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SURIGAO EDUCATION CENTER

Km. 2, 8400 Surigao City, Philippines

SWEET FUSION

A Feasibility Study

Presented to the

Faculty of College of Business Education

Surigao Education Center

In Partial Fulfillment of the Requirements

For the degree of

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

MAJOR IN HUMAN RESOURCE MANAGEMENT

by

CLAIRDEN S. ROFLO

JOELEMMAE L. EGUNA

JOHN PHILIP P. HURBODA

SOPHIA DORILENE ASPILLAGA

December 2023

A.Y. 2023 - 2024

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COLLEGE OF BUSINESS EDUCATION

APPROVAL SHEET

This undergraduate feasibility study entitled “SWEET FUSION ” was prepared and
submitted by Clairden S. Roflo, Joelemmae L. Eguna, John Philip L. Hurboda,
Sophia Dorilene P. Aspillaga in partial fulfillment of the requirements for the degree
of Bachelor of Science in Business Administration, is recommended for acceptance
and approval for ORAL EXAMINATION.

FRANCIZ T. BALABALA, CAT, CPA


Adviser

PANEL OF EXAMINEES

Approved by the Committee on Oral Examination with a grade of ____on______.

_____________________________________
Chairman

__________________________________
Member

__________________________________
Member

Accepted and approved in partial fulfillment of the requirements for the degree of
Bachelor of Science in Business Administration.

GLENDA M. ARLEGUI, CPA, MBA


Dean, College of Business Education

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ACKNOWLEDGEMENT

Immeasurable appreciation and deepest gratitude for the help and support are

extended to the following persons who in one way or another have contributed to

make this study possible.

To the Almighty God, for the wisdom, courage, and strength.

To ma’am Elena Tecson, for providing invaluable guidance, support, advices, and

comments.

To sir Franciz Balabala, for the guidance, patience, and expertise provided which

enrich the depth of this study.

To ma’am Glenda Arlegui, for the motivation and guide, and other provisions that

helped in the completion of this study.

To Mark Malicdem, for the shared knowledge and unwavering support.

To the respondents, for the cooperation and time, and for greatly contributing

in this study.

To the parents, classmates, and friends, for the moral support,

encouragement, and financial help.

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TABLE OF CONTENTS

TITLE PAGE 1
APPROVAL SHEET 2
ACKNOWLEDGEMENT 3
TABLE OF CONTENTENTS 4
INTRODUCTION 6

CHAPTER 1 PROJECT EXECUTIVE SUMMARY


A. Name of the project and proponents 8
B. Location 8
C. Descriptive definition of the project 9
D. Project’s long range objectives 9
E. Feasibility criteria 9
F. Highlights of the project 11
G. Summary of findings 13
H. Conclusion 15
CHAPTER 2 MARKETING FEASIBILITY

A. Demand Analysis 16
B. Supply Analysis 19
C. Demand – Supply analysis 20
D. Marketing program 21
E. Conclusion 26
CHAPTER 3 TECHNICAL FEASIBILITY
A. General Description of the Project 28
B. Product Specification 28
C. Product Layout 29
D. Machineries, Equipment, and Supplies 30

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E. Service Location 33
F. Service Location Size and Layouts 33
G. Building and Facilities 35
H. Utilities and Related Services 36
I. Maintenance 37
J. Product Service Quality Monitoring 37
K. Labor Requirements 38
L. Conclusion 40
CHAPTER 4 FINANCIAL FEASIBILITY 41
CHAPTER 5 SOCIO-ECONOMIC FEASIBILITY 52
CHAPTER 6 ORGANIZATION AND MANAGEMENT 56
STUDY
CHAPTER 7 CONCLUSION 58
CHAPTER 8 CURRICULUM VITAE 60

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INTRODUCTION

In today's fast-paced world, many individuals often miss out on the nutritional

benefits of fruits due to various reasons, including taste preferences and busy

lifestyles. Mango and papaya, two tropical delights, are renowned for their rich

flavors and abundant nutrients. Despite their potential to offer numerous health

benefits, particularly the younger generation, may not readily include these fruits in

their daily intake.

Sweet Fusion's Mango Papaya Candy, a delectable and nutritious alternative, has

been created to address this dietary gap. Mangoes and papayas are well-known for

their high content of essential vitamins, including vitamin C, vitamin A, and various

B vitamins, contributing to overall well-being. The natural sweetness of mangoes and

papayas offers a delightful flavor that appeals to a wide range of taste preferences,

making them an ideal choice for those who may be averse to the bitterness or

blandness of some vegetables.

With Sweet Fusion's Mango Papaya Candy, the aim is to make the consumption of

these delightful fruits more accessible and enjoyable, especially for teenagers and

adults. This innovative approach not only tantalizes the taste buds but also ensures

that individuals relish the natural, fruity goodness that mangoes and papayas provide,

all in the form of a sweet and convenient candy. The goal is to promote healthy

eating habits, educate individuals about the importance and benefits of these fruits,

and offer

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a delicious alternative that fits seamlessly into today's busy lifestyles. Sweet Fusion's

Mango Papaya Candy is a step towards ensuring that both the young and the young

at heart can savor the delightful flavors of these tropical fruits while nurturing their

health and well-being.

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CHAPTER 1

PROJECT EXECUTIVE SUMMARY

A. NAME OF THE PROJECT AND PROPONENTS

In the world of culinary delights, where taste meets innovation, "Sweet Fusion"

proudly presents a business venture dedicated to crafting delectable Mango-Papaya

Candy. Their commitment to excellence, rooted in their philosophical values and

vibrant culture, is set to tantalize taste buds and create a legacy of flavour. The

proponents’ names are – Clairden Roflo, John Philip Hurboda, Joelemmae Eguna,

and Sophia Dorilene Aspillaga

B. LOCATION

The intended business will be situated in close proximity to the main entrance of

Surigao Education Center, specifically located outside the facility at Km. 2, Brgy.

Luna, Surigao City.

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C. DESCRIPTIVE DEFINITION OF THE PROJECT

Sweet Fusion's Mango-Papaya Candy will provide a wholesome and budget-

friendly snacking option. The candy is crafted using mango and papaya as the

primary ingredients, with a delectable fusion of flavors. This will be a food cart

enterprise, offering a delightful twist on traditional candy.

D. PROJECT’S LONG RANGE OBJECTIVES

a. Achieve a steady annual revenue growth driven by increased sales of our

nutritious snacks.

b. Implement cost-effective production and distribution strategies to maintain profit

over the next years.

c.Establish mutually beneficial partnerships with local fruit vendors, suppliers, and

community organizations to optimize procurement costs and foster positive

relationships.

E. FEASIBILITY CRITERIA

1. Financial Criteria

 To ascertain the required financial resources for the business.

 To assess the potential profitability and success prospects of the proposed

business.

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2. Marketing Criteria

 To gauge the product's reception in the market.

 To evaluate the purchasing power of the intended customer base.

 To establish an optimal pricing strategy for the product.

3. Technical Criteria

 To showcase the operational workflow of our business.

 To depict the project's operational process.

 To outline the components of the products.

 To present the production schedule and itemize the production \expenses

.4. Socio-Economic Criteria

 To determine if the proposed business could provide benefits to the

community and to the government.

5. Organizational Criteria

 To showcase the operational workflow of our business.

 To depict the project's operational process.

 To outline the components of the products.

 To present the production schedule and itemize the production expenses.

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F. HIGHLIGHTS OF THE PROJECT

1. History

Sweet Fusion's mango-papaya candy is a delectable confection that marries the

enticing flavors of mango and papaya. Its history, although not precisely

documented, offers intriguing insights into its creation. One theory suggests that the

candy's inspiration may have been drawn from regions like India and the Caribbean,

known for their rich traditions of fruit-based confections. The fusion of mango and

papaya in this candy could have been a nod to the beloved fruits of these tropical

locales. Another theory speculates that it was crafted for the sake of convenience,

providing a portable and delightful way to savor these tropical flavors on the go.

