (2012) 'Entrepreneur Development''\; Galgotia Publications,
New Delhi.
B-503 - OPERATIONS RESEARCH

Course Credit 4
LEARNING OBJECTIVE
PIMR BBA 2018-21 98

The objective of this course is to provide the basic knowledge about the tools and
techniques of operations research, so as to enable the students to use them in business
decision making.
COURSE OUTCOMES
1. Identify and develop operational research models from the verbal description of the real
system.
2. Understand the characteristics of different types of decision-making environments and
the appropriate decision making approaches and tools to be used to solve optimization
problems..
3. Build and solve Transportation Models and Assignment Models.
4. Design new simple models, like: CPM, PERT to improve decision –making and develop
critical thinking and objective analysis of decision problems.
Examination Scheme
Maximum Marks 100
Minimum Marks 35
The Semester Examination will be worth 60 marks. It will have two Section, A and B. Section A,
worth 24 marks will comprise of four theory questions out of which a student will be required to
attempt any two questions. Section B worth 36 marks will contain five practical/numerical
problems and / or Cases out of which a student will be required to attempt any three questions.
Module 1 (4 Hrs)
Operations Research:
Meaning, scope of operations research in management, Methodology of operations research,
Types of models, Advantages and limitations of models.
PIMR BBA 2018-21 99

Module 2 (10Hrs)
Linear Programming:
Meaning of linear programming, General mathematical formulation of linear programming,
Graphic analysis, simple simplex method (only maximization cases).
Module 3 ( 8hrs)
Assignment Problems: Definition, Formulation and solution of Assignment problems.
Module 4 (10 Hrs)

Transportation Model: Definition, formulation, methods to find initial basic feasible solution,
(N-W Corner, Row/column/matrix minima, VAM) Optimization (MODI & Stepping Stone
Method),Time minimization.
Module 5 ( 10 Hrs)
Critical Path Method (CPM)/ Programmable Evaluation Review Techniques (PERT):
Preparation of Net Work Diagram, Calculation of Floats, Calculation of Time Estimates, and
Probability Calculation.
Module 6 (10 hrs)

Replacement Theory:
Need, criteria for replacement single unit replacement and group replacement.
Text Readings
 N. D. Vohra. Quantitative Techniques, New Delhi, Tata McGraw Hill Publications, 15th
Edition, 2010.
 Hamdy A. Taha, Operations Research: An Introduction, New Delhi, Prentice Hall of
India, 2012.
 Haruly M. Wagner, Principles of Operations Research with Application to Managerials
Decisions, New Delhi, Prentice Hall of India Pvt. Ltd, 2nd Edition, 1998.
PIMR BBA 2018-21 100

 V. K. Kapoor, Problems and Solutions in Operations Research, New Delhi, Sultan Chand
and Sons, 2014.
Suggesting Readings
 P. K. Gupta and D. S. Hira, Operations Research, New Delhi, Sultan Chand Publications,
20
B-504 A F- FINANCIAL MARKETS

Course Credit 3
LEARNING OBJECTIVE
PIMR BBA 2018-21 101

The objective of this course is to help students learn about the financial markets in India,
their operating style and the various instruments traded under this segment of the
industry.
COURSE OUTCOMES
 Understanding the role of significant Financial Market Institutions and getting an
overview of Financial Instruments.
 Understanding Money Market participants, intermediaries, governing bodies and
instruments of India
 Learning Securitization practices in context of Indian Financial Market
 Getting Exposure to various Financial Development Institutions
EXAMINATION SCHEME
Maximum Marks 100

Minimum Marks 35
Module 1 (4 hrs)
Financial System - An Overview
Financial System, Structure of financial system, Role of financial system in economic
development, Effects of Financial system on saving and Investments, Financial markets and
financial instruments, Developments in Indian financial system, Challenges for Indian Financial
system.
PIMR BBA 2018-21 102

Module 2 (8 hrs)
Money Markets
Money Markets, Features, constituents, Characteristics of a developed money market, Call
Money, Treasury bills, Gilt edged securities, Commercial paper, Certificate of Deposit, Bill
Market in India, The Indian money market, Reforms in the Indian money market.
Module 3 (10 hrs)

Capital Market: Objectives and importance, Components of Capital market, New issue market,
Stock market, Functions of Stock exchange, Listing of Securities, Operators at stock exchange,
Stock exchanges in India, Securities Contract (Regulation) Act, 1956, SEBI’s Role in Stock
exchange, Buy back of shares and Book building, Capital market reforms in India, Distinction
between Capital market and Money Market.
Module 4 (8 hrs)
Securitization - Meaning, need, features, parties to the securitization transaction, Features of
securitization transaction, Securitization of Debt, Types of Securitization, Operational
mechanism, Advantages of Securitization
Module 5 ( 10 Hrs)
Institutional Financing in India: IDBI, IFCI, ICICI, SFC, UTI, SIDBI, Scheme for discounting of
bills (IDBI, Supplier’s line of credit (ICICI), Supplier’s and buyer’s credit scheme (IFCI))
Text Readings
 H. R. Machiraju, “Indian Financial System”, Vikas Publication.New Delhi, 3rd Edition,
2009.
 M. Y. Khan, “Indian Financial System”, Tata McGraw Hill, 6th Edition 2009.
 I.M.Pandey, “Financial Management”, 8th Edition, Vikas Publication, New Delhi 2010.
 Ian Giddy, “Global Financial Markets”, Houghton Mifflin Co., 2010.
PIMR BBA 2018-21 103

Suggested Readings
 Machraju H.R., “The Working of Stock Exchanges in India”, 2nd Edition, New Age
Publication.2009.
 Machiraju,H.R.,“Merchant Banking”, New Age International Pub.Ltd.,Wiley Estern
Ltd., 2000
 L.M Bhole, “Financial Institutions and Markets”, Tata Mcgraw Hill, 2006
 R M Srivastava, “Management of Individual Financial Institutions, Himalaya Publishing
House, 2008
 Note: Latest edition of the text books should be used.
B-504 B F INVESTMENT MANAGEMENT

Course Credit 3
LEARNING OBJECTIVE
PIMR BBA 2018-21 104

The objective of this course is to provide the students in depth understanding of investment
techniques as applied to various forms of securities and acquaint them with the functioning
of mutual funds, investment strategies and portfolio management services.
COURSE OUTCOMES
 Understand the concepts of investment and investment planning
 Understand the Concept of Risk, Return and Capital Assets Pricing Theory
 Understand the meaning of fundamental analysis and Technical Analysis and know the
factors that influence the value of the stock.
 Understand the principles and benefits of diversification.
 Assess the downside and upside potential of a portfolio and evaluate the performance of
funds and portfolio.
EXAMINATION SCHEME
Maximum Marks 100

Minimum Marks 35
Module-1
Introduction ( 4 Hrs)
Concept of Investment, Investment v/s Speculation, Financial and Economic Aspect of
Investment, Types, Characteristics and Objectives of Investment.
PIMR BBA 2018-21 105

Module-2 (8 Hrs)
Risk and Return

Concept of Risk and Return, Systematic and Unsystematic Risk, Concept of Beta, Capital Assets
Pricing Model, SML and CML Valuations.
Module-3 (8 Hrs)
Security Analysis
Fundamental Analysis and Technical Analysis, Dow Theory, Elliott Wave Theory, Efficient
Market Hypotheses.
Module-4 (10 Hrs)
Portfolio Concepts
Portfolio and Security Risk and Returns, Diversification, Markowitz Model.
Module-5 ( 10 Hrs)
Portfolio Evaluation
Measures of Returns, Formulae, Plans, Sharpe, Treynor and Jensen Models.
Text Readings
 V.A. Avadhani, Investment and Security Markets In India , Himalaya Publication,
Bombay, 2008.
 M.Ranganatham and R.Madhumathi, Security Analysis and Portfolio Management,
Second Edition, Pearson Publication, New Delhi,2010
 P.Pandian, Security Analysis and Portfolio Management, Vikas Publishing House,New
Delhi, 2008.
 V.K.Bhalla, Investment Management: Security Analysis And Portfolio Management , S.
Chand And Sons, New Delhi, eight edition 2008.
PIMR BBA 2018-21 106

 Reilly and Brown, Investment Analysis and Portfolio Management Eighth Indian Edition
Thomson South Western Publication, Haryana, 2007.
Suggested Readings
 Robert A.Strong, Practical Investment Management (with Stock Track Coupon), Fourth
Edition, Cengage Learning, , ISBN: 0324359365, 2006.
 Donald E. Fisher and Ronald J. Jordan, Security Analysis And Portfolio Management,
PHI Publication, New Delhi, 6th Ed., 2009.
 Stephen H Penman, Financial Statement Analysis and Security Valuation , Special Indian
Edition, Mcgraw-Hill Publication,2008.
B-505 A- F - CORPORATE FINANCE

Course Credit 3
LEARNING OBJECTIVE
PIMR BBA 2018-21 107

The syllabus is aimed at equipping the students with conceptual knowledge and techniques
of managing long term and short term finance and to develop the skills for selection of
suitable financial alternatives and raising finance in the light of various norms, procedures
and practices.
COURSE OUTCOMES
 Understand basic concepts of working capital management policies and their impact on
the firm's profitability, liquidity, risk and operating flexibility.
 Understand corporate cash management and accounts receivable management techniques
to maximize the share holders' value.
 Understand the theories of the relationship between capital structure, cost of capital and
the value of the firm.
 Understand the factors that influence a firm’s dividend policy and also explain the
objectives of dividend policy in practice.
EXAMINATION SCHEME
Maximum Marks 100

Minimum Marks 35
Module 1 (10 Hrs)

Principles of Working Capital
Introduction to Working Capital, Concepts of Working Capital, Need for Working Capital, Its
Determinants, Estimation of Working Capital Needs.
Module 2 (10 Hrs)
PIMR BBA 2018-21 108

Cash Management
Facets of Cash Management, Motives for holding Cash, Managing Cash Collection and
Disbursements, Investing Surplus Cash in Marketable Securities, Cash Budgeting.
Module 3 (10 Hrs)
Accounts Receivable Management and Factoring
Credit Policy – Nature and Goals, Optimum Credit policy – A Cost Benefit Analysis, Credit
Policy Variables, Credit Evaluation of Individual Accounts and Monitoring Receivables,
Factoring – Type and Benefits.
Module 4 ( 10 Hrs)
Capital structure Theories
NOI and NI approach.
Module 5 ( 10 Hrs)
Dividend Policy
Concept , objectives, Gordon growth valuation model, Walter’s valuation model.
Text Readings
 M.Y. Khan and P.K.Jain Financial management, Text, Problems and cases Tata McGraw
Hill, 6th edition, 2011.
 I. M. Pandey Financial Management, Vikas Publishing House Pvt. Ltd., 10th edition,
2012.
 R.P.Rustogi, Financial Management, Taxmann’s Publication, 5rd Edition, 2011.
 Shashi K. Gupta, Financial Management, Kalyani Publication, 6th Ed., 2011.
Suggested Readings
 Prasanna Chandra, Financial Management, 9th edition, Tata McGraw Hill, 2012.
 James C. Vanhorne –Fundamentals of Financial Management– PHI Learning, 11th
Edition, 2012.
 Kishore, Ravi M., Financial Management, Taxmann Publications. 6th Edition, 2007.
PIMR BBA 2018-21 109

 Jonathan Berk and Peter Demorzo, Financial Management, Pearson Education, 2nd Ed,
2010.
 Aswat Damodaran, Corporate Finance Theory and practice, John Wiley & Sons, 2011.
 Brigham, Ehrhardt, Financial Management Theory and Practice, 12th edition, Cengage
Learning 2010.
 Srivatsava, Mishra, Financial Management, Oxford University Press, 2011
PIMR BBA 2018-21 110

B-505 B F : ECONOMIC INDICATORS
Course Credit 3
LEARNING OBJECTIVE
The objective of the course is to provide the students an understanding of the aspects like
Interpretation of economic indicators and analyze the economic structure, Forecast the future
state of the economy and business cycles with the help of economic indicators and to understand
Structure and functions of different financial markets
COURSE OUTCOMES
 Enable the students to interpret and analyze economic indicators.
 Understand what economic and market indicators to watch to, anticipate and react to the
market movements.
 Enable the students to predict the market movements on the basis of forecasting.
 Develop an understanding of major international indicators and their impact on Balance
of Payments.
EXAMINATION SCHEME
Maximum Marks 100

Minimum Marks 35
Module-1 (8 Hrs)
PIMR BBA 2018-21 111

Major Economic Indicators
Leading Indicators - GDP, Inflation rate, Balance of payments, Forex Reserves, Foreign
Investment inflows, Gross fiscal deficit. Money supply, stock prices, vendor performance.
Industrial production, personal income, trade volumes.
Module 2 (8 Hrs)
Estimation and Comparison of National Progress
The origins of GDP and its current uses, Forecasting issues, International comparison.
Module 3 ( 8Hrs)
Prices, Wages and Inflation
Introduction to various CPIs and WPIs, Estimation of price indices and inflation, Benefits from
using an alternative measure of inflation, Forecasting inflation, The Labour Market:
Employment, Earnings and Productivity Figures, Definitions of Employment, unemployment.
Module 4 (8 Hrs)
Short and Long Term Interest Rate
Drivers of the short-term interest rates, Determination of long term interest rates, Forecast of
interest rates, Money supply, fiscal deficit and regulatory changes, Forecasting interest rates
from the yield curve.
Module 5 (8 Hrs)
Key International Indicators and Balance of Payments
Components and description, Exchange rates, Rupees relationship with US Dollar , Yen, Pound
sterling, etc., Estimation of composite exchange rates, REER and NEER, Major Indicators and
Correlation between Different Markets and Forecasting business cycles and future state of the
economy.
Text Readings
PIMR BBA 2018-21 112

 Bernard Baumohl, The Secrets of Economic Indicators, Publisher: Wharton School
Publishing,
 Mankiw, Principles of Macro Economics, fourth Edition, Thomson Publications.
 Stanley L. Blue and Campbell R. Mcconnell, Essentials of Economics , Tata Mc Graw –
Hill.
Suggested Readings
 L. M. Bhole, Financial Institutions and Markets , Tata Mc Graw – Hill
 P R Joshi, Global Capital Markets, Tata Mc Graw – Hill
 Ian Giddy, Global Financial Markets, Houghton Mifflin Co.
PIMR BBA 2018-21 113

B-504 A -M - CONSUMER BEHAVIOUR
Course Credit 3
LEARNING OBJECTIVE
The objective of the course is to develop the student on the conceptual ground of knowing
the costumer well and also the behavior he adopts to the marketing strategies developed by
marketing managers world over.
COURSE OUTCOMES
After Completion of this course student will be able to:
1. Students will be able to develop an insight on behavioral aspect of consumers.
2. To enable them to understand common buying behavior.
3. This paper will enable in analyze nature and characteristics of consumers.
4. Students will be well aware of cultural and social aspects of consumers.
5. Students will be understanding various Motivational and Values Models
Examination Scheme
Maximum Marks 100
Minimum Marks 35
A, worth 45 marks will comprise of five theory questions (15 marks each) out of which a student
will be required to attempt any three questions. Section B will contain one practical/numerical
problem and / or Case worth 15 marks.
Module 1 ( 8 hrs)
Introduction
Meaning and Definition - Why study Consumer Behaviour, Scope of Consumer Behaviour,
Nature and Characteristics of consumers, Factors Influencing Consumer Behaviour,Psychology
of Consumer, Online Consumer Behaviour, Organizational Buying Behaviour.
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Module 2 ( 10 hrs)
Culture & Social Class
Meaning and Definition of Social Class, Components of Social Class, Social Class and Purchase
Decisions, Consumer Spending and Economic Behavior, Culture, Sub Culture, Cross-cultural
Marketing Analysis, Indian and International Core Values, Family, Role and Functions of
Family, Family Decision Making.
Module 3 (6 hrs)
Influence of Group Dynamics
Meaning and Nature of Group Dynamics, Types of Groups, Consumer Relevant Groups,
Reference Groups, Factors affecting Reference Groups Influence, Opinion Leaders.
Module 4 (12 hrs)
Consumer Motivation and Personal Values
Motivation as a psychological force, The Dynamics of Motivation, Motivational Directions,
Values, Applications of values to Consumer Behavior. Need Hierarchy Theory, Theories of
Motivation – Sigmund Freud Theory, Frederick Herzberg Theory.
Module 5 ( 10 hrs)
Consumer Perception and Learning
Perception, Dynamics of Perception, Learning, Principles of Learning.
Module 6 (8 hrs)
Consumer Attitudes & Beliefs, Personality and Lifestyle
Nature of Consumer Attitudes - Functions of Attitudes, Changing Attitudes through
Communication, Nature of Personality, Brand Personality, Lifestyle and Value and lifestyle
model.
Text Readings
 Schiffman, L. G., Kanuk, L. L., & Wisenblit, J. , Consumer behavior. Boston, Mass:
Pearson Prentice Hall,2010.
 Robert East , Malcolm Wright and Marc Vanhuele “Consumer Behaviour: Applications
in Marketing”,2nd Edition Sage Publication, New Delhi,2013.
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 S. Ramesh Kumar “Consumer Behaviour and Branding: Concepts, Readings and Cases -
The Indian Context”, Pearson India, New Delhi,2009.
Suggested Readings
 Leon G Schiffman, Leslie Lazar Kanuk and S Ramesh Kumar. “Consumer Behavior”: 1st
Edition. Pearson Education South Asia, New Delhi,2010.
 Suja R. Nair (2009), "Consumer Behaviour in Indian Perspective"(Text & Cases),
Himalaya Publishing House, New Delhi.
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B – 504 B-M BRAND MANAGEMENT
Course Credit 3
LEARNING OBJECTIVE
The objective of this course is to help the students gain understanding of principles and concepts
of Brand and various branding functions. It will also help to develop a framework and
communicate the value proposition by anticipating the relationship between brand and the
customers.
COURSE OUTCOMES
After Completion of this course student will be able to:
 Understand the concept and theories of brand.
 Analyze the concept, theories and techniques of brand management
 To identify various branding strategies and Role of Advertising in building brands.
 Understanding the concepts of Brand extensions, Multi Brands and Co- Branding.
 Ability to apply knowledge and skills of branding and branding strategies/extensions to
real-world experiences in an industry.
Examination Scheme
Maximum Marks 100
Minimum Marks 35

worth 45 marks will comprise of five theory questions (15 marks each) out of which a student
Module 1
Introduction to brands ( 4 hrs)
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Introduction, Definition, layers of brand, product and service brand, Branding options,
importance of brands, Brand as wealth creator
Module 2
Brand Identity and Positioning ( 8 hrs)
Introduction, Identity and Image, Branding Positioning, Limitation of positioning, Six Facets of
Identity, Social conformity and Distinction
Module 3
Branding Communication (10 hrs)
Introduction, Media Habits of India, Role of Advertising in building brands, Brand building for
consumer durables, brand building for services, service quality
Brand Equity and Brand valuation
Introduction, Brand Equity model, Value of brands to customers, value of brand to companies,
Brand valuation Model, Super brands in India
Module 4
Co branding, Brand Extension, and Multibrands ( 8 hrs)
Introduction, Brand Extension, Advantages and disadvantages of brand extension, strategy for
Brand Extension, Product Brand Extend to service category, Multi Brand Policy
Module 5
Branding Strategies (10 hrs)
Introduction, Product Brand strategy, Line Brand strategy, Range Brand Strategy, Umbrella
brand strategy, Source brand strategy, Endorsing brand strategy, Global Brand Strategy, Laws of
Branding
Text Reading
 Strategic Brand Management: Creating and Sustaining Brand Equity Long Term- jean
Noel Kapferer- Kogan Page India
 Managing Brand Equity: D. Aeker- The Free Press
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Suggested Reading
 Building Strong Brands: D.Aeker- The Free Press, New York
B-505A-- M – RETAIL MARKETING

Course Credit 3
LEARNING OBJECTIVE
The Objective of the course is to provide exposure to the students regarding Retail
Management Concepts to help them develop skills and abilities required for the application
of Retail marketing as per the current demand of markets.
COURSE OUTCOMES
1. Understand the evolution and concepts, types and shopping trends in retail marketing.
2. Developing analytical skills in the field of merchandise management and retail location
selection.
3. Providing deep insights to the students regarding building customer loyalty and visual
merchandising.
Examination Scheme
Maximum Marks 100
Minimum Marks 35
Module 1
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Introduction to Retail Management (4 hrs)
Meaning of Retail and Retailing, Types of Retailers, Retailing scenario in India.
Module 2 ( 6 hrs)
Retail Market Strategy and Consumerism
Meaning of Retail Market Strategy, Standalone Stores – The Oldest Retail Format, Rural
Retailing, The Strategic Retail Planning Process.
Module 3 ( 10 hrs)
Planning and Merchandise Management for Retail Outlets
Meaning of Merchandise Management, Categorizing the Buying Process, Setting Objectives for
Merchandising Plan, Sales Forecasting for Retailing, Determining the Assortment Planning
Process, Buying Systems, Open-to-Buy System.
Module 4
Location Selection and Strategies for Retail Outlets ( 8 hrs)
Factors Influencing Retailer’s Choice of Location, Types of Location Site and Retail, Retail
Location Strategies, Factors Affecting the Location of Retail Outlet, Retail Location Research
and Techniques, Retail Organization Designs and Structures.
Module 5
Store Loyalty Management and Visual Merchandising (8 hrs)
Types of Customers, Meaning of Customer Loyalty, Variables Influencing Store Loyalty,
Building Loyalty Through Advocating Certain Essential Factors, Helping Customers in Their
Planned/Unplanned and Impulse Buying Decisions, Motives for Shopping and within the Store
Factors, Store Loyalty Model, Influencing Customer Behaviour Through Visual Merchandising,
Value Added Through Private Labels.
Module 6 ( 4 hrs)
Shopping Trends in Indian Retail Market
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Text Readings
 Suja Nair,Retail Management, Mumbai: Himalaya Publishing House,2008.
 Dale Miller, Retail Marketing, Tide University Press, 2011.
 Arif I Sheikh and Kaneez Fatima, Retail Management, Mumbai: Himalaya Publishing
House,2012.
Suggested Readings
 Barry Berman and Joel R. Evans, Retail Management: A Strategic Approach, New Delhi:
Pearson Education,2005.
 M. V. Kulkarni, Retail Marketing Management, Pune: Everest Publishing House,200
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B-505 B M CUSTOMER RELATIONSHIP MANAGEMENT
Credits 3
LEARNING OBJECTIVE
The objectives of the course are to develop understanding and applications of the concept
and principles of CRM in a sales, marketing, services and manufacturing context.
COURSE OUTCOMES
1. Understanding the importance of attitude and customer education as it relates to
marketing.
2. To enable the students understand the technological and human issues relating to
implementation of Customer Relationship Management in the organizations
3. Learning basics of analytical, operational and behavioral aspect of CUSTOMER
RELATIONSHIP MANAGEMENT.
4. Students will be able to understand the importance of relationship marketing.
Examination Scheme
Maximum Marks 100
Minimum Marks 35
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Course Content
Module 1 ( 4hrs)
Introduction to CRM: Definition and concepts of CRM, Components of CRM.
Module 2 (10 hrs)

