ASIACAREER COLLEGE

FOUNDATION INC.
PEREZ BOULEVARD, DAGUPAN CITY 2400

THE TASTY QUESADILLA

Presented to the Department of Business and Administration

Asia Career College Foundation Inc.
Dagupan City, Pangasinan

In partial fullfillment of the requirements for the subject

ENTREPRENURIAL MANAGEMENT II

Submitted by:
ALBURO, SARAH MAE D.
BSA-III

Submitted to:
PAQUITO U. MANAOIS
Instrutor

MARCH (2020)
 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

Chapter I

EXECUTIVE SUMMARY

INTRODUCTION

The Philippines has always been a melting pot of cultures. Filipinos of

today are familiar with themed restaurants that serve taco, burrito, enchilada,
quesadilla, nachos, and chicken chimichanga as regular fare. Tequila, an
alcoholic drink from a plant called blue agave growing in the Mexican desert,
has also become popular among drinkers of late, as well as Corona beer, to a
certain extent. These are all clearly Mexican influences in Filipino dining
habits, particularly those living in urban centers. But many of us may not
realize that our relationship with Mexicans goes as far back as the colonial
period. The lack of awareness is obviously caused by the fact that the Mexican
presence was masked or overwhelmed by Spanish hegemony. But the truth is
that the Mexicans have long been with us, and certainly have long been
present in our kitchen.

BACKGROUND OF THE STUDY

A quesadilla is a Mexican dish and type of taco, consisting of a tortilla

that is filled primarily with cheese, and sometimes meats and spices, and then
cooked on a griddle. Traditionally, a corn tortilla is used, but it can also be
made with a flour tortilla, particularly in northern Mexico and the United
States but this time, we come up with making our own Filipino style quesidilla
type of taco dish. It is often eaten without the use of utensils and usually
stuffed with chicken, pork, beef, or seafood and matched with vegetables and
cheese. As a part of innovation in their product, they come up with changing
the traditional quesidilla taco dish. In the local city of Dagupan, bangus or
milkfish is the number one product. That’s why they have combined taco,
cheese and bangus to form a creative product that will surely trend not just for
children, young ones, millenials but also for elders who are health conscious.
 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

Chapter II

DESCRIPTION OF THE BUSINESS

Business Name

Labeled as The Tasy Quesadilla -

the business name has two words: Tasty
which means having a pleasant, distinct
flavor and Quesadilla a tortilla filled with
cheese and often a savory mixture (as of
meat and vegetables), folded, and usually
fried.

Figure 1.1 Business Name

Business Logo

The team decided to

illustrate the logo with a Guy with
hat and wearong mexican outfit
which means the Mexican Guy
welcoming customer because the
Queadilla is originated from
Mexico.

Figure 1.2 Business Logo

 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

Vision Statement

To be recognized as a new stall company that introduce Mexican Food with

a good quality of product and services.

Mission

To introduce the mexican product and also to provide Filipinos an

extraordinary taste of Quesidilla that will surely make consumers delighted

from quality food and good service with a reasonable price.

Goals

 To ensure that customers will receive quality food and service.

 To be friendly competitive

 To maintain profitability

Objectives

 Customers are an important reason for our existence. We express our

best appreciation towards them by giving them good quality food and
service in a pleasing atmosphere.
 At we also practice and conduct our business with integrity, fairness,
and honesty along with our fellow competitors.
 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

Location of the Business

The Tasty Quesidillas is located near University of Luzon, Callejon Street,

Dagupan City. Variety of students and faculty teachers are the potential customers in
the said area.

Figure 2.1 Location of the Business

 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

Brief Description of Business

The Tasty Quesidilla is a fresh taste to the static food in the

target market in University of Luzon. Location is one of the most
significant aspects of a business and choosing a strategic location
increases the chance of any business to be successful. In this case,
we came up with our own criteria in choosing the exact location for
the business For the customers, the location is easy to locate. Since
the location is near the campus it is surrounded by many people
such as students and teachers. The place has a good security
system and Designed to improve the options available for the
student body in school that is equally tasty and healthy. For this
business perception that we formed we would like to linger the
interest and satisfaction of our consumers with our own taco with a
twist All ingredients can also be scaled to ensure profitability and
reduce costs. It is also adaptable to constant innovation and change
which may arise overtime. The researchers seek not only to create a
business, but to introduce a product that is not only profitable but
impacts the cultural psyche of the campus, creating new student
traditions and improving the quality of life of students overall and
also intoducing Mexican style food that they will love.
 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

Chapter III

PROPONENT, PERSONNEL, AND MANAGEMENT

Introduction

Management can be defined as the process of administering and

controlling the affairs of the organization, irrespective of its nature, type,
structure and size. It is an act of creating and maintaining such a
business environment wherein the members of the organization can work
together and achieve business objectives efficiently and effectively. This is
possible only when there is proper direction, coordination and integration
of the processes and activities, to achieve the desired results