As Sweet Fusion's mango-papaya candy continues to tantalize taste buds worldwide,

its history remains a sweet mystery, intertwined with the allure of tropical flavors

and the creativity of those who concocted this delicious fusion. Whether enjoyed as a

standalone delight or used to enhance culinary creations, this candy stands as a

testament to the enduring love for mango and papaya in the world of confectionery.

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1. Project Timetable

Activities/Plans Aug Sept Oct Nov Dec Jan Feb Mar


2023 2023 2023 2023 2023 2024 2024 2024

Conduct of Feasibility Study

Oral Defense
Financing
Application of permits and
licenses
Canvassing, Purchasing of
materials and PPE, and cart
construction

Promotion and Advertising

Opening and start of


business operation
Table 1. Project Timetable

2. Nature of the industry

The upcoming business will be having a physical store. The entrepreneurs intend to

promote Sweet Fusion's mango-papaya candy as a wholesome and nourishing food

option. The primary components of this product are mango and papaya.

3. Mode of Financing

The proposed business will be financed by the proponents in the form of equal

partnership contribution of Php80,000 each.

4. Investment Cost

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The business may need the initial capital to handle the following:

 Expenses related to administration

 Fees for professional consulting services

 Costs associated with acquiring assets

 Ingredients expenses

 Utility costs

 Additional essential outlays

1. SUMMARY OF FINDINGS AND CONCLUSIONS

1. Financial Feasibility

Following the study, the proponents determined that the suggested enterprise is

economically viable. The initiators can readily supply the necessary initial

investment, and the business is experiencing substantial demand and profitability.

2. Market Feasibility

Based on a survey and taste test, it has been determined that 92.31% of the desired

customer base is open to purchasing our product. While we acknowledge the

presence of competition from other products in our vicinity, we are committed to

offering the most delicious product while maintaining competitive pricing and

promoting it effectively to attract customers. In order to accomplish this goal, we

plan to implement several pre- launch strategies, including the distribution of flyers

and an enhanced presence on popular social media platforms such as

Facebook and
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Instagram to effectively connect with our target audience. Additionally, we

recognize the influential power of word-of-mouth marketing and will actively

leverage it to introduce our product to a wider audience.

3. Technical Feasibility

The necessary ingredients for the business will always be readily available in the

market. The business will be managed from a small physical store located just

outside the main entrance of the Surigao Education Center, which will serve as a

strategic location to attract customers, specifically targeting junior high school

students. The production process will be conducted at the home of one of the

business partners in Barangay Washington, Surigao City.

4. Socio-Economic Feasibility

a. Launch a nutritious snack option.

b. Create job opportunities.

c. Contribute tax revenue to the government.

d. Support local fruit vendors and growers.

5. Organizational Feasibility

The chosen business structure is a general partnership. Through the partnership

agreement, four individuals commit to providing financial resources, assets, and

their expertise, with the goal of sharing both profits and losses among them.

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6. CONCLUSION

"The Sweet Fusion" will establish its presence as a cart-based business situated

outside the Surigao Education Center. The project's proponents will position "The

Sweet Fusion" as a wholesome food option catering to the dietary needs of active

students at the Surigao Education Center. The core ingredients of this product are

mango and papaya, both of which offer numerous health benefits.

The initial capital required for this venture is set at Php 80,000.00. Marketing

strategies will encompass the distribution of promotional flyers, leveraging social

media platforms like Facebook, and capitalizing on the effectiveness of Word-of-

Mouth marketing.

While the initial capital investment is relatively high, it is anticipated that the

business will yield substantial returns in the coming years of operation. The strategic

location of "The Sweet Fusion" places it in direct reach of its intended target market,

primarily benefiting the government, the local community, and the employees

involved.

The business will be operated by a team of four individuals, each committing to

contribute their assets and savings, thereby ensuring the attainment of the required

capital. Taking into account these factors, the business appears to be a viable and

promising endeavor.

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CHAPTER 2

MARKETING FEASIBILITY

Marketing comprises a set of business activities specifically structured to strategize

price, advertise, and deliver enjoyable products to both existing and prospective

customers.

The primary goal of the intended business is to provide customers with delight with

each flavorful experience while also emphasizing profitability. The marketing aspect

plays a pivotal role in shaping the financial section, particularly in projecting the

anticipated demand.

A.DEMAND ANALYSIS

Macroeconomic Analysis

The Philippines, being an agrarian nation located in a tropical region, enjoys a

consistent year-round harvest of mangoes and papayas. This ensures a plentiful

supply of fruits. The business envisions future growth, aiming to expand to other

educational institutions, including SNHS, which boasts the largest student population

among city-based schools in Surigao. With this expansion in mind, the business

anticipates meeting increased demand and making a substantial contribution to the

economic vitality of the city.

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Microeconomics Analysis

The survey conducted through questionnaires revealed a significant demand for our

product. Specifically, students at the Surigao Education Center expressed a strong

desire to taste and purchase what we offer. It's noteworthy that a substantial portion

of SEC's student body hails from families within the middle to upper economic strata

of society, indicating their capacity to afford our product.

Furthermore, with the full implementation of the government's K-12 program, there

has been a noticeable and ongoing increase in the enrollment of Junior High School

students at the Surigao Education Center. This trend is expected to persist, leading to

a growing customer base as these students are anticipated to become loyal patrons of

our product.

Price and Income Elasticity

The pricing of the product will be determined by the costs associated with the main

ingredients and the production process. Any potential adjustments in the product's

price will primarily hinge on fluctuations in the overall production costs.

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Market Segmentation

Segment Psychographic Demographi Behavioral


cs
SEC Most of the JHS 13 – 16 - Fruit eaters
Jun students considering years - Sweet
ior their family’s old lovers
Hig financial - Tasty eaters
h background, they can - Curious
Sch afford to buy our
ool product. Most of
Students them belong to
the
middle/upper class or
the social society.
Table 2. Market Segmentation Historical and Projected Demand

The Sweet Fusion is an enterprise set to introduce a novel product to its intended

customer base, generating demand in the process. Anticipating the annual increase in

demand from 2024 to 2028, the proponents rely on a 16.81% annual population

growth rate observed between 2018 and 2022.

The projected total sales percentage aligns with the market penetration rate, as

indicated by survey results, which stands at 92.31%.

Therefore, a more conservative approach to projections is taken to prevent

overproduction and potential product spoilage. The projected demand for the

industry from 2024 to 2028 is as follows:

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Ye Targ Total
ar
et Projected Annual
Popul Demand
ati 92.31% S.P for 12 months
on
20 163 23, 520.00
24
20 189 24, 696.00
25
20 221 25, 872.00
26
20 258 27, 216.00
27
20 301 28, 560.00
28
Table 3. Project Demand

Computation:

Projected Annual Demand = TP x SP x 20 working days x No. of months

Where:

TP = Target

Population SP = Sales

Percentage

B.SUPPLY ANALYSIS

The availability of supplies, especially the ingredients essential for product

manufacturing, is plentiful. Surigao City boasts an abundance of fruit-bearing lands,

with a sufficient number of fruit growers and vendors supplying mangoes and
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papayas within the city. Nevertheless, in anticipatio n of potential scenarios where

these local suppliers may not meet the production requirements, the business is

well-

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prepared to source supplies from nearby provinces and regions, such as Agusan del

Norte.

Direct Competition

With anticipation within the area, it is an advantage to the product’s end that there

are no direct competitors that sell mango-papaya candy or any products alike.

Indirect Competition

The business has identified six (6) indirect competitors in the vicinity. These

competitors include the school canteen, stalls selling mango and papaya, a Kwek-

Kwek cart, a takoyaki vendor, a fish ball stand, and the sari-sari stores situated just

outside the main gate of the Surigao Education Center.

C.Demand-Supply Analysis

Projected Excess Demand

The table shows the market acceptability of our product. Demand and Supply Gap is

computed by subtracting the market acceptability and the total projected annual

demand and supply. The unsatisfied demand was obtained by getting the percentage

value of the demand-supply gap to the market acceptability.

