Aloran Trade High School – 304024

Labo, Aloran, Misamis Occidental 7296

S. Y. 2023-2024

In partial fulfillment of Entrepreneurship 9

A Business Plan for

Squad Squab

Group Members:
1. _________________________
2. _________________________
3. _________________________
4. _________________________
5. _________________________
6. _________________________

Presented to:

Ms. Keren Danielle B. Avelino

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TABLE OF CONTENTS

Table of Contents
TABLE OF CONTENTS.................................................................................................................................... 2

I. Executive Summary ............................................................................................. 3

I.1 Mission ................................................................................................................................................... 4

I.2 Vision ..................................................................................................................................................... 4

I.3 Value Statement .................................................................................................................................... 5

I.3 Key Objective ........................................................................................................................................ 5

II. Business Description ........................................................................................... 7

II.1 Project Highlights and Description ..................................................................................................... 7

Business Name: Squad Squab ................................................................................................................... 7

Form of Business: Sole Proprietorship ........................................................................................................ 7

Proponent: Mr. Benson Go .......................................................................................................................... 7

Production Staff: Owner, manager, cook, cashier ....................................................................................... 7

Proposed Location: Gaisano-Ozamiz City ................................................................................................... 7

Total Projected Cost: Php 167, 443.04 ........................................................................................................ 7

Financial Scheme: 100% ............................................................................................................................. 7

Target Market: Students, teachers, and staffs of Western Mindanao State University................................ 7

Payback Period: 3rd year ............................................................................................................................ 7

II.2 Background and History ....................................................................................................................... 7

III. Description of Products ..................................................................................... 11

IV. Market Description ............................................................................................ 14
IV.1 Competition ....................................................................................................................................... 16

IV.2 Marketing Strategies ......................................................................................................................... 19

IV.3 Market Segmentation........................................................................................................................ 21

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CHAPTER 1

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I. Executive Summary Commented [KDA1]: Brief overview of your business

idea.
Mission statement.
The Squad Squab will offer customers snack items like burger, fries, drinks Goals and objectives.

and others. Located beside Western Mindanao State University, Molave will

serve a community of approximately 25,000 residents that is made up of

students attending State University, employees, shoppers and families

attracted to the new construction in the area.

The Squad Squab will have the advantage of being located near the university

because it will be closer to the market and there are also many business

establishments near the area making it more accessible for everyone in the

location.

I.1 Mission

The Squad Squab is committed to providing a comfortable area for the

customers to spend time to relax, eat, and chill as they take a break from class

or work. We will offer our customers fresh, tasty, and quality snack items at

affordable prices.

I.2 Vision

Our vision at The Squad Squab is to create a welcoming haven where

customers can unwind, enjoy delicious snacks, and rejuvenate in a

comfortable environment. We are dedicated to offering fresh, tasty, and high-

quality snack items at affordable prices, ensuring that every visit is a satisfying

and memorable experience. Through our commitment to excellence and

hospitality, we aim to become the go-to destination for individuals seeking a

relaxing break from their daily routines.

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I.3 Value Statement

At The Squad Squab, our values are rooted in our dedication to providing a

welcoming and inviting atmosphere for our customers. We prioritize creating

a comfortable space where individuals can unwind, enjoy delicious snacks,

and recharge during their busy days. Integrity, quality, and affordability are at

the core of everything we do. We are committed to sourcing fresh and tasty

ingredients to ensure the highest quality snack items, while also maintaining

affordable prices to make our offerings accessible to all. Our commitment to

customer satisfaction drives us to continuously strive for excellence in service

and hospitality, fostering lasting relationships with our patrons built on trust,

respect, and genuine care.

I.3 Key Objective

To establish The Squad Squab as the premier destination for students,

employees, and customers near Western Mindanao State University, Molave,

by offering a diverse selection of fresh snack items and beverages in a cool

and comfortable environment. Our key objective is to fill the gap in the local

dining landscape by providing a convenient and inviting space for individuals

seeking delicious food and a relaxing atmosphere. Through strategic

marketing efforts and a commitment to excellence in customer service, we aim

to attract and retain patrons from WMSU and neighboring establishments,

fostering long-term loyalty and satisfaction among our diverse customer base.

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CHAPTER 2

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II. Business Description Commented [KDA2]: What is your business idea?

What problem does it solve or need does it fulfill?
What products or services will you offer?
The Squad Squab is located near the Western Mindanao State University, Target market and customer demographics.

