SOUTH EAST ASIA INSTITUTE

OF TRADE AND TECHNOLOGY

Crownlink 1. Regalado Avenue Greator Lagro, Quezon City

CHEEZE’ STICK-TO-ONE
A BUSINESS PLAN

IN PARTIAL FULFILLMENT
OF THE REQUIREMENTS FOR THE SUBJECT
ENTREPRENEURSHIP

BY:
Asuan Janine Arianne
Bataanon Manuela rose
Inalisan Eren love
Curayag Evanz kernel
Castor Cyril nova
Asion Laurence
Arcipe Iricah
Tolentino Marvin

COOK4DA-4
 SOUTH EAST ASIA INSTITUTE
OF TRADE AND TECHNOLOGY
Crownlink 1. Regalado Avenue Greator Lagro, Quezon City

COMPANY DESCRIPTION

A. INTRODUCTION

Cheese sticks are deep-fried snacks composed of sliced cheeses wrapped in spring roll

wrapper. This is totally different from Mozzarella sticks, but both have something in

common: cheese sticks and mozzarella sticks are crispy in the outside and soft in the inside.

Also, both tastes delicious and makes a good appetizer. Cheese Sticks can also be eaten as a

snack. This is best for kids or even kids-at-heart. It is budget-friendly, simple to prepare, and

yummy. I personally enjoy dipping cheese sticks in a mixture of mayonnaise and ketchup.

Cheese making began at least 7,200 years ago. Archaeological evidence exists of

Egyptian cheese being made in ancient Egyptian civilizations. The production of cheese

predates recorded history. It originated through the transportation of milk in bladders made of

ruminants' stomachs due to their inherent supply of rennet. There is no conclusive evidence

indicating where cheese-making originated. However, it may have originated in Europe,

Central Asia, the Middle East, or the Sahara. Cheese-making was known in Europe at the

earliest level of Hellenic myth. According to Pliny the Elder, cheese became a sophisticated

enterprise at the start of the ancient Rome era. During the ancient Rome era, valued foreign

cheeses were transported to Rome to satisfy the tastes of the social elite.

"Cheeze stick-to-one" has a variety of flavors like potato and ham but is super

delicious because of the mixture and the pure cheese.

 SOUTH EAST ASIA INSTITUTE
OF TRADE AND TECHNOLOGY
Crownlink 1. Regalado Avenue Greator Lagro, Quezon City

The business is known as “Cheeze’ stick-to-one”. The researcher offer

cheese sticks that comes in a different flavour

B. BUSINESS LOGO/ TAGLINE

The researcher named the business “Cheeze’ stick-to-one” which means extra

cheese and delicious. A delicious cheese has a two different flavors such as Ham &

cheese and Potato & Cheese.

We have the thug line “Keep Calm and Bite the Cheese” which means every time

you bite Cheeze’ stick-to-one it can give you satisfaction and keep you calm.

We choose Cheeze’ stick-to-one as the name of the business because it has an

extra cheese that satisfy every costumer.

C. BUSINESS LOGO
 SOUTH EAST ASIA INSTITUTE
OF TRADE AND TECHNOLOGY
Crownlink 1. Regalado Avenue Greator Lagro, Quezon City

D. STALL

Figure2

E. LOCATION MAP

SAINT JOSEPH STREET REPUBLIC TO SOUTH EAST ASIA ITT Crownlink 1.

Regalado Avenue Greator Lagro, Quezon City

F. HISTORY OF COMPANY
 SOUTH EAST ASIA INSTITUTE
OF TRADE AND TECHNOLOGY
Crownlink 1. Regalado Avenue Greator Lagro, Quezon City

II. MISSION

Maintain that our customers love our product and make them happy

III. VISION

An imagined idea or a goal towards which one aspires

Become a great business that is affordable to the customers they love the

most

OBJECTIVES

 As an entrepreneur, you are concerned with every aspect of your business and need to
have clear goals
 To serve good quality product

 SOUTH EAST ASIA INSTITUTE
OF TRADE AND TECHNOLOGY
Crownlink 1. Regalado Avenue Greator Lagro, Quezon City

IV. ORGANIZATIONAL CHART

Figure1

CHEEZE’ STICK-TO-ONE ORGANIZATIONAL CHART

MANAGER
(INDUSTRIAL MANAGER)

CHEF
(INDUSTRIAL PARTNERS)

CASHIER CASHIER

CREW CREW CREW CREW

FIGURE 1. Indicates the flow of employees of “Cheeze’ stick-to-one” in different position

such as

Manager, chef, cashier, service crew

 SOUTH EAST ASIA INSTITUTE
OF TRADE AND TECHNOLOGY
Crownlink 1. Regalado Avenue Greator Lagro, Quezon City

B. EMPLOYEES

TABLE 1

TYPES OF EMPLOYEES

Table1. Present how many employees in every position needed in the operation

TYPES OF EMPLOYEES NUMBER OF EMPLOYEES

MANAGER 1

CHEF 1

CASHIER 2

SERVICE CREW 4

TOTAL 8

V. PRODUCT

A. PRODUCT NAME ( CHEEZE’ STICK-TO-ONE)

B. PRODUCT DESCRIPTION

C. INGREDIENTS/ MATERIALS

 CHEESE
 POTATOES
 HAM
 LUMPIA WRAPPER
 BREAD CRAMPS
 EGGS
 OIL
 M-GAS
VI. PRICE
 SOUTH EAST ASIA INSTITUTE
OF TRADE AND TECHNOLOGY
Crownlink 1. Regalado Avenue Greator Lagro, Quezon City

COS
ITEMS FUNCTION QTY. UNIT
T

Storage of fuel to secure

the safety of flammable 1pcs. P300 P300
materials.