Understanding Customer Relationship: Understanding the goal of CRM, Acquisition –
Objectives, Strategies, Referrals, Programs, and Retention Strategies.The Welcome, Reliability,
Responsiveness, Recognition, and Personalization.
Module 3 ( 10 hrs)
Developing CRM Strategy: Customer Loyalty, Factors that affect Customer Loyalty, Customer
Satisfaction, Conducting A Customer Satisfaction Survey
Module 4 (8 hrs)
CRM Tools: Collaborative CRM Tools, Social CRM Tools and Analytical CRM tools.
Module 5 (8 hrs)
E CRM: Features of E CRM, Advantages of E CRM and applications of E CRM.
Text Readings
1. Wiiliam G. Zikumund, Raymond .Mcleod and Fayew Gilder . Customer Relationship
Management, .PHI Learning.
2. Judith W. Kincaid, Customer Relationship Management: Getting It Right, New
Jersey: Prentice Hall, New Delhi, 2005.
3. V. Ramana, Customer Relationship Management, Excel Books, 2010.
4. Alok Kumar Rai, Customer Relationship Management, Prentice Hall of India, New
Delhi, 2008.
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5. John Freeland, The Ultimate CRM Handbook Strategies and Concepts for Building
Enduring, Customer Loyalty and Profitability, Tata McGraw Hill, New Delhi, 2005.
6. Peeru Mohamed and A. Sagadevan, Customer Relationship Management: A Step-by-
Step Approach, Vikas Publishing House, New Delhi, 2010.
Suggested Readings
1. Shainesh,G Sneth and Jagdish N, Customer Relationship Management, MacMillan
India Ltd,2005.
2. Seth, Parvatiyar, & Shainesh, Customer Relationship Management, Tata McGraw Hill,
2005.
3. Antony Lawerence, Customer Relationship Management, Himalaya Publishing House,
2010.
4. Govinda Bhat, Customer Relationship Management, Himalaya Publishing House, New
Delhi, 2011.
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B – 504 A –HR- HUMAN RESOURCE DEVELOPMENT
Course Credit 3
LEARNING OBJECTIVE
Objective of this course is to help students learn the concepts of human resource
development and their application in the management area.
COURSE OUTCOMES
1. Understand the concept of HRD and learn various methods of training and benefits of
training.
2. Analyse the skills, abilities and aptitude for career development and identify the steps to
plan career development training and succession planning.
3. To understand the importance of assessing change and role of change agent.
4. Examine the steps and techniques of training need analysis and design and develop
training program.
5. Describe the steps required to develop and evaluate employees training program.
6. Develop skills and competencies to evaluate training against cost, techniques, learning,
reaction, behaviour and outcomes.
7. Demonstrate the HR accounting principles, importance and implications in maintaining
of HR.
Examination Scheme
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Module 1 (6 hrs)
HRD
Concept, Historical background, Element of HRD, objective and benefits,
Training
Meaning, objective and benefits, methods
Module 2 (10 hrs)

Career Development and Change Management
Career and Succession planning – meaning, process
Training and change
Why change, The Process of change through training, Skills of change agent
Module 3 (10 hrs)

Training need Analysis
Steps in training need analysis, Cost Benefit Analysis, techniques of need assessment
Designing Training Program
Design and development Factors – Trainer, Trainees, Training climate, Training Strategies, and
Session lengths
Module 4
Evaluation of training (10 hrs)
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Training cost, Kirkpatrick’s model of training evaluation, techniques of evaluation.
Module 5 ( 4 hrs)
Overview of HR Accounting concept and Future of HRD.
Text Readings
 Rao, T.V., (1996) 'Human Resource Development' Sage Publications, New Delhi.
 Krishnaveni, R. (2013) ''Human Resource Development' (A Researcher's Perspective);
Excel Books, New Delhi.
 Rao, T. V. (2014) 'HRD Audit' 2e; Sage Publication, New Delhi.
 Pareek Udai.(2002) ' Training Instruments in HRD and OD';Tata McGraw Hill
Publications, New Delhi.
 Ghai, R.K. (2011) 'Human Resource Development' Text & Cases’ 1e
 Bhattachryya, D.K.(2013) 'Human Resource Development'; Himalaya Publishing House,
New Delhi.
Suggested Readings
 Darlene Russ Eft. et.al., (2002) 'Human Resource Development, review, Research and
Implications', Sage Publications, New Delhi.
 De Simone, Randy, L. & Harris, David M.(1994)' 'Human Resource Development'; The
Dryden Press.
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B 504 B HR- SOCIAL AND INDUSTRIAL PSYCHOLOGY
Course Credit 3
LEARNING OBJECTIVE
The objective of this course is to understand human behavior in social and industrial
settings. A student will be able to comprehend the causes of behavior as well as the methods
of improvement by going through this course.
COURSE OUTCOMES
1. Understand the concept of Social Psychology.
2. Understand the concepts of social perception with knowledge of Non-verbal communication,
Theories of attribution, Impression formation and Impression Management and their implication
in the organization.
3. Understand the concept of Social Identity and using this knowledge in improving performance
in the organization.
4. Understand the role of Social Influence in handling situations in the organization.
5. Understand different components of Interviews, Role of Application Blanks, References and
background investigation in selection of candidates.
6. Understand uses of various psychological tests in giving employment in the organization.
Examination Scheme

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The semester examination will be worth 60 marks. It will have two sections A and B. Section A,
worth 45 marks will consist of five theory questions, out of which students will be required to
attempt any three questions, and Section B will comprise of one case, worth 15 marks.
Module 1 (4 hrs)
Social Psychology: Definition, Nature and Background.
Module 2 (8 hrs)
Social Perception: Non-Verbal Communication, Theories of Attribution, Impression Formation
and Impression Management.
Module 3 (8 hrs)
Social Identity: Self Concept, Self Esteem, Self Efficacy, Self Monitoring and Self Focusing.
Module 4 (6 hrs)
Social Influence: Conformity, Compliance and Obedience.
Module 5 (8hrs)
Interviews, Application Blanks and References: The Interview, Application Blanks and
Biographical Inventories, References and Background Investigations.
Module 6 (6 hrs)
Employment Testing: Testing Abilities, Testing Personality (MBTI & TAT), Using and not
using Tests.
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Text Readings
1. Taylor, Shelley E.; Letitia A. Peplau; David O. Sears (2005). Social Psychology (12th
ed.). Englewood Cliffs, NJ: Prentice Hall, Inc.
2. Gregory, R.J. (2005). Psychological Testing(4th ed.). Delhi: Pearson education
Pvt.Ltd.
3. Robert A. Baron and Donn Byrne, Social Psychology: Understanding Human
Interactions, New Delhi, Prentice Hall of India, 7th Edition, 1995.
4. John B. Miner, Industrial - Organizational Psychology, Singapore, McGraw-Hill,
1992
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B – 505 A HR - INTERNATIONAL HRM
Course Credit 3
LEARNING OBJECTIVE
Objective of this course is to help students to learn the latest practices of human resource
management in global perspective.
COURSE OUTCOMES
1. Understand the external forces (globalization, socio-cultural changes, political and
economic changes) that have impact on international HRM.
2. Learn the strategic and functional roles of HRM in international context.
3. Understand the performance management in international context.
4. Learn the various components of international compensation and to understand the
impact of tax of various countries on compensation.
5. Understand the HR issues in MNCs and an overview of HR practices in different
countries.
Examination Scheme
Maximum Marks 100
Minimum Marks 35
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Module 1 (8 hrs)
Globalization of Business & HR
Global population change, Demographics, Global economic interdependence, Regional alliances.
Types of Global organizations, Concept of Expatriate, Definition of global HRM, Domestic
versus International HRM
Module 2 (8 hrs)
Staffing Global Assignment
Factors affecting Global HR management, Global HRP, Issue in supply of International human
resource, Recruitment practices, Executive nationality staffing policy, Issues in selection, skills
for expatriate manager, Pre departure orientation and training, developing international staff and
multinational team, Expatriate support & Development, Repatriation.
Module 3 (8 hrs)
Performance Management
Areas to be appraised, Who should appraise, System of performance appraisal, Criteria for
appraising international employees, Adjusting performance criteria, Problems of performance
appraisal, Making performance appraisal effective.
Module 4 (8 hrs)
International Compensation
Factors affecting international compensation, Components of international compensation,
Balance sheet Approach, Global market approach, Tax concerns and expatriate managers.
Module 5 (8 hrs)
Issues, Challenges & Latest Trends in IHRM
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Managing people in an international context, HR issues in MNCs, Corporate social
responsibility. An Overview of HR practices in different countries.
Text Readings
 Ozbiligia & Harvey,International Human Resource Management Cambridge University
Press,London,UK.,2014
 International Human Resource Management,Brewster & Sparrow,CIPD
Enterprises,London,UK.,2011.
 IHRM: Globalization,National Systems & Multinational Companies,financial times
management,2006.
 Harzing & Pinnington International Human Resource Management,Sage
Publications,London, 2011.
PIMR BBA 2018-21 133

B-505 B HR -STRATEGIC HRM
Course Credit 3
LEARNING OBJECTIVE
The course is designed to explain basic theory of Strategic Human Resource Management
to examine the issues and problems associated with HRM in a changing environment.
COURSE OUTCOMES
1. Understand the issues in the changing dynamic external environment and effectively deal
with them in the context of HRM.
2. Design HR strategies during mergers, acquisitions and joint ventures.
3. Adopt and apply different strategies to ensure the progressive survival of the organization
in the highly competitive environment.
4. Understand the repercussions of dynamics of the international players’ move.
Examination Scheme
Maximum Marks 100

Minimum Marks 35
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The semester examination will be worth 60 marks. It will have two sections A and B. Section A,
worth 45 marks will consist of five theory questions, out of which students will be required to
attempt any three questions, and Section B will comprise of one case, worth 15 marks.
Module 1 (15 hrs)

Strategic Approach to HRM, Integrating HR Strategies with Corporate and Functional Strategies,
Integrating Human Resources in Strategic Decisions.
Module 2 (12 hrs)

Strategies for Maximizing HR Productivity: Organizational Restructuring, Turnaround
Management, Mergers, Acquisitions and Joint Ventures.
Module 3 (13
hrs)
SHRM in Global Context, International Human Resource Strategies.
Note: 50 percent of classes will be devoted to theory and 50 percent to discussion of cases.
Text Readings
1. W.D. Anthony, P.L. Perrewe, K.M. Kacmar, Strategic Human Resource Management,
Forthworth, Dryden, 1993.
2. C. Mabey, G. Salman, and J. Storey, Human Resource Management: A Strategic
Approach, Cambridge, Blackwell, 1998.
3. Linda Gratton, Strategic Human Resource Management, New York, Oxford
University Press, 1999.
4. Lochan Dhar Rajib, Strategic Human Resource Management, Excel Publication, New
Delhi, 2008.
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Suggested Reading
1. John Leopold, Lynette Harris and Tony Waton, Strategic Human Resourcing:
Principles, Perspectives and Practices, London, Financial Times Pitman Publishers,
1999.
B – 504A –I: DATABASE SYSTEM CONCEPTS

Course Credit: 3(3L)
LEARNING OBJECTIVE
The objective behind this subject is to introduce the concept of Database and Database
Management Systems with various techniques. This subject will create strong foundation toward
database concepts and how to use the back end tool in real time applications.
Learning Outcome
1. Understand database concepts and database management system software.
2. Understand major DBMS components and their function.
3. Model an application’s data requirements using conceptual modelling tools like ER
diagrams and design database schemas based on the conceptual model.
Examination Scheme

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The semester examination carrying 60 marks will have five questions with internal choice from
each unit. Students will be required to attempt all five questions.
Module - 1 (8hrs)
Introduction: View of Data, Information and Database. Purpose of DBMS and its Types,Three-
Tier Architecture of DBMS, DBMS v/s Traditional file System Introduction To Data Models
Like Physical Model, Logical Model, Conceptual Model, Hierarchical Model, Network Model
And Relational Model, Object Oriented Model, Database Language, Database Designers And
Application Programmer And Database Users.
Module- 2 (8hrs)
Relational Algebra and Integrity Constraints: Introduction To Relational Algebra, Definition
Of Relation, Tuple, Attribute, Cardinality, Degree, Domain, Integrity Constraints Like Domain
Constraints, Entity Integrity Constraints And Referential Integrity Constraints, Various Keys
Like Super Key, Candidate Key, Primary Key, Foreign Key.
Module- 3 (8hrs)
Relational Data Base Management System: Concept of RDBMS, Its Characteristics And
Advantages, Codd’s 12 Rules, Database Security, Introduction To RDBMS.
Module- 4 (8hrs)
Entity Relationship Models: Basic Concepts Like Entity Set, Attribute, Relationship Set,
Mapping Constraints, Keys, E-R Diagram, Features Of Weak Entity Set, Design Of An E-R
Database Schema, Expressing M: N Relation, Generalization And Aggregation.
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Module- 5 (8hrs)
Normalization: Relational Database Design Pitfalls, Denormalized data, Decomposition,
Normalization Using Functional Dependencies, First Normal Form, Second Normal Form, Third
Normal Form, BCNF, Fourth Normal Form and Fifth Normal Form. 39
Text Reading:
 R. Elmarsi and SB Navathe, “Fundamentals of Database Systems”, Addison Wesley, 6th
Ed., 2006.
 Atul Kahate, Introduction to Database Management System, Pearson Educations, 2008.
 Rob, Coronel “Data Base System:Design Implementation & Management”, Cengage
Learninig, 2009.
 Korth, Silbertz, Sudarshan, “Fundamental of Database System”, Tata McGraw-Hill, 2010.
 Raghu Ramakrishnan, Database Management System 3/ed (English) 3rd Edition, 17
August 2013
Suggested Readings
 Ramez Elmasri, Shamkant B. Navathe, Fundamentals Of Database Systems 5th Ed
(English) 5th Edition, 27 November 2013.
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B 504B-I: OPERATINGSYSTEM
Course Credit: 3
Max.Marks:100
LEARNING OBJECTIVE
The objective of this course is to help students to understand the various concepts relating to the
operating system and its functioning. Emphasis shall be laid on helping the students to acquire
understanding the significance and role of operating system in the functioning of a computer
system.
COURSE OUTCOMES
1. Discuss the characteristics of different structures of the Operating Systems and identify
the core functions of the Operating Systems.
2. Explain the principles and compare the algorithms on which the core functions of the
Operating Systems are built on.
3. Analyze and evaluate the algorithms of the core functions of the Operating Systems and
explain the major performance issues with regard to the core functions.
4. Demonstrate knowledge in applying system software and tools available in modern
operating system.
5. Understand what a process is and how processes are synchronized and scheduled.
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6. Understand different approaches to memory management.
Examination Scheme
Maximum Marks 100

Minimum Marks 35
Module 1 (8hrs)
Introduction: Concept of Operating System, Simple Batch Systems, Multi programmed Batches
systems, Time-Sharing Systems, Personal-computer systems, Parallel systems, Distributed
Systems, Real-Time Systems.
Module 2 (8hrs)
Memory Management: Background, Logical versus Physical Address space, swapping,
Contiguous allocation, Paging, Segmentation. Virtual Memory: Demand Paging, Page
Replacement, Page-replacement Algorithms, Performance of Demand Paging, Allocation of
Frames, Thrashing etc.
Module 3 (8hrs)
Processes: Process Concept, Process Scheduling, Operation on Processes. CPU Scheduling:
Basic Concepts, Scheduling Criteria, Scheduling Algorithms, Multiple-Processor Scheduling,
Process Synchronization: Background, The Critical-Section Problem, Synchronization,
Hardware, Semaphores.
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Module 4 (8hrs)
Deadlocks: System Model, Deadlock Characterization, Methods for Handling Deadlocks,
Deadlock Prevention, Deadlock Avoidance, Deadlock Detection, Recovery from Deadlock
Module 5 (8hrs)
Device Management: Techniques for Device Management, Dedicated Devices, Shared Devices,
Virtual Devices; Input or Output Devices, Storage Devices, Buffering, Secondary-Storage.
Structure: Disk Structure, Disk Scheduling, Disk Management, Swap-Space Management, Disk
Reliability.
Text Readings
 Silbersachatz and Galvin, “Operating System Concepts”, Pearson, 5th Ed., 2001
 Madnick E., Donovan J., “Operating Systems”,Tata McGraw Hill, 2001
 Harvey M. Deitel , Operating System 3rd Edition by
 Abraham Silberschatz , Peter Baer Galvin and Greg Gagne, Operating System
Concepts 8th Edition Wiley Student Edition
 Mukesh Singhal and Niranjan Shivaratri, Advanced Concepts In Operating Systems
 Madnick E., Donovan J., Operating Systems, Tata McGraw Hill,2001
Suggested Readings
 Tannenbaum, “Operating Systems”, PHI, 4th Edition, 2000
 William Stallings , Operating Systems 6th Edition
 Godbole, Operating Systems 2nd Edition, Tata McGraw Hill.
PIMR BBA 2018-21 141

B – 505A – I: WEBSITE DESIGN AND DEVELOPMENT USING ASP.NET with C#
Course Credit: 3(3L+2P)
LEARNING OBJECTIVE
The objective is to familiarize the students with development of online applications. The students
will be able to understand the use of database connectivity in web site designing using
ASP.Net/C#.Net. Development of websites and their management will help them to form a better
orientation of commercial applications.
Learning Outcomes
1. Understand the software development process to design and develop accessible and
secure web applications using ASP.net with C#
Examination Scheme
performance of the student. A panel of internal and external examiners will conduct the viva-
voce examination at the end of the semester and award marks to the student out of a maximum of
20 marks. The semester examination carrying 40 marks will have 5 questions having internal
choice from each unit.
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Module 1 7 Hours
Web Programming Introduction :Introduction of different Web Technology, What is Asp.Net,
How Asp.Net Works, Use of visual studio, Different Languages used in Asp.Net.
Common Language Runtime (CLR) , .NET Framework Class Library.
Module 2 13 Hours
Asp.Net Standard Controls : Displaying information : Label Controls, Literal Controls,
Bulleted List. Accepting User Input :Textbox controls, RadioButton and RadioButtonList
Controls, CheckBox and CheckBoxList Controls, Button controls, DropDownList, ListBox,
LinkButton Control, ImageButton Control, Using Hyperlink Control
Module 3 10 Hours
Displaying Images and working with User Control :Image Map Control, Using Panel Control,
Using Hyperlink Control, Overview of User Controls, Creating a User Control , Adding
Properties to User Control, Adding Events to User Control .
Module 4 15 Hours
Validation Controls :
Required Field Validator Control , Regular Expression Validator Control , Compare Field
Validator Control , Range Validator Control , Validation Summary Control , Custom Validator
Control.
ASP.NET State Management : Page & State Management , Overview of events in page
Modules 5 15 Hour
Using the Rich Controls :Accepting File Uploads, Saving files to file system, Calendar Control,
Displaying advertisements, Displaying Different Page view, Displaying a Tabbed Page View,
Wizard Control.
Using Navigation Controls : Understanding Site Maps, Using the Sitemap Path Control,
Formatting the Sitemap Path Control, Using the Menu Control, Using Tree View Control.
Understanding & Publishing Web Application
Practical Question
1. Make a registration form with name,password,gender,skills and suggesions?
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2. Program for zooming a image when clicking on it?
3. Program for showing image of selected?
4. Program for price of selected than enter the quantity than total price?
5. Program for mortage calculator?
6. Program for calculating tax?
7. Program for doing arithmetic operation on two numbers the operators will be in listbox?
8. Program for conversion of currency?
9. Program for select your technical expertise with the help of checkbox and than show it?
10. Program to print hotel bill with general rent + selected other facities?
11. program using validation along with custom validation?
12. Program of student Form in which you can add update delete Record using database
connectivity.
13. Program for user control.
Text Readings
o Fritz Onion, Essential ASP.net with examples in C#, MS .net Development
Series, Pearson Education, 2003
o Mathew Macdonald, Adam Freeman, Mario , Pro ASP.NET in C#, ,Paul
Manning, 2010
o Rasmus Lerdorf, Kevin Tatroe, Programming PHP, O'Reilly, 2008
o David Sklar , Learning PHP 5, O'Reilly, 2009
o Russell Jones, Mastering ASP.NET with C#, Richard Mills , 2002
o Bill, Scott, Devin, Professional ASP.NET 3.5 in C#, Wrox Technical Support,
2008
o Imar Spaanjaars, Beginning ASP.Net 4: In C# and VB,Wrox,2010
Suggested Readings
o Jesse Liberty, Dan Hurwitz, Programming ASP.NET, 2006
o Matthew MacDonald,Beginning ASP.NET 4 in VB 2010, 2010
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o Alban Gabillon, Quan Z. Sheng, Wathiq Mansoor, Web-Based
Information Technologies and Distributed Systems, Atlantis Press,
2010
o Dave Lawrence, Soheyla Tavakol, Balanced website design :
optimising aesthetics, usability and purpose, Springer, 2007
B 505B-I: COMPUTERNETWORKS
Course Credit: 3
LEARNING OBJECTIVE
The objective is to introduce the concept of computer networking. Knowledge of networking will
help students to manage networking requirements of any commercial applications.
COURSE OUTCOMES:
After completing this course the student must demonstrate the knowledge and ability to:
1. Independently understand basic computer network technology.
2. Understand and explain Data Communications System and its components.
3. Identify the different types of network topologies and protocols.
4. Enumerate the layers of the OSI model and TCP/IP. Explain the function(s) of each layer.
5. Identify the different types of network devices and their functions within a network
6. Understand security threats and various methods to enhance security within a network.
7. Familiarity with the basic protocols of computer networks, and how they can be used to assist
in network design and implementation.
Examination Scheme
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Maximum Marks 100
Minimum Marks 35
Module 1 8 Hrs
Networking-NeedsandAdvantages,Network,Types-Client,ServerandPeers,introductionto various
types of servers.
Transmission Technology- Signal Transmission-Digital signaling, Analog Signaling,
Asynchronous & synchronous Transmission, Wired & Wireless transmission, Base band and
Broadband transmission.
Transmission Media Types-properties & specialty of various media –types, comparative study.
NetworkTopology-Bus,Star,Ring,Starbus,Starring,Mesh–Features,itsAdvantagesand
disadvantages.
Module 2 8 Hrs
Network Adapters – working principals, configuration and selection, Network Protocols-
HardwareProtocols,softwareProtocols.ThetheoreticalNetworkModel–OSI,RealWorld Networks –
Ethernet, Fast Ethernet, Token Rings,
Module 3 8 Hrs
Network Scaling-No. of nodes, distance, software, speed, special requirements
ConnectivityDevices:Modem,Repeater,Hub–Active,PassiveandIntelligent,Bridge-Local, Remote,
Wireless, Routers-Static and Dynamic, Switches and its types . B routers and Gateways.
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TCP/IP Reference Model: Concept, TCP/IP Protocol suites–Comparision between OSI and
TCP/IP Models.
Module 4 8 Hrs
Network Building Blocks: Requirement for setting up a small LAN using Windows in a office,
Hardware& software requirements, Simple Installation and configuration of Network under
Windows. Simple Network Administration. Setting up Internet Connection and Sharing in
Windows.
Module 5 8 Hrs
Network Security: Network security issues, common threats, security barriers in the network
pathways, Official levels of computer security, types of security controls, approaches to network
security, Ethical hacking.
Firewalls: Need and features of firewalls, types of firewall technology- network level and
application level, IP packets filter screening routers, Advantages and limitations of firewalls.
Encryption and Decryption: Cryptography, Type of encryptions, encryption keys, single/
secrete/privatekeyencryption,Public/Privatekeyencryption.OverviewofDigitalSignature and
Digital Certificates technology,
Text Readings
 Peterson Larry L ., Computer Networks: A System Approach, 2007
 James F. Kurose, Computer Networking: A Top-Down Approach, 5th Edition
 Andrew S. Tanenbaum , Computer Networks, 4th Edition
 Behrouz A.Forouzan, Data Communication and Networking, 3rd Ed. Tata MCGraw Hill,
2004.
 William Stallings, “Data and computer communications”, Pearson education Asia,Ed., 2002.
Suggested Readings
 James Chellis Charles Perkins, Matthew Strebe, “Networking Essentials: Study Guide
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MCSE”, Second Edition, BPB Publications.
 S.K. Basandra &S. Jaiswal, “Local Area Networks”, Galgotia Publications
 MCSE Windows 2000 Network Infrastructure Design
B – 504A BI - BANKING MANAGEMENT

