15th November 2022

Letter of Recommendation

To whomsoever it may concern

It is with great pride that I am writing this letter of recommendation for Mr. Ayush Kanojia for
admission into the graduate program in your esteemed university. I am the CEO of Yodacart
and have known Ayush for 6 months. Ayush was an essential part of our startup and showcased
entrepreneurial attitude since day one by taking up multiple roles in our small business.

His job necessitated understanding our value proposition, the electronic marketplace industry
in India, identifying and implementing ways to reach a wider audience and assisting Digital
Marketing Team to frame strategies along the way. His innovative and strategic way of thinking
combined with his ability to creatively solve problems has proved to be very profitable for the
company.
He played an integral part in helping improve platform discovery of Yodacart through Search
Engine Optimization. He quickly understood technical SEO and identified opportunities to fix
the website’s structure and links. Moreover, he contributed in researching competitors and
analyzed keyword gaps, which was then implemented into our content strategy. This optimized
our website readability and user-friendliness that increased our platform’s search engine
ranking for relevant keyword queries by 70%.

Moreover, he has good interpersonal and presentational skill which were developed through
ample amount of practice. He was able to complete every task assigned to him under the given
time. His creative ideas and sound judgement allowed us to generate more leads. Moreover, he
wasted no time in understanding our business model and the interplay of every stakeholder of
Yodacart and can safely be described as an adaptable and self-learner.
Ayush is always willing to consider new ideas, learn, and is not afraid to take risks. He is a
team player with a high degree of motivation, innovation, and initiative with an affable
personality. I am certain that demanding post-graduate course in your esteemed business school
is the best path for him to move forward. He would be highly committed towards the
curriculum and the professional opportunities and will provide value to his peers and the
school.

Sincerely,

VIKAS SHARMA
CEO
Vikas.sharma@yodacart.com

Reg. Office: 90, Hanuman Nagar, Road No 28, Wagle Industrial Estate, Thane, Maharashtra-400 604

Contact No: +91 98670 72458 , +91 88889 07654 Email ID: support@yodacart.com website: www.yodacart.com