Market Share

Market share is the portion of the total sales volume in a market that the product

secures. Given the substantial market acceptability rate of 92.31%, the

proponents
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have established a high level of satisfaction for their market share. The business is

committed to further enhancing its market share by making significant investments

in marketing and advertising. With a product that already aligns with the tastes and

preferences of the target market, the business is poised for success in this endeavor.

D.MARKETING PROGRAM

1. SUMMARY OF OBJETIVES AND STRATEGIES

Marketing Objectives

 To efficiently engage the target market and generate revenue.

 To foster customer allegiance.

Market Strategies

To reach the target customer group, the business will use a mix of the following

marketing methods:

 Word of mouth

 Online promotion on Facebook and;

 Free taste

Target Market

The target markets are the Junior High School students of Surigao Education Center.

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Department Population

Junior High School 140

Table 5. Target Market Population

Source: Surigao Education Center OIC Office

Sampling Technique

The sample size was determined with a 95% confidence level and a 5% margin of

error. To gauge people's demand for the product, a taste test and surveys were

conducted with a specific number o f individuals or respondents from the target

market.

To calculate the sample size of 104 questionnaires, the researchers used Slovin's

formula, which is expressed as:

n = N

1 + Ne² Where:

n = sample size

N= population

size

e = margin of error

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Solution:

N = 140

e = 5%

140
n
1+140 (=
.05) 2

140
n =
1.357035

n = 103.17

Total = 104 number of samples

Positioning Objectives

 To develop an efficient and budget-friendly marketing strategy.

 To establish a strong brand presence in the minds of customers.

Positioning Statement

“Mura at masarap na, healthy pa!”

Product Objectives

 To provide a nutritious snack option.

 To craft a high-quality product.

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Product Strategies

Short term: The product will be introduced as a healthy food

snack. Medium term: Introduce another combinations of flavors.

Long term: To create products other than candy (jam/spread) combining two fruit

flavors.

Price Objectives

 To confront competitive challenges.

 To aim for a return on investment.

 To meet customer satisfaction.

Price Strategies

Short term: A cost-plus pricing strategy will be employed to determine product

pricing.

Introduce an appealing price point.

Medium term: Satisfy customers with inexpensive fruit product.

Long term: Set a daily sales target for an early return on investment.

Promotion Objectives

 To engage the target market and generate demand.

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 To maintain consistent sales.

 To boost sales and expand market share.

Promotion Strategies

Short term: Free Taste. Word of mouth.

Long term: Posting on social media such as Facebook & Instagram.

Place Objectives

 To expand product accessibility to a broader market.

 To ensure a clean environment for the target market.

 To readily capture the attention of the target market.

Place Strategies

 Accessible to the intended target market.

 Sustain a clean business environment.

2. EXTENSIVE AND DETAILED/SPECIFIC DISCUSSION FOR 4 PS

Product

"The Sweet Fusion" is crafted from entirely pure, fresh, and naturally cultivated

mango and papaya. It will contain no artificial sweeteners apart from milk and sugar.

Each piece of candy will provide numerous health advantages for our customers.

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Place

The Sweet Fusion is set to establish a mini store in close proximity to the main

entrance of Surigao Education Center (SEC), a location strategically chosen for its

accessibility. While the primary focus is on serving the SEC community, the

convenience of the location will also attract customers from outside the instit ution.

Price

The price of each pack containing four (4) pieces of candies cost Php20.00, the price

is based on the cost of sales at our projected sales volume, plus operating costs and

our standard mark-up. Our product is competitively priced and is very affordable for

consumers to buy.

Promotion

Based on the survey, flyers is the top choice by the target market with 70.49%,

another choice is tarpaulin with 29.51%. These are the advertising tools that our

customers wants us to reach them. However, we also consider promoting on

Facebook and Instagram since it is the easiest and most convenient way. Word of

mouth is also of great advantage.

E.CONCLUSION

The market forecast for this business relies on surveys conducted and data gathered

in the vicinity of Surigao Education Center. Projections for demand, supply, and

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sales

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during the initial five years of operation take into account various factors, including

population growth, market acceptance, supply capacity, and other relevant

considerations. This feasibility study is grounded in the readiness and capability of

our target population to access our product. Additionally, we factor in variables such

as competition and the prevailing prices from our suppliers, which can impact our

pricing strategy.

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Chapter 3 TECHNICAL FEASIBILITY

A. GENERAL DESCRIPTION OF THE PRODUCT

The main ingredients of the Sweet Fusion are mango and papaya, offering

individuals the opportunity to attain essential nutrients while savoring their snack.

This delectable candy is designed to provide a delightful and sweet taste

experience.

B.PRODUCT SPECIFICATION

The measurement could make 150 pieces.

Ingredients:

 1/2 cup refined sugar

 1 cup all purpose flour

 2 cups ripe papaya pulp

 2 cup ripe mango pulp

 2 cup all purpose

milk Procedure:

Step 1 Sift sugar and flour together several times.

Step 2 Mix with pulps in the container.

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Step 3 Boil until mixture does not stick to

pan. Step 4 Let cool in buttered aluminum trays.

Step 5 Wrap the pieces individualy in cellophane- lined wax

papers.. Step 6 Store in dry, clean container.

C.PRODUCT LAYOUT

Transaction Analysis

Employees at Sweet Fusion should be well- informed about their diverse tasks and

obligations, possess the ability to operate with minimal oversight, exhibit diligence,

effectively address customer concerns, and ensure customer satisfaction. For the

grand opening, the staff and service crew should arrive at the designated location

prior to the opening hours to set up the cart. Customers will approach the cart to

place their orders, while the counter staff will take their orders, handle payments, and

provide change as necessary.

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Scheduling

Sweet Fusion's operational hours are from 8:00 AM to 4:00 PM, spanning a total of

eight hours. To maintain cleanliness and product quality, it is imperative to clean the

equipment, materials, and facilities immediately after each use. A monthly inventory

procedure has been established to keep track of the overall supplies required.

D. MACHINERIES, EQUIPMENTS, AND SUPPLIES

Cost of Equipment and Materials (PPE)

Particular Qt Unit Cost Total Cost


y.
Motorcycle 1 Pc Php Php 40,000.00
40,000.00
Food cart body 1 Pc. Php10,459.00 Php10,459.00
Glass Container 1 Pc. Php2,800.00 Php2,800.00
Fire extinguisher 1 Pc. Php1,500.00 Php1,500.00
TOTAL Php54, 759.00

Cost of Ingredients Inventory (per year)

Particular Qty. Unit Cost Total Cost


Sugar 240 Kg. Php95.00 Php22,800
All Purpose Cream 480 Can Php45.00 Php21,600
Mango 480 Kg. Php160.00 Php76,800
Papaya 480 Kg. Php140.00 Php67,200
Flour 240 Kg. Php57.00 Php13,680
TOTAL Php202,080.00

Packaging Inventory (Per Year)

Particular Qty. Unit Cost Total Cost


Paper food 350 40 pcs./pack Php35.00 Php12,250.00
Trays
Parchment 20 10 Php35.00 Php700.00
Paper sheets/pack
TOTAL Php12,950.00

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Cleaning Materials Supplies

Particular Qt Unit Cost Total Cost


y.
Dishwashing 24 Pc. Php30.00 Php720.00
sponge
Dishwashing paste 24 Pack Php21.00 Php504.00
Trash bag 3 Pack Php20.00 Php100.00
Broom 2 Pc. Php30.00 Php60.00
Dustpan 2 Pc. Php75.00 Php150.00
Towel/Rag 5 Pieces Php20.00 Php100.00
TOTAL Php1,634.00