Gas tank

A frying pan is a flat

metal pan with a long
1pcs. - -
handle, which is here
we cooked our product

Frying pan

TOTAL P300

B. ESTIMATED PRICE/COMPUTATION

ESTIMATE PRICE

CASH ON HAND/RECEIVED

LESS:EXPENSES PAID

1.

2.

3.

5.
 SOUTH EAST ASIA INSTITUTE
OF TRADE AND TECHNOLOGY
Crownlink 1. Regalado Avenue Greator Lagro, Quezon City
TOTAL EXPENSES (DEFICIT) CASH :

Promotional Activities Cheeze’ stick-one

Facebook

Flyers

Commercial

TABLE1. SHOWS PROMOTIONAL ACTIVITIES OF CHEEZE’ STICK-TO-

ONE AND ITS COMPETITORS.
 SOUTH EAST ASIA INSTITUTE
OF TRADE AND TECHNOLOGY
Crownlink 1. Regalado Avenue Greator Lagro, Quezon City

TARPAULIN

Figure1. illustrates cheeze’ stick-to-one tarpaulin that will posted to the location and part of
vicinity before the opening day of the store.
 SOUTH EAST ASIA INSTITUTE
OF TRADE AND TECHNOLOGY
Crownlink 1. Regalado Avenue Greator Lagro, Quezon City

FACEBOOK PAGE

Figure1. Shows that the facebook page of Cheeze’ stick-to-one. This promotional activity
will expand the exposure of Cheeze’ stick-to-one. Online community
 SOUTH EAST ASIA INSTITUTE
OF TRADE AND TECHNOLOGY
Crownlink 1. Regalado Avenue Greator Lagro, Quezon City

FLYER

This figure shown the flyer that the Cheeze’ stick-to-one will distribute to the public before
the opening to make awareness about the opening of, store in their place
 SOUTH EAST ASIA INSTITUTE
OF TRADE AND TECHNOLOGY
Crownlink 1. Regalado Avenue Greator Lagro, Quezon City

C CO MMERCIAL

https://www.facebook.com/Cheeze-Stick-to-one-110012240502490/?ref=bookmarks

D. DOCUMENTATION

VIII. TARGET MARKET

A. PEOPLE

DESCRIPTION OF PORPUSE BUSINESS.

1. GEOGRAPHIC
A. Location
B. Climate
C. Region
D. City
E. Density of area
2. DEMOGRAPHIC
A. Age
B. Gender
 SOUTH EAST ASIA INSTITUTE
OF TRADE AND TECHNOLOGY
Crownlink 1. Regalado Avenue Greator Lagro, Quezon City

C. GRAPH / POPULATION ESTIMATED

DEMAND AND SUPPLY GSAP ANALYSIS

A. PROJECTED DEMAND FOR THE NEXT FIVE(5) YEARS

TABLE

MARKET NUMBER OF
TARGET ANNUAL
YEAR ACCEPTABILIT MONTHS IN A
POPULATION DEMAND
Y YEAR

2020 52, OOO 98% 12

12
2021 52, 525 98%

2022 53, 240 98% 12

2023 53, 560 98% 12

2024 54, 560 98% 12

2025 54, 080 98% 12

Table shows the projected demand for the next five years beginning from 2020-2025.
Respondents who are willing to try the newly opened food store based on the data from.
The target population was based on the projected population of the people in Quezon City.
To get the formula is (the target population ) multiply by market acceptability multiply by
number of months a year.
 SOUTH EAST ASIA INSTITUTE
OF TRADE AND TECHNOLOGY
Crownlink 1. Regalado Avenue Greator Lagro, Quezon City

B. PROJECTED DEMAND FOR THE LAST FIVE YEARS

MARKET NUMBER OF
TARGET ANNUAL
YEAR ACCEPTABILIT MONTHS IN A
POPULATION DEMAND
Y YEAR

2016 98% 12

2017 98% 12

2018 98% 12

2019 98% 12

2020 98% 12

Table shows the projected demand for the last five (5) years beginning from 2016-2020.
Respondents who are willing to try the newly opened Cheeze’ stick-to-one based on the
data from table 12. The target population was based on the projected population of people
in Quezon City. To get the annual formula is (Target population multiply by Market
Acceptability multiply by Number of Months in a Year).

IX. SWOT ANALYSIS

STRENGTH

 Different flavour of cheese sticks that are new to the public.

 Good ambiance

WEAKNESSES

 Presence of the competitor in the area

 Unavailability of the main ingredients / supplies

OPPORTUNITIES

 Expansion of business whether inside or outside of Quezon City

THREATS
 SOUTH EAST ASIA INSTITUTE
OF TRADE AND TECHNOLOGY
Crownlink 1. Regalado Avenue Greator Lagro, Quezon City
 Establish competitors in the same area

PACKAGING STICKER
 SOUTH EAST ASIA INSTITUTE
OF TRADE AND TECHNOLOGY
Crownlink 1. Regalado Avenue Greator Lagro, Quezon City

CART