Course Credit 3
LEARNING OBJECTIVE
The course aims at developing understanding about various functions, operations and
activities of banking Institutions. Explain how apply the basic finance concepts to the
management of banking institute. Providing framework, rules, and regulations for
governing banking institutions, with special emphasis on retail banking segment for
managing retail credit.
COURSE OUTCOMES
After completing this courseo:
1. Students will acquire required knowledge and skills for practical banking operations. The
course facilitates learning of banking practices with special focus on retail banking
operations.
2. Students will develop an understanding of Core banking, Banking Channels and
Payments.
3. Student will be able to analyse banking products and services in relation to the bank
customer’s needs and describe the distribution channels.
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4. Student will be able to perform a matching of customer needs with specific banking
products and services.
5. Student will acquire knowledge of design and development of IT based services and core
banking software.
Examination Scheme
Maximum Marks 100
Minimum Marks 35
The Semester Examination will be worth 60 marks. It will have eight questions, out of which
Module 1 (4 Hrs)
Overview of Banking Industry
Banking Structure in India, Changing Nature of Banking, Major Activities of Modern and Retail
Bank, Reasons for Boom in Retail Banking, Role and Significance of Commercial Bank, SLR,
CRR, PLR, CAR.
Module 2 (`8 Hrs)

Banking Products and Channels
Banking and its Products-Saving Avenues, Payment Facility, Mutual Funds, Loans, Consumer
Credits, Auto Loans, Home loans, Education and Personal Loans, Plastic Money, Meaning and
Operation of Credit Card, Demat services.
Module 3 ( 8 Hrs)
Retail Banking and Recent Trends
Customer Relationship Management, Customer Interaction Management, Regulatory Aspects of
Foreign Banks in India.
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Module 4 ( 8 Hrs)
Payment and Settlement Systems
ECS, RTGS and Clearing House, Multi Channel Operations, The Regulatory Framework.
Module 5 (8 Hrs)
Service Quality and Productivity
Technical Quality, Functional Quality, Concept of Customer Satisfaction, Managing Service
Delivery, Improvement in Productivity and Performance, Importance of Six Sigma in Banking
and Insurance, ISO 9000 certification in Banking Services.
Module 6 (4 Hrs)
IT in Banking
Bank Technology Overview, Online Environment, New IT based Services, Customer
Relationship through Portals, Core Banking Solutions, Universal Banking.
Text Readings
 Padmalata Suresh and Justin Paul,Management of Banking and Financial
Services,Pearson Education,2010
 E Gorden And K Natrajan, Bankin Theory Law And Practices, Himalaya Publishing
House,Edition,2013
 Vijayaragavan Iyengar,Introduction to Banking,Excel Book,1st Edition,2009.
 Timothy W. Koch and Macdonald, Bank Management, The Dryden Press, Harcourt
College Publishers.2009.
Suggested Readings
 Moorad Choudhary, Bank Asset and Liability Management ; Strategy , Trading, Analysis
Wiley Finance,2007.
 Indian Institute of Banking and Finance, Retail Banking MacMillan Edition,2013.
 Indian Institute of Banking and Finance, Risk Management MacMillan Edition,2011.
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 Indian Institute of Banking and Finance, Bank Financial Management MacMillan
Edition,2012.
 Indian Institute of Banking and Finance,Banking Product and Services,Taxmann
Publication,2010.
B-504 B BI :MICRO FINANCE

Course Credit 3
LEARNING OBJECTIVE
The objective of this course is to help the students to understand the concept of
Microfinance and rural development. It will help students to plan and evaluate the
measures for the development of micro credit as they would be able to understand the
operational mechanism of microfinance institutions.
COURSE OUTCOMES
After completing this course:
1. Student will be able to understand the concept and status of microfinance in India.
2. Student will develop an understanding of the manner in which microfinance may be
utilized to accelerate the expansion of local micro businesses;
3. Student will become familiar with the process of finding loan recipients and delivering a
microfinance pitch;
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4. Student will develop an understanding of concept of self help group and benefits to the
stakeholders
Examination Scheme
Maximum Marks 100
Minimum Marks 35
A, worth 45 marks, will have five theory questions, out of which students will be required to
attempt three questions. Section B, worth 15 marks, will have one or more case(s)/numerical
problem(s).
Module-1 ( 10Hrs)
History of Microfinance
Introduction, history of Microfinance, Worldwide developments, Microfinance in Asia and
Pacific.
Module 2 (15 Hrs)

Status of Microfinance in India
Introduction, History of Microfinance in India, Recommendations of various committees, Status
of Microfinance in India, Outreach of Microfinance, Potential of Microfinance in India, Banking
potential for Microfinance in India.
Module 3 (15 Hrs)

Government and Microfinance
Introduction, SHGs and different schemes, SHG and Poverty Alleviation Programs, SHG and
Special Programs/ Schemes.
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Module 4 (12 Hrs)
Importance of SHGs
Introduction, Benefit of SHGs to members, Benefits to women, Benefits to Banks, Benefits to
Government, Benefits to Voluntary Agencies and Benefits to Society.
Text Readings
 Branch, Brian & Janette Klaehn. Striking the Balance in Microfinance: A Practical Guide
to Mobilizing Savings. PACT Publications, Washington, 2002.
 Dowla, Asif & Dipal Barua. The Poor Always Pay Back: The Grameen II Story.
Kumarian Press Inc., Bloomfield, Connecticut, 2006.
 Hirschland, Madeline (ed.) Savings Services for the Poor: An Operational Guide.
Kumarian Press Inc., Bloomfield CT, 2001.
Suggested Readings
 Rural Banking and Microfinance, ICMR Publication, 2014.
 Sangita Kamdar, “Microfinance Self-Employment and Poverty Alleviation”, I Edition
2009.
 Ledgerwood, Joanna and Victoria White. Transforming Microfinance Institutions:
Providing Full Financial Services to the Poor. World Bank, 2006.
 Rutherford, Stuart. The Poor and Their Money. Oxford University Press, Delhi, 2000.
PIMR BBA 2018-21 153

B – 505A BI - PRACTICES OF LIFE INSURANCE
Course Credit 3
LEARNING OBJECTIVE
This subject provides an introduction and background about the fundamentals of Life
Insurance. This course is also intended to help students understand the concept and
administration of Life Insurance and Products. Due emphasis has been on calculation of
premium, underwriting and claim management.
COURSE OUTCOMES
1. Student will be able to understand the concept and principles of life insurance.
2. Student will be able to compare and contrast the various types of insurance available in
the market
3. Student will become aware of insurance legislation in India.
4. Student will be able to interpret the regulatory and taxation framework governing life
assurance.
5. Student will acquire knowledge about annuities, pension and underwriting process in
insurance business.
Examination Scheme
Maximum Marks 100
Minimum Marks 35
The Semester Examination will be worth 60 marks. It will have eight questions, out of which
Module 1 (4 Hrs)
Risk Management
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Defining Risk, Nature and Classification of Risk, Risk Management Process, Objectives of Risk
Management, Selection of Risk, Risk and its Relation with Insurance.
Module 2 (4 Hrs)
Principles of Insurance
Concept and Significance of Insurance, Classification of Insurance – Life and Non life, Principle
of Insurable Interest, Principal of Subrogation, Principal of Utmost Good Faith.
Module 3 (6 Hrs)
Principal of Life Insurance
Modern concepts of Life Insurance, Three basic principals of life insurance- Economic, Legal,
and Actuarial of Life Insurance. Different Economic uses of Life Insurance.
Module 4 (6 Hrs)
Product and Practice of Life Insurance
The Basic Elements of the life Products. Features of Term Insurance, Features of Endowment.
Role of Term Insurance and Endowment Assurance in Product Designing. Different Types of
Life Insurance Products in Indian and Overseas Market.
Module 5 ( 6 Hrs)
Annuities and Pensions
Meaning of Annuities and Pensions, Need for an annuity, Types of Annuities, Obligations of the
Insurer regarding the payment of annuity.
Module 6 (8 Hrs)
Underwriting
Concept of Underwriting, Different Classes of Lives, Important Factors to Assess the Insurability
of individuals, Sources of Information for Underwriting, Classification of the Underwriting
Process.
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Module 7 (4 Hrs)
Tax Planning & IRDA
Various tax Benefits under LIC Policies, Functions and Importance of IRDA.
Text Readings
 M.N.Mishra, S.B. Mishra, “Insurance Principles and Practice”, S.Chand.
 Kutty, “Managing life Insurance”, Prentice Hall of India.
Suggested readings
 Life and Health Insurance: Herald Skipper Jr and Kenneth Black Jr., Pheipe.
 Life insurance: ICFAI PRESS
 Life Insurance: IRDA Study Material.
PIMR BBA 2018-21 156

B 504 B BI -RISK MANAGEMENT AND INSURANCE
Course Credit 3
LEARNING OBJECTIVE
The objective of this course is to develop an understanding of what risk is, how it can be
measured and transferred, and to familiarize students with insurance business and its
environment in India.
COURSE OUTCOMES
1. Student will have basic institutional and practical knowledge including up-to-date
information in the field of Risk management and Insurance.
2. Students will be able to understand the concept of risk, types of risk and techniques to
diversify risk.
3. Student will develop an understanding of the legal and regulatory aspect of insurance
4. Students will be able to describe the economic characteristics of risk mitigation and
insurance.
5. Students will develop an understanding of risk management issues
Examination Scheme
Maximum Marks 100
Minimum Marks 35
worth 45 marks, will have five theory questions, out of which students will be required to
problem(s).
Module 1 (8 Hrs)
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Introduction to Risk
Understanding Risk, Types of risk, Risk management, Objectives, Risk identification and
Measurement, Pooling arrangements and diversification of risk.
Module 2 (8 Hrs)
Risk aversion and demand for insurance
By individuals, By corporations, Insurability of risk, contractual provisions, Legal doctrine, Loss
control, Risk retention and reduction decisions.
Module 3 (8 Hrs)
Corporate Risk Management
Analytical tools used in corporate risk management, products liability, Environmental liability,
Directors and Officers liability, Issues in liability risk and management.
Module 4 (`8 Hrs)

Insurance
Definition of Insurance ,Insurable risk ,Principles of insurance ,Kinds of insurance ,Costs and
benefits of insurance ,Pooling in insurance ,Factors that limit the insurability of risk,
Reinsurance.
Module 5 (8 Hrs)
Insurance business in India
Framework of insurance business ,privatization of insurance business, Insurance Regulatory and
Development Authority (IRDA) ,Govt. Policy on insurance sector.
Text Readings
 Dr. G. Kotreshwar, Risk Management - Insurance and Derivatives, Himalaya
Publication, Second Edition, 2013.
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 Venkatesh Babu S., Manjunatha J.M., Insurance and Risk Management, Himalaya
Publication, First Edition, 2015
Suggested Readings:
 Harrington. Niehaus: Risk Management & Insurance, McGraw Hill, 2012: New York.
 P.K. Gupta: Insurance & Risk Management, Himalaya Publishing House 2010: Mumbai
PIMR BBA 2018-21 159

B – 504A - T- SALES AND DISTRIBUTION MANAGEMENT
Course Credit 3
LEARNING OBJECTIVE
The primary objective of the course is to familiarize the student with the sales operations,
sales management functions and customer relationship management and to provide them
both theoretical and practical inputs.
Learning Outcome
1. Students will learn to discern between distinct role and process of personal selling.
2. Students will learn various theories of personal selling, AIDA,
3. Students will learn the selection of tourism products, motivation compensation
evaluation, and compensation and control of sales force.
4. Students will be able to identify distribution channel, management of Channels, and
addressing conflict, competition and co-operation.
5. Students will develop an understanding of Importance of Marketing Decisions for
Wholesalers, Retailing, in Tourism Marketing.
Examination Scheme
Maximum Marks 100
Minimum Marks 35
PIMR BBA 2018-21 160

Module 1 (8 Hrs)
Personal Selling
The Role of personal selling in marketing mix, Personal selling process, Personal selling
objectives, and Types of Sales Jobs.
Module 2 (8Hrs)
Theories of Sales Management
Objectives, Nature and Scope, Buyer - Seller Dyads, Theories of selling - AIDAS Theory, “Right
set of circumstances” Theory, “Buying Formula” Theory, and Behavioural Equation Theory of
selling.
Module 3 (8 Hrs)
Operational Sales Management
Selection, Training, Motivation and Compensation, Evaluation and Control of Sales Force.
Module 4 ( 8 Hrs)
Distribution
Design of Distribution Channel, Management of Channels, Managing Co-operation, Conflict and
Competition.
Module 5 (8Hrs)
Wholesaling and Retailing
Importance, Types, Marketing Decisions for Wholesalers, Retailing: Importance, Types, Retailer
Marketing Decisions.
Text Readings
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 Philip Kotler, Keller, Koshy & Jha, “Marketing Management”, New Delhi, Pearson
Education, A South Asian Perspective, 13 Edn. 2012
 R.R.Still E.W Cundiff and N.A.P Govoni, Sales Management :Decisions, Strategy and
Cases, New Delhi: Prentice Hall of India,2011.
 S. L. Gupta, “Sales and Distribution Management”, New Delhi: Excel, 2010.
 Cundiff and Govni, “Sales Management - Decisions, Strategy and Cases”, New Delhi:
Prentice Hall of India.
Suggested Readings
 Watuba R. Thomas ., “Sales Management-Texts and Cases”, Business Publication Inc.
 Johnson, Kurtz and Scheving – “Sales Management,Concept Practice and Cases”,
McGraw Hill NY.
PIMR BBA 2018-21 162

B – 504B -T - FUNDAMENTALS OF TOURISM
Course Credit 3
LEARNING OBJECTIVE
The main objective of this course is to develop a practical prospective on the travel and tourism
industry. The knowledge of such will help students understand the intricacies of the travel and
tourism industry.
Learning Outcome
1. Students will learn the History of tourism and will be able to define tourism, types of
tourism and motivators of tourism.
2. Students will understand about various means of transportation and various national and
international organisation and agencies controlling transportation .
3. Students will learn the classification of national international criteria of tourist
accommodation its ratings, and characteristics.
4. Students will be able to identify Benefits, Multiplier Effect, Factors governing the
benefits. National and International Organizations related to travel and tourism
5. Students will develop an understanding of Economic, Social and political impact: and
threats and obstacles to tourism
Examination Scheme
PIMR BBA 2018-21 163

The semester examination will be worth 60 marks. It will have two section, A and B. Section A,
worth 45 marks, will contain five theory questions out of which students will be required to
attempt three questions. Section B will comprise of one or more case(s), worth 15 marks.
Content
Module 1: Introduction (8hrs)

Historical evolution of travel and tourism. Understanding tourism. Definitions of tourism.
Models of tourism, Tourism as a system. Types of tourism. Tourist motivators.
Module 2: Classification of tourism and travelers (8 hrs)

Transportation: History, Types, Various national and international organizations related to
transportation.
Module 3: Accommodation (8 hrs)

Introduction, Bases of classification, Primary and supplementary accommodation, Ratings,
Accommodation related national and international organizations.
Module 4: Social and Economic Benefits of tourism (8 hrs)

Benefits, Multiplier Effect, Factors governing the benefits. National and International
Organizations related to travel and tourism
Module 5: Impact of tourism: (8 hrs)

Economic impact: Social impact: Environmental impact and political impact. Threats and
Obstacles to tourism
PIMR BBA 2018-21 164

Books Recommended:
Tourism & Travel: Concepts and Principles- Dr. Jagmohan Negi
Tourism Development –Bhatia
B – 505 A -T - MARKETING IN SERVICE INDUSTRY – AIRLINES, TRAVEL,

TOURS & HOTEL
Course Credit 3
LEARNING OBJECTIVE
The main objective of this course is to familiarize the student with the basic concept of service
marketing and equip them with tools and techniques for application of these concepts in Travel
and Tourism in Indian and global context.
Learning Outcome
1. Students will learn definitions of tourism marketing, Goods and Services, Types of
Services, Leisure activities modern marketing concepts: and approaches, difference
between sales and marketing. Marketing Mix tourism Product Pricing alongwith
Strategies of tourism promotion and distribution strategies with role of people, process
and physical evidence.
2. Students will understand marketing segmentation Types of Tourists, Market Survey and
research, Tourist Demand and Forecasting. Tourist Promotions & Marketing Abroad-
Role of public and private sector, Incentive and Subsidies, Profile of Tourists:
Americans: Japanese: UK, Russians, French, Domestic-NRI.
3. Students will learn tourism related marketing tools and public relation mix.
4. Students will be able to understand various leisure activities and learn to organise
seminars, conventions and activities for marketing.
PIMR BBA 2018-21 165

5. Students will be able to develop public relations for marketing tourism and travels and
travel agencies.
Examination Scheme
Module 1 (10 Hrs)
Definitions of Marketing, Goods and Services, Types of Services, Special characteristics in
Marketing of Services and Leisure activities.
Modern Marketing Concepts: Marketing approaches, Difference between Sales and Marketing
Tourism Marketing-Special features-definitions.
Marketing Mix: Tradition 4 P’s extended 3 P’s of Services, tourism Product Pricing
Strategies, Tourism Promotion and Distribution strategies, role of people, process, physical
evidence.
Module 2 (10 Hrs)

Marketing Segmentations: Types of Tourists, Market Survey and research, Tourist Demand and
Forecasting. Tourist Promotions & Marketing Abroad-Role of public and private sector ,
Incentive and Subsidies, Profile of Tourists: Americans: Japanese: UK, Russians, French,
Domestic-NRI.
Module 3 (10 Hrs)

Tourism Promotion-marketing Tools: Tourism Communications. Advertising, Publicity:
VCR: Coupons Farm Tours: Picture Post Cards
Public Relations: Personal Selling: Salesmanship: Sales Promotions: Press and Media Public
Relations and Communications.
PIMR BBA 2018-21 166

Module 4 (10 Hrs)
Guide to Marketing of Leisure Activities, Marketing of fairs & Festivals, Marketing of Congress:
Conventions: Incentive Travel: Workshops: Seminars, Marketing Techniques of a Travel
Agency, Consumer Mix, Case Studies in Marketing of Airlines: Travel Agencies: Tour
Operations
Text Readings
 Ratandeep Singh, “Tourism Marketing” New Delhi: Deep & Deep Publishing Company,
2004
 Philip Kotler,”Marketing Management”, New Delhi: Prentice Hall, 2012.
 Jafferson,A, Lickorish, “Marketing Tourism : A Practical Guide”, Longmann Hallow,
London.
Suggested Readings
 Christopher H. Lovelock, Services Marketing, New Delhi, Prentice Hall of India, 3rd
Edition, 1996
 Ravi Shankar, Services Marketing, New Delhi, Global Press, 2nd Edition, 1998.
 V. A. Zeithamal and M. J. Bitner, Service Marketing: Integrating Customer Across the
Firm, Homewood, Irwin / McGraw Hill, 2002
PIMR BBA 2018-21 167

B 505 B –T -Tourism Products of India
Course Credit 3
LEARNING OBJECTIVE
The purpose of this paper is to introduce and make aware the students about the incredible
products of India and attract huge revenue in terms of foreign currency and the packages that can
be put together to offer to the tourists. Express the rich heritage of India.
Learning Outcome
1. Students will learn about the tourism products and cultural heritage of India.
2. Students will understand Architectural Heritage of India: glimpses on the prominent
architecture style and different style of architecture in India –
3. Students will learn about various pilgrimage destination and various services..
4. Students will be able to understand importance of wildlife sanctuaries.,
5. Students will develop an understanding of Economic, Social and political impact: and
threats and obstacles to tourism
Examination Scheme
PIMR BBA 2018-21 168

Module 1 (8 hrs)
Tourism Products: Definition, Concept and classification. Cultural Heritage of India - Stages of
evolution, continuity. Heritage – Meaning, types, of Heritage Tourism, Heritage Management
Organisations- UNESCO, ASI, ICOMOS, INTACH.
Module 2 ( 8 hrs)
Architectural Heritage of India: glimpses on the prominent architecture style flourished in
different period. Different style of architecture in India - Hindu, Buddhist and Islamic.
Module 3 (8 hrs)
Pilgrimage Destinations: Hindu- Charo Dham Yatra, Jyotirlinga Yatra, Devi Yatra Vindhyachal
(U.P.) Kamakhya (Assam), Vaishnavadevi, Kashi, Prayag, Gaya, Ayodhya, Mathura–
Vrindavana, Allahabad, Ujjain, Hardwar, Nasik, Gangasagar.
Buddhist: Lumbini, Bodhgaya, Sarnath, Kushinagar, Sharavasti, Sankisa, Vaishali, Rajgriha,
Kapilvastu, Nalanda, Sanchi, Ajanta. Jain: Kashi, Pavapuri, Shatrunjaya, Girnar, Mt. Abu,
Sharavanbelgola, Palitana.
Muslim: Ajmer Sharif, Nizamuddin (Delhi), Fatehpur Sikri, and some important Mazars.
Sikh: Patna, Nanded, Guru-ka-Tal (Agra), Amritsar.
Module 4 (8 hrs)
Natural Resources: Wildlife Sanctuaries, National Parks and Natural Reserves in India (Jim
Corbett Tiger Reserve, Bharatpur Bird Sanctuary, Valley of Flowers, Kanha, Kaziranga, Sasan
Gir, Dachigam, Ranthambhore and Keoladeo Ghana) Hill Stations: Study of Hill Station
attractions and their environs with case studies of Mussoorie, Nainital,Munnar and Ooty.
Beaches and Islands: Beaches in Goa, Kerala, Orissa. Andman Nicobar & Lakshdvip islands.
Module 5 ( 8 hrs)
Important Museum, Art Galleries and Libraries.
PIMR BBA 2018-21 169

Module 6 (8 hrs)
Handicrafts and textiles : important handicraft objects and centres, craft melas,souvenir industry.
Indian cuisine (gastronomy), regional variations.
Text Books :
1. Basham A. L. : The Wonder that Was India.
2. Basham A. L. : Cultural History of India
3. Peroy Brown : Islamic Architecture
4. Peroy Brown : Indian Architecture
5. James Burgess : Western Cave Temples of India
6. Enakshi Bhavnani : Dances of India
7. Davids T. W. : Rhys Buddhist Ida
8. Gangoly O. C. : Indian Architecture
9. Havell E. B. : Ancient and Medieval Architecture
Suggested Readings:
1. Gupta, SP, Lal, K, Bhattacharya, M. Cultural Tourism in India (DK Print 2002)
2. Dixit, M and Sheela, C. Tourism Products (New Royal Book, 2001)
3. Oki Morihiro, Fairs and Festivals, World Friendship Association, Tokyo, 1988.
4. Mitra, Devla, Buddhist Architecture, Calcutta.
PIMR BBA 2018-21 170