Kitchen Tools and Supplies

Particular Qt Unit Cost Total Cost


y.
Knife 2 Pc. Php46.00 Php92.00
Mixing bowl 2 Pc. Php280.00 Php560.00
Spatula 2 Pc. Php99.00 Php198.00
Tissue paper 24 Pc. Php38.00 Php912.00
Stainless Tray 1 Set Php580.00 Php580.00
Stirring Spoon 2 Pc. Php25.00 Php50.00
LPG 3 Tank Php1,200.00 Php3,600.00
LPG Cylinder 1 Tank Php400.00 Php400.00
Hand gloves 3 100 Php30.00 Php90.00
pcs./pack
Hair net 1 100 Php245.00 Php245.00
pcs./pack
Apron 4 Pc. Php90.00 Php360.00
Measuring Cups 1 Set Php200.00 Php200.00
TOTAL Php7, 287.00

Office Supplies

Particular Qty. Unit Cost Total Cost


Calculator 1 Pc. Php240.00 Php240.00
Ball pen 2 Pc. Php6.00 Php18.00
Record book 1 Pc. Php80.00 Php80.00
Stapler 1 Pc. Php100.00 Php100.00
Staple wire no.35 1 Box Php45.00 Php45.00
Correction fluid 1 Pc. Php22.00 Php22.00
TOTAL Php505.00
Table 6. Costs of Machineries, Equipment’s, and Supplies

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Operating Expense

Business License and Permits Php10,360. 00


Utilities Expense Php5,000.00
Depreciation Php 5,475.10
Advertising Expense Php 2,000.00
TOTAL Php22,835.10
Table 7. Operating Expenses

Item Cost of fixed Estimated Depreciation


description assets Life Span

Motorcycle Php 40,000.00 10 years Php 4,000.00


Food cart Php10,459.00 10 years Php 1,045.10
body
Glass Php2,800.00 10 years Php 280.00
Container
Fire Php1,500.00 10 years Php 150.00
extinguisher
TOTAL Php 5,475.10
Table 8. Cost of depreciation

Other Expenses

Business License and Permits:


Php 530.00
DTI (Business Registration) Php 515.00
BIR Annual Registration Fee Barangay Php 200.00
Clearance Php 85.00
Cedula Php 100.00
BFP Certification Fee Php 50.00
Business Registration Plate/Sticker Fee Fiscals Php 100.00
Clearance Fee Php 200.00
Garbage Fee Php 250.00
Health/Sanitation Inspection Fee Mayor’s Php 630.00
Permit Fee Php 100.00
Police Clearance Fee Php 150.00
Research Fee Php 100.00
Sanitary Inspection Fee Php 100.00
Tax Clearance Fee Meter Php 50.00
and Measure Fee Annual Php 7,200.00
Basic Tax

Total Business License and Permits Php 10, 360.00

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E. SERVICE LOCATION

Sweet Fusion

Figure 1. Business Location

F.SERVICE LOCATION SIZE AND LAYOUTS – FLOOR PLAN

Business Logo

Figure 2. Business Logo

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Perspective

Figure 4. Business Perspective

Figure 7. Left Side Elevation

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Figure 8. Floor Plan

G. BUILDING AND FACILITIES

Food Cart

Quantity DESCRIPTION PRICE TOTAL PRICE


2 pieces 1/4 size Marine Php900.00 Php1,800.00
Plywood
10 pieces Angle Bar Php595.00 Php595.00
1 kilo Welding Rod Php65.00 Php65.00
1 piece 60x12cm tile Php680.00 Php680.00
10 pieces Wall Brick Wallpaper Php30.00 Php300.00
2 pieces 34x4 size Lumber Php600. Php1,200.00
Board
1 pieces Corrugated Roof Php683.00 Php683.00
2 pieces #2 Paint Brush Php38.00 Php76.00
2 liter Primer Epoxy Php120.00 Php240.00
1 piece Motor side wheel Php800.00 Php800.00
2 can 2 liters paint Php800.00 Php800.00
1 kilo Umbrella Nails Php110.00 Php110.00
1 kilo No.2x2 nails Php100.00 Php100.00
2 bottle Thinner Php40.00 Php80.00
2 liter Epoxy Php120.00 Php240.00
1 kilo 2 inches Tekcrew Php1.80 Php90.00
1 piece Tarpauline Php600.00 Php600.00
4.2 m Glass Php2000.0 Php2000.00
0
TOTAL Php10,459.00
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Table 9. Cost of Food Cart

Number of Construction Daily Total


Labor Time Wage
2 2 days Php550.00 Php1,100.00
Total Cost Php2,200.00

Labor

CONSTRUCTION TIME
Day 1 Purchasing of materials/Construction
Day 2 Construction/Furnishing
Table 10. Construction time/development time

H. Utilities and related services

Utilities

The Surigao Metropolitan Water District will supply the water, while the

Surigao del Norte Electric Cooperative will provide the electricity.

Communication

The business utilizes modern communication methods, including cellular phones

and internet access, to facilitate swift and convenient transaction processing. These

contemporary communication tools significantly expedite and streamline business

transactions.

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I. MAINTENANCE

Waste Disposal System

The proponents are committed to implementing a zero-waste approach to contribute

to the cleanliness of both the environment and the local community. The food cart

will be equipped with bins containing trash bags to ensure proper waste disposal.

Garbage will be collected and disposed of following the scheduled garbage

collection in Surigao City.

Safety and Security System

The business can assure and guarantee its customers that the location, even when

situated outside the school, is safe. There will always be fire extinguishers available

at the mobile food cart to ensure safety.

J. PRODUCT/SERVICE QUALITY MONITORING

Sweet Fusion upholds a strong commitment to delivering the highest quality and

safest products to its valued customers. To ensure the fulfillment of this

commitment, all business partners during production are expected to adhere to strict

standards of hygiene and sanitation, including maintaining proper haircuts, clean

fingernails, and wearing clean attire. The use of aprons, hair nets, hand gloves, and

face masks in working stations is highly recommended, further emphasizing hygiene.

The company ensures that all materials and equipment are regularly and

meticulously cleaned, maintaining an immaculate work environment.

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Given the location of the business, Sweet Fusion takes extra measures to shield its

products and packaging from potential exposure to smoke and dirt from passing

vehicles, diligently following proper storage practices. The selection of ingredients,

with particular attention to the mangoes and papayas used in the candy, is a top

priority. Regular quality checks are conducted to guarantee that Sweet Fusion

consistently provides its customers with the finest and safest quality products. The

company is confident that by adhering to these rigorous standards, customers can

enjoy the best and safest mango and papaya candy.

K. LABOR REQUIREMENTS

Sweet Fusion places a significant emphasis on the vital role that customers play as

the lifeblood of its business operations. Ensuring customer satisfaction and providing

high-quality service are central to the company's mission.

Sweet Fusion's workforce consists of dedicated business partners. The core team

includes a managing partner responsible for organizing production, overseeing

activities, and maintaining worker discipline. Additionally, the managing partner

implements policies and regulations to enhance the overall business performance.

The other partner, the cook, assigned to the kitchen area, takes charge of product

preparation and cooking while managing the weekly supply orders needed for

seamless operations. Simultaneously, the driver is responsible for the transportation

of the mobile food cart from the production residence to the designated business

location.

Rest Days and Holidays

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Each business partner will be granted rest periods every weekend, consisting of two

days off after five consecutive working days. The following days, in accordance with

Proclamation No. 269, will be categorized as either regular holidays or special non-

working days:

Regular holidays:

 January 1 - New Year’s Day

 April 9 - Araw ng Kagitingan

 April 18 - Maundy Thursday

 April 19 - Good Friday

 May 1 - Labor Day

 June 12 - Independence Day

 August 26 - National Heroes’ Day

 November 30 - Bonifacio Day

 December 25 - Christmas Day

 December

30 - Rizal Day Special (non-

working) days:

 February 5 - Chinese New Year

 February 25 - EDSA Revolution Anniversary

 April 20 - Black Saturday

 August 21 - Ninoy Aquino Day

 November 1 - A l Saints’ Day


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 December 31 - Last day of the year

Workforce schedule/shifts

Store hours: 8am-4pm

Hours of Operation: 8

hours

Employee Monday-Friday Saturday-Sunday


Managing partner On call Rest Day
Cook 8:00am-4:00pm Rest Day
Helper/Cashier 8:00am-4:00pm Rest Day
Table 13. Work Schedule

L. CONCLUSION

In light of various considerations and meticulous planning, the Sweet Fusion project

emerges as a viable and promising venture. The absence of employees is anticipated,

as the operation will be undertaken by the four business partners. This strategic shift

aligns with the efficiency of the small-scale nature of the business, ensuring

streamlined operations while maintaining focus on individual responsibilities. The

managing partner, as outlined in the partnership agreement, will continue to receive

an honorarium, exempt from tax and contribution expenses, reflecting their pivotal

"on-call" supervisory role. The comprehensive documentation of machinery,

equipment, and essential supplies, along with associated costs, further underscores

the strategic and well-prepared approach of the business.