Molave. The owner is opening the Squad Squab in response to the limited

number of eating places (snack bar) located near the area. The store will offer

snack items and drinks. We will focus on bringing in the students who study

in WMSU, the employees and the customers who visit the stores around the

area and is looking for a cool and comfortable place to relax and enjoy

excellent food.

II.1 Project Highlights and Description

Business Name: Squad Squab

Form of Business: Sole Proprietorship

Proponent: Mr. Benson Go

Production Staff: Owner, manager, cook, cashier

Proposed Location: Gaisano-Ozamiz City

Total Projected Cost: Php 167, 443.04

Financial Scheme: 100%

Target Market: Students, teachers, and staffs of Western Mindanao State

University

Payback Period: 3rd year

II.2 Background and History

The Squad Squab was born out of a vision to fill a void in the bustling

community surrounding Western Mindanao State University (WMSU), Molave.

Founded by a group of enterprising individuals with a passion for good food

and hospitality, The Squad Squab opened its doors in [Year] as a beacon of

relaxation and culinary delight.

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The idea for The Squad Squab sprouted from the founders' observation of the

limited options for dining and unwinding near WMSU. Students, employees,

and visitors alike often found themselves craving a comfortable space where

they could enjoy delicious snacks and beverages without straying too far from

their daily routines.

With this in mind, the Squad Squab was conceptualized as more than just a

snack bar; it was envisioned as a sanctuary—a place where individuals could

take a break from the rigors of academia or work and rejuvenate their spirits

in a welcoming environment.

From its humble beginnings, The Squad Squab quickly gained traction within

the community, thanks to its commitment to excellence in both product and

service. Freshness, quality, and affordability became the cornerstones of its

offerings, setting it apart from the competition.

Over the years, The Squad Squab has evolved and expanded, guided by a

steadfast dedication to its customers and their needs. The menu has grown to

include an array of delectable snack items and beverages, each carefully

curated to delight the palate and nourish the soul.

The Squad Squab's success can be attributed not only to its exceptional

products but also to the warm and inviting atmosphere cultivated within its

walls. Whether it's the friendly smiles of its staff or the cozy ambiance of its

seating area, patrons always feel welcome and at home at The Squad Squab.

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As The Squad Squab looks toward the future, its commitment to providing a

comfortable haven for its customers remains unwavering. With each passing

day, it continues to strive for excellence, aiming to be not just a place to eat

and relax but a cherished part of the community—a true squad favorite.

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CHAPTER 3

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III. Description of Products

Here's a description of some of the products offered at The Squad Squab:

1. Signature Sandwiches:

- Handcrafted with care, our signature sandwiches are a fusion of fresh

ingredients, flavorful spreads, and artisan bread. From classic favorites like

turkey and cheese to gourmet creations like grilled chicken pesto, each

sandwich is a symphony of taste and texture.

2. Wraps and Rolls:

- For those on the go, our wraps and rolls offer a convenient and delicious

option. Bursting with vibrant veggies, savory meats, and zesty sauces, they

provide a satisfying meal packed with flavor and nutrition.

3. Salads:

- Our salads are a celebration of freshness and color, featuring crisp greens,

crunchy veggies, and a variety of protein options. Whether you crave a classic

Caesar or a trendy Buddha bowl, each salad is a refreshing and wholesome

choice.

4. Pastries and Baked Goods:

- Indulge your sweet tooth with our selection of pastries and baked goods.

From flaky croissants to decadent brownies, each treat is made with love and

skill, perfect for satisfying cravings or enjoying with a cup of coffee.

5. Finger Foods:

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- Ideal for sharing or snacking solo, our finger foods are a crowd-pleaser.

Crispy chicken tenders, cheesy mozzarella sticks, and golden onion rings are

just a few of the tempting options available to tantalize your taste buds.

6. Smoothies and Juices:

- Quench your thirst with our refreshing smoothies and juices. Made from

fresh fruits and vegetables, each beverage is bursting with vitamins, minerals,

and natural goodness. Whether you prefer a tropical blend or a green detox,

our drinks are sure to revitalize and energize.

7. Specialty Coffees and Teas:

- Start your day right with our specialty coffees and teas. From creamy lattes

to fragrant herbal infusions, we offer a wide range of hot and cold beverages

to suit every taste and mood. Sip, savor, and relax as you enjoy the perfect

pick-me-up.

At The Squad Squab, we believe that good food is more than just

nourishment—it's an experience. That's why we take pride in sourcing the finest

ingredients, crafting each dish with care, and providing a welcoming

atmosphere for our guests. Whether you're stopping by for a quick bite

between classes or lingering over a leisurely meal with friends, we invite you

to join us and experience the delicious difference at The Squad Squab.

