KEYNOTE

Upper Intermediate

Unit 1
Student’s Book
p. 9

1. New media - means of mass communication using digital technologies such as the Internet:

The new media has become central to the political arena.

2. Head up - to lead or control a group, part of a company, etc.: He headed up a Miami-based

legal team.
3. Startup - ახალწამოწყებული ბიზნესი; დამწყები კომპანია
4. Embed - ჩასმა
5. Temporarily ['temp(ə)r(ə)r(ə)lɪ] – დროებით
6. URL = Uniform Resource Location (საინფორმაციო რესურსის მაჩვენებელი) – the
internet address for the website: To send a link to someone, click on the URL to copy it and
then paste it into an email.
p. 11

7. Crack – ბზარი, ნაპრალი

8. Deal with – 1) საქმის ქონა 2) განხილვა
9. Fall through the cracks / Slip through the cracks - not be noticed or dealt with: little
details often fall through the cracks; Too many young people slip through the cracks in the
health system.
10. A slap in the face – if you describe something that someone does as a slap in the face, you
mean that it shocks or upsets you because it shows that they do not support you
or respect you
11. Figure out – 1) გაგება 2) მიხვედრა 3) გამოანგარიშება
12. Doodle ['du:dl] – a drawing or pattern (მოხატულობა) that you make
while thinking about something else or when you are bored
13. Google doodle – the different variations of the logo on the Google home page that the
company uses for different seasons or special days such as birthdays of famous people.
Google Doodles are very clever, and people look forward to them

p. 12

14. Infographic - a picture or diagram or a group of pictures or diagrams

showing or explaining information: As this infographic shows, more money is made
from selling apps than from selling smartphones.
15. Online content ['kɔntent] - any material available on the Web. Online content includes
text, images, animations, music and videos

p. 13

16. Trend – ტენდენცია, მიმდინარეობა

17. Course 101 – comprising (მოიცავს) the introductory material in a course of study
18. Stream – to listen to or watch sound or video on a computer, mobile phone, etc. directly
from the internet rather than downloading it and saving it first, or
to send sound or video in this way: stream video/music/files. You can now
use your home wi-fi wireless network to stream music from your PC.
19. Broadcasting – ტელე / რადიომაუწყებლობა
20. Podcast ['pɔdkɑ:st] (iPod + broadcast) – პოდკასტი: რადიო ან ტელეგადაცემის
ციფრული ჩანაწერი, რომლის ჩამოტვირტვა შესაძლებელია ინტერნეტიდან
21. Track – თვალყურის დევნა
22. Short-listed – შერჩეული
23. Host– to store (a website or other data) on a server or other computer so that it can be
accessed over the Internet: Columbia University currently hosts some 400 websites.
24. Networker – 1) a person who works from home or from an external office via a computer
network 2) someone who tries to meet people who might be useful to know, especially
in their job
25. Chunk - a large part of something: Her books must be read in chunks to follow the plot.
26. Out of reach - not able to be achieved: Their goal is out of reach.

p. 14

27. Personal branding - the process of creating a recognizable professional name and
reputation for yourself (or your company/business). It is a combination of how you
present yourself through the various means of communication and of how clients
remember you after you have provided the service
28. Acupuncture ['ækjupʌŋ(k)ʧə] - აკუპუნქტურა; a treatment for pain or illness in which
thin needles are positioned just under the surface of the skin at special points around the
body: Acupuncture originated in China.
29. Personal perspective - პირადი შეხედულება
30. Passionate - გატაცებული, შეყვარებული; having very strong feelings or emotions
31. Committed – ერთგული, თავდადებული; აქტიური ინტერესითა და განწყობით
32. Co-ordinate - to organize all the different activities and people who are involved in
something so that it works effectively: Who will be responsible for coordinating the
project?
33. Follow-up - მომდევნო, დამატებითი

p. 15

34. At ease - if you are at ease, you are feeling confident and relaxed, and are able to talk to
people without feeling nervous or anxious: It is essential to feel at ease with your
therapist.
35. Vision - ხედვა, წარმოდგენა
36. Apparently – 1) როგორც ჩანს, ალბათ 2) აშკარად
37. Self-promotion – თვითრეკლამა
38. Empathy – თანაგრძნობა
39. Expertise – გამოცდილება, კვალიფიკაცია, კომპეტენტურობა
40. Session – აქ: სეანსი
41. Self-image - წარმოდგენა საკუთარ თავზე
42. All-important – უმნიშვნელოვანესი
43. Reflexology – the practice of massaging (['mæsɑ:ʒ]) particular areas of the body,
especially the feet, in the belief that it can heal particular organs
44. Complementary medicine - ალტერნატიული, არატრადიციული მედიცინა
45. Archive ['ɑ:kaɪv] – არქივი

p. 16

46. Networking – 1) საქმიანი კონტაქტების დამყარება 2) ქსელში გაერთიანება

47. Company-wide – relating to or affecting the whole of a company: The CEO is to make
a rare company–wide announcement next week.
48. Neighbourhood association / Community association / Residents association –
an organization composed of voluntary members living in a particular neighbourhood,
which aims to improve the social and communal facilities of the neighbourhood and to
conserve or improve its environmental advantages
49. Mutual acquaintance - საერთო ნაცნობი
50. Open-ended question – a question in which (unlike in a multiple choice question)
possible answers are not suggested, and the respondent ( [rɪ'spɔndənt]) answers it in his
or her own words
p. 17

51. Online platform - an online marketplace that places one party in touch with another, such
as buyers and sellers. Examples are eBay and Amazon
52. Biodata = CV (Curriculum Vitae) - details about someone's life, job, and achievements
53. Open-source - open-source software is free to use, and the original program can be
changed by anyone
54. Orchid ['ɔ:kɪd] - ორქიდეა
55. Accountability – პასუხისმგებლობა; ანგარიშვალდებულება
56. Omit [ə'mɪt] - გამოტოვება
57. Handle – საქმის ქონა; საქმის მოგვარება; საერთო ენის გამონახვა
58. Customer care – the work of looking after customers and ensuring their satisfaction with
one's business and its goods or services