Position and Job Discription

General Manager/Managing Partner

 Over-all in-charge of the operation of the business

 Supervising personnel

 Purchaser

 Bookkeeper

Production Staff

 Responsible for the production process

Sales attendant

 Responsible for sales

 Cashier
 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

Personal Policies
Qualifications for Production Staff:
 At least a High School Graduate
 At least 18 years old, must have at least 6 months of experience
 Must be off good moral character and with pleasing personality
 Salaries will be given every 15th and 30th of the month.
 Each employee will receive a bonus when declared e.g. Christmas
Bonus.
 Business hours will be from 9:00 am – 2:00 pm every Monday to Friday;
9:00 am – 1:00 pm every Saturday.
 Cleanliness must be maintained to avoid negative feedbacks from
customers.
 Hygiene is essential to promote a sanitary environment.
 Tardiness will not be tolerated and will be sanctioned accordingly.
 Memorandum will be given to the employee after three consecutive
absences.
 Employees must wear their proper uniform during business hours

Organizational Chart

GENERAL MANAGER

PRODUCTION CREW PRODUCTION CREW

Figure 3.1 Organizational Chart

 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

Project Time Table

GANTT Chart Day 1 Day 2 Day 3 Day 4 Day 5

AM PM AM PM AM PM AM PM AM PM

Stall Construction

Preparation of the
materials

Preparation of products

Cleaning time

Selling of products

Purchase of ingredients

Preparation of financial
reports

Figure 3.2 Gantt Chart Project Time Table

 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

Chapter IV

MARKET STUDY

MARKET DESCRIPTION

Quesadilla is type of taco recognized world-wide delicacy originating from

the Mexico. Its unique serving allows for flexible catering towards one’s tastes.
And combined with a modernized culture of provided options, we proposed this
study as a unique food item named “The Tasty Quesadilla”.

Marketing as a discipline involves all the actions a company undertakes

to draw in customers and maintain relationships with them. At its most basic,
marketing seeks to match a company's products and services to customers
who want access to those products. The matching of product to customer
ultimately ensures profitability.The marketing concept not only aims to match
the company’s capabilities with the customers wants, but also exists to capture
the latter’s expectation – that is, satisfaction. This matching process takes
place in what is called the marketing environment. Businesses do not
undertake marketing activities alone. As external factors may directly or
indirectly affect the business itself. Such examples are threat from competitors,
direct or indirect, and changes in political, economic, social and technological
environment. All these factors have been considered as business tries to match
its capabilities with the needs and wants of its target customers .

FACTORS AFFECTING THE MARKET

A market is a place where buyers and sellers can gather to facilitate the
exchange of goods and services. In this case the market is physical, where
people meet face-to-face, Certain factors may affect the marker that are difficult
to quantity and predict. These are the threats that a business is normally
confronted with.

1. Demand – is greatly affected and directly related to population increase

population. Saturation of the product also affects demand

2. Prices – it is the value of a product or service and is expressed in monetary

unit, particularly the Philippine peso. The price system is very important in the
economy. It determines the allocation of goods and services among the
members of the society.
 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

3. Competitors – it is the growth of competitors which affects the growth of the

business and customer’s demand from customers; they may act to pull or push
the product out of the competition

4. Product Quality – Quality is one factor for a continuous demand. Attracting

customers is a problem while maintaining them is another. Therefore, highest
quality of product must be considered.

5. Population – It is the number of people who lives in defined area. The

increase in population will increase the demand and vice versa. The population
of University of Luzon is increasing as projected. In line with this, it can be
concluded that the demand of the product would also increase.

6. Income – Money is received as a result of the normal business operations of

an individual or a business. The higher the income, the higher is the buying
power of a product and vice versa.

7. Taste and Preferences – It is the grant of flavor or advantage of one over

another. Better taste and packaging will attract customers, thus, an increase in
the demand of the product. The Tasty Quesadilla aims to captures an
experience with the unique taste of middle eastern cuisine in a convenient
easy-to-eat package.

8. Service – It is a non-material equivalent of good, therefore, it must be or

high quality of service for the satisfaction of the customers. Since, one of the
objectives of the business is to provide good and quality service then, it is
expected that there is a corresponding increase in the demand of the product.

9. Promotion – It refers to how greater sales are secured by intensive

advertising. The marketing strategy and program are anticipated in the study
so that in the short run the customers will patronize the product.

