School of Business and Law

Navrachana University

BBA Program (Batch 2020-2023)

Internship Report

Submitted By:
FORAM A THAKKAR
ID: 20131202

To

Mrs. Neha Taneja

Corporate Internship 2022

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 Student Declaration

I, Foram Thakkar, BBA understudy at Navrachana University, thus pronounce that the report for
Corporate Internship at The Times of India. Is my very own consequence work and my
obligation to other work distributions, references, if any, have been properly recognized.

I additionally affirm that the report is ready for my scholarly necessity, rather than for any other
reason. It ought not to be utilized in that frame of mind of the contrary party of The Times of
India.

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 Acknowledgment

I might want to make a move to offer my thanks to every one of the accomplished individuals
who upheld me all through my 2 months of corporate internship at the Times of India, Vadodara.

I'm exceptionally obliged to Mr. Bholenath Tiwari (The head of the Baroda office), and Mr.
Pintu Dodia(Prime supporter and Sales Manager), for offering me this chance to fill in as a
showcasing marketing understudy in the organization as well for their consistent help what's the
more, direction all through the temporary job.

I want to thank my Head of the Department Dr. Hitesh Bhatia and Ms. Nikita Mehta for offering
me this chance. I want to thank my workforce guide, Mrs. Neha Taneja, for her steady help and
direction to guarantee the fruitful finish of my internship.

I might likewise want to thank The Times of India Team for their understanding, transparency,
and for making an agreeable workplace.

In conclusion, I might want to thank every one of my resources, and loved ones for their caring
help and to all who have straightforwardly or by implication helped me during the temporary
job.

It is to be sure with an extraordinary feeling of joy and a gigantic feeling of appreciation that I
recognize the assistance of these people.

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 Table of Contents:

Sr. No Title
01. Internship Objectives/Learning Activities
02. Executive Summary
03. 3CET Report
04. Company Overview
05. Introduction to Founders
06. Financial Structure
07. Customers
08. Competitors
09. Environment
10. SWOT Analysis
11. Weekly Report Summary
12. Internship Outcome/Learning Outcome

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 Internship Objectives/Learning Activities

Student Name: Foram Thakkar

Company Name: The Times of India

Internship Objectives: What do you intend to learn, acquire and clarify through this internship?
To be filled by the students after taking inputs regarding the Target of the Company from the
respective Company Guide. Try to use concrete, measurable terms in listing your learning
objectives under each of the following categories:

Knowledge and Understanding:

 Experience in keeping up with records of client information, and how an item is
sold out.
 To execute B2B and B2C advertising strategies
 To execute strategies that help business
 To figure out the significance and troubles one countenances while selling an
item.
Skills Learning Activities (Skills like Communication, Business Etiquette,
Software Tools, etc.):

• Using time productively and versatility to the work culture

• Relational abilities
• Adaptivity as indicated by individuals/clients we meet.
• Advancing the main capacity, we dominated for the current week used in pitching our
thing with a genuine gift.
• Resilience of selling things needs a lot of diligence we understood for this current week
in hands on work.
• Correspondence's second most critical capacity procured during publicizing is our social
capacities with the clients.
• Corporate Etiquette-acting skilfully, discipline, formal dress, etc.
• Joint effort We moreover sorted out how participation that is supporting each other in
pitching helps us with convincing our clients.

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 Executive Summary

The Times of India is an English-language morning daily newspaper published in Mumbai,

Ahmadabad, Delhi, Vadodara, etc. It is one of India’s most influential papers, and its voice has
frequently coincided with that of the national government.

As a Marketing and Sales Intern, my work mainly revolves around increasing readership and
customers for the company. According, throughout the last month of my internship I had been
continuously working on tasks such as spreading awareness, generating new customers,
convincing people, and meeting other important people such as Chartered accountants, CEOs,
managing directors, managers etc so that they buy the TOI subscriptions.

Throughout these two months, I got an opportunity to hone my marketing skills as well as an
opportunity to meet different corporate people. I got to figure out how to persuade an individual
to purchase your item, you ought to continuously have a propensity for listening more and
talking less, being a salesman a propensity for listening no. It was a great opportunity for growth
as it was far not the same as the thought which I conveyed about promoting and deals.

Also, the more I continued and pushed myself to my limits the more opportunities grew to
sharpen my communication skills and push me to take responsibility and be more self-aware
about things and how to approach a potential target.

Accordingly, I can close by saying that I had astounding capability and personal growth
significant entryways all through my brief work.