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CHAPTER 4

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IV. Market Description

Nestled near the vibrant campus of Western Mindanao State University

(WMSU) in Molave, The Squad Squab finds itself at the heart of a bustling and

diverse community. In this essay, we delve into the intricacies of the market

surrounding The Squad Squab, exploring its various segments, trends, and

competitive landscape.

At its core, The Squad Squab caters to a broad spectrum of individuals, each

with their unique preferences and needs. Foremost among these are the

students of WMSU, a dynamic and energetic demographic seeking convenient

dining options to fuel their academic pursuits. From undergraduate students

attending lectures to postgraduates engrossed in research, WMSU students

form the backbone of The Squad Squab's customer base. Their schedules,

often packed with classes, study sessions, and extracurricular activities,

demand quick-service solutions without compromising on taste or quality.

Complementing the student population are the employees of nearby

establishments—stores, offices, and businesses that dot the landscape

surrounding WMSU. These professionals, ranging from retail workers to office

staff, share a common need for accessible dining options during their busy

workdays. The Squad Squab caters to this segment by providing a convenient

respite, offering a range of delicious snacks and beverages just a stone's

throw away from their workplaces.

Beyond students and employees, The Squad Squab also attracts customers

from the surrounding stores and establishments. Whether they're running

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errands, shopping for groceries, or engaging in leisure activities, these

individuals seek a haven where they can rest, recharge, and indulge in a

satisfying meal or snack. The Squad Squab's strategic location makes it an

appealing choice for these customers, offering a welcome reprieve from their

daily routines.

Amidst this diverse market landscape, several trends emerge, shaping the

preferences and behaviors of The Squad Squab's patrons. One such trend is

the growing emphasis on convenience—a reflection of the fast-paced nature of

modern life. Students and professionals alike prioritize dining options that are

quick, hassle-free, and easily accessible. The Squad Squab addresses this

need by streamlining its operations, ensuring prompt service without

compromising on the freshness or quality of its offerings.

Another notable trend is the increasing focus on health and wellness. As

awareness of dietary choices and lifestyle habits continues to grow, customers

are seeking options that align with their values and priorities. The Squad

Squab responds to this trend by offering a range of nutritious and wholesome

snack items and beverages, crafted from fresh, locally sourced ingredients.

From nourishing salads to revitalizing smoothies, each menu item is designed

to cater to the health-conscious consumer.

In addition to convenience and wellness, affordability remains a key

consideration for the market surrounding The Squad Squab. With many of its

customers being students or budget-conscious individuals, the need for

wallet-friendly dining options cannot be overstated. The Squad Squab

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addresses this by pricing its offerings competitively, ensuring that quality food

and beverages are accessible to all without breaking the bank.

Despite the myriad opportunities present in the market, The Squad Squab

faces competition from a range of eateries, fast-food chains, and snack bars

in the vicinity of WMSU. However, its commitment to freshness, quality,

affordability, and a welcoming atmosphere sets it apart from the competition,

offering a unique value proposition to its discerning clientele.

In conclusion, The Squad Squab operates in a vibrant and dynamic market

characterized by diverse customer segments, evolving trends, and stiff

competition. By understanding the needs and preferences of its patrons and

staying attuned to market dynamics, The Squad Squab aims to carve out a

niche for itself as the go-to destination for delicious food, refreshing

beverages, and a welcoming ambiance near Western Mindanao State

University, Molave.

IV.1 Competition

In the bustling vicinity of Western Mindanao State University (WMSU) in

Molave, The Squad Squab finds itself amidst a dynamic and competitive

culinary landscape. In this essay, we delve into the realm of competition

surrounding The Squad Squab, exploring the various players, their strategies,

and the challenges and opportunities they present.

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Diverse Players in the Arena

The competitive arena surrounding The Squad Squab is characterized by a

diverse array of players, each vying for a slice of the market pie. From

established eateries and fast-food chains to smaller snack bars and cafes, the

options available to patrons are plentiful and varied.

Established Eateries and Fast-Food Chains

At the forefront of the competition are established eateries and fast-food

chains with a strong presence in the area. These establishments boast brand

recognition, extensive menus, and well-established customer bases, making

them formidable competitors for The Squad Squab. Known for their

convenience, consistency, and familiarity, they appeal to a broad spectrum of

customers seeking quick and satisfying dining options.