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Chapter 4 FINANCIAL FEASIBILITY

A. Major Assumptions

The entire process of the proposed business has been guided by well- founded

assumptions, grounded in factual evidence that is both justifiable and aligned with

practical feasibility.

1. BALANCE SHEET ITEMS

Current Assets

Cash

- Php 320, 000 will be from the personal savings from the partners.

Supplies

-Cash will be used to acquire supplies.

-The assumption is that all purchases made in the current year will be fully

utilized by the year's end.

-It is presumed that all supplies will be procured at the start of each year.

-Cleaning materials and office supplies are considered to be consumed in

the year they are purchased.

-All items categorized as supplies are subject to the effects of inflationary

changes.

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Inventory

-The annual inflation rate is expected to result in a 5% increase in the prices

of purchased goods.

-Production levels are projected to remain steady over the next five years.

-Following the allocation for spoilage, any unsold goods will be carried over

to the subsequent operating period.

-Assumptions indicate that supplies will be procured at the start of each year.

Non- Current Assets

-It is assumed that all non-current assets were acquired in the year preceding

the first year of business operations.

-The valuation of non-current assets, following their initial recognition, is

based on their historical cost, adjusted for accumulated depreciation and

impairment.

-All non-current assets undergo depreciation through the straight-line method.

-No significant repairs are anticipated during the initial five years of

business operations.

-Non-current assets that have been fully depreciated are presumed to be replaced

in the subsequent year.

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Capital

- The proponents intend to secure a total of Php 320,000.00 from business partners.

Furthermore, there will be equal withdrawals by the partners over the course of five

years. It is assumed that all partners will make equal capital contributions and will

equally divide the profits, ensuring that the partners maintain equal equity balances

for the initial five years of the business.

2. INCOME STATEMENT ITEMS

Revenues

Sales are expected to grow by 16.81 % each year in line with the rising student

population at SEC.

Business Licenses and permits

-The business permit will remain unchanged for the subsequent five years.

-The Mayor's permit is subject to annual renewal.

Utilities Expense

-Water supply and electricity rental costs are anticipated to remain steady

over the upcoming five years.

Advertising Expenses

-This expense will be limited to the initial year of operation, as the business

primarily caters to the nearby SEC market.

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Repairs and Maintenance Expense

-The rise in inflationary rates will not impact Repairs and Maintenance or

depreciation.

Miscellaneous Expense

-The Miscellaneous Expense category will serve as a contingency fund to

cover unforeseen emergency expenses.

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Sweet Fusion
STATEMENT OF FINANCIAL PERFORMANCE
For the year end December 31, 2024-2028
(In Php) Year 1 Year 2 Year 3 Year 4 Year 5
REVENUES
Sales 618,240.00 722,166. 843,562 985,365 1,151,004
14 .27 .09 .96

Less: Cost of Sales


Supplies Cost 215,030.00 251,176. 293,399 342,719 400,330.9
54 .32 .75 3
Utilities Cost 5,000.00 5,840.50 6,822.2 7,969.1 9,308.72
9 1
Total 220,030.00 257,017. 300,221 350,688 409,639.6
04 .61 .86 6
Net Sales 398,210.00 465,149. 543,340 634,676 741,365.3
10 .66 .23 1

Less: Operating Expense


Advertising Cost 2,000.00 2,000.00 2,000.0 2,000.0 2,000.00
0 0
Miscellaneous Cost 505.00 589.89 689.05 804.88 940.18
Depreciation (PPE) 5,475.10 5,475.10 5,475.1 5,475.1 5,475.10
0 0
Business permit and licenses 10,360.00 - - - -
Total 18,340.10 8,064.99 8,164.1 8,279.9 8,415.28
5 8

Income before tax 379,869.90 457,084. 535,176 626,396 732,950.0


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11 .51 .25 2
Less: Income Tax (20%) 75,973.98 91,416.8 107,035 125,279 146,590.0
2 .30 .25 0
Income after tax 303,895.92 365,667. 428,141 501,117 586,360.0
29 .21 .00 2

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Sweet Fusion
STATEMENT OF FINANCIAL POSITION
For the year end December 31, 2024-2028
(In Php) Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
ASSETS
Current Assets:

Cash 253,413.00 412,784.0 533,926.4 617,542.7 724,134.8 865,969.9


2 1 2 2 4
Supplies 0 0 0 0 0 0
Non-Current Assets:

Machineries & Equipment (PPE) 66,587.00 66,587.00 61,111.90 55,636.80 50,161.70 44,686.60

Depreciation 5,475.10 5,475.10 5,475.10 5,475.10 5,475.10

Total Asset 320,000.00 473,895.9 589,563.2 667,704.4 768,821.4 905,181.4


2 1 2 2 4
LIABILITIES & EQUITY
Current Liability:

Income Tax Payable 75,973.98 91,416.82 107,035.3 125,279.2 146,590.0


0 5 0
Total Partners Equity 320,000.00 397,921.9 498,146.3 560,669.1 643,542.1 758,591.4
4 9 2 7 3

Total Liabilities & Equity 320,000.00 473,895.9 589,563.2 667,704.4 768,821.4 905,181.4
2 1 2 2 4
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Sweet
Fusion
STATEMENT OF CASH FLOWS
For the year end December 31, 2024-2028
Cash flows in operating activities Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Inflows:
Cash received from customers 618,240.00 722,166. 843,562.2 985,365.0 1,151,004
14 7 9 .96
Outflows:
Cash paid of Supplies & Equipments 215,030.00 251,176. 293,399.3 342,719.7 400,330.9
54 2 5 3
Cash paid for Utilities 5,000.00 5,840.50 6,822.29 7,969.11 9,308.72
Cash paid for Advertising Expense 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00
Cash paid for business permit and licences 10,360.00 0 0 0 0
Cash paid for Miscellaneous 505.00 589.89 689.05 804.88 940.18
Cash paid for tax 75,973.98 91,416.8 107,035.3 125,279.2 146,590.0
2 0 5 0
Total outflows 0 (308,868.98) (351,023.76) (409,945.96) (478,772.99) (559,169.
84)
Total 0 309,371.02 371,142. 433,616.3 506,592.1 591,835.1
39 1 0 2
Cash Flows in investing activities
Inflows:
Outflows:
Cash paid for equipment(PPE) 66,587.00 0.00 0.00 0.00 0.00 0.00
Total (66,587.00) 0.00 0.00 0.00 0.00 0.00
Cash Flows from financing activities
Inflows:
Outflows:
Withdrawal 150,000.00 250,000. 350,000.0 400,000.0 450,000.0
00 0 0 0
Total: (150,000.00) (250,000.00) (350,000.00) (400,000.00) (450,000.
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00)
Add: Cash Beginning 320,000.00 253,413.00 412,784. 533,926.4 617,542.7 724,134.8
02 1 2 2
Cash Ending 253,413.00 412,784.02 533,926. 617,542.7 724,134.8 865,969.9
41 2 2 4