10. Price Expectation – It fluctuates in prices every day, when people expect
prices of goods to increase and buy more of them for it increase in time; thus,
entailing more expenses on their part. The customers’ expectation of the
product’s price contributes to the salability of the product. If the customer does
not find the price justifiable, then, they will opt not to buy it. The Tasty
Quesadilla will be sold at an affordable price to ensure more sales.
 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

11. Taxes and Subsidies – Taxes increase the cost of production. Higher taxes
affect the market of The Tasty Quesadilla; thus, taxes contribute additional
product cost.

MARKETING PROGRAM

The Tasty Quesadilla adheres to the 4P’s in the business.

1.) Product - A product should fulfill a certain consumer demand or be so

compelling that consumers believe they need to have it. The Tasty Quesadilla
aims to create a unique experience through quality of taste and convenience.

2.) Price - The price must reflect the product's real and perceived value.
Consumers are often sensitive to prices; thus The Tasty Quesadilla ensures
quality with a reasonable price.

3.) Place - The goal of business executives is to get their products in front of
the consumers most likely to buy them. The proposed product is available at
the right place at the right time, in the right quantities.

4.) Promotion - Promotion includes advertising, public relations, and

promotional strategy. Businesses often face challenges during start-ups and
early phases of the business. These challenges include attracting more
customers, selecting a business location and initial lagging business sales.
These challenges are interconnected, in that a suitable location could attract
more customers, or that a sacrifice of sales for promotions could bolster more
buyers, and so on. We will study about start-up strategies in order to further
address these challenges. To better success the marketing of the business, The
Tasty Quesadilla uses online marketing and promotional strategies. Online
marketing is a fast, easy, and cheaper method of advertising, channel
marketing, promotion, and establishing public relations.
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m ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

COMPETITIVE POSITION

 SELLING PRICES

Tacos are commonly offered on restaurant and seem to be so expensive.

That’s why limited consumers can only afford it. The Tasty Quesidilla is friendly
competitive with its high quality product making the price satisfying from
customers.

 COMPETITIVENESS OF THE QUALITY OF THE PRODUCT

The Tasty Quesidilla serves one of the finest recipes of tacos with a twist
that everyone will surely love. The taco shell will filling lot of cheese and
natural ingredients inside it would surely satisfy customers. They also assure
every customer that they will receive high quality services and also the high
quality product provided for them.

PROPOSED MARKETING PROGRAM

 DESCRIPTION OF PRODUCTS

Put your taco cravings into more healthier and delightful taste that lets
you to enjoy the life better when you try the Quesidilla special taco. The
combination of chiken or beef and vegetables makes every bite worth. This
menu gives you the nutritional benefits and delightful taste.

 PROPOSED CHANNEL OF DISTRIBUTION

Figure 4.1 Proposed Channel of Distributions

 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

Chapter V

PRODUCTION STUDY

PRODUCTION PROCESS

• Each recipe will yield 6 taco

Main Ingredients:

• 2 lbs. beef or chicken meat, sliced very thin

• ½cup plain grated cheese

• 2 teaspoons sugar

• 1 tablespoon Miracle Whip

• 4 cloves garlic, minced

• ½ teaspoon soy sauce

• 1 teaspoon white onions, finely minced

• ½ teaspoon pepper

• ½ teaspoon salt

• 6pcs. Pita Bread

• ½ tomato, thinly sliced

• 1 leaf of lettuce
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FOUNDATION INC.
College of Business and Administration

Procedures:

1. Combine plain grated cheese, sugar, miracle whip, garlic, soy sauce, white

onions, pepper and salt in a food processor.

2. Transfer to a separate dish, cover and refrigerate for at least one hour for

best flavor.

3. Add meat and marinate overnight.

4. Grill the meat until done.

5. Combine the mayonnaise, garlic, lemon juice, and parsley.

6. Whisk well.

7. Add water if needed.

8. To make the sandwich reheat the marinated meat, slice open a pita and

add a few pieces of meat followed by sauce.

9. Serve when ready

 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

PLANT LOCATION

Plant Layout

Figure 5.1 Top of Plant Layout

ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

Figure 5.2 Perspective of Plant Layout

 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

UTILITIES

Knife an all-purpose kitchen knife that is used for most types of chopping, dicing, and
slicing with a blade.

Chopping board is a durable board on which to place material for chopping.

Bowl is a round container with a wide uncovered top.

 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

Tupperware is a range of plastic container with tight-fitting lids that are used for strong
food.

Whisk is a cooking utensil which can be used to blend ingredients smooth and
to incorporate air into a mixture, in a process known as whisking or whipping

Veggie slicers machine or device for chopping vegetables and fruits that are to be used
directly or canned.
 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration

Frying pan fry pan or skillet is a flat-bottomed pan

used for frying, searing, and browning foods.

Spatulas generally have a wood or plastic handle to insulate them from the heat. A
spatula is essential for many types of cooking. They are especially needed when frying
foods that need to be flipped. Spatulas can also be used to serve food.