Smaller Snack Bars and Cafes

In addition to larger chains, smaller snack bars and cafes dot the landscape

surrounding WMSU, offering niche offerings and personalized service. While

these establishments may lack the scale and resources of their larger

counterparts, they often excel in areas such as creativity, customization, and

community engagement. Their intimate atmospheres and unique menu

offerings cater to discerning customers seeking a more personalized dining

experience.

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Strategies and Tactics

To thrive in this competitive environment, each player employs a unique set of

strategies and tactics aimed at attracting and retaining customers.

Established Eateries and Fast-Food Chains

Leveraging their brand recognition and resources, established eateries and

fast-food chains focus on scalability, efficiency, and marketing prowess. They

invest heavily in advertising campaigns, promotions, and loyalty programs to

maintain top-of-mind awareness and incentivize repeat visits. Additionally,

they often offer a wide range of menu options, catering to diverse tastes and

preferences, while streamlining operations to ensure consistency and speed

of service.

Smaller Snack Bars and Cafes

In contrast, smaller snack bars and cafes rely on differentiation, innovation,

and community engagement to stand out in the competitive landscape. They

leverage their agility and flexibility to adapt quickly to changing consumer

preferences and market trends, offering unique menu items, seasonal

specials, and limited-time promotions. Moreover, they prioritize customer

relationships, fostering a sense of belonging and loyalty through personalized

service, social media engagement, and community events.

In conclusion, the competition surrounding The Squad Squab is fierce and

multifaceted, with established eateries, fast-food chains, and smaller snack

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bars and cafes vying for dominance in the culinary landscape near WMSU.

While the challenges are significant, so too are the opportunities for

differentiation, innovation, and growth. By understanding its competitors,

capitalizing on its strengths, and staying attuned to market dynamics, The

Squad Squab can navigate the competitive landscape successfully and

emerge as a preferred destination for delicious food, refreshing beverages,

and a welcoming ambiance near Western Mindanao State University, Molave.

IV.2 Marketing Strategies

Marketing Strategies for The Squad Squab:

1. Targeted Social Media Campaigns

- Utilize platforms such as Instagram, Facebook, and Twitter to engage with

the target audience.

- Create visually appealing posts showcasing delicious menu items,

promotions, and events.

- Use targeted advertising to reach specific demographics, such as students

and employees of WMSU.

2. Campus Outreach Programs

- Collaborate with WMSU to organize campus events, sponsorships, and

promotions.

- Set up sampling stations or food trucks on campus to introduce students to

The Squad Squab's offerings.

- Distribute flyers, coupons, or branded merchandise to increase brand

visibility and attract foot traffic.

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3. Loyalty Program

- Implement a loyalty program to reward repeat customers and incentivize

future visits.

- Offer discounts, freebies, or exclusive deals for members of the loyalty

program.

- Encourage customers to sign up for the program through in-store signage,

social media posts, and email campaigns.

4. Local Partnerships

- Forge partnerships with nearby businesses, such as bookstores, clothing

stores, or fitness centers.

- Offer joint promotions or discounts for customers who patronize both

establishments.

- Cross-promote each other's services through social media shoutouts,

email newsletters, or co-branded marketing materials.

5. Online Ordering and Delivery Services

- Partner with food delivery platforms to expand The Squad Squab's reach

beyond its physical location.

- Offer online ordering through the website or mobile app for added

convenience.

- Promote special delivery deals or discounts to encourage customers to

order from The Squad Squab.

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6. Community Engagement Events

- Host community events, such as open mic nights, game nights, or themed

parties, to attract local residents.

- Partner with local organizations or charities to host fundraising events or

donation drives.

- Encourage attendees to share their experiences on social media using a

branded hashtag to increase visibility.

7. Customer Feedback and Reviews

- Encourage customers to leave reviews and feedback on platforms such as

Google My Business, Yelp, or TripAdvisor.

- Monitor and respond to reviews promptly, addressing any concerns or

issues raised by customers.

- Use positive reviews and testimonials in marketing materials to build

credibility and trust with potential customers.

By implementing these marketing strategies, The Squad Squab can effectively

promote its brand, attract new customers, and foster loyalty among its target

audience, positioning itself as the go-to destination for delicious snacks,

refreshing beverages, and a welcoming atmosphere near Western Mindanao

State University, Molave.

IV.3 Market Segmentation

1. Students: The Squad Squab will just be a few walks from the campus. A

significant number of students spend money on food and drink. The

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bar location will be a convenient place to grab a bite on the way to or from

classes.

2. Shoppers: The community is home to a number of business people. This

creates an environment that attracts shoppers every day.

3. Employees: With the great number of businesses comes great number of

employees which results to higher number of consumers in the area.

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