B- 504 A- DA -BASIC MATHEMATICS AND STATISTICS USING IN R
Credits: 3
Objective: This course is an introduction to R, a powerful and flexible statistical language and
environment that also provides more flexible graphics capabilities than other popular statistical
packages.
Learning objectives
After taking this course, students will be able to –
1. Use R for statistical programming, computation, graphics, and modeling,
2. Write functions and use R in an efficient way,
3. Use R in their own research,
4. Be able to expand their knowledge of R on their own
Examination Scheme
20 marks. The semester examination carrying 40 marks will be conducted online.
COURSE DESCRIPTION
Module I (10 hrs)
Introduction to R: Installing R in windows, R Console, R window, R studio to edit and execute

R commands, Commands and Syntax, Packages and Libraries, Install and load a package in R,
Help in R, Getting help about R commands, Workspace in R, Save and load R file in workspace.
PIMR BBA 2018-21 171

Module II (10 hrs)
Data Structures: Introduction To Data Structures, why data structures, Types of data structures
in R, Vectors, Types of Vectors and their creation procedures, Assigning created Vector to an
object, Basic vector operations, Operations between vectors, Matrices, Creating a matrix.
Extracting elements rows or columns from a matrix, combining two matrices, Basic matrix
operations, Arrays, Creating an Array, Finding type and dimension of Array, Lists, Creating a
List, Extracting a specific component from a list, Extracting a component from a sub list,
Factors, Creating a factor, Unordered and ordered factors, Data frames, Creating a Data frame,
Examining different parts of a data frame, Editing and s saving a data frame.
Importing Exporting data & data types: Import from and export to CSV, SPSS, text file and
Excel. Data types Numerical, nominal and ordinal data types, modifying data types.
Module III (10 hrs)

Graphical Analysis Using R: Modifying the Points and Lines of a Graph, Using type, pch, font,
cex, lty, lwd, col arguments in plot () command. Modifying Title and Subtitle of a Graph Using
main, sub, col.main, col.sub, cex.main, cex.sub, font.main, font.sub arguments in plot ()
command. Modifying Axes of a Graph Using xlab, ylab, col.lab, cex.lab, font.lab, xlim, ylim,
col.axis, cex.axis, font.axis arguments and axis() command. Adding Additional Elements to a
Graph Using points (), text(), abline(), curve() commands. Adding Legend on a Graph Using
legend() command. Special Graphs Using pie(), barplot(), hist() commands. Multiple Plots Using
mfrow or mfcol arguments in par() command and layout command.
Module IV (10 hrs)

Basic Concepts: Concepts of Data, Variable, Construct, statistical model, error. Descriptive
statistics, inferential statistics, business analytics in present day world, listing steps for
conducting a business analytics activity. Discussing fundamental statistical concepts, examining
distributions, describing categorical data, constructing confidence intervals
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Descriptive Statistics: Measures of Central Tendency, Mean, Median and Mode, Measures of
Positions, Quartiles, Deciles, Percentiles and Quartiles. Measures of Dispersion, Range, Median,
Absolute deviation about median. Variance and Standard deviation. Measures of Distribution,
Skewness and Kurtosis.
Text Books:
1. Mark Gardener: Beginning R: The Statistical Programming Language, Willey publications
2. Norman Matloff: The Art of R Programming: A Tour of Statistical Software Design,
OREILLY & Associates Inc.
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B- 504 B DA: BIG DATA TECHNOLOGIES
Credits: 3
LEARNING OBJECTIVE: The main objective of this course is to introduce big data
technologies such as Hadoop, spark and analyzing big datasets in spark using python.
COURSE OUTCOMES
After completion of this course students will be able to

1. Identify the characteristics of datasets and compare the trivial data and big data for
various applications.
2. Select and implement machine learning techniques and computing environment that are
suitable for the applications under consideration.
3. Solve the problems associated with batch learning and online learning, and the big data
characteristics such as high dimensionality, dynamically growing data and in particular
scalability issues.
4. Understand and apply scaling up machine learning techniques and associated computing
techniques and technologies.
5. Recognize and implement various ways of selecting suitable model parameters for
different machine learning techniques.
6. Integrate machine learning libraries and mathematical and statistical tools with modern
technologies like hadoop and mapreduce.
COURSE DESCRIPTION:
Module I
Introduction (10 hrs)
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Introduction to Big Data Platform – Challenges of Conventional Systems - Intelligent data
analysis – Nature of Data - Analytic Processes and Tools - Analysis vs Reporting – Modern Data
Analytic Tools. Big Data Analytics Process, Big Data Analytics for Business. Identifying
problem and solving problem in Big Data environment. Analyzing Unstructured vs. Structured
Data, Databases.
Module II (10 hrs)

Hadoop and MapReduce
Introduction to Hadoop, Hadoop architecture, A Brief History of Hadoop, Apache Hadoop and
the Hadoop Ecosystem, Hadoop Releases; Hadoop Distributed File system: Design of HDFS,
HDFS Concepts. Introduction to MapReduce: MapReduce Basic Concepts, Understanding the
Map Reduce architecture, Writing MapReduce Programs. understanding Map phase, shuffling,
sorting, and reducing phase.
Module III: Spark (10 hrs)

Introduction to Spark, Resilient Distributed Dataset (RDD), RDD Operations: actions and
transforamtion funtions. Spark Dataframes, operations on Dataframes: Join, groupby, aggregate,
handling missing data.
Module IV: SparkSQL and MLLib (10 hrs)

SparkSQL and its basic operations. MLLib: Data types, Basic statistics, Classification(Logistic
regression, Decision tree classifier)and linear regression model generation, Model Evaluation,
Collaborative filtering, and Clustering.
Text Books:
1. Arvind Sathi, “Big Data Analytics: Disruptive Technologies for Changing theGame”, 1st
Edition,IBM Corporation, 2012.
2. Bill Franks, “Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams
with Advanced Analytics”, 1st Edition, Wiley and SAS Business Series, 2012.
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3. Tom White,"Hadoop: The Definitive Guide", 3rd Edition, O'Reilly Media, 2012.
4. Donald Miner, Adam Shook, Eric Sammer, “Hadoop Operation”, O’Reilly 2012.
6. Chuck Lam, "Hadoop in Action", Manning Publications, 2010
B 505 A DA -EXCEL FOR ANALYTICS
Credits: 3
Objective: The main objective of this course is to learn analysis of data using MS Excel,
resulting in less time and better understands what the data means.
COURSE OUTCOMES
Upon completing this course, attendees will be able to:
1. Use a range of lookup and reference functions
2. Modify excel options
3. Customise the formatting of charts in excel
4. Create and use labels and names in a workbook
5. Protect data in worksheets and workbooks
6. Create summaries in your spreadsheets using subtotals
7. Use data linking to create more efficient workbooks
8. Use the data consolidation feature to combine data from several workbooks into one
9. Understand and create simple pivot table reports
10. Construct and operate pivot tables using some of the more advanced techniques
11. Create and edit a pivot chart
Examination Scheme
COURSE DESCRIPTION
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Module 1 (10 hrs)
Introduction to Excel User Interface, Application, Workbook, Worksheets & its Components,
Named Ranges; Formatting: Cell Color, Font Color, Indents, Alignments, Number Formats,
Custom Formats, Editing commands; Data Sorting: Built-in Sort, Sorting Levels, Custom Sort;
Data Filtering: Auto Filter – Filter By Color, Filter by Icono Advanced Filter, Remove
Duplicates; Data Subtotal – Built-In Subtotal (Nested Subtotal).
Module 2 (10 hrs)

Data Validation: Based on cell values (text length, whole no Based on Formulas, List Dropdown,
Circle Invalid Data, Input & Error Messages; Data Grouping: Grouping Rows, Grouping
Columns. Data Tables: Conditional Formatting, Formatting based on Cell values, Formatting
based on Formulas, Icon Sets (bars, scales, icons), Freezing Panes, Text-to- Columns, Delimited,
Fixed Length; Data Consolidation (from multiple files), Getting External Data into Excel, From
MS Access, From Text files, From Web, Other Data Sources.
Module 3 (10 hrs)

Formulas, TEXT Functions, IF, ERROR Functions, LOGICAL Functions, VLOOKUP,
HLOOKUP, COUNTIF, SUMIF, SUMPRODUCT, DATE & TIME FUNCTIONS, FORMULA
TEXT, Information Functions (ISNA, ISEVEN, ISERR…).
Module 4 (10 hrs)

Pivot Tables: Introduction & Creation, Slicer, TimeLine, Pivot Charts, Calculated Fields,
Calculated Items, Grouping, Formatting – Number/Conditional, PowerPivot, Power View.Power
Curve, Macros (Create Macro, Record Macro, Running Macro)
Text Books:
1. John Walkenbac, “Excel 2016 Bible”, John Willey & sons.
2. Jordan Goldmeier , “Advanced Excel Essentials”, Apress Publisher.
3. Conrad George Carlberg , “Business Analysis with Microsoft Excel”, Que Publishers.
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4. Bernd Held, ”Microsoft Excel Functions & Formulas”, Wordware publishing, Inc.
B-505 B- DA DATA VISUALIZATION

Credits 3
Objective: The main objective of this course is to learn analysis of data using MS Excel,
resulting in less time and better understands what the data means.
COURSE OUTCOMES
By the end of the course, students will have gained:
 An understanding of the key techniques and theory used in visualization, including data
models, graphical perception and techniques for visual encoding and interaction.
 Exposure to a number of common data domains and corresponding analysis tasks,
including multivariate data, networks, text and cartography.
 Practical experience building and evaluating visualization systems.
Examination Scheme
Module 1 (15 hrs)

Introduction to Data Visualization, characteristics, goals, need of data visualization, comparison
of data science and data visualization, Types of Data, Operations on data types, Data
Dimensions, Designing Visuals, Visual attributes, Designing Visuals, Retinal Variables: Size,
texture, shape, orientation, color, Seven Stages of Visualizing Data.
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Module 2 (12 hrs)
Chart: Creating Charts using Chart Tools, Chart Designs, Including Titles and Values in Charts
using Chart Tools, Formatting charts,Charts for my Data, Chart Types, Chart Components,
Primary Vs Secondary Axis, Sparkline (2010 and above), Column, Line, Pie, Bar, Scatter, Stock,
Area, Define Name.
Module 3 (13 hrs)

Data Analysis: Random Number Generate, Handle Missing Value, Summarize Data, Descriptive
Statistics(mean, median, variance, standard deviation), Sampling, Rank and Percentile, Statistical
Analysis (Correlation, Covariance, Regression, Histogram, Hypothesis testing (t- test, z-test, F–
test, Anova)), Forecasting methods (moving average, Exponential smoothing), Past Special,What
If Analysis, Conditional Formatting
Text Books:
1.John Walkenbac, “Excel 2016 Bible”, John Willey & sons.
2.Jordan Goldmeier , “Advanced Excel Essentials”, Apress Publisher.
3.Conrad George Carlberg , “Business Analysis with Microsoft Excel”, Que Publishers.
4.Bernd Held, ”Microsoft Excel Functions & Formulas”, Wordware publishing, Inc.
5.Steven Roman ,”Writing Excel Macros with VBA” O’Reilly Media.
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B-601 INCOME TAX – II
Course Credit 3
LEARNING OBJECTIVE
Objective of this course is to help students learn in-depth about Indian income tax laws and their
practices in respect to business entity
COURSE OUTCOMES
 Learn the provisions and computation under the head Income from Business or
profession, Capital Gain and Other Sources of an individual assessee.
 Understand the mechanism of set off and carry forward of losses available to individual
tax payers.
 Familiar with the deductions available to individual assessee from Gross Total Income.
 Understand the procedure for computation of tax liability of an individual assessee.
 Develop an understanding of role of administrative machinery for assessment and
collection of income taxes.
EXAMINATION SCHEME
Maximum Marks 100
Minimum Marks 35
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Module 1 (10 hrs)
Profits and gains from Business or Profession
Problems on business relating to sole trader only and problem on profession relating to Chartered
Accountant, Advocate and Doctor.
Module 2 (8 hrs)
Capital Gains
Theory and problems including exemptions u/s 54; Income from other sources including
problems
Module 3 (8 hrs)
Deductions from Gross Total Income (Provision relating to individuals); Set off and Carry
forward of losses
Module 4 (8 hrs)
Computation of the total Income and tax liability including tax rebate
Module 5 (5 hrs)
Income Tax Authorities
A brief discussion on Income tax officer and powers and functions, Central Board of Direct
taxes, Power and functions, Procedure for Assessment, Permanent Account number, Types of
Assessments and Rectification of mistakes, Recovery of tax and Refunds.
Text Readings
 H.C. Meherotra, “Income Tax”, Sahitya Bhawan, Agra
 K. Chaturvedi & M.K. Chaturvedi, “Central Sales Tax Act”, Nagpur
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Suggested Readings
 Sukumar Battacharya, “Indian Income Tax: Law & Practice”, New Delhi, Indian Law
House, 18th Ed., 1996.
 V.K. Singania, “Student Guide To Income Tax”, New Delhi, Taxman Publications.
 V.K. Singania, “Direct Tax Law”, New Delhi, Taxman Publications.
 Shripal Saklecha, “Income Tax”, Indore, Satish Printers.
PIMR BBA 2018-21 182

B-602 INTERNATIONAL BUSINESS
Course Credit 3
LEARNING OBJECTIVE
To study the effects of globalization on Indian business and to understand the basics of foreign
trade.
COURSE OUTCOMES
After completion of this course student should be able to:
 Explain how international factors affect domestic concerns;
 Explain regional economic integration and economic and political integration;
 Explain the main institutions that shape the global marketplace;
 Explain businesses expansion abroad;
 Explain the key legal issues related to businesses operating in other countries;
 Students are expected to enhance their cognitive knowledge of global issues;
interpersonal skills with individuals from various cultures, and social responsibility
awareness on global issues.
EXAMINATION SCHEME
Maximum Marks 100

Minimum Marks 35
The semester examination carrying 60 marks will have eight questions out of which students will
be required to attempt any five questions.
Module 1 (6 hrs)
International business & Globalization
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Meaning of International Business; Stages of International Business with EPRG Orientation;
Globalization: Meaning, Definitions and Features; Benefits and Ill effects of globalization;
Globalization and India.
Module 2 (10 hrs)

Overview of Forms of International Business
Exporting; Intermediate Modes: licensing and franchising; Investment Modes: FDIs, types of
FDIs – Greenfield strategy, acquisitions, joint ventures and mergers; Special Modes: contract
manufacturing and turnkey projects; Counter Trade: meaning and types of counter trade;
Regional Economic Integrations: meaning and types of economic integrations.
Module 3 (6 Hrs)
Overview of Foreign Trade
General provisions regarding imports and exports; Objectives of current foreign trade policy;
Foreign Trade Financing: pre-shipment and post-shipment; Institutions supporting Foreign Trade
in India – Export Promotion Council (EPC), ECGC and EXIM Bank of India.
Module 4 (6 hrs)
Export Procedure and Documentation
Foreign Trade Procedure; Overview of Documents in Foreign Trade - Bill of Lading, Letter of
Credit, Commercial Invoice, Marine Insurance, Certificate of Origin, Bill of Exchange
Module 5 (6 hrs)
Theories of International Trade
Adam Smith’s theory of absolute cost advantage; Ricardian theory of comparative cost
advantage; Modern Theory of international trade
Module 6 (6 Hrs)
Exchange rate and BOP
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Meaning of rate of exchange; Factors affecting Exchange Rate; Balance of Payments: meaning,
causes for disequilibrium in BOP and measures for rectification.
Text Readings
 C. Jeevanandam (2012), International Trade, Policy, Practice, Procedures &
Documentation, Sultan Chand and Sons, New Delhi
 Francis Cherunilam, 2008, International Economics, Tata Mc Graw Hill, 5th Edition,
New Delhi
 P. Subba Rao (2010), International Business: Text and Cases, Fourth Edition, Himalaya
Publishing House, New Delhi
 John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan, International Business:
Environments and Operations, New Delhi: Pearson Education, 11th edition, 2007
 Jeevnandam, C. (2008). Foreign Exchange & Risk Management, Sultan Chand and Sons,
New Delhi, Eleventh Edition.
 Onkvisit, S. and Shaw, J.J., 2009, International Marketing Analysis and Strategies, PHI,
3rd edition, New Delhi.
 Justin Paul, International Business, New Delhi: Prentice Hall of India, 4th edition 2008
Suggested Readings
 Jain Subhash C. (2008), International Marketing Management, 3rd Edition, CBS
Publishers and Distributors Pvt. Ltd., New Delhi
 D.M. Mithani, 2011, International Economics, Himalaya Publishing House, 6th revised
edition, Mumbai
 Francis Cherunilam, International Business: Text and Cases, New Delhi: Prentice Hall of
India, 4th edition, 2007
 foreign trade
PIMR BBA 2018-21 185

B-603 STRATEGIC MANAGEMENT
Course Credit 3
LEARNING OBJECTIVE
This is a top-level management course, and the objective of teaching this course is to enable
students to integrate knowledge of various functional areas and other aspects of management,
required for perceiving opportunities and threats for an organisation in the long-run and second
generation planning and implementation of suitable contingency strategies for seizing / facing
these opportunities and threats.
COURSE OUTCOMES:
After completion of this course, students will be able to:
 Understand the strategic decisions that organisations make and have an ability to engage in
strategic planning.
 Explain the basic concepts, principles and practices associated with strategy formulation and
implementation.
 Integrate and apply knowledge gained in basic courses to the formulation and
implementation of strategy from holistic and multi-functional perspectives.
 Analyze and evaluate critically real life company situations and develop creative solutions,
using a strategic management perspective.
Examination Scheme
Maximum Marks 100
Minimum Marks 35
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The semester examination carrying 60 marks will have eight questions out of which students
will be required to attempt any five questions.
Module 1 (6 hrs)
Introduction to Strategic Management
Conceptual framework-Definition and meaning, Relevance, Characteristics, A model of strategic
management process, - Approaches to strategic decision making process, Pitfalls in strategic
management, Strategists and their role in strategic management.
Module 2 ( 8 hrs)
Strategy Formulation
Developing strategic vision & mission for a company, Business policies, Objective, Goals,
Balanced score card, Strategic intent-hierarchy, Merging strategic vision, objectives and strategy
to Strategic plan.
Module 3 (8 hrs)
External Environmental analysis of Business
Definition, Strategically important components, Environmental scanning, International
Environment, Macro Environmental forces-PESTELD, Industry Analysis-Industry's dominant
economic features, Competitive Analysis-Porters 5 force model 6th force, Strategic Group.
Internal analysis
Analysis of company's resources, Capability & competitive position, SWOT analysis, TOWS
matrix, value chain analysis, BCG matrix, Building core competencies.
Module 4 (6 hrs)
Generic competitive strategy - Low cost, Differentiation, Focus, Strategic alliance, Mergers &
acquisition strategy, Grand strategies - Stability, Growth/Expansion, Diversification,
Retrenchment.
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Module 5 (6 hrs)
Strategic Implementation
Operationalising strategy, steps in implementation, Annual objectives,Developing functional
strategies, developing & communicating policies, Matching, Implementation issues. Mc Kinsey's
7s Model, Institutionalizing strategy, structure to strategy, Leadership & culture.
Module 6 (6 hrs)
Strategic control & evaluation
Function of strategic control, Techniques control - Premise control, Implementation control,
Strategic surveillance, special Alert control, Operational control-Budgeting, Scheduling, KSF,
Benchmarking, Essentials of effective control system.
Text Readings
 Rajan Srinivasan,Strategic Management: The Indian Context, Prentice-Hall of India
Pvt.Ltd,2006.
 Contemprory Strategic Management,6th edition,Wiley publications
 Azhar Kazmi,Strategic ManagementTata Mcgraw Hill Education Private Limited,3rd

edition,2008.
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B- 604 BUSINESS MANAGEMENT BY INDIAN ETHOS AND VALUES
Course Credits: 3
LEARNING OBJECTIVE
Objective is to enable management students to use ethics as a tool in business management.
COURSE OUTCOMES

1. Distinguish among morals, values, and ethics and to explore how they each impacts
professional practice.
2. Understand of issues related to ethics.
3. Examine one’s own ethical decision - making processes
4. Develop guidelines for enhancing one’s ability to generate ethical behaviours.
5. Argument the importance of ethics in business and business communication interpersonal
relationships
6. Apply critical and argumentative thinking in the business judgment
7. Evaluate the application of fundamental ethical principles in the business decision making
and action taking,
EXAMINATION SCHEME
Maximum Marks 100
Minimum Marks 35
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Module 1 (8 Hrs)
Introduction to Ethos, Ethics and Values
Define Ethos and Ethics, Business Ethics, Types, Objectives, importance, Relevance in Business
organisations. Discuss role of Ethics in making Business successful.
Define Values and Gunas, Types of Values, Values in life and their relationship with corporate,
Differences between Ethics and Values, CSR.
Module 2 (8 Hrs)
Basic Teachings from Scriptures
Bhagwad Geeta, Ramayan, Bible, Quran and Guru Granth Sahib. Implication of different
Scriptures in Modern Business World.
Module 3 (8 Hrs)
Historical Introduction and Importance of Cultural Heritage
Culture, elements, characteristics of Indian Culture Heritage of India & its characteristics, types.
Indian Leaning System

Gurukul System of Learning: Meaning, Features, Advantages, Disadvantages
Modern System of Learning: Meaning, Features, Advantages, Disadvantages
Global Views
A comparative study of Indian Culture & its influence on the world culture
Module 4 (8 Hrs)
Sources of Indian Ethos and their Importance in Life
Sources of Indian Ethos & its impact on human behavior, Social Responsibility – Concept (in
Business), Work Ethics, Factors affecting work Ethics and comparative study of Western &
Eastern Ethos.
PIMR BBA 2018-21 190

Module 5 (8 Hrs)
Leadership in Indian ethical perspective.
Leadership, Characteristics, Leadership in Business (Styles), Types of Leadership (Scriptural,
Political, Business and Charismatic), Leadership Behaviour, Leadership Transformation in terms
of Shastras (Upanihads, Smritis and Manu-smriti).
Text Readings
 Biswanath Ghosh, ‘Ethics in Management and Indian Ethos’, Vikas Publishing House,
New Delhi. 2010.
 C.S.V. Murthy, Business Ethics, Himalya Publishing House, Mumbai. 2011.
 P.K. Ghosh, Business Ethics (Text & Cases), Vrinda Publications (P) Ltd. New
Delhi.2010.
 N. M. Khandelwal,Indian Ethos and Values for Managers, Himalya Publishing House,
Mumbai. 2011.
 Anand Singh, Business Ethics and Indian Value System (Text and Cases), Publishing
House, Mumbai. 2011
Suggested Readings
 R.V. Badi and N.V. Badi, Business Ethics, Vrinda Publications (P) Ltd. New Delhi.2012.
 Dr. Tripat Kaur, ‘Values and Ethics in Management’, Galgotia Publishing Company,
New Delhi.
2010.
 Babita Agrawal and Priyanka Chawla, Cultural Heritage and Business Ethics, Ramesh
Book Depot, Jaipur-New Delhi.2011.
 Rao, A. B, Business Ethics and Professional Values, Excel Books, 2006.
 Murthy, C.S.V, Business, Ethics, Himalaya Publishing House, 2012.
PIMR BBA 2018-21 191

B-604 A F FINANCIAL SERVICES
Course Credit 3
LEARNING OBJECTIVE
The objective of this course is to help students learn about the various services provided in the
financial markets in India.
COURSE OUTCOMES
 Explain the structure and regulation of the financial services industry.
 Demonstrate knowledge of a broad spectrum of financial products and competence in
measuring risk exposures of financial institutions.
 Demonstrate critical thinking, analytical and problem solving skills in the context of
methods of measuring and managing risks faced by financial intermediaries.
 Identify the off-balance-sheet activities of financial institutions.
 Understand legal and economic structure of venture capital transactions.
EXAMINATION SCHEME
Maximum Marks 100