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Sweet Fusion
STATEMENT OF CHANGE IN EQUITY
For the year end December 31, 2024-2028
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Beginning Capital 0 320,000.0 473,895.9 589,563.2 667,704.4 768,821.
0 2 1 2 42
Add: Additional 320,000.00 0 0 0 0 0
Investment
Net Profit 0 303,895.9 365,667.2 428,141.2 501,117.0 586,360.
2 9 1 0 02
Less: Withdrawals 0 (150,000.00 (250,000.00 (350,000.00 (400,000.00 (450,000.
) ) ) ) 00)
Ending Capital 320,000.00 473,895.9 589,563.2 667,704.4 768,821.4 905,181.
2 1 2 2 44

FINANCIAL STATEMENT RATIOS


A. Analysis of Asset Liquidity
and Asset Management
Efficiency
FIXED ASSET RATIO
Net Revenue/ Average fix asset Year 1 Year 2 Year 3 Year 4 Year 5 Year 6

Net Revenue 303,895. 365,667. 428,141. 501,117. 586,360.0 685,931.5


92 29 21 00 2 9
Average Fix Asset 63,849.4 61,111.9 55,636.8 50,161.7 44,686.60 39,211.50
5 0 0 0

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Asset Turnover Ratio 4.76 5.98 7.70 9.99 13.12 17.49

Interpretation:Sweet Fusion has a positive FAT ratio which means that the business is efficient in generating
sales or revenue from its fix assets.

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LIQUIDITY RATIO Year 1 Year 2 Year 3 Year 4 Year 5

Current Asset 253,413. 412,784. 533,926. 617,542. 724,134.8


00 02 41 72 2
Current Liability 75,973.9 91,416.8 107,035. 125,279. 146,590.0
8 2 30 25 0
Current Ratio 3.34 4.52 4.99 4.93 4.94

Interpretation: Sweet Fusion has a high current ratio means that the business can exactly pay off all its current liabilities with its
current assets.

B. Ratio to Measure Operating Efficiency and


Profitability
PROFITABILITY RATIO
Net Profit Ratio (Net Profit/ Sales) Year 1 Year 2 Year 3 Year 4 Year 5
Net Profit 303,895.92 365,667.2 428,141.2 501,11 586,360.02
9 1 7.00
Sales or Revenue 618,240.00 722,166.1 843,562.2 985,36 1,151,004.
4 7 5.09 96
Net Profit ratio 0.49 0.51 0.51 0.51 0.51

Return on Asset (EBIT/ Average Asset) Year 1 Year 2 Year 3 Year 4 Year 5
EBIT 379,869.90 457,084.1 535,176.5 626,39 732,950.02
1 1 6.25
Total Average Asset 396,947.96 531,729.5 628,633.8 718,26 837,001.43
6 1 2.92

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Return on asset ratio 0.96 0.86 0.85 0.87 0.88

Return on Equity (Net Income/ Total Average


Year 1 Year 2 Year 3 Year 4 Year 5
Equity)

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Net Income 303,895 365,66 428,14 501,11 586,360


.92 7.29 1.21 7.00 .02
Total Average Equity 358,960 448,03 529,40 602,10 701,066
.97 4.16 7.75 5.64 .80
Return on Equity ratio 0.85 0.82 0.81 0.83 0.84

BREAKEVEN ANALYSIS

Year 1 Year 2 Year 3 Year 4 Year 5


Breakeven Revenue/ year 308,868.98 351,023. 409,945. 478,772. 559,169.
76 96 99 84
Breakeven Revenue/month 25,739.08 29,251.9 34,162.1 39,897.7 46,597.4
8 6 5 9
Breakeven Revenue/day 1,286.95 1,462.60 1,708.11 1,994.89 2,329.87

Interpretation: The table shows the breakeven revenue to avoid net loss. Since the revenue of Sweet Fusion in a day is
2,576.00, the business is unlikely to incur losses.

PAYBACK PERIOD

Investment Payback
Investment Beginning Cash Net flow Ending Balance Period(in years)
Balance
320,000.00 309,371.02 10,628.98 1.0

Interpretation:Sweet Fusion partner capital can be recovered in 1 year.

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CONCLUSION

The required capital for Sweet Fusion, amounting to Php 320,000.00, has been solely

sourced from the partner's contributions to initiate the business. There are no

additional capital sources beyond the partner's investments. Nonetheless, even with

this initial capital, the business is projected to achieve a payback period within 1 year

of commencing its operations. As a result, the financial analysis indicates the

feasibility of Sweet Fusion as a sound business venture.

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Chapter 5

Socio-Economic Feasibility

Social Costs

Social cost encompasses the overall cost borne by society resulting from a company's

operations. Sweet Fusion is committed to promoting a wholesome and beneficial

snacking option for the community. Beyond offering healthy treats, Sweet Fusion

also holds a deep concern for environmental well-being. To align with this

commitment, the business prioritizes the use of biodegradable materials,

demonstrating a responsible approach to waste management and sustainability. The

overarching goal is to generate a positive impact on society as a whole by not only

satisfying taste buds but also contributing to a healthier environment.

Product Advantages and Disadvantages

Sweet Fusion offers a delightful treat that not only tantalizes the taste buds but also

comes with a host of health benefits. Here's a look at the nutritional information,

health benefits, and considerations associated with our mouthwatering mango and

papaya candy:

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Nutritional Information:

Sweet Fusion's mango and papaya candy is a delectable treat with more than just its

delicious taste. In each piece, you'll find a wealth of nutrients, making it a guilt- free

indulgence. Here's a breakdown of the nutritional content:

 Low in calories

 Rich in vitamins and minerals

 Contains essential dietary fiber

 Packed with natural fruit flavors

 No added artificial sugars

Health Benefits:

Indulging in Sweet Fusion's mango and papaya candy comes with its share of health

advantages:

 Dietary Fiber: Our candy is a good source of dietary fiber, which

promotes healthy digestion and regularity.

 Vitamins and Minerals: It offers essential vitamins and minerals,

contributing to overall well-being.

 Natural Sweetness: We use the natural sweetness of mango and papaya,

reducing the need for added sugars.

 Delicious and Nutritious: It provides a delightful snacking experience

while delivering nutritional value.

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Risks:

There are minimal risks associated with Sweet Fusion's mango and papaya candy, as

it is designed to be a wholesome and enjoyable treat. However, individuals with

specific allergies or dietary restrictions should always check the ingredient list.

Opportunity Costs:

Opportunity costs associated with Sweet Fusion's project include:

 Investment Choice: Choosing to invest in the candy business rather than

saving the capital while working for someone else.

 Ingredients Selection: Opting for healthy but potentially costlier ingredients

to ensure the highest quality candy.

Social Benefits:

Sweet Fusion isn't just about satisfying sweet cravings; it also has a positive impact

on the community. By promoting our delightful and nutritious candy, we contribute

to various social benefits:

 Local Support: Sweet Fusion sources its ingredients locally, supporting

farmers and bolstering the local economy.

 Employment Opportunities: The business creates jobs, providing livelihoods

to individuals in the community.

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 Tax Contribution: Sweet Fusion's operations generate tax revenue, which

can be reinvested in the community for public welfare.

In summary, Sweet Fusion offers a tasty, nutritious candy that's not only a delight to

the palate but also provides health benefits and contributes to the well- being of the

local community. It's a win-win for candy lovers and the society it serves.

Conclusion

After comprehensive evaluation, it is evident that the Sweet Fusion venture is socio-

economically viable. The business is dedicated to offering a wholesome product that

benefits both individuals and society. Moreover, the government stands to gain tax

revenue from the business, further contributing to the welfare of the community.

Sweet Fusion's operations are set to create employment opportunities, support local

farmers and small businesses, fostering economic growth and enhancing the well-

being of the society. In essence, Sweet Fusion is positioned to bring positive

contributions to both the local community and government coffers.

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Chapter 6 Organizational and

Management Study

Effective organization and management are essential for any business, as they play a

pivotal role in addressing operational challenges and ensuring the establishment's

success. The management team holds a significant responsibility in determining the

outcome of the business. Consequently, the process of selecting the most suitable

individuals to lead and participate in the business is a critical endeavor.