Measuring cup or measuring jug is a kitchen utensil

used primarily to measure the volume of liquid or bulk
solid cooking ingredients such as flour and sugar,
especially for volumes from about 50 mL upwards.

Kitchen mixing spoon used to stir and fold mixtures from

different recipes.
 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration
Chapter
VI

FINANCIAL STUDY

INTRODUCTION

Financial Statements are a collection of summary-level reports about

an organization’s financial results, financial position, and cash flows.
They are a means to identify the overall financial performance of an
organization both in short and long-term perspectives. The standard
contents of a set of financial statements consist of Statement of Financial
Position, Statement of Comprehensive Income and Statement of Cash
Flows.

Financial statements are useful for the following reasons: they

determine the ability of the business to generate cash, and the sources
and uses of that cash; they also determine whether a business has the
capability to pay back its debts; they also have capability to track the
financial results on a trend line to spot any looming profitability issues;
by using the financial statements, one can also derive financial ratios
from the statements that can indicate the condition of the business; and
one can also investigate the details of certain business transactions, as
outlined in the disclosures that accompany the statements.

This chapter shows the information about the profitability, liquidity,

and overall financial performance of The Tasty Quesadilla as projected
operation.
 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration
THE
TASTY QUESADILLA

PROJECTED INCOME STATEMENT

FOR THE YEAR ENDED DECEMBER 31,2020-2021 TO DECEMBER 31, 2020-2023

2020-2021 2021-2022 2022-2023

Sales Revenue 540,000 573,744 609,600
Cost of Goods 399,942.00 411,637.00 426,575.00
Sold
Gross Profit 140,058.00 162,071.00 183,075.00
Operating 61,500.00 61,500.00 61,500.00
Expenses
Net Operating 78,558.00 100,571.00 121,525.00
Income
Income Tax (30%) 23,567.40 30,171.30 36,475.50
Net Income 54,990.60 70,399.70 85,067.50

THE TASTY QUESADILLA

 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration
PROJECTED BALANCE SHEET

FOR THE YEAR ENDED DECEMBER 31,2020-2021 TO DECEMBER 31, 2020-2023

ASSETS 2020-2021 2021-2022 2022-2023

Current Assets:

Cash 85,136.00 159,507.60 245,362.00

Prepaid Rent 10,000.00 20,000.00 30,000.00

Total Current Asset 95,136.00 179,507.60 275,362.10

Non-current Assets:

Rice cooker 2,805.00 2,805.00 2,805.00

Flat Top Stove 3,918.00 3,918.00 3,918.00

Microwavable Containers 80.00 80.00 80.00

Big Container (For Marination Storage) 780.00 780.00 780.00

Refrigeration (Storage) 11,000.00 11,000.00 11,000.00

Kitchen Utensil Set 1,200.00 1,200.00 1,200.00

Refrigerator 11,000.00 11,000.00 11,000.00

Total 30,783.00 30,783.00 30,783.00

Accumulated depreciation 12,361.00 19,729.00 24,230.00

Net Book Value 18,422.00 11,054.00 6,553.00

Total Non-Current Assets 18,422.00 11,054.00 6,553.00

TOTAL ASSETS 133,558.00 190,561.60 281,915.10

LIABILITIES AND PARTNERS ' EQUITY

Current Liabilities:

Income Taxes Payable 23,567.40 30,171.30 36,475.30

Total Current Liabilities 23,567.40 30,171.30 36,475.30

Partners ' Equity:

Partners' Capital 89,990.60 160,390.30 245,457.80

Total Partners' Equity 89,990.60 160,390.30 245,457.80

TOTAL LIABILITIES AND PARTNERS ' EQUITY 133,558.00 190,561.60 281,915.10

 ASIACAREER COLLEGE
FOUNDATION INC.
College of Business and Administration
THE
TASTY QUESADILLA

PROJECTED CASH FLOW STATEMENT

FOR THE YEAR ENDED DECEMBER 31,2020-2021 TO DECEMBER 31, 2020-2023

2020-2021 2021-2022 2022-2023

Net Cash Flow from Operating Activities:

Net Income 54,990.60 70,399.70 85,067.50

Add: Depreciation-Factory Equipment 12361 7368 4501

(Increase)/ Decrease in Prepaid Rent

Increase/(Decrease) Income Tax Payable

Net Cash Inflows (Outflows) from Operating Activities

Net Cash Flow from Investing Activities:

Acquisition of Production Equipment

Net Cash Inflow (Outflows) from Investing Activities

Net Cash Flows from Financing Activities:

Capital Contribution

Net Cash Inflow (Outflows) from Financings Activities

Net Cash Flows

Add:Cash Balance – Beginning

Cash Balance - Ending