Minimum Marks 35
Module 1 (8 hrs)
Asset/Fund based financial services
Meaning and concept, Characteristics of Financial Services, Lease Finance, types and functions,
Hire Purchase Finance, Consumer Finance - Mechanics, Sources, Modes, Pricing, Consumer
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credit scoring, Factoring, Mechanism, Types, Players, Functions, Advantages and
Disadvantages,. Operational Profile of Indian Factoring, Forfaiting.
Module 2 (8 hrs)
Mutual Funds
Mutual Funds – meaning and concept, types, Advantages, managing mutual funds in India,
AMC - Functions, Portfolio management, process of mutual funds, Mutual funds holders
account, operational efficiency of mutual funds, Regulatory requirement of mutual funds.
Module 3 (8 hrs)
Credit Rating
Introduction, Meaning, Need/ Importance, CRISIL, ICRA, CARE, DCR Ltd. ONICRA.
International Credit Rating Agencies.
Module 4 (8 hrs)
Lease Financing and Hire Purchase
Introduction, Meaning, Essential elements of Leasing, Features and Types of Lease Contract.
Pros and Cons of Leasing. Meaning and Features of Hire Purchase, Leasing vs. Hire Purchase.
Practical Problems/ Numerical on Leasing and Hire Purchase.
Module 5 (8 hrs)
Venture Capital Financing
Introduction, Characteristics of Venture Capital, Stages of Venture Capital Financing, Structure
and Sources of Venture Capital Funds, Venture Capital Financing in India.
Text Readings
 M.Y.Khan, Financial Services, Tata McGraw-Hill, 12th Edition, 2012.
 Nalini Prava Tripathy, Financial Services, PHI Learning, 2011.
 Thummuluri Siddaiah, Financial Services, Pearson, 2016.
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 Vasant Desai, Financial Market and Financial Services , Himalaya Publishing House, Ist
Ed., 2010.
 Shashi K. Gupta, Financial Services, Kalyani Publication, 3rd revised edition ,2011.
 Punithavathy Pandian, Financial Services and Market, Vikas Publication, 2009.
 Bharati V. Pathak, The Indian Financial System: Markets, Institutions and Services,
Pearson Education, 2011.
Suggested Readings
 Varshney P.N. & Mittal D.K., Indian Financial System, Sultan Chand & Sons, New
Delhi.
 Sasidharan, Financial Services and System, Tata Mcgraw Hill, New Delhi, 2nd Edition,
2011.
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B-604 B F : BANKING SERVICES AND MANAGEMENT
Course Credit 4
LEARNING OBJECTIVE
The course aims at developing understanding about various functions, operations and activities
of banking Institutions. Students will be equipped with learning like how to apply the basic
finance concepts to the management of banking institute.
COURSE OUTCOMES
 Identify the distinguishing features of banks as financial intermediaries.
 Understand the role of commercial banks and RBI in Indian economy.
 Analyze the impact of products and services offered by the banks on financial planning.
 Understand how banks manage their risk exposure.
 Analyze the impact of economic and regulatory environments on the banks’ decision-
making.
 Develop technical, analytical and decision making skills.
EXAMINATION SCHEME
Maximum Marks 100

Minimum Marks 35
Module-1 (8 Hrs)
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Overview of Banking Industry
Banking Structure in India: public sector banks, private sector banks, RBI and functions of RBI.
Reforms in banking sector. Role and Significance of Commercial Bank, SLR, CRR, PLR, CAR.
Module 2 (8Hrs)
Banking Products and Channels
Traditional Banking, Branch Banking, Technology Based Channels, different types of accounts.
Mutual Funds, Loans: Consumer Credits, Auto Loans, Home loans, Education and Personal
Loans; Plastic Money, Meaning and Operation of Credit Card, Demat services.
Module 3 (8 Hrs)
Retail Banking and Recent Trends
Customer Relationship Management, Customer Interaction Management. Concept of know your
customer (KYC), KYC norms, retail lending schemes, retail deposit schemes.
Module 4 (8 Hrs)
Credit and Risk Management
Types of risk in banking, How Banks are affected by Risk, Risk Measurement and Product Price,
Risks Management Strategies. Credit Policies, Evaluations of Loan Proposal, Credit Analysis,
Bank Capital and Liquidity. Cost of Fund, Managing Liabilities. Basel I, II and III & Its Impact.
Module 5 (8 Hrs)
Evaluation of Banking Performance
Analysis of Banking Financial Statements Through Various Ratios, CAMELS Rating, Managing
Interest Income and Non Interest Expenses.
Text Readings
 Padmalatha Suresh and Justin Paul, Management of Banking and Financial Services ,
Pearson Education, 2010.
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 Vijayaragavan Iyengar, Introduction to Banking , Excel Book, Ist Ed., 2009.
 Indian Institute of Banking and Finance, Banking Product and Services, Taxmann
Publication, 2010.
 Indian Institute of Banking and Finance, Basics of Banking, Taxmann Publication, 2010.
 Reserve Bank of India, Latest Annual Report.
Suggested Readings
 Timothy W. Koch and MacDonald, Bank Management, The Dryden Press, Harcourt
College Publishers.2009.
 Moorad Choudhry, Bank Asset and Liability Management: Strategy, Trading, Analysis
Wiley Finance, 2007.
PIMR BBA 2018-21 197

B- 605A F - INTERNATIONAL FINANCE
Course Credit 4
LEARNING OBJECTIVE
The objective of this course is to provide an overview of the application of International finance,
its theory and the risks involved to the students.
COURSE OUTCOMES
 Understand the role of significant International Finance Development Institutions,
markets, theories & concepts involved in International Financial Environment.
 Learn Transactional and translational exposures and risk mitigation and avoidance.
 Gain knowledge for managing forex transactions and risks involved.
 Get Exposure to various International financial instruments to raise funds globally from
public.
 Analyze International Investment Decisions
EXAMINATION SCHEME
Maximum Marks 100

Minimum Marks 35
Module 1 (8 hrs)
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Introduction
Meaning, Issue involved in International Business and Finance, Balance of payments, Structure
and investments, International Monetary Fund (IMF), European Monetary Union (EMU),
International Parity Conditions, Purchasing Power Parity, Fischer Effect.
Module 2 ( 12 hrs)
International Risk management
Types of Risk, Political, Commercial, Exchange control restrictions on remittances. Exchange
rate, inflation and Interest rate fluctuations, Exposure Management: Transaction Exposure,
Translation Exposure and Operating exposure, Managing Risk.
Module 3 (10 hrs)

Foreign Exchange Management
Structure of Foreign Exchange market, hedging and speculation, Types of transactions: spot,
forward, Exchange rate quotations and Arbitrage, Exchange rate regimes, swaps, forwards,
options on futures, Foreign Exchange market in India, Currency options in India. Forward spread
agreements, Exchange rate agreements and forward exchange agreements.
Module 4 (10 hrs)

Investments
Foreign direct investments, NRI investments: FCN(R), NRO, NRE; Short term borrowing &
investment, External commercial borrowing, Foreign Equity investment, American depository
receipts, Global Depository receipts, Indian Depository Receipts, Euro bond market, Foreign
currency convertible bonds, multiple currency bonds, Yankee bonds, Euro currency market,
Foreign trade financing.
Text Readings
 V.A.Avadhani, “International Financial Management”, 2nd Revised Edition, Himalaya
Publication, 2011.
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 P.G.Apte, “International Financial Market”, 6th Edition, Tata Mc Graw Hill, 2011.
 V.K.Bhalla, “International Financial Management – Text and Cases”, 10th Revised
Edition, Anmol Publications, 2010.
 Allan Shapiro, “Multinational Financial Management”, 8th Edition, PHI Learning Pvt.
Ltd., New Delhi, 2012.
Suggested Readings
 Maurice D. Levi, “International Finance”, Routledge Publication, London, 5th Edition,
2009.
 Eun, C. and Resnick, B., “International Financial Management” 4th Edition, Tata Mc
Graw Hill, 2007.
 Jeff Madura, “International Financial Management”, Soth-Western College Publoication,
New York, 10th Edition, 2009.
PIMR BBA 2018-21 200

B 605 B F: FINANCIAL RISK AND DERIVATIVES
Course Credit 3
LEARNING OBJECTIVE
The objectives of this course are to explain to the student the risk return trade-off and manage
financial risk through the use of various derivatives and to make them understand operations of
derivatives market.
COURSE OUTCOMES
 Understanding the importance of risk management and the main tools for managing risks.
 Show proficiency and thorough understanding of derivative Instruments.
 Understanding of forward and futures contracts.
 Assess a forward/futures risk hedging strategy.
 Designing option strategies to understand how options can reduce market risk.
 Familiarity with the different types of swaps and its application in business.
EXAMINATION SCHEME
Maximum Marks 100
Minimum Marks 35
Module 1 (8 Hrs)
Introduction to Derivatives
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Concepts, Types of Derivative: Forwards, Future, Options and Swaps, Participants in Derivative
Market, Uses of Derivatives, Basic Derivatives Terminologies Types of Orders.
Module 2 ( 12 Hrs)
Futures and Forwards
Meaning, Types and Specification of Futures and Forward Contracts, Trading of Futures
Contract, Interest Rate Futures, Currency Futures, Foreign Exchange Futures, and Stock Index
Futures, Operations of Margin, Clearing Process, Clearing House and Clearing Margins,
Hedging using Futures Contract, Difference between Forward and Futures Contract.
Module 3 (10 Hrs)

Options
Meaning, Types and Specifications of Options, Option Premium, Payoffs from Options, Trading
Strategies involving Options: Bull-Bear, Butter Fly, Calendar and Diagonal Spread, Straddles,
Strips and Straps and Strangles.
Module 4 (10 Hrs)

SWAPS
Meaning of Swaps, Types of Swaps, Interest Rate and Currency Rate Swaps, Mechanics of
Swaps Transactions.
Text Readings
 John.C.Hull, Options, Futures and Others Derivatives , 7th Edition, Pearson Education
Asia 2010.
 S.L.Gupta, Financial Derivatives: Theory, Concepts and Problems .Prentice Hall of India
Privare Limited, New Delhi, 2008.
 R. Madhumati and M. Ranganatham, Derivatives and Risk Management Pearson
Education Asia, 201Module 2
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 Rene M. Stulz, Risk Management and Derivatives . Thompson Publications, New Delhi,
2007.
 Babu V Daniel Jose, Financial Derivatives: Concepts, Components and Functions, New
Century Publications, 201Module 2
Suggested Readings
 S.S. Kumar, Financial Derivatives, PHI Publications, New Delhi, 2009.
 Parashuraman, Fundamentals of Financial Derivatives, 2nd Edition, Wiley Publication,
2010.
PIMR BBA 2018-21 203

B-604A -M ADVERTISING & MEDIA MANAGEMENT
Course Credit 3
LEARNING OBJECTIVE
Objective of this course is to help students learn the theory, role and practice of Advertising and
media management.
COURSE OUTCOMES
 Understand the concept and theories of advertisement.
 Understand the importance of media strategy.
 Analyze the concept, theories and techniques of advertising budget.
 To identify various factors influencing advertising in modern society.
 Evaluate the scope and recent developments in media and advertising worlds.
 Ability to apply knowledge and skills of advertising and marketing to real-world
experiences in an industry
EXAMINATION SCHEME
Maximum Marks 100
Minimum Marks 35
Module 1 (8 hrs)
Media Strategy
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Role of Media, Setting Media Budget, Types of Media, Media Research and Advertising
Decisions, Media Vehicles Decision, Media Option Decisions, Scheduling and Timing
Decisions.
Module 2 (8 hrs)
Nature and scope of Advertising
Advertising concepts, evolutions of advertising: Role of advertising in modern society : Socio
and economic impact of advertising, planning advertising campaigns.
Module 3 ( 8 hrs)
Types of advertising
Product, Services, Institutional, Public Services, Financial and industrial. Departments and
functions of advertising agencies.
Module 4 (8 hrs)
Advertising Budget
Plans, Process, different methods, sales objectives and task all you can afford comparative parity
and incremental concept; budgeting decisions rules, Ethical and social dimension of advertising,
Role of computer in advertising.
Module 5 (8 hrs)
Advertisement Regulations, Deceptive Advertising, Determining Deceptive Advertising
Research, Remedies, Competitors, Lawsuits, Self Regulations, Advertising and society, Effects
on values and lifestyles. Economic Effects of Advertising, Advertising and Competition.
Text Readings
 Thomas O'Guinn , Chris Allen , Richard J. Semenik and Angeline Close
Scheinbaum Advertising and Integrated Brand Promotion (with CourseMate with Ad Age
Printed Access Card) 7th Edition, Cengage learning, Stanford USA , 2014.
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 Belch: Advertising and Promotion: An Integrated Marketing Communications
Perspective .8th Edition, The McGraw−Hill Companies, 2011
 Scott M. Cutlip, Allen H. Center, and Glen M. Broom. “Effective Public Relations.”
Printice-Hall, Eleventh Edition Inc.: New Jursey.2009
 Scott M. Cutlip, Allen H. Center, Glen M. Broom : Effective public relations . 9th ed.
Upper Saddle River, N.J. ; London : Prentice Hall, 2006.
Suggested Readings
 O’Guinn,Allen,Semenik,4E,Advertising & Integrated Brand Promotion, Thomson, India
Edition,New Delhi,2007
 Paul Winner,Effective PR Management,Jaico Publishing House,Second
Edition,Mumbai,2005.
 David A. Aaker. “Aakar on Branding Twenty Principle that drive Sucess”, New York.
Morgan James LLC, 2014.
 Terence A.Shimp, Integrated Marketing Communications in Advertising and
Promotion,Thomson South-Western,Sixth Edition,USA,2007
 Jean Noel Kapfers. “Strategic Brand Management”, Fifth Edision,New York. Freepress,
2012
PIMR BBA 2018-21 206

B- 604 B M: MARKETING STRATEGIES
Course Credit 3
LEARNING OBJECTIVE
The LEARNING OBJECTIVE is to expose the students to formulation and implementation of
various marketing strategies and mechanisms of their application and controls.
COURSE OUTCOMES
1. Compare and contrast the key principles of marketing strategy
2. Explain marketing and strategy concepts and ideas in their own words
3. Think strategically about marketing issues and provide recommendations
4. Illustrate how the trade system, economic, political-legal, and cultural environments in a
foreign country affect a company’s marketing decisions
5. Identify and demonstrate the dynamic nature of the environment in which marketing decisions
are taken and appreciate the implications for marketing strategy determination and
implementation.
6. Prepare a professional, logical and coherent report in the form of a marketing plan
EXAMINATION SCHEME
Maximum Marks 100
Minimum Marks 35
The semester examination will be worth 60 marks. It will have two Section, A and B. Section A,
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Module 1 (8 Hrs)
The Strategies Role of Marketing
Definition, Corporate, Business and Marketing Strategies, Components of Strategy, Hierarchy of
Strategies and Strategic Planning Systems
Module 2 (8 Hrs)
Process of formulating and implementing Marketing Strategy
Market Opportunity Analysis and Customer Analysis
Module 3 (6 Hrs)
Business Strategies and their Marketing Implications
Defining strategic business unit, business unit objectives, allocating resources within the
business unit, BCG Growth share Matrix.
Module 4 (6 Hrs)
Formulation of Marketing Strategies for New Market Entries
Mass Market Penetration, Niche Penetration, skimming and early withdrawal
Module 5 (6 Hrs)
Different Marketing Strategies
Marketing strategies for leaders, challengers and followers
Module 6 ( 6 Hrs)
Controlling Marketing Strategies
Control process, setting standards of performance, specifying and obtaining feedback data,
corrective action and strategic controls
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TEXT READINGS
 Walker, Gountas, and Mullins, Marketing Strategy: A Decision Focused Approach,
Tata McGraw Hill, New Delhi, 2011.
 Kotler, Keller, Koshy and Jha, Marketing Management : A South Asian Perspective,
13th Edition, Pearson Education Asia, New Delhi, 2009.
 Ashok Ranchhod, Marketing Strategies a Contemporary Approach, Pearson
Education Asia, New Delhi, 2011.
 Cravens and Piercy, Strategic Marketing, 9th Edition, Tata McGraw Hill, New Delhi,
2009.
 Roger A Kerin and Robert A Peterson, Strategic Marketing Problems-Cases and
Comments, 12th edition, Pearson Education, 2012.
SUGGESTED READINGS
 Farrell, O C, Hartline, Michael, Lucas, George, Marketing Strategy, 2nd Edition, Vikas
–Thompson Learning, New Delhi, 2005.
 U C Mathur, Strategic Marketing Management, Text and Cases, MACMILLAN, New
Delhi, 2006.
 Nag, Strategic Marketing, 2nd Edition, Macmillan, New Delhi, 2010.
PIMR BBA 2018-21 209

B-605A- M GLOBAL MARKETING
Course Credit 3
LEARNING OBJECTIVE
Objective of this course is to help students learn aspects of International Marketing, its theory
and practice.
COURSE OUTCOMES
1. Understand International Marketing Environment.
2. Assess the importance of studying Global Marketing and in having a global mindset.
3. Apply operational knowledge for successful International Marketing in global economy.
4. Understand the importance of Global Marketing in today’s dynamic environment .
5. Control the elements of the global marketing mix product policy, channels of distribution,
communication, and pricing –
6. Satisfy customer needs across different markets and be able to achieve profitably and
sustained growth
EXAMINATION SCHEME
Maximum Marks 100
Minimum Marks 35
PIMR BBA 2018-21 210

Module 1 (8 hrs)
Introduction to Global Marketing
Meaning, Scope of Global Marketing, Challenges of Global Marketing, Differences and
Similarities between Domestic and Global Marketing, Transition from Domestic to Global
Marketing, Recent Trends in Global Marketing, Assessing Market Opportunities, Export.
Module 2 (8 hrs)
Global Marketing Environment
Global marketing Environment, Political, Legal, Cultural, Economic, Financial Environment,
Multilateral and Geographical Grouping, Global Cultural Environment
Module 3 (8 hrs)
Global Product Decision
Global Product Management, Standardization Vs Differentiation, Product Modification for
Global Markets, World Product Mandates, Global Segmentation and Positioning, International
Product Life Cycle,
Module 4 (8 hrs)
Global Pricing Decisions
Global pricing Framework, International Pricing Approaches, INCO TERMS, Foreign Exchange
Consideration, Price Discrimination, Dumping, Transfer Pricing.
Module 5 (8 hrs)
Global Distribution Management
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Global Logistics Management, International Distribution System, Global Channel Design,
Virtual Value Chain Vs Physical Value Chain, Movement of goods across frontiers, Parallel
Distribution, Global Market Intermediaries
Module 6 (7 hrs)
Global promotion decision
Promotions, International Advertising, Sales Promotion in International Markets, Personal
Selling in Global markets, Public Relations in Global Marketing.
Text Readings
 W. J. Keegan, Global Marketing Management, New Delhi, PHI, 7th Edition, 2011.
 Sak Onkvisit and John J. Shaw, International Marketing Analysis and Strategies, New
Delhi, PHI, 2004.
 Subhash S. Jain, International Marketing Management, New Delhi, CBS Publishers
Distributors, 2001
Suggested Readings
 M.R. Czinkota and I.A. Ronkainen, International marketing, Fortworth, Dryden, 2007.
 Dana-Nicoleta Lascu, International Marketing, New Delhi, Biztantera 2006.
PIMR BBA 2018-21 212

B-605 B - M Digital Marketing
Course Credit 4
LEARNING OBJECTIVE
The objective of this course is to help the student gain an understanding the concepts of E-
marketing and their application to the today’s business scenario.
COURSE OUTCOMES
After completion of this course the student will/should be able to:
1. Assess the impact of digital technology on the practice of marketing.
2. Understand how they can use digital marketing to increase sales and grow the business
3. Analyse the use of different forms of digital marketing in the development of an online
presence.
4. Develop a plan for marketing a product of business online.
5. Become familiar with the elements of the digital marketing plan
6. Understand how to reach your online target market and develop basic digital marketing
objectives
7. Integrate social media tools into a marketing communications strategy
EXAMINATION SCHEME
Maximum Marks 100
Minimum Marks 35
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Module 1 (8 Hrs)
Introduction of E-marketing
Meaning, Concept of E-marketing, Scope and Importance of E-marketing, Role of E-marketing
in today’s business scenario.
Module 2 (8 Hrs)
E-mail Marketing
Meaning & definition, Characteristics of a good E mail Marketing Plan, Advantages and
Limitations, E mail Marketing Customer Prospective.
Module 3 (8 Hrs)
Social Media Marketing & Search Engine Optimization
Meaning, Characteristics, Importance of Social Media Marketing , Process of Social Media
Marketing Campaign, Content marketing, Success full Social Media Marketing ,Meaning of
SEO , Search Engine Introduction, Importance of Key word , Viral Marketing.
Module 4
Branding Through Corporate Website ( 8 Hrs)
Website Design/features, Pay per click, Web Traffic Metrics, Conversion Rate, Online PR, E-
CRM, User Experience Branding.
Module 5
E-marketing Strategy ( 8 Hrs)
Formulation and Execution of E marketing Plan, Using Different E – Marketing Mix for
Successful E marketing.
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Suggested Reading
1. Online Marketing a Customer Led Approach South Asia Edition Richard Gay, Alan Charles
worth and Rita Esen. Oxford University Press.
2.The Impact of E- Marketing on E- buyer Behavior. Dr. Bijali Zaveri Amin. Biztantra
Publication.
3. Digital Marketing
Strauss, J.and Frost, R. (2009): E-Marketing 5/EPearson Education, Inc.
4. Internet Business: Laudon, K. C. and Laudon, J. P. (2011) Management Information Systems:

Managing the Digital Firm.12th Edition, Pearson Education Inc., Upper Saddle River, NJ 07458
Reference Reading
1.E-Business and E-Commerce Management Strategy, Implementation and Practice. 4th Edition
Dave Chaffey Prentice Hall.
2. Internet Marketing Strategy, Implementation and Practices. 3 rd Edition Dave Chaffey
Prentice Hall
PIMR BBA 2018-21 215

B-604A HR : LABOUR LAWS
Course Credit 3
LEARNING OBJECTIVE
Objective of this course is to acquaint the students with existing labour laws and regulations
and how they affect decision making.
COURSE OUTCOMES
 Identify and interpret Factory Laws for starting of a new factory and maintaining it
consistently under the conditions prescribed in the Act for safety and health and welfare
of the employees.
 Industrial Disputes Act: To understand legality and rules regarding Strike, Lock-out, Lay-
off and Retrenchment, the procedure of calculating making complaints to the competent
authority and the settlement thereof.
 To learn the law of payment of gratuity and its importance to employees and their
families; engaged in different government or private establishments.
 To develop a sound understanding of ESI with certain benefits to employees in case of
sickness, maternity and employment injury and to make provision for certain other
matters in relation thereto.
 Explain and evaluate sound understanding of The Industrial Employment (Standing
Orders) Act 1946. Learn importance of orders of execution of rules and notice,
implication, and maintenance of records of employees in the modern workplace.
PIMR BBA 2018-21 216

EXAMINATION SCHEME
Maximum Marks 100

Minimum Marks 35
Module 1 (8 hrs)
Factories Act 1948,
Module 2 (8 hrs)
Industrial Disputes Act, 1947
Module 3 (8 hrs)
Payment of Gratuity Act 1972
Module 4 (8 hrs)
ESI Act - 1948
Module 5 (8 hrs)
The Industrial Employment (Standing Orders) Act 1946
PIMR BBA 2018-21 217

Text Readings
 Kapoor, N.D.; (2013) 'Industrial Law'; Sultanchand & Sons, New Delhi.
 Garg , Sareen , Sharma, Chawla (2013) 'Industrial Law; Kalyani Publications, New
Delhi.
 Garg , Sareen , Sharma, Chawla (2013) Mercantile Law; Kalyani Publications, New
Delhi.
 Gogna, P.P.S. (2007) 'A Textbook of Business Industrial Law' 2e (Commercial Law) ; S.
Chand & Company Ltd. New Delhi.
Suggested Readings
 Monappa, Arun, (2007) ' Industrial Relation'; Tata McGraw Hill Publications, New
Delhi.
PIMR BBA 2018-21 218

B-604 B HR: TRAINING AND DEVELOPMENT
Course Credit 3
LEARNING OBJECTIVE
The objective of this course is to help the student gain an understanding of the need and methods
of Training and Development, and insights in the design, development and delivery of Training
Programmes.
COURSE OUTCOMES
1. Explain the role of training and development in human resources management.