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 3CET Report

Organization Overview:
• Organization Name: Bennett Coleman and Company Ltd.
• Laid out: 1838
• Co. Office: Mumbai
• Business: Publishing media broadcasting
• Bunch Turnover: 5000 crores for each annum
• Size of association: huge scope of industry
• Number of workers: 12000 and the sky is the limit from there
• Number of workplaces: 35
• Proprietor of Times Group: Jain gathering
• Executive: Indu Jain
• Bad habit executive: Samir Jain
• Overseeing chief: Vineet Jain

The Times of India is an English newspaper owned by The Times Group or Bennett Coleman &
Company Limited. It is the oldest English language newspaper in India and started in the year
1838 as The Bombay Times and Journal of Commerce which later became The Times of India.
The Times of India is the most read English newspaper, and the eleventh most read newspaper
across languages in India. The newspaper’s website claims a readership of over 7.6 million. It is
published in the main cities of Delhi, Mumbai, Bengaluru, Kolkata, Ahmedabad, Chennai, Pune,
Patna, Lucknow, and Jaipur among others.
The newspaper was founded by British journalist and politician Thomas Jewell Bennett. In
1946 the paper was bought from its British owners by industrialist Ramakrishna Dalmia.
Subsequently, his son-in-law Sahu Shanti Prasad Jain took over the company. Since then, the
company is fully owned and operated by the Jain Family.

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 Organizational Structure

The Times of India newspaper is owned by Bennett Coleman and Company Limited.
55.6% of shares of Bennett Coleman and Company Limited are divided among Bharti Nidhi
Limited (24.40%), Camca Commercial Company Limited (13.20), and Ashoka Viniyoga
Limited (18%). Through these 3 companies, the Jain family owns 36.14 % shares in Bennett
Coleman and Company Limited.
28.2% of the total shares of the Bennett Coleman and Company Limited are divided among PNB
Finance & Industries Limited (9.20%), Sanmati Properties Limited (9.70%), and Arth Udyog
Limited (9.30%). Through these 3 companies, the Jain family owns 23.13% of shares in Bennett
Coleman and Company Limited.
Similarly, 14.8% of the total shares of the Bennett Coleman and Company Limited are divided
among Jarcanda Corporate Limited (8.90%) and TM Investment Limited (5.90%). Through these
2 companies, the Jain family owns 6.40% of shares in Bennett Coleman and Company Limited.
The Jain family also has direct shares in Bennett Coleman and Company Limited of 1.02%.
Vineet Jain through other subsidiaries holds 12.76% share in Bennett Coleman and Company
Limited independently, whereas Samir Jain through other subsidiaries holds 6.27% share, and
Meera Jain through other subsidiaries holds 0.57% share in Bennett Coleman and Company
Limited.
Hence the Jain Family owns 86.17% of Bennett Coleman and Company Limited through various
subsidiaries: Sanmati Properties Limited, Bharti Nidhi Limited, Camco Commercial Company
Limited, Ashoka Viniyoga Limited, Arth Udyog, PNB Finance & Industries Limited, Jarcanda
Corporate Services Limited, and TM Investment Limited. These companies also hold shares in
each other, and the Jain family is the sole beneficiary of all these companies.
Moreover, the shareholding of Bennett Coleman and Company Limited is very complex and
there is heavy cross-shareholding, therefore it can be inferred that the remaining 13.88% share of
the company is also owned by Jain Family.

Distributions
• The Times of India
• The Economic Times
• Navbharat Times
• Maharashtra Times
• Ei Samay
• Mumbai Mirror
• Vijaya Karnataka

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 T.V. Slots
• Motion pictures Now
• MNX
• Romedy Now
• MN+
• Times Now
• Reflect Now
• ET Now
• Zoom
• Times Now Navbharat
• ET Now Swadesh

Divisions
• Article
• Creation
• RMD (Results Market Development)
• Reaction Department

Client Overview
• Times Of India calls the potential customers who are in search of English newspaper
which includes news about National news, international news, Business news, Sports
news, Current affair, and are not good with the local language or does not know how to
read local language so it attracts a varied customer base of youngsters, children,
potential English learners or students preparing for higher education in foreign
countries.

Contenders
 Competitors and rivalry among firms is very high. Companies such as Gujarat
Samachar, Divya Bhaskar, Sandesh, Hindustan Times have capitalised the market
of Vadodara as they print the news in local language. And thus, it’s being tough
to sell subscriptions of TOI newspaper.

Innovation
 Innovation has transformed into an indispensable piece of this industry. Printing
machines expect a critical part in this industry. Also, Artificial Intelligence (Ai's)
work in this industry continues to grow with the thing that helps with attracting
clients. Environment Socioeconomics is the data that depicts the construction of
a general population, similar to progress in years, race, direction, pay, and

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 language. Generally, a language deterrent comes while purchasing an English
paper in Vadodara

Target fragments of TOI

• Family
• Espresso joints
• Cafés
• Emergency clinics
• Clubs
• Client care focuses
• Shops
• Spa and salons
• Auto portable vendors
• Schools
• Wellness focuses
• Banks, and so on.