Form of Ownership

Sweet Fusion operates as a general partnership, with four individuals contributing

equal capital, sharing profits and losses equally, and collectively managing,

procuring, marketing, operating, and promoting the business.

Organizational Chart

BUSINESS PARTNERS

Community and
Operations
Cooking
Marketing and Sales

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Officers and Key Personnel

Job Job Description Qualifications


Title/Positi (Duties &
on Responsibilities)
Operations  Oversee day-to-day Operations management
and Cook operations, manage experience,
cooking team, ensure organizational skills,
efficiency. knowledge of food
production.

Marketing  Develop marketing Marketing experience,


and Sales strategies, oversee strategic thinking,
promotional activities. excellent communication
skills.

Communit  Establish and Community


y and maintain engagement
Relations relationships with experience,
the community and relationship- building
local vendors. skills.

Conclusion

The business will be run solely by the four partners without hiring additional

employees. The four business partners are directly involved in taking over all

business operations, including cooking, and there won't be any employment.

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Chapter 7 Conclusion

In conclusion, the analysis of the data regarding Sweet Fusion's Mango-Papaya

Candy reveals promising insights into its potential success in the market. The

overwhelmingly positive response from the majority of respondents, who expressed

their liking for the candy, highlights its strong appeal, particularly in terms of taste.

This aspect of the product presents a significant advantage, as it aligns well with the

preferences of the target demographic. The high interest in discounts and promotions

further indicates that strategic pricing incentives can play a vital role in boosting

consumer engagement and driving sales.

Moreover, the findings suggest that with the right pricing strategy, Sweet Fusion can

enhance the candy's feasibility by addressing price sensitivity while maintaining

profitability. The willingness of consumers to pay for this product demonstrates that

affordability remains a key consideration. The emphasis on product accessibility at

preferred shopping locations is another crucial factor for its feasibility, indicating

that businesses need to prioritize strategic distribution networks to make the candy

easily available to consumers where and when they prefer to shop.

Overall, Sweet Fusion's Mango-Papaya Candy appears to be a viable product, with

its delectable taste, pricing flexibility, and accessibility consid erations. The data

underscores the need for the company to strategically leverage these strengths while

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further understanding and accommodating the diverse preferences and shopping

behaviors of the target audience. This customer-centric approach can solidify the

product's position in the market, ensuring its appeal to a broad consumer base while

maintaining feasibility and competitiveness in the confectionery industry.

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Chapter 8 Questionnaire

Name (Optional): Age:

Gender:

"Experience Tropical Bliss in Every Bite!" Sweet Fusion's mango-papaya candy.

What grade are you currently in at Surigao Education Center (SEC)?

7th Grade 8th Grade 9th


Grade 10th Grade
1. Have you tried mango-papaya candy before?
yes no
2. How often do you typically consume candy in a week?
Daily
Several times a week Once a week
Never
3. What do you value most in a candy product like mango papaya?
Taste
Healthiness Packaging Price
4. How much would you be willing to pay for a Mango-Papaya Candy from The Sweet Fus ion?
₱20
₱5 - ₱30
₱10 - more
5. Would you consider mango-papaya candy a reasonably priced snack for its taste and quality?
Yes
No
6. Do you think the location of The Sweet Fusion outside SEC is convenient for you?
Yes

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No
7. How often would you prefer to buy mango-papaya candy during school days?
Daily
Several times a week Once a week
Rarely Never
8. What type of endorsements or promotions would make you more interested in trying mango-
papaya candy?
School announcements
Flyers or posters at school Social media
Word of mouth (Friends/classmates) Others (Please
specify):
9. Would you recommend The Sweet Fusion’s mango-papaya candy to your family/friends?
Yes
No
10. Would you be more likely to try Sweet Fusion’s Mango-Papaya Candy if it was endorsed by a
well-known celebrity or influencer? (Select one)
( )Yes
( )No
( )Not sure
11. Would you be interested in discounts or promotions for this product? (Select one)
( )Yes
( )No
12. Would you be more inclined to purchase Sweet Fusion’s Mango-Papaya Candy if it were available
in smaller or larger pack sizes?
( )Yes
( )No
13. Where do you usually purchase candy products?
( ) Grocery stores
( )Convenience stores
( )Online retailers
( )Specialty candy shops
( )Other (please specify)
14. How important is it for you that Sweet Fusion’s Mango-Papaya Candy is readily available at your
preferred shopping locations? (Select one)
( )Very important
( )Somewhat important ( )Not
important
15. How important is it for you that Sweet Fusion’s Mango-Papaya Candy is readily available at your
preferred shopping locations? (Select one)
( )Very important
( )Somewhat important

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( )Not important
16. Do you like mango-papaya candy?
Yes No

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Questionnaire Tally Result

Table no. 1

Demographic Profile of the Respondents in terms of their Grade Level

Grade Frequenc Ran


Level y k
th 20 4
7th 26 2
8
th 21 3
9 th 37 1
10
Total 104

The demographic profile of the respondents based on their grade levels is presented

in Table 1. The table shows the distribution of respondents across different grade

levels, ranging from 7th to 10th grade. A total of 104 respondents were considered in

this analysis.

The distribution of respondents indicates that the majority of the participants

belonged to the 10th grade, with a frequency of 37, representing the highest rank

among all the grades. Following this, the 8th grade had 26 respondents, ranking

second in frequency. The 9th grade had 21 respondents, placing it in the third rank,

while the 7th grade had the lowest frequency of 20 respondents, placing it in the

fourth rank.

This distribution of respondents across various grade levels provides valuable

insights into the composition of the participant sample. The relatively

higher
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representation of 10th-grade students might suggest that this specific grade level

could potentially have a more significant influence on the overall research findings.

Additionally, the larger sample size from the 10th grade could indicate a greater

level of maturity and potentially a more advanced understanding of the research

topic among these respondents.

Table no. 2

Demographic Profile of the Respondents in terms of their Gender

Gende Frequenc Ran


r y k
Male 64 1
Female 40 2
Total 104

Table 2 presents the demographic profile of the respondents based on their gender.

The table outlines the distribution of respondents between male and female

participants, with a total sample size of 104 respondents. The data indicates that the

majority of the respondents were male, with a frequency of 64, ranking first in the

distribution. On the other hand, the female respondents accounted for 40 individuals,

placing them in the second rank.

Table no. 3

Demographic Profile of the Respondents in terms of their Age

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Age Frequenc Rank


y
13 years old and below 18 3
14-15 years old 49 1
16 and above 37 2
Total 104

Table 3 provides an overview of the demographic profile of the respondents based

on their age groups. The table presents the distribution of participants across three

distinct age categories, namely "13 years old and below," "14-15 years old," and "16

and above," with a total sample size of 104 respondents.

The data indicates that the majority of the respondents fell within the age group of

"14-15 years old," with a frequency of 49, ranking first in the distribution. Following

this, the age group "16 and above" had 37 respondents, placing it in the second rank.

The age group "13 years old and below" had the smallest frequency of 18

respondents, placing it in the third rank.

Table no. 4

Respondent’s Response to the Statement

Statement Yes N Total


o
. Have you tried mango-papaya candy before? 25 79 104

Rank 2 1

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The data from 104 respondents revealed that 79 respondents, or 79 out of 104, had

not tried mango-papaya candy before, indicating a lack of familiarity with the

product. This disparity highlights the influence of individual preferences and

experiences on perceptions and behaviors. The lack of prior exposure may indicate

limited access to the product in the local context. Understanding these factors can

provide insights into consumer preferences and identify opportunities for product

improvement or market expansion.

Table no. 5

Respondent’s Response to the Statement

Statement Daily Several On Ne Total


Tim ce v
es a a er
Wee Week
k
. How often do 86 10 8 0 104
you
typically consume
candy in a week?
Rank 1 2 3

The majority of 104 respondents reported daily candy consumption, with 86

individuals consuming it. The absence of never-consuming respondents suggests

universal acceptance of candy consumption as part of dietary habits. This highlights

the significance of confectionery products as regular dietary components and the

potential role of candy as a popular snack or treat. Understanding the factors

influencing consumption patterns can help develop effective strategies for promoting

balanced and healthy dietary behaviors among individuals.