2. Describe the psychology of the learning process on which training is based.
3. Analyze the training needs of an organization.
4. Assess, design, access and implement various methods, techniques and sources of training.
5. Evaluate the value of the training once completed from the individual employee and the
organization's viewpoint.
EXAMINATION SCHEME
PIMR BBA 2018-21 219

Maximum Marks 100
Minimum Marks 35
The semester examination will carry 60 marks and will have two sections A and B. Section A
will carry 45 marks. Students will be required to attempt three out of five questions. Section B
will carry 15 marks and will consist of one or more case(s).
Module 1 ( 6 hrs)
Training and Development: Meaning, Need and Importance, Overview of Systems Approach,
Methods of Training and Development, Principles of Learning, Training Climate.
Module 2 ( 8 hrs)
Components of Training Needs Assessment (TNA) and Tools: Meaning and purpose of TNA,
TNA at different levels, Approaches for TNA, output of TNA, methods used in TNA.
Organisation Analysis, Task Analysis, Person Analysis: Proactive and Reactive training need
Analysis.
Module 3 ( 8 hrs)
Modern Techniques of Training and Development: Visual, Auditory & Kinesthetic Leading
Styles (VAK), Synetics, Self-discovery, Icebreakers and Warm-ups.
Module 4 (8 hrs)
Design the training program: Organisational constraints, developing objectives: facilitation of
learning: Focus on Trainee; Focus in training design; facilitation of transfer, focus on training,
focus on organizational intervention, Trainers and Training Styles.
PIMR BBA 2018-21 220

Module 5 ( 6 hrs)
Evaluating the Training Program: Kirkpatrick Model, Bench Marking.
Module 6 (4hrs)
Emerging Trends in Training and Development: Electronic Enabled Training Systems
(EETS) - Concept and types, benefits and challenges in using EETS; concerns in
implementation of EETS – availability, incorporation, extension, and learning renewals for
EETS; use of EETS and its up scalability; follow up activities; Training and development
initiatives of some selected companies from private and public sectors and MNCs.
Text Readings
1. Bohlander, Snell and Sherman, Managing Human Resources, Lachina Publishing
Services, XX Edition, 2010.
2. S. S. Khanka, HRM, New Delhi, S. Chand & Sons, 2010.
3. P. G. Aquinas, HRM Principles and Practice, Noida, Vikas Publishing House Pvt. Ltd,
2008.
4. Rolf P. Lynten and Udai Pareek, Training for Organizational Transformation Part - 2,
New Delhi, Sage Publications, 2000.
5. Raj Aparna, Training: Theory and Practice, Kalyani Publishers, New Delhi, 2005.
Suggested Readings
1. Krishnaveli R., HRD: A Researcher’s Perspective, Excel Books, New Delhi, 2008.
2. G. Pandu Naik, Training and Development (Text Research and Cases), New Delhi,
Excel Books, 2007.
3. P. L. Rao, Enriching Human Capital through Training and Development, New
Delhi, Excel Books, 2007.
PIMR BBA 2018-21 221

4. P. Nick Boancdord & James W., Effective Training: Systems, Strategies & Practices,
Tracker: Pea Publication, 2007.
5. Prior, John, Handbook of Training and Development Jaico Publishing House, Bombay.
6. Trvelove, Steve, Handbook of Training and Development, Blackwell Business.
7. Warren, M.W.Training for Results, Massachusetts, Addison - Wesley.
8. Craig, Robert L., Training and Development Handbook McGraw Hill.
B-605 A- HR- COMPENSATION MANAGEMENT

Course Credit 3
LEARNING OBJECTIVE
Objective of this course is to acquaint the student with the theory and practice compensation
planning, strategies, evaluation system and techniques of increment adopted by industry.
COURSE OUTCOMES
1. Learn basic compensation concepts and the context of compensation practice
2. Understand basic concept and methods of job evaluation
3. Develop insight about the concept of wages, Wage determination process, Methods of
wage fixation, Theories of wage fixation, Wage differentials
4. Understand the basic concepts of incentives, various individual and group incentive
system and fringe benefits.
5. Understand of recent trends in compensation management.
6. Develop knowledge of various governing laws and acts related to compensation
management.
EXAMINATION SCHEME
PIMR BBA 2018-21 222

problem and / or Case worth 15 marks
Module 1 (6 hrs)
Introduction to Compensation
Concept, Definition, Objectives, Significance, Components of compensation, Factors influencing
compensation.
Module 2 (8 hrs)
Job Evaluation
Introduction, Definition, Objectives of Job evaluation. and methods of Job evaluation
Module 3 (8 hrs)
Wage & Salary Administration
Concept of wages, Wage determination process, Methods of wage fixation, Theories of wage
fixation, Wage differentials
Module 4 (8 hrs)
P4P - Incentive pay Plans
Basic concepts of incentives, Types of wage incentive plan, Fringe benefits, Individual and
group incentive system, Limitation of incentive plans.
PIMR BBA 2018-21 223

Module 5 (6 hrs)
Recent Trends in compensation management
Recent trends in Compensation
Module 6 (4 hrs)
Governing Laws
Employees Provident Fund and Miscellaneous provisions Act 1952
Minimum Wages Act, 1948
Payment of wages Act, 1936
Payment of Bonus Act, 1965
Text Readings
 Singh, B.D, Compensation and Reward Management, Excel Books, 2012.
 Dessler, Garry, Personnel / Human Resource Management, London, Prentice Hall, 1994.
PIMR BBA 2018-21 224

B 605 B -HR- PERFORMANCE MANAGEMENT
Course Credit 3
LEARNING OBJECTIVE
The objective of the course is to make students proficient in managing the management
processes efficiently and effectively. Students should be able to understand the methods of
performance appraisal and their effective implementation.
COURSE OUTCOMES
 Develop common understanding on how performance management systems can be
effectively utilized in an organization by thoughtful learning of theories of performance
management system.
 Identify and analyse some performance management strategies and goals to enhance the
performance and discuss best practices for continuous monitoring & feedback for setting
performance standards.
 Measuring individual performance using different performance appraisal methods and
employ them to differentiate with performance management.
PIMR BBA 2018-21 225

 To learn and understand performance feedback and counsel the employee to identify
career paths and resources available to support individual development and improved
performance.
 Design and develop reward system for different pay forms and understanding the
potential appraisal.
EXAMINATION SCHEME
Maximum Marks 100

Minimum Marks 35
The semester examination will be worth 60 marks. It will have two section, A and B. Section A,
worth 45 marks, will contain five theory questions out of which students will be required to
attempt three questions. Section B will comprise of one or more case(s), worth 15 marks.
Content
Module 1 ( 8 hrs)
Introduction to Performance Management (PM): Concept of PM, theories of PM System.
Module 2 ( 8 hrs)
Goal writing and Goal planning: Corporate Mission E strategic goals.
Performance and development agreement and plan, Continuous monitoring & feedback, setting
performance standards.
PIMR BBA 2018-21 226

Module 3 ( 8 hrs)
Performance Appraisal (PA): Introduction, objectives, uses, Difference between PA and PM,
Appraisal planning, approaches to PA and its various systems. Methods of PA: Traditional
Performance Ratings, New Rating methods, Result oriented Appraisal – MBO, 360 degree,
Assessment Centers.
Module 4 (8 hrs)
Feed back and Counselling: Giving performance feedback:- Aims and objectives, types of
feedback interviews, Performance Counseling.
Module 5 ( 8 hrs)
Performance Management and Rewards: Designing the Reward system and linking
performance with compensation, Variable pay, contingent pay, potential appraisal.
Text Readings
1. B.D. Singh, Performance Management System, New Delhi, Excel Books, 2010.
2. Deb Taponnoy, Performance Appraisal and Management, New Delhi, Excel Books,
2010.
3. Herman Aguinis, Performance Management, Delhi, Pearson Education, 2010.
4. Dixit Varsha, Performance Management, New Delhi, Vrinda Publication, 2010.
5. Thomes C. Maoohinney, William K. Redmon, and Carl Merle Johnson (Routledge),
Handbook or Organizational Performance, London, Taylor and Francis Ine., 2003.
PIMR BBA 2018-21 227

B- 604A - IT - RELATIONAL DATA BASE MANAGEMENT SYSTEM
(RDBMS) USING ORACLE
Course Credit: 3(L+P=2+2)
LEARNING OBJECTIVE:
Objective is to introduce the concept and working of Relational Database Management System.
The students will be able to analyze the relational concepts and their utility in designing of
databases. Given lab exercises will enhance database handling, data manipulation and data
processing skills through SQL &PL/SQL, which will help them in developing data centric
computer applications.
Learning Outcome
After Completion of this course, student will be able to
1. Create database, forms, reports and query using MS-Access.
2. Write SQL commands to create tables and indexes, insert/update/delete data, and query
data in a relational DBMS.
3. Write PL/SQL Programs using Cursor and Triggers.
4. Write MySql commands to create tables and indexes, insert/update/delete data, and query
PIMR BBA 2018-21 228

data in a relational DBMS.
Examination Scheme:
voce examination at the end of the semester and award marks to the student out of a maximum
of 20marks.The semesterexaminationcarrying40markswillhave five questions with internal
choice from each unit. Students will be required to attempt all five questions.
Module1 (8 hrs)
MS Access: Introduction, Creating And Storing Database In Different Views By Using Various
Data Types, Applying Queries On Database, Creating Forms And Reports, Applying Various
Key Constraints, Development Of An Application Using Ms Access.
Module 2 (8hrs)
Structured Query Language-Basic Structure, Set Operations, Aggregate Functions, SQL
Database Object, SQL Data Types, Concepts of DDL, DML, DCL and TCL Commands,
Creating and Altering Tables, Insertion Of Data, Updating Data, Deleting Data, Retrieving Data,
Integrity Constraint, Keys, Null Values, Sub Queries, Group by and having clause, Joins–left
outer, right outer, inner joins, Intersection, Union.
Module 3 (8 hrs)
PL/ SQL: Introduction To PL/SQL, The PL/SQL Block Constructs, Using Variables and
SQL Statement In The PL/SQL Block, PL/SQL Constructs Like If Else, End if Loop, Endloop,
WhileLoop Etc.
Module 4 (8 hrs)
Applications of PL/SQL: Cursor Management: Nested And Parameterized Cursors, Oracle
PIMR BBA 2018-21 229

Exception Handling Mechanism. User Defined And Stored Procedures, In, Out, In Out Type
Parameters, Usage of Parameters In Procedures. User Defined And Stored Functions, Usage Of
Parameters In Functions, Triggers.
Module 5 (8 hrs)
Application Development: Exposure For Small Application Development Using Concept of
Backend And Front end, Introduction of Mysql Environment With Its Advantages
PRACTICAL EXPOSURE
Note- Complete Practical Exposure should be given based on every concept of syllabus.
List of Practicals
Exercise1
1. Create Table Salespeople with Fields Snum, Sname, City, Commission
2. Orders Table with Field’s Onum, Odate, Snum, Amt
3. Customers Table with Field’s Cnum, Cname, City, Rating, Snum
Exercise 2
1. Add At Least 10 Records
2. Display All The Records With All Sales Peoples Information.
3. Display The Details Of Fields Sname, Commission
4. Display The Odate, Snum, Onum, Amt From Orders Table.
5. Display Snum From Orders Table Without Duplications.
6. Display Name & City Of Salesman Where City Is “Pune
7. Display All Details Of Customer Where Rating Is 100.
8. Display All Details From Customer Table Where Salespersons Number Is 1001.
9. Display The Numbers Of Sales Persons, With Orders Currently In The Orders Table Without
Any Repeats.
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10. Display All Customers Where Rating Is More Than 200
11. Display All Customers Where City Is ‘Mumbai’ Rating Is More Than 100.
12. Display All Customers Where City Is Either ‘Pune’ Or ‘Mumbai’
13. List All Customers Not Having City ‘Pune’ Or Rating More Than 100
14. List All Orders Between Order Dates 10/03/05 To 30/3/05
15. Display All Orders More That 1000 Amt.
16. Display Names & Cities of All Salespeople In ‘Pune’ With A Commission Above 10.
17. Display All Customers Excluding Those, With Rating Less Than Equal To 100, Unless They
Are Located In ‘Nagar’
18. Display All Sales Persons Name Starting With Character ‘G’
19. Display All Sales Persons Name Starting With Character ‘G’, The 4th Character Is ‘A’ &
The Rest Of Characters Will Be Any.
20. Find All Records From Customers Table Where City Is Not Known I.E. NULL.
21. Display All The Customer’s Name Begins With A Letter A To G.
22. Assume Each Salesperson Has A 12% Commission On Order Amt. Display Orderno, Snum,
Commission For That Order.
Exercise 3
1. Display All The Customers’ Records, Arranged On Name.
2. Display All Customers Records Arranged On Rating In Desc. Order.
3. Display All Sales Persons Records Arranged On Snum
4. Display The Count For Total Number Of Customers In Customers Table.
5. Display The Count Of Snum In Order Table Without Duplication Of Snum.
6. Display The Counts Of All Orders For Feb05
7. Display The Count Of Different Non-NULL City Values In The Customer’s Table.
8. Display The Maximum Outstanding Amount As Blnc+Amt
9. Display The Minimum Rating Within Customers Table.
10. Display Average Of Amt.
11. Display Sales Persons Number Wise Maximum Amt From Order Table.
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12. Display The Largest Order Taken By Each Salesperson On Each Date.
13. Display The Details Of Maximum Orders Above 3000.
14. Display Details Of Orders Order Number & Date Wise
15. Display Customer’s Highest Ratings In Each City.
16. Write A Query That Totals The Orders For Each Day & Places The Results In Descending
Order.
Exercise 4
1. Add A Column Curr_Bal In Orders Table For Current Balance
2. Increase Commission Of All Sales Persons By 200.
3. Delete All Orders Where Odate Is Less Than 5-2-05
Exercise 5
1. Display Names Of All Customers Matched With The Salespeople Serving Them.
2. Find All Orders By Customers Not Located In Same Cities As Their Salespersons.
3. Display Each Order Number Followed By The Name Of Customer Who Made It.
4. Calculate The Amount Of Salespersons Commissions On Each Order By A Customer With A
Rating Above 100.
5. Display The Pairs Of Salespeople Who Are Living In The Same City. Exclude Combinations
Of Sales People With Themselves As Well As Duplicate Rows With The Order Reversed.
6. Display The Names & Cities Of All Customers With Same Rating As Hoffman.
Exercise 6
1. Write A Query That Uses A Sub-Query To Obtain All Orders For The Customer
Named ‘Gopal’. Assume You Do Not Know The Customer Number.
2. Write A Query That Produces The Names & Ratings Of All Customers Who Have
Above-Average Orders.
3. Write A Query That Selects The Total Amt In Orders For Each Salesperson For
Whom This Total Is Greater Than The Amount Of The Largest Order In Table.
PIMR BBA 2018-21 232

Exercise 7
1. Create A Union Of Two Queries That Shows The Names, Cities 7 Ratings Of All Customers.
Those With A Rating Of 200 Or Greater Will Also Have Ratings “High Rating”, While The
Others Will Have The Words “Low Rating”.
2. Write A Command That Produces The Name & Number Of Each Salesperson & Each
Customer With More Than One Current Order. Put Results In Alphabetical Order.
Exercise 8
1. Create An Index That Would Permit Each Salesperson To Retrieve His Or Her Orders
Grouped By Date Quickly.
2. Create A View That Shows All Of The Customers Who Have Highest Ratings.
3. Create A View That Shows Number Of Salespeople In Each City.
Exercise 9
1. Write A PL/SQL Block Of Code That First Inserts A Record In An ‘Emp’ Table.
Update The Salary By Rs. 2000. Then Check To See That The Total Salary Does
Not Exceed 20000. If So, Undo The Updates Made To The Salaries.
2. HRD Manager Has Decided To Raise The Salary Of Employees By 0.15. Write
A PL/SQL Block To Accept The Employee Number & Update The Salary Of That
Emp. Display Message Based On The Existence Of Record In Employee Table.
3. When Any Such Raise In Salary, A Record For The Same Is Maintained In Emp_Raise Table.
It Includes The Employee No, The Date Of Raise & The Actual Raise.
4. Create A Stored Function To Perform Item_Id Check Operation. Which
Accepts A Item_Id & Returns A Flag As Per The Id Exist Or Not.
5. Application Using Database Triggers –
Create A Transparent Audit System For A Table Client_Master. The System
Must Keep Track Of The Records That Are Being Deleted Or Updated. When The Record Is
Deleted Or Modified The Original Record Details & Date Of Operation Are Stored In Audit
PIMR BBA 2018-21 233

Table & Then The Delete & Update Is Allowed To Go.
Text Readings
 Jason S. Couchman, Sudheer N. Marisetti,Oracle9i Database Administration
Fundamental-I, VolumeI, Oracle Press,2002
 Paneerselvam,”Database Management System”, PHILearning,2003
 Ivan Bayross, SQL/ PLSQL, New Delhi,BPB Publications, 1999.
 Fred R. McFadden, JeffreyA. Hoffer And MaryB. Prescott, Modern Database
Management, AddisonWeskey LongmanInc. ,2008
 Abramson, Oracle Database10G: A Beginners Guide, 2004
 Rick Greenwald, Beginning Oracle Application Express, 2011
Suggested Readings
 Alapati, Ocp OracleDatabase11G: New Features, Pearsons Education, 2003.
 Ravi Kothuri, Albert Godfrind, Euro Beinat, Pro-Oracle SpatialForOracleDatabase11G,
Apress, 2008.
 Michael Abbey, MichaelJ.Corey,“Oracle ABeginners Guide”.TMH Publication.
 Singh-DatabaseSystems:Concepts, Design & Applications, Pearson Education.
 AbrahamSilberschatz,H.F.KorthAndS.Sudarshan-DatabaseSystemConceptsMcgrawHill
Publication
 Gerald V.Post-DBMS-DesigningAndBusinessApplications- McgrawHill Publications
 Michael AbbeyAnd Michael.J.Corey-Oracle-ABeginners Guide TMH
PIMR BBA 2018-21 234

BBA-604B – I: RECENT INFORMATIONTECHNOLOGYTRENDS
Course Credit: 3
LEARNING OBJECTIVE
The objective of the course is to help the students to acquire knowledge regarding the current
trends in Information Technology.
COURSE OUTCOMES:
After Completion of this course, student will be able to
1. To develop knowledge about the recent technologies, their applications and working.
2. To enhance the knowledge about various technologies such as, Cloud Computing,
Wireless Computing, e-Business, SEO, etc.
EXAMINATION SCHEME
questions out of which students will be required to attempt any five questions.
PIMR BBA 2018-21 235

Module 1 ( 8hrs)
Cloud Computing: Introduction, Components, Model and Working of Cloud Computing.
GPS: Components of a GPS-Hardware, Software, Data, People, Methods and Working of GPS,
GPS and Related Technologies.
Module 2 ( 8hrs)
Distributed Systems: Introduction, Distributed Processing and Storage Function,Advantage and

Disadvantage of Distributed System.
Wireless Computing: Mobile and Wireless Computing Fundamentals. Applications of Wireless
Computing.
E Business: Fundamentals, Architecture and Models(B2B, B2C, C2C, C2B), Electronic Payment
System: Types and Process.
Module 3 ( 8hrs)
Web Services: Web Portals and Vortals Concepts, E-Commerce, E-Business, Internet
Advertising, Online Marketing.
Search Engine Optimization: Introduction, Architecture, Working, Techniques, Content
Writing, Paging, Posting, Page Ranking System, Availability of Internet Tools for Search Engine
Optimization.
Module -4 ( 8hrs)
Artificial Intelligence -Introduction to AI, AI and its Related Field, AI Techniques.
Expert System: Introduction, Representing using domain specific knowledge, Expert System
Shells.
Virtual Reality: Introduction, Brief History of Virtual Reality, Present Uses of Virtual Reality.
PIMR BBA 2018-21 236

Module– 5 ( 8hrs)
Green Computing: Introduction to Green Computing, Saving Energy on a Machine,
Networking Components, Clusters and Data Centers, Major Green Initiatives: Sustainable IT,
Computing Technology for Energy Efficiency of other Physical Systems, Open Challenges,
Major Players.
Text Readings
 JasonHarris,GreenComputingandGreenITBestPracticesonRegulationsandIndustryInitiativ
es, Virtualization, Power Management, Materials Recycling and Telecommuting, 2008
 Deepak Bansal, A Complete Guide To Search Engine Optimization, B.R. Publications,
2009
 Pankaj Arora, Raj Biyani, Salil Dave, To the Cloud , McGraw-Hill,2012
 JimBlascovichAndJeremyBailenson,InfiniteReality:TheHiddenBlueprintofOurVirtualLiv
es , Harper Collins Publications, 2011
 HowardRheingold,VirtualReality:TheRevolutionaryTechnologyofComputer-
GeneratedArtificial Worlds- and How It Promises to Transform, Touchstone, 2008
 E-CommerceAnIndianPerspective(SecondEdition)–byP.T.Joseph,S.J.Prentice-Hallof
India, 2006.
 SimhaR. Magal and Jeffrey Word, Integrated Business Processes with ERP Systems,
2011.
 Bret Wagner and Ellen Monk ,Enterprise Resource Planning, 2008
 Jawadekar,Waman,S.,ManagementInformationSystem-ADigital-
FirmPerspective,NewDelhi, Tata McGraw-Hill, 2009.
Suggested Readings
 Nils JNilsson, "Artificial Intelligence-A new Synthesis"2nd Edition, 2000
 Turban, Rainer and Potter, Introduction to Information Technology, 2006
 M.Sasikumar, S. Ramani etc. “Rule based Expert System”, Narosa Publishing
House.2007
PIMR BBA 2018-21 237

Text Readings
 Covey, Stephen R., Seven Habits of Highly Effective People, New York: Simon
&Schuster
 Laborde, GenieZ., Influencing with Integrity, Palo Alto, California: Syntony Publishing.
 Dale Carnegie, How to enjoy your life and your job, Vermilion Publishing, London.
 Daniel Goleman, Working with Emotional Intelligence, Bantam Books.
BBA– 605A-I: SOFTWARE ENGINEERING

Course Credit: 3(3L)
LEARNING OBJECTIVE
The objective of this course is to introduce the concept of software engineering and system
analysis and design .In development of software projects ,this subject will develop a platform for
analysis of live projects and real world applications.
Learning Outcome
1. Understand about the principles and techniques of software engineering in the architectural
design, detail design, and implementation of software applications.
PIMR BBA 2018-21 238