Principal Product (TOI paper)

• First-page adv. (generally costlier)

• Significant news/principal news
• City news (Vadodara news)
• Gujarat state news
• Public news (India)
• Accolade, little promotions, country
• Lease advertisements, schooling promotions
• Country, advertisements notice, offering
• Publication
• Country/advertisements
• Times worldwide
• Times business
• Times sports
• Baroda times (Supplement)

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 The climate of the Organization
The Times of India has an astoundingly direct culture with the least strategies and rules. The
coordinators behind the association have little to no faith in obsessing about the delegates by
persistently keeping watch on them using CCTVs or various progressions that gigantic
associations use. They keep up with that the association ought to be work-driven and at the
same time be entertaining to work at.
The association has a level progressive development, wherein any specialist is allowed to push
toward the business head or the individual promoters concerning any objections or
considerations they could have. The shortfall of coordinated and extreme plans has ensured
that the association encourages a more familial culture with everyone holding and sharing the
essential convictions and convictions.
The association is really versatile to work pressure, deadlines, or the timings of the delegates.
The excellent allies believe that as long as they don't keep a strong hold on the specialists
concerning when they come or go, the genuine delegates will take commitment and not misuse
this open door. They need to make the association more agent driven instead of work-driven.
The association appreciates and maintains the specialists to contribute their measures of
energy and contemplations.

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Distribution Channel of Times of India

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 Information Flow

SWOT Analyses

Strengths of the Company:

1. Widely accessible every day present across numerous locales with a flow normal of over
3.5 million every day
2. Can influence the Parent Company's presence on Television, Radio, and so on to
connect with a more extensive audience, crowd, particularly for a Sustained Campaign
on a specific issue e.g., a Campaign against defilement, and so on.
3. Easy Brands review serious promoting markets with various dailies; high brand
faithfulness
4. Bombay Times, Delhi Times, and so on have a stylish day to day that is helpful for news
about motion pictures, charm, design, and so on.
5. Weekly paper called Ascent is broadly viewed as a brilliant stage and furthermore a
must-peruse for possible enrolment specialists and occupation searchers
Weakness of the Company:
1.Some individuals have the discernment that TOI distributes celebrity/entertainment news.
2.Tough rivalry implies the restricted extension for expanding price in the market
Opportunities for the Company:
1.Has a restricted presence in Southern India when contrasted with the remainder of India
2.Better use and collaboration with on the web and versatile mediums
3.Huge open door in the Regional Languages space

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Threats to the Company:
1. Increased competition from other dailies
2. Online news medium means reduced circulation

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 What does TOI do to retain the customers?
Trade
• Visibility drive at selected outlets.
• A mechanism of feeder routes.
Bulk
• Customized innovation.
Subscription
• Lucrative discounts.
• Attractive gifts.
• Special incentives on combo offers.
• Assured delivery at doorsteps.
Some Issues Identified
Timely Delivery
• Important to deliver on time at each level.
• Dispatch first to depots that are farthest.
• The company might go against norms- For example, deliver first in areas of early risers.
• Unnatural events effect on-time delivery.
• The most common reasons are traffic jams, monsoons, breakdowns, etc.
• Ownership is transferred once cheaper leaves the press.
• In case of delay, agitated vendors and stall owners might switch to substitutes to satisfy their
customers.
Payment & Claim Delays
• Informal Credit terms between distributor & vendor.
• Chances of default are higher.
• Probability is higher towards month end when vendors are cash-strapped.
• Could translate into distributor defaulting on payment to TOI.
• Challenge for distributors to balance sales & credit-based promotion.

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 Weekly report summary
In the first week we were given training sessions where we learned everything about the
company and were delighted upon what we exactly have to do. We were told about the
company and how it works and about the product we were going to work with as well.
We were provided a training session out in the field with our senior interns from Bhopal which
was kind of overwhelming in the heat and communication barrier.
After our mock training for a sales person, we were allowed in the field and were taken to new
locations everyday so we can pitch and sell the newspaper subscription.
In the fourth week I was allotted as leader which sharpened my communication and leadership
skills. However, I failed to obtain any gold medals which maybe from my lack of motivation in
the last week.
In between we were taken on an industrial visit with our senior interns where we learned about
German technology used for printing the newspapers daily and how distribution works around
Vadodara, Surat and Ahmedabad.
We were treated with lunch by our manager as a farewell party and that is how we concluded
our internship.

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 Conclusion
Everything starts with the capacity to give valuable content. Data comes from many sources
today and individuals are overflowed to a purpose in being overpowered. One can separate by
digging further into basic stories, taking out the fine subtleties that make the biggest difference
to your readership, while zeroing in on neighbourhood intrigues that keep individuals
associated. In the event that the newspaper is an organization for the local area, these extra
thoughts can be executed.

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