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Table no. 6

Respondent’s Response to the Statement

Statement Taste Healthiness Packaging Price Total


. What 100 0 0 0 104
do
you
value
most
in a
candy
product
like
mango
papaya?
Rank 1

The study reveals that taste is the most valued aspect of a candy product like mango

papaya, with all 104 respondents prioritizing sensory appeal and flavor satisfaction.

This highlights the importance of flavor profiles in shaping consumer preferences.

The study emphasizes the importance of understanding and catering to diverse taste

preferences and flavor expectations for successful confectionery products, aligning

with broader consumer trends in the confectionery industry.

Table no. 7

Respondent’s Response to the Statement

Statement 20 30 Ab Total
Pesos Pesos ove
30
Pesos

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. How much would you 57 47 0 104
be
willing to pay for a Mango-
Papaya Candy from The
Sweet Fusion?
Rank 1 2 3

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The Sweet Fusion's Mango-Papaya Candy is perceived as lower value by 57 out of

104 respondents, who would pay 20 pesos. The remaining 47 respondents, willing to

pay between 20 and 30 pesos, might perceive it as slightly higher value due to

unique flavors, superior quality, or brand recognition. The absence of respondents

willing to pay 10 pesos or more suggests that The Sweet Fusion needs to revise their

pricing strategy to align with the perceived value of the product.

Table no. 8

Respondent’s Response to the Statement

Statement Ye Tota
s N l
o
. Would you consider mango- 65 3 104
papaya candy a 9
reasonably priced snack for its taste and quality?
Rank 1 2

Table 8 presents the respondents' responses to the statement "Would you consider

mango-papaya candy a reasonably priced snack for its taste and quality?" The table

provides the distribution of responses, indicating the number of respondents who

answered "Yes" and "No," with a total of 104 respondents considered in this

analysis.

According to the data, 65 respondents answered "Yes," indicating that they

considered mango-papaya candy to be a reasonably priced snack for its taste and

quality. On the other hand, 39 respondents answered "No," suggesting that they did

not view the candy as reasonably priced given its taste and quality.

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The distribution of responses reflects a mixed perception among the respondents

regarding the pricing of mango-papaya candy in relation to its taste and quality.

While a significant proportion of respondents perceived the candy as reasonably

priced, a notable subset of respondents expressed reservations about the product's

pricing strategy.

Table no. 9

Respondent’s Response to the Statement

Statement Ye No Total
s
. Do you think the location of The 52 50 104
Sweet
Fusion outside SEC is convenient for
you?
Rank 1 2

The Sweet Fusion's location outside SEC has a mixed perception among its target

customer base, with 52 respondents finding it convenient and 50 not. Factors such as

accessibility, proximity to attractions, and parking may influence the positive

perception. The 50 respondents who did not find it convenient may face issues like

traffic congestion or lack of parking. Understanding these factors can help The

Sweet Fusion make informed decisions about potential location adjustments, such as

introducing additional services or implementing promotional strategies. Qualitative

data from follow-up surveys can provide insights into customer satisfaction and

overall shopping experience.

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Table no. 10

Respondent’s Response to the Statement

Statement Daily Sev O Neve T


eral nc r o
Tim e
es a a t
Week W a
ee l
k
. How often would 102 2 0 0 1
you 0
prefer to buy 4
mango- papaya
candy during school
days?
Rank 1 2

Table 10 presents the respondents' responses to the statement "How often would you

prefer to buy mango-papaya candy during school days?" The table provides the

distribution of responses across four categories: "Daily," "Several Times a Week,"

"O nce a Week," and "Never," with a total of 104 respondents considered in this

analysis.

According to the data, an overwhelming majority of 102 respondents indicated that

they would prefer to buy mango-papaya candy "Daily" during school days. Only 2

respondents expressed a preference for buying it "Several Times a Week," while no

respondents reported a preference for purchasing it "O nce a Week" or "Never."

This data highlights the strong and consistent demand for mango-papaya candy

among students during school days. The preference for daily consumption
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suggests the product's popularity, potentially driven by its taste, convenience, and

accessibility during school hours.

These findings emphasize the need for businesses to recognize and cater to the

specific consumption patterns and preferences of their student consumers. By

ensuring the product's ready availability and targeted marketing during school hours,

businesses can effectively meet consumer demands, enhance product engagement,

and establish a loyal consumer base.

Table no. 11

Respondent’s Response to the Statement

Statement School Flyers Social Word of Total


Annou or Media Mouth
nceme Poste (Friends/Cla
nts rs at ssmates)
Scho
ol
. What type of 98 6 0 0 104
endorsements
or promotions
would make
you more
interested in
trying mango-
papaya candy?
Rank 1 2

Table 11 presents the respondents' responses to the question, "What type of

endorsements or promotions would make you more interested in trying mango-

papaya candy?" The table outlines the distribution of responses across four

categories: "School Announcements," "Flyers or Posters at School," "Social Media,"

and "Word of Mouth (Friends/Classmates)," with a total of 104 respondents

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considered in this analysis.

According to the data, the majority of respondents, accounting for 98 individuals,

indicated that "School Announcements" would make them more interested in trying

mango-papaya candy. However, only a small number of respondents, 6 individuals,

expressed an interest in trying the candy based on "Flyers or Posters at School."

Notably, no respondents indicated that "Social Media" or "Word of Mouth

(Friends/Classmates)" would influence their interest in trying the product.

The dominance of "School Announcements" as the primary type of endorsement or

promotion that would pique the respondents' interest in trying mango-papaya candy

suggests the significant influence of school-based marketing strategies and

promotional campaigns in capturing the attention of the target audience. School

announcements are likely perceived as credible sources of information, potentially

leading to increased curiosity and interest among the student population.

The limited influence of "Flyers or Posters at School," "Social Media," and "Word of

Mouth (Friends/Classmates)" on the respondents' interest in trying the candy may

imply the need for more effective and targeted marketing approaches to engage and

appeal to the preferences and interests of the target demographic. Exploring

alternative promotional strategies that leverage d igital platforms and peer

recommendations could help broaden the product's appeal and reach within the

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student community.

Table no. 12

Respondent’s Response to the Statement

Statement Ye N Total
s o
. Would you recommend The Sweet 62 40 104
Fusion’s
mango-papaya candy to your
family/friends?
Rank 1 2

Table 12 presents the respondents' responses to the statement "Would you

recommend The Sweet Fusion’s mango-papaya candy to your family/friends?" The

table provides the distribution of responses, indicating the number of respondents

who answered "Yes" and "No," with a total of 104 respondents considered in this

analysis.

According to the data, 62 respondents answered "Yes," indicating their willingness

to recommend The Sweet Fusion's mango-papaya candy to their family and friends.

On the other hand, 40 respondents answered "No," suggesting that they would not

recommend the product to their social circle.

The distribution of responses reflects a mixed perception among the respondents

regarding their likelihood of recommending The Sweet Fusion's mango- papaya

candy to their family and friends. While a majority of respondents expressed a

willingness to recommend the product, a substantial subset of participants indicated a

hesitancy to endorse the product to their social circle.


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The divergence in responses highlights the importance of understanding the

underlying factors influencing respondents' likelihood of recommending the product

to others. Factors such as personal preferences, taste preferences, and individual

experiences with the product can significantly shape individuals' recommendations

and influence their willingness to endorse the product to others.

Table no. 13

Respondent’s Response to the Statement

Statement Y No Not Total


e Sur
s e
0. Would you be more like ly to 3 9 49 104
try 2
Sweet Fusion’s Mango-Papaya
Candy if it was endorsed by a
well-known celebrity or
influencer?
Rank 2 3 1

Table 13 presents the respondents' responses to the statement "Would you be more

likely to try Sweet Fusion’s Mango-Papaya Candy if