2. Understand about the software testing and quality assurance techniques at the module level,
and understand these techniques at the system and organization level.
3. Understand to common lifecycle processes including waterfall (linear), incremental
approaches.
4. To work collaboratively in a small team environment to develop a moderate-sized software

system from conceptualization to completion, including requirements elicitation, system
modeling, system design, implementation, unit and system testing, integration, source code
management configuration management, and release management.
Examination Scheme
performance of the student. The semester examination carrying 60 marks will have five questions
with internal choice from each unit. Students will be required to attempt all five questions.
Module – I (8 Hrs)
Concepts of System, Software and Software Engineering: The System Concepts,
Characteristics of a System, Elements of a System,Typesof Systems. System Analyst, Software
Development Life Cycle(SDLC), Software,Software Engineering, Software Development
Process Models– Waterfall Model,Prototyping,Iterative Development, TimeBoxingModel,
Comparison of Models.
Module – II (8 Hrs)
Initial Investigation and Information Gathering: Needs Identification. Determining the User’s
Information Requirements, Case Scenario, Problem Definition and Project Initiation,
Background Analysis, Determination of Feasibility. Information about the Firm, Information
about the Users/Staff, Information about Workflow, Origin of Information. Information
Gathering Tools: Review of Literature, Procedures, and Forms. On-Site Observation, Interviews
PIMR BBA 2018-21 239

and Questionnaires. Types of Interviews and Questionnaires.
Module – III (8 Hrs)

Design Concepts and Types: Design Concepts and Principles, Effective Modular Design,
MechanicsofStructuredAnalysis,DataFlowDesign,EntityRelationshipDesign,Overviewof
Object OrientedDesign,Data Modeling.
Module – IV (8 Hrs)
SoftwareQualityAssuranceandTestingStrategies:QualityConcept,QualityMovement,
SQA,Software Reliability, Mistake Proofing For Software, Introduction to Software Standard,
Software Testing Techniques,SoftwareTesting Fundamentals,White Box and BlackBox Testing.
A Strategic Approach to Software Testing,IntegrationTesting,ValidationTesting, System Testing.
Module – V (8 Hrs)
Software Project Estimation andScheduling:Work Break downStructure(WBS),stepsin
WBS, Measuring efforts for a project, techniques for estimation – Source Lines of Code,
Function Point, COCOMO and Delphi Methods. Scheduling basics, its need, Gannt Chart,
Network Scheduling Techniques -PERT and CPM.
TextReadings
 R. S. Pressman, “Software Engineering-A Practitioner’s Approach”, McGraw Hill Int.
Ed. 2010.
 Pankaj Jalote, “An integrated approach to Software Engineering”, Springer Science
+Business Media,2005
 Agrawal, B.B. and Tayal, S. P. SoftwareEngineering, New Delhi,Laxmi Publications
(P)Ltd., 2007.
SuggestedReadings
 MartinL. Shooman, SoftwareEngineering, NewDelhi, McGraw Hill, 2005
PIMR BBA 2018-21 240

 Richard E.Fairely, SoftwareEngineeringConcepts, New York, McGraw Hill, 2000
B– 605B- I:UNIXANDLINUXOPERATING SYSTEM

Course Credits: 3(L+P=2+2)
LEARNING OBJECTIVE
TheobjectiveofthiscourseistohelpstudentstounderstandtheconceptsofUnix/LinuxOperating
System and thereuse inorganization and processingcomplexbusiness information.
Learning Outcome
PIMR BBA 2018-21 241

1. To gain knowledge on Unix/Linux operating system concepts that includes architecture,
installing the Linux system, kernel and shell concepts, Linux file and directory system
and related commands.
2. To maintain user accounts, manage file access permissions, install and configure software
and hardware, and perform routine system maintenance and backup functions.
3. To learn accepted practices and responsibilities of system administrators.
4. To learn about types of shells and shell programming.
5. To learn about networking administration, connection of internet and Ethernet
configuration.
Examination Scheme
performance of the student. A panel of internal and external examiners will conduct the
viva-voce examination at the end of the semester and award marks to the student out of a
maximum of 20 marks. The semesterexaminationcarrying40markswillhave five
questions with internal choice from each unit. Students will be requiredto attempt
allfivequestions.
Module – I (8hrs)
Linux introduction - Basic Features of Ubuntu, Different flavors of Linux. Advantages, Installing
requirement, Basic Architecture of Unix/Linux system, Kernel, Shell. Linux File system-Boot
block, super block, Inode table, data blocks, Commands for files and directories cd, ls, cp, md,
rm, mkdir, rmdir, pwd, file, more, less, touch,wc, cut, dd, creating and viewing files using cat,
file comparisons – cmp & comm, disk related commands, checking disk free spaces. Partitioning
the Hard drive for Linux, Installing the Linux system, System startup and shut-down.
Module II (8hrs)
Essential linux commands- Understanding shells, Processes in linux - process fundamentals,
PIMR BBA 2018-21 242

connecting processes with pipes, Redirecting input output, manual help, Background processing,
foreground processing, changing process priority with nice, scheduling of processes at command,
cron commands, kill, ps, who, sleep, Printing commands, Mathematical commands- bc, expr.
Module–III (8hrs)
System administration: Common administrative tasks, configuration and log files, Role of system
administrator, Managing user accounts-adding & deleting users, changing permissions and
ownerships, Creating and managing groups, modifying group attributes, Temporary disable
user’s accounts, creating and mounting file system, file security & Permissions, becoming super
user using su. Getting system information with uname, host name,Backup and restore files.
Module–IV (8hrs)
Shell programming- Basic of shell programming, Various types of shell available in Linux,
comparisons between various shells, shell programming in bash, read command, conditional and
looping statements, case statements, parameter passing and arguments, Shell variables, system
shell variables, shell keywords, Creating Shell programs for automate system tasks. Simple filter
commands – pr, head, tail, cut, paste, sort, uniq, tr. Filter using regular expressions – grep, egrep,
and sed.
Module-V (8 hrs)
Basic networking administration: Setting up a LAN using Linux, choosing peer to peer vs
client/server model, setting up an Ethernet Lan, configuring host computers, checking Ethernet
connecting, connecting to Internet, common networking administrative tasks, configuring
Ethernet, initializing Ethernet Interface, ifconfig, netstat and netconfig commands, TCP/IP
network.
PRACTICAL EXPOSURE
Note- Complete Practical Exposure should be given based on every concept of syllabus.
PIMR BBA 2018-21 243

Practical List
1. How to install Ubuntu Operating System?
2. Execute the general purpose utility commands: - cal, date, echo, printf, bc, passwd, who,
uname, hostname ls, sleep, man, startup, shut-down.
3. Execute the following file system related commands:- pwd, cd, mkdir, rmdir, ls.
4. Execute the following handling ordinary files related commands:- cat, cp, rm, mv, more,
file, od, cmp, comm.,diff.
5. Execute the following file permission and security related commands:- chmod, chown,
chgrp.
6. Execute the following process related commands:- ps, kill, nice, at, batch, cron.
7. Execute the printing related commands.
8. Execute the following mathematical commands:- bc,expr.
9. How to become super user?
10. How to create and manage gropus?
11. How to temporary disable users account?
12. Execute the following simple filter related commands:- pr, head, tail, cut, paste, sort, uniq,
tr.
13. Execute the following filter using regular expression related commands:- grep, egrep and
sed.
14. Execute the following networking related commands:- ifconfig, netstat, netconfig,
traceroute etc.
15. How to setting up a LAN?
16. How to setting up Ethernet LAN?
17. Write a Shell Program using if-else?
18. Write a Shell Program using case Statement?
19. Write a Shell Program using looping?
20. Execute the disk related commands?
PIMR BBA 2018-21 244

TextReadings
 Advanced Unix Programmingby Marc J. Rochkind, 2004

 Red Hat Enterprise Linux 6 Administration: Real World Skills For Red Hat Administrators
by Sander Van Vugt, Wiley India Pvt. Ltd.-New Delhi, 2013
 Silberschartz, Galvin, Gagne, Operating system Principles , WSE Wiley,2005
 Das, Sumitabha ,UnixConcepts and Applications. New Delhi: Tata McGraw Hill, 2006
 Prata, Stephen.AdvancedUnix: A Programmer’s Guide. New Delhi: BPBPublication.,
1996
 Rosen,Kenneth H., Douglas A.Host, James M. Farber, Richard R. Rosiuski, The complete
ReferenceUnix. New DelhiTata Mcgraw Hill, 2000.
 Unix For Programmers And Users (Third Ed.) - Graham Glass & King Ables, Pearson
Education India.(Low Prices Edition).
 Fedora Core 6 Bible
 Red Hat Linux 9 Bible – Cristopher Negus, IDG Books India Ltd.
 Using Linux By Jack T Ackett, David Gunter, Phi, EEE Edition
 Linux Installation And Administration, Nicholas Wells, Course Technology (Vikas
Publishing, New Delhi).
 Unix Shell Programming - Yashwant Kanetkar, BPB Publications,
 Red Hat Linux Unleashed Techmedia (BPB Publications)
SuggestedReadings
 Kernighan,B.W.andPike,R.(1995).TheUNIXProgrammingEnvironment.NewDelhi:
PrenticeHallofIndia.
 Nemeth,Evi;GarthSnyder;TrentR.HeinandBenWhaley (2010).UNIXandLinux System
 . A S Godbole, Operating systems, Tata McGraw hill, 2000.
 Andrew. S. Tanenbaum, Modern operating systems, Pearson prentice hall, 2007.
 Ellen Siever, Stephen Figgins, Robert Love, Arnold Robbins, “Linux in
a Nutshell”, O’ Reilly, 2012
PIMR BBA 2018-21 245

 Wale Soyinka, “Linux Administration: A Beginner’s Guide”, McGraw Hill Companies,
2012
 Soyinka, Wale.LinuxAdministration:A Beginner's Guide. McGraw Hill Education. Fifth
Edition, 2009
B- 604A- BI - PRACTICES OF GENERAL INSURANCES

Course Credit 3
LEARNING OBJECTIVE
PIMR BBA 2018-21 246

This subject provides an introduction and background about the fundamentals of General
Insurance. This course is also intended to help students understand the concept and
administration of General Insurance and Products. Due emphasis has been on Health
Motor and Fire Insurance.
Learning Outcome
1. Acquire knowledge about various personal and health policies for medical and personal
purposes.
2. Get familiar with the concept of insurance in relation to motor vehicles and it's benefits.
3. Develop an understanding about marine insurance and its related elements.
4. Get familiar with the concept of fire insurance and its various functions.
5. Acquire the necessary knowledge about insurance related to property, it's claim,
exception and conditions.
Examination Scheme
Maximum Marks 100
Minimum Marks 35
Module 1 (8 Hrs)
Personal and Health Policies
PIMR BBA 2018-21 247

Family Risk Management, Identifying areas of Potential Losses, Measurement of Losses in
personal Accident and Health Insurance, Mediclaim Policy, Overseas Mediclaim policy, Cancer
Insurance, Critical Illness Insurance.
Module 2 (8 Hrs)
Motor Insurance
Types of Motor Vehicles Policies, Tariffs and Premiums, Underwriting, Claim Management.
Module 3 (8 Hrs)
Marine Insurance
Indian and International Scenario, Applications and Principles, Classifications of Marine
Insurance, Cargo Clauses, War Clauses, Strike Clauses, Contract and Policy of Marine
Insurance.
Module 4 (8 Hrs)
Fire insurance
Application and Basic Principles of Fire Insurance, Standard Fire Policy, Fire Insurance Pricing,
Underwriting, Fire Insurance Claims Settlement, Role and functions of risk management in fire
insurance.
Module 5 (8 Hrs)
Property and Liability Insurance
Basic Principles, Nature and Scope, Proposal Form, Risk Assessment Form, Classification of
Risk, Rating, Claims, Completion of Proposal Form, Issue of Policy, Exceptions and Conditions,
Tariff Rules, Claim Payments and Management, Investigation and Procedure for Claim Under
Workmen’s Compensation Policy, Methods of Re-insurance.
Text Readings
 M.N.Mishra, S.B. Mishra,, “Insurance Principles and Practice” S.Chand.
 Tripathy & Pal , “Insurance – Theory and Practice”, Prentice Hall of India.
PIMR BBA 2018-21 248

Suggested Readings
 Herald Skipper Jr and Kenneth Black Jr., “Life and Health Insurance”, Pheipe
 General Insurance: ICFAI
B-604 B BI -INSURANCE LAW AND REGULATIONS

Course Credit 3
LEARNING OBJECTIVE
PIMR BBA 2018-21 249

The objective of this course is to introduce the student with insurance laws and regulations
and to make them understand the controlling authorities existing in insurance industry.
Learning Outcome
1. Acquire knowledge about insurance as a contract and it's various aspects.

2. Develop an understanding about various insurance reforms, IRDA and SEBI guidelines
for insurance brokers.
3. Acquire knowledge about regulations related to agent and broker , their license ,role and
responsibilities.
4. Get familiar with the concept of legal aspects related to life insurance.
5. Acquire knowledge about regulations which are controlled by the exchange for policy
holders and others.
Examination Scheme
Maximum Marks 100
Minimum Marks 35
worth 45 marks, will have five theory questions, out of which students will be required to
problem(s).
Module 1 (8 Hrs)
PIMR BBA 2018-21 250

Definition and sources of Law
Judicial set up in India –– Insurance as a contract -Legal principles, Principle of indemnity,
Insurable interest, Subrogation, and Utmost good faith History of Insurance Legislation in India
–– Life Insurance Corporation Act 1956 – General Insurance Business Nationalization Act 1973.
Module 2 (8 Hrs)
Current Legal Environment
Insurance Act 1938 ( as amended) & Insurance Regulatory & Development Act.- An Overview –
Insurance Sector Reforms - The Insurance Regulatory Development Authority (IRDA) Act, 1999
– IRDA (Investment) Regulations 2000 – IRDA Guidelines for Insurance Brokers Securities and
Exchange Board of India (SEBI) Act, 1992 – SEBI Guidelines.
Module 3 (8 Hrs)
Insurance Intermediaries
Regulations issued by IRDA for Insurance Agents & Brokers - Agency Contract, License to act
as insurance agent – Authority of a life Insurance Agent rights and responsibilities, agent’s
compensation and hereditary commission termination of agency, nomination facility, Licensing
of Insurance Brokers – Role & Responsibilities of Insurance Brokers.
Module 4 (8 Hrs)
Legal Aspects of Life Assurance
Mortgage of Life Policies, Different kinds of Proofs of Death, Various forms of Evidence of
Testate, and Intestate Succession, Presumption of Death, Indemnity & Guarantee, Attachments
and Prohibitory Orders, Provisions of Limitation Act as applicable to Insurance Contracts.
Module 5 (8 Hrs)
Exchange Control Regulations
IRDA Directions for protections of policy holders, Consumer Protection Act 1986, Arbitration &
conciliation Act, 1996 vigilance set up Insurance Ombudsman.
PIMR BBA 2018-21 251

TEXT READINGS
 Indian Institute of Insurance – IC 24 – Legal Aspects of Life Assurance
SUGGESTED READINGS
 1.K.C.Mishra and M.Bakshi , Legal and Regulatory Aspects of Insurance, CENGAGE
learning, Delhi.
 2.M. N Srinivasan, ‘Principles Of Insurance Law (Life - Fire - Marine - Motor And
Accident)’, Module 3KSN Murthy & Dr KVS Sarma, ‘Modern Law Of Insurance’
B-605A- BI RETAIL MANAGEMENT AND RETAIL BANKING

Course Credit 3
PIMR BBA 2018-21 252

LEARNING OBJECTIVE
The basic objectives of the course are to acquaint the students about the concept of Retail
Management and Retail Banking and the various types of Retail Banking Products. It will
also develop our understanding about Bank & Insurance among the students.
COURSE OUTCOMES
On completion of this course, students will be able to:
1. Investigate the wider role of the financial services retail environment in terms of
customer demands and competition
2. Understand the customer and how customers buy financial services
3. Gain in-depth skills in the basic principles of retail bank operations
4. Appreciate the future challenges in retail banking
5. Analyze the way retailing works, specifically the key activities and relationships.
Examination Scheme
Maximum Marks 100
Minimum Marks 35
Module 1: (8 Hrs)
Retail Management -An Introduction.
Functions of Retailing, Types of Retailers, Retailing Strategies for emerging markets, Organised
Retail formats in India, Challenges ahead for Retailing.
Module 2: (8 Hrs)
PIMR BBA 2018-21 253

Changing Retail Environment
Environmental Analysis, Retail Banking, Retail Selling, Relationship Marketing for Retailers,
Type of Merchandise.
Module 3: (12 Hrs)

Retail Banking -An Introduction
Open market conditions and role of Banks and Financial Institutions, Retail Banking -Concept
and Importance.
Retail Banking Products- Housing Loan, Conveyance Loan, Personal Loan, Educational Loan,
Loan for Retail Traders, Plastic Money.
Module 4: (12 Hrs)

e- Banking -An Overview
Concept of ATMs and 24 hours Banking, Online Banking, Online banking and e- Banking,
Bancassurance, SSI financing.
Text Readings
 Cullen,Retailing;Environment and Operation, 1st edition,2008,Cengage Learning.
 Suja Nair,retail managenent, Mumbai; Himalaya Publishing House,2008.
 Barry Berman and Joel R. Evans,Retail Management ; A Strategic Approach, Pearson
Education,New Delhi,2005.
 R.S. Tiwari, Retail Management (Retail Concepts and Practices), Himalaya Publishing
House, 1st Edition,2009.
 Dale Miller, Retail Marketing. Tide University Press,2011.
 A Sivakumar, Retail Rarketing. New Delhi,Exel Books,2007.
B-605 B BI- BANKS AND RISK MANAGEMENT
Course Credit 3
PIMR BBA 2018-21 254

LEARNING OBJECTIVE
The objective of this course is to provide an understanding of the functions and role of banks and
to familiarize students with the risk management approaches of commercial banks.
COURSE OUTCOMES:
1. Identify the key banking risks and their relative importance
2. Evaluate the various risks with which banks contend.
3. Learn about the qualitative and quantitative tools for measuring and managing financial
risks in banks.
4. Understand the regulation aimed at controlling risks in banks.
Examination Scheme
Maximum Marks 100
Minimum Marks 35
A, worth 45 marks, will have five theory questions, out of which students will be required to
problem(s).
Module 1 (8 Hrs)
Concept and Definition of Banking
Relationship between Banker and Customer , Evolution of Banking in India , Functions of
Commercial Banks , Types of Banks , Role of Banks in Economic Development- Recent Trends
in Banking: Branch Expansion , Banking Liquidation, Amalgamations and Mergers Rural
PIMR BBA 2018-21 255

Banking - Priority Sector Lending , Social Banking , Bank Assurance -Community Banking ,
Tele- Banking , e-Banking.
Module 2 (8 Hrs)
Credit and Investment Management
Instruments and classification of Credit , Credit Appraisal Techniques, Credit Monitoring
Arrangement , Investment (Portfolio) Management by Banks- Balance Sheets , SWOT
Analysis: Shifts in Policy Perceptions , Non-Performing Assets and Income Recognition Norms
- Management of Balance Sheet Activities.
Module 3 (8 Hrs)
RBI Guidelines and Risk management
Regulatory Framework- Capital Adequacy requirements- Risk Weighted Assets- The New Basel
Capital Accord, Board for Financial Supervision- Risk Based Supervision- Risk Profiling –
Strategy and Environment Risk- Organization Risk and Management Risk- Constitution of Risk
Management System in Banks.
Module 4 (8Hrs)
Types of Risk
Market Risk, Liquidity Risk and Interest Rate Risk, Credit Risk and Operational Risk and their
regulation- Models; Hedging; Sensitivity Analysis; Credit Scoring- Measurement of Operational
Risk- Asset Liability Management (ALM) : RBI Guidelines- Volatility- Product Innovation-
Purpose of ALM – ALM Information System.
Module 5 (8 Hrs)
Risk Management tools and Derivatives
Securities Contracts - Foreign Exchange Transactions – Forward Contracts- Repurchase
Agreements - Swaps – Options – Futures – Alternative Risk Transfer Products - Currency Swaps
– Currency options and Futures – Exchange Traded Funds.
PIMR BBA 2018-21 256

TEXT READINGS
 Vasant C. Joshi and Vinay V Joshi (1998), Managing Indian Banks: The Challenges
Ahead,
 Response Books, New Delhi.
SUGGESTED READINGS
 Maheswari, S N and Maheswari S K , Banking - Law & Practice, Kalyani Publishers,
New Delhi.
 D. Muralidharan, Modern Banking, Prentice Hall of India: New Delhi.
 Jyotsna Sethi and Nishwan Bhatia, Elements of Banking and Insurance, Prentice Hall of
India: New Delhi.
 Risk Management in Banks – Institute of Bank Management and Research
 O.P. Agarwal, Banking and Insurance, Himalaya Publications: Mumbai.
 Eddie Cade, Managing Banking Risks, Woodhead Publishing Ltd., in association with
The Chartered
 Institute of Bankers, England.
B-604 A-T : TRENDS IN TRAVEL AND TOURISM LAWS

Course Credit 3
PIMR BBA 2018-21 257

LEARNING OBJECTIVE
This module is prescribed to appraise students about the emerging trends in travel and
tourism to make them to understand the regulatory laws for tourism business in India.
Learning Outcome
1. Students will learn about eco tourism, tourism strategies and globalisation of tourism.
2. Students will understand medical tourism, agro tourism, event tourism and mass tourism.
3. Students will learn various laws for tourism business...
4. Students will learn wildlife legislation, consumer act, and airlines travel act.
Examination Scheme
Maximum Marks 100
Minimum Marks 35
Module 1: (10 Hrs)

Tourism: an emerging phenomenon Eco Tourism: concept, Need, Eco Tourism Planning,
Sustainable Tourism Strategies, Social Reforms and Tourism, Tourism and Globalization
Module2 (10 Hrs)

Concept and development of: Medical Tourism, Agro Tourism, Event Tourism
Conference and Convention Tourism, Mass Tourism.
PIMR BBA 2018-21 258

Module3 (10 Hrs)
Regulatory Laws for Tourism Business in India-I: Need for Tourism Laws and Regulations,
Legislation and Regulations for Travel Agencies, Regulations for Accommodation tor, GATS
Module 4: (10 Hrs)

Regulatory Laws for Tourism Business India – II legislation related to Wildlife Preservation,
Legislation related to Airline Sector, Consumer Protection Act- 1986- Salient Feature,
Definitions of Consumers, Grievance redressal machinery.
Text Reading
 Singh, L.K. (2008), ' Trends in Travel and Tourism Laws'; Isha Books,New Delhi.
 Romila Chawla (2010) 'Law and Tourism Development' ;Sonali Publications, New Delhi.
 Anne Zahra 'A Guide to the Law for Tourism and Hospitality Students', Pearson
Education New Zealand,2009.
 Kandari, O.P. & Chandra Ashish “Tourism Development Principles Practice”, 2004
PIMR BBA 2018-21 259

B-604 – B-T -Air Ticketing and Foreign Exchange Management
Course Credit 3
LEARNING OBJECTIVE:
This module is introduced to prepare the students to work within Airline or Travel Agency,
where they are required to be fully aware of Air Ticketing Fare Calculation and Foreign
Exchange Management.
Learning Outcome
1. Students will learn Air travel ticketing and rules regarding baggage.
2. Students will understand basic elements of ticketing, national international fare
calculations.
3. Students will learn about air ticketing techniques, traffic documents, cash refund policies.
4. Students will be able to understand foreign exchange policies ratings and calculation and
FDI rules.
Examination Scheme
Maximum Marks 100
Minimum Marks 35
Module 1 (10 Hrs)
Air Travel Process and Practices Air travel, International carriers, Domestic Carriers, Air
Transport Regulations, Five freedom of Air, Airport Handling Procedure.
Reservation practices- children and infants, Restricted and disable passengers, Changes alteration
practices in Schedules, Stand by Travel, passenger check In, Cancellation and Delays, Checked
PIMR BBA 2018-21 260

Baggage- The weight/ price system, Excess Baggage Charge, Special charge, Pet Transport
Policy, Special Meals, Excess Mileage Percentage.
Module 2: (10 Hrs)

Basic Elements of Air Fares and Constructions; Class Of Services, Fare basis customs user fees,
Airport Taxes, Miscellaneous Charges, Fare Rules, Calculation, Special Air Fares, Ticket
Issuance, travel Related Terminology, Mileage Principles; fare construction, with extra mileage
allowance and extra mileage principle highest intermediaries point (HIP), circle trip minimum
(CTM), Back Haul Check, Add on, Fare construction Terminology, Fare calculations on a hand
Ticket, Sector mileages, Basic Principles of International Air Fares and Ticketing, How to use
Neutral Unit of Constructions of calculated Fares.
Module 3 (10 Hrs)

Air ticketing techniques – Domestic & International – Airline Tickets, Tickets coupons, Air
ticket information, Air ticket related traffic documents PTA, REN, Charted and group Travel,
Ticket revalidation, Booking a Tour, how to procure traffic, Tour, Order, Ticket exchange
Notice, Cash Refund Notice, Credit card refund notice, Reservation seats/cards, Airline
reservation.
Module 4: (10 Hrs)

Foreign Exchange Management – Forex Management for Enterprise, Familiarization Travel
Related Foreign Exchange regulations, Currencies Conversions, FEMA Act 2000, Tariff
Terminology, FDI in Tourism Industry.
Text Reading
 Negi, Jagmohan., " Air Travel Ticketing & Fare Construction" Kanishka Publishers
2004, New Delhi
 Sethi, Praveen., "Strategies for Future of Travel & Tourism". Rajat Publication, 1999
New Delhi.
PIMR BBA 2018-21 261

 ABC V. Worldwide Airways Guide (Red/Blue)
B-605 A T INTERNATIONAL TOURISM
Course Credit 3
LEARNING OBJECTIVE
The paper provides a comprehensive view of the tourism trends and patterns at the international
level. The trends are to be studied through volume of tourists’ arrivals in different regions and
their contribution in tourism earnings. The knowledge of the forces and factors responsible for
tourism growth is other area of discussion in the paper. Since tourism growth is not uniform in
all the regions, the issues like tourism gap or disparities form another key area of knowledge for
the students. The paper is primarily based on the statistics available at various websites.
Learning Outcome
1. Students will learn about international tourism trends and factors of growth..
2. Students will understand about inbound tourism of Europe and America, Africa, Middle
east.
3. Studnets will learn about various international tourism development agencies. As
UNWTO, PATA, IATA in the development of tourism Challenges before international
tourism
Examination Scheme
Maximum Marks 100
Minimum Marks 35
The question paper will contain seven theory questions out of which students will be required to
attempt five questions.
Module –I (10 hrs)

Tourism trends at international level: Tourist arrivals and tourism receipts
PIMR BBA 2018-21 262

Factors affecting growth of international tourism.
Module –II (10 hrs)

Regional distribution of International tourism –I
Europe: Inbound tourism with special reference to France, Spain, United Kingdom and Italy and
their major destinations i.e. Paris, Madrid, London and Rome
Americas: Inbound tourism with special reference to USA, Canada and Mexico and their major
destinations i.e. New York, Washington DC, Niagara Falls, Toronto and Mexico City.
Module-III (10 hrs)

Regional distribution of international tourism II:
Africa: Inbound tourism with special reference to Egypt, South Africa and Kenya and their major
destinations i.e. Giza, Johannesburg and Nairobi.
East-Asia & Pacific: Inbound tourism with special reference to Australia, China, Japan and
Thailand and their main destinations i.e. Sydney, Beijing, Tokyo and Bangkok.
Module-IV (10 hrs)

Role of International organization like UNWTO, PATA, IATA in the development of tourism
Challenges before international tourism
Text Readings
 International Tourism: Cultures and Behavior, Yvette Reisinger, Elsevier, 2009.
 International Tourism by Motiram, Motiram,Published by Sonali Publications.
 International Tourism by Prateek Aggarwal, Prateek Aggarwal, Reference Press.
 Emerging Trends of International Tourism in India, Mir Mohammad Saleem, LAP Lambert
Academic publication.
PIMR BBA 2018-21 263

B-605 B- T- TOURISM GEOGRAPHY
Course Credit 3
LEARNING OBJECTIVE
The module introduces students to the various geographical locations of tourist places, weather
climate and distances, the different routes between them and the different characteristics of
places which are important for tourism. The course aims to present an analytical framework
within the basic methodology and trends of the discipline of geography
COURSE OUTCOMES
1. Students will learn about the geography of tourism and its importance..
2. Students will understand various terminologies of geography and their use in planning
tourist plan.
3. Students will learn about impact of weather and climate on tourism.
4. Students will understand various features of Indian political and physical geography.
5. Students will be understanding world physical and political geography.
Examination Scheme
Maximum Marks 100
Minimum Marks 35
The question paper will contain seven theory questions out of which students will be required to
attempt five questions.
Module 1 (4hrs)
PIMR BBA 2018-21 264

Definition, scope and contents of Geography of Tourism. Approaches, Methodology and
Techniques Analyses in Geography of Tourism. Importance of Geography of Tourism. Natural
and climatic regions of the world in brief. How to read a map.
Module 2 (8 hrs)
Latitude, Longitude, International date line, time zones and calculation of time. Time
differences, GMT variations, concepts of elapsed time, flying time, ground time. Standard time
and summer time (day light saving time). Conceptual Framework of Models in Geography of
Tourism and spatial perspectives in Analysis and Developmental strategy. Types, forms, patterns
and linkages in Tourism.
Module 3 (4 hrs)
Impact of weather and climate on Tourist destinations. Geographical Determinants : Diversities
and disparities. Typology of area and Linkages flows and orientation.
Module 4 (8 hrs)
Indian Geography, physical and political features of Indian subcontinents. Climatic conditions
prevailing in India. Tourism attractions in different states and territories of India
Module 5 (8hrs)
Political and physical features of world geography. Destinations in North America (United States
of America: New York, Washington, Los Angeles, San Francisco, Orlando, Dallas. Canada:
Ottawa, Montreal, Vancouver, Mexico). Central America (Costa Rica, Panama, Belize etc)
Europe: France, Spain, Italy, United Kingdom, Moscow, Germany, Austria, Greece Switzerland,
The Netherlands.
Module 6 (8hrs)
Africa: South Africa, Mauritius, Kenya. Middle East: Egypt, Morocco, Saudi Arabia, United
Arab Emirates, Mecca-Madina. North & East Asia/ Pacific: China, Malaysia, Thailand,
Singapore, Australia, Japan. South Asia : SAARC Countries.
PIMR BBA 2018-21 265

Text Books
1. Boniface B. and Cooper C. the Geography of Travel and Tourism (London,
England, Heinemann Professional Publishing. 1987).
2. Burton Rosermary : the Geography of Travel and Tourism (London).
3. Rohinson H.|A.A. Geography of Tourism (Macdonaled and Evans, London).
4. The Geography of India – Gopal Singh – Delhi (1988).
5. Dubey and Negi – Economic Geography Delhi (1988).
6. R. M. Desai – Strategy of food and agriculture – Bombay (1988).
7. Negi B. S. – Rural Geography Delhi Keelavnata Ram Nath.
8. Singh R. L. – Regional Geography of India (1985).
9. LAW B. C. ed Mountaing and Rivers of India Calcutta (1968).
10. National Atlas of India – Government of India Publication.
Reference Books
1. Hall, CM and Page, SJ. The Geography of Tourism and Recreation, Routledge
PIMR BBA 2018-21 266

B-604 A- DA- ADVANCED STATISTICS USING R
Credits: 3
Objective: This course is an introduction to R, a powerful and flexible statistical language and
environment that also provides more flexible graphics capabilities than other popular statistical
packages.
Learning objectives
1. Use R for statistical programming, computation, graphics, and modeling,
2. Write functions and use R in an efficient way,
3. Use R in their own research,
4. Be able to expand their knowledge of R on their own
Examination Scheme
Content
Module 1 (8hrs)
Data Mining: Basics of data mining, Data mining techniques, KDP (Knowledge Discovery
Process), Application and Challenges of Data Mining; Introduction to Web Mining, Text
Mining. Basic Data Manipulation Techniques, Usage of various apply functions – apply, lapply,
sapply and tapply, Outliers treatment.
Data Processing: Data Cleaning, Data Integration and Transformation; Data Reduction: Data
Cube Aggregation, Dimensionality reduction, Data Compression, Numerosity Reduction, Data
Discretization and Concept hierarchy generation for numerical and categorical data.
PIMR BBA 2018-21 267

Module 2 (8hrs)
Descriptive Statistics: Measures of Central Tendency, Mean, Median and Mode, Measures of
Positions, Quartiles, Deciles, Percentiles and Quartiles. Measures of Dispersion, Range, Median,
Absolute deviation about median. Variance and Standard deviation. Measures of Distribution,
Skewness and Kurtosis.
Module 3 (8hrs)
Correlation and Regression :Analysis of Relationship, Positive and Negative Correlation,
Perfect Correlation, Correlation Matrix, Scatter Plots, Simple Linear Regression, R Square,
Adjusted R Square, Testing of Slope, Standard Error of Estimate, Overall Model Fitness,
Assumptions of Linear Regression, Multiple Regression, Coefficients of Partial Determination,
Durbin Watson Statistics, Variance Inflation Factor.
Module 4 (8hrs)
Comparing Populations: Test of Hypothesis Concept of Hypothesis testing. Null Hypothesis
and Alternative Hypothesis Cross Tabulations Contingency tables and their use. Chi-Square test.
Fisher’s exact test. One Sample t test Concept, Assumptions, Hypothesis, Verification of
assumptions, Performing the test and interpretation of results. Independent Samples t test
Concept, Type, Assumptions, Hypothesis, Verification of assumptions, Performing the test and
interpretation of results. Paired Samples t test Concept, Assumptions, Hypothesis, Verification of
assumptions, Performing the test and interpretation of results.
Module 5 (8hrs)
ANOVA: One Way Concept, assumptions, hypothesis, verification of assumptions. Model fit,
hypothesis testing. Post hoc tests: Fisher’s LSD, Tukey’s HSD. MANOVA, ANCOVA
Time Series Analysis: Time Series Analysis Time series data and their graphical representation.
PIMR BBA 2018-21 268

Text Books:
1.Mark Gardener: Beginning R: The Statistical Programming Language, Willey publications
2.Norman Matloff: The Art of R Programming: A Tour of Statistical Software Design,
OREILLY & Associates Inc
PIMR BBA 2018-21 269

B-604B DA – Data Analytics I: Hadoop Applications
Course Credit: 3
LEARNING OBJECTIVE: To Learn the connectivity and data analytics with Big Data
Platforms and to learn to profile, integrate, cleanse, and move big data in a Hadoop environment
using an intuitive web-based interface.
Learning objectives
1. Understand the various parts of Hadoop condition, for instance, Hadoop 2.7, Impala,
Yarn, MapReduce, Pig, Hive, HBase, Sqoop, Flume, and Apache Spark
2. Learn Hadoop Distributed File System (HDFS) and YARN building, and make sense of
how to function with them for limit and resource organization
3. Understand MapReduce and its qualities
Examination Scheme: Faculty will award marks out of maximum of 40 marks for internal
performance of student. The semester examination will be worth 60 marks. It will have two
sections A and B. The section A worth 40 marks will comprise of five question out of which
student will require top attempt three questions. The section B shall worth 20 marks will contain
practical/numerical / application / cases problem. The duration of exam is 3 hours.
Course Content
Module 1 (8hrs)
Introduction: What is Hadoop?, Hadoop Interfaces, Introduction to Big Data & Hadoop and its
Ecosystem, Map Reduce and HDFS, What is Big Data, Where does Hadoop fit in, Hadoop
Distributed File System – Replications, Block Size, Secondary Namenode, High Availability,
Understanding YARN – Resource Manager, Node Manager, Difference between 1.x and 2.x.
Module 2 (8hrs)
PIMR BBA 2018-21 270

Hadoop Installation & Setup: Hadoop 2.x Cluster Architecture , Federation and High
Availability, A Typical Production Cluster setup , Hadoop Cluster Modes, Common Hadoop
Shell Commands, Hadoop 2.x Configuration Files, Cloudera Single node cluster.
Module 3 (8hrs)
Deep Dive in Map Reduce: How Mapreduce Works, How Reducer works, How Driver works,
Combiners, Partitioners, Input Formats, Output Formats, Shuffle and Sort, Mapside Joins,
Reduce Side Joins, MRUnit, Distributed Cache.
Module 4 (8hrs)
Lab Exercises: Working with HDFS, Writing Word Count Program, Writing custom partitioner,
Mapreduce with Combiner, Map Side Join, Reduce Side Joins, Unit Testing Mapreduce,
Running Mapreduce in LocalJobRunner Mode.
Module 5 (8hrs)
Graph Problem Solving: What is Graph, Graph Representation, Breadth first Search
Algorithm, Graph Representation of Map Reduce, How to do the Graph Algorithm, Example of
Graph Map Reduce.
Module 6 (8hrs)
Pig: Introduction to Pig, Understanding Apache Pig, the features, various uses and learning to
interact with Pig. Hive: Hive Introduction, Understanding Hive, traditional database comparison
with Hive. Impala: Introduction to Impala: What is Impala?, How Impala Differs from Hive and
Pig, How Impala Differs from Relational Databases, Limitations and Future Directions
Readings:
• • Hadoop: The Definitive Guide Paperback – 2015 by Tom White O Reilly
PIMR BBA 2018-21 271

B-605A-DA Business Analytics Using Python
Credit 3
Objective: The main objective is to help students to understand the fundamentals of python,
perform data analysis and visualization, prediction using python.
Learning objectives
1. Use python for statistical programming, computation, graphics, and modeling,
2. Write functions and use python in an efficient way,
3. Use python in their own research,
Examination Scheme
Content
Module 1 8hrs
Python Data Types and Data structures: Introduction to Python, Comparing python with other
programming languages, Python Interpreter and it’s Environment, Python installation, Python
variables, operators, Data Types:Numbers(int, float, fraction), Boolean, Strings;Type conversion,
Data structures: lists, tuple,set and dictionaries.
Module 2 8hrs
Conditional statements:if-else,if-elif-else,Ternary Operator(single line if-else), replacement of
switch case in python; loops in python: while and for;range() vs xrange() function;Control
PIMR BBA 2018-21 272

statements: continue, break;Functions: global functions, local functions, lambda functions and
methods. File Input and Output, Modules & Packages. Database Connectivity.
Module 3 8hrs
Pandas: Manipulating data from CSV, Excel, JSON and SQL databases, Series and Data Frames,
Filtering, Selecting and drooping columns, summarizing, Grouping, aggregating and applying,
Merging, Joining, and Concatenating. pivot tables, crosstab, and melt.Exporting data in csv,
excel, json, and database. Building and Evaluating Prediction Model using Scikit-learn.
Module4 8hrs
Numpy: Creating Arrays, Arrays Operations, Multidimensional Arrays, Arrays transformation,
Array Concatenation, Array Math Operations, Multidimensional Array and its Operations,
Vector and Matrix. Visualization: Visualization with matplotlib and seaborn, Figures and
subplots, Labeling and arranging figures, Outputting graphics.
Project Work:
Patient Missed-Appointment Data Analysis
Human Resource Analytics
Customer Segmentation
Online Material:
https://docs.python.org/3.4/tutorial/
http://www.tutorialspoint.com/python/python_quick_guide.htm
https://www.geeksforgeeks.org/python-programming-language/
Text Books:
"Think Python: How to Think Like a Computer Scientist Allen Downey", Green Tea Press
Needham, Massachusetts.
"Learning to Program with Python", Richard L. Halterman
PIMR BBA 2018-21 273

"Learning Python", David Ascher and Mark Lutz
"Hands-on Python Tutorial", Andrew Harrington
"Python in a nutshell", Alex Martelli
"Python for Dummies",Aahz Maruch and Stef Maruch
"Learn Python the Hard Way: A Very Simple Introduction to the Terrifyingly Beautiful World of
Computers and Code", Zed Shaw
McKinney Wes, "Python for Data Analysis: Data Wrangling with Pandas, NumPy, and IPython",
O'Reilly Media, 2012.
Hauck Trent, "Instant Data Intensive Apps with Pandas How-To", Packt Publishing Ltd, 2013.
Beazley David M.,"Advanced Python Programming", Pearson Education,2009.
Chun Wesley , Core Python Programming, 3rd Edition,Prentice Hall Professional, 2012.
Telles Matt "Python Power!: The Comprehensive Guide", Cengage Learning, 2008.
McKinney Wes & PyData Development Team, "pandas: powerful Python data analysis toolkit",
Release 0.13.1, Feb 2014.
Core python programming by nageshwar rao.
My sql complete refrence,
No sql,
DBMS NAwathe
PIMR BBA 2018-21 274

B- 605 B Data Analytics II: Apache Spark and Advances
Course Credit: 3
LEARNING OBJECTIVE: To impart ideas, exposure and skills for programming with spark
and advance hadoop.
Learning objectives
1. Understand the relationship between Apache Spark and Hadoop Ecosystem
2. Understand Apache Spark use-cases and advanced characteristics
3. Understand Apache Spark Architecture and how it works
4. Understand how Apache Spark on YARN (Hadoop) works in multiple modes
5. Understand development life-cycle of Apache Spark Applications in Python and Scala
6. Learn the foundations of Scala programming language
7. Understand Apache Spark's primary data abstraction (RDDs)
8. Understand and use RDDs advanced characteristics (e.g. partitioning)
9. Learn nuances in loading files in Hadoop Distributed File system in Apache Spark
10. Learn implications of delimiters in text files and its processing in Spark
Examination Scheme: Faculty will award marks out of maximum of 40 marks for internal
performance of student. The semester examination will be worth 60 marks. It will have two
sections A and B. The section A worth 40 marks will comprise of five question out of which
student will require top attempt three questions. The section B shall worth 20 marks will contain
practical/numerical / application / cases problem. The duration of exam is 3 hours.
Course content:
Module 1 8 hrs
PIMR BBA 2018-21 275

Apache Spark: Introduction, Consistency, Availability, Partition, Unified Stack Spark, Spark
Components, Scalding example, mahout, storm, graph Running Spark on a Cluster, Writing
Spark Applications using Python, Java, Scala Explain python example, Show installing a spark,
Explain driver program, Explaining spark context with example, Define weakly typed variable,
Combine scala and java seamlessly, Explain concurrency and distribution., Explain what is trait,
Explain higher order function with example, Define OFI scheduler, Advantages of Spark,
Example of Lamda using spark, Explain Mapreduce with example.
Module 2 8 hrs
Cluster Configuration: Hadoop Cluster Setup and Running Map Reduce Jobs, Multi Node
Cluster Setup using Amazon ec2 – Creating 4 node cluster setup, Running Map Reduce Jobs on
Cluster. Configuration overview and important configuration file, Configuration parameters and
values, HDFS parameters MapReduce parameters, Hadoop environment setup, ‘Include’ and
‘Exclude’ configuration files, Lab: MapReduce Performance Tuning.
Module 3 8 hrs
ETL: Connectivity with Hadoop Ecosystem: How ETL tools work in Big data Industry,
Connecting to HDFS from ETL tool and moving data from Local system to HDFS, Moving Data
from DBMS to HDFS, Working with Hive with ETL Tool, Creating Map Reduce job in ETL
tool, End to End ETL PoC showing big data integration with ETL tool.
Module 4 8 hrs
Administration and Maintenance: Namenode/Datanode directory structures and files, File
system image and Edit log, The Checkpoint Procedure, Namenode failure and recovery
procedure, Safe Mode, Metadata and Data backup, Potential problems and solutions / what to
look for, Adding and removing nodes, Lab: MapReduce File system Recovery
Module 5 8 hrs
PIMR BBA 2018-21 276

Monitoring and Troubleshooting: Best practices of monitoring a cluster, Using logs and stack
traces for monitoring and troubleshooting, Using open-source tools to monitor the cluster, Job
Scheduler: Map reduce job submission flow, How to schedule Jobs on the same cluster, FIFO
Schedule, Fair Scheduler and its configuration, Multi Node Cluster Setup and Running Map
Reduce Jobs on Amazon Ec2, Multi Node Cluster Setup using Amazon ec2 – Creating 4 node
cluster setup, Running Map Reduce Jobs on Cluster
Module 6 8 hrs
ZOOKEEPER: Introduction, ZOOKEEPER use cases, ZOOKEEPER Services, ZOOKEEPER
data Model, Znodes and its types, Znodes operations, Znodes watches, Znodes reads and writes,
Consistency Guarantees, Cluster management, Leader Election, Distributed Exclusive Lock,
Important points
Readings:
As provided by Institute
PIMR BBA 2018-21 277

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PRESTIGE INSTITUTE OF

MANAGEMENT & RESEARCH,

CHOICE BASED CREDIT CURRICULUM

Bachelor of Business Administration

PROGRAM SPECIFIC OUTCOMES OF BBA

PIMR BBA 2018-21 2

PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH, INDORE

Paper No. Title of the Paper

PIMR BBA 2018-21 3

B – 406 Research in Business Management Core Discipline 3

PIMR BBA 2018-21 4

Business Management by Indian Ethos

1. Financial Management 2. Marketing Management

B- 504A F - Financial Markets B-504A M - Consumer Behavior

PIMR BBA 2018-21 5

PIMR BBA 2018-21 6

B- 101 FLUENCY IN GLOBAL ENGLISH

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After completion of this course student will be able to,

1. Understand and discern the types of English

3. Learn homophones, homonyms and homographs.

6. Know the essential principles of effective written communication.

Maximum Marks 100

PIMR BBA 2018-21 8

Module 2 (8 hrs)

Applied grammar and usage

Subject Verb Agreement ,

Antonyms and Synonyms.

Module 3 (8 hrs)

PIMR BBA 2018-21 9

Group Discussion & Jam Session for practice of Speech Clarity

Module 4 (8 hrs)

Module 5 (8 hrs)

The Quality of Mercy ( Shakespeare)

Palanquin( Sarojini Naidu)

On saying please ( A.G.Gardiner)

The Axe (R.K.Narayan)

B-102 FOUNDATION OF BUSINESS MANAGEMENT

PIMR BBA 2018-21 10

PIMR BBA 2018-21 11

Module 2 (12 Hrs)

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 T Ramasamy, Principles of Management, Mumbai, Himalaya Publishing House, 2013.

PIMR BBA 2018-21 13

PIMR BBA 2018-21 14

Module 4 (10 Hrs)

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PIMR BBA 2018-21 16

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Journal: Meaning and uses of journal, recording of transactions in Journal.

Module 4 (12 Hrs)

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MODULE 2 (10 Hrs)

 Business Mathematics D. Sancheti, V.K Kapoor

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B-107 INFORMATION TECHNOLOGY FUNDAMENTALS

Maximum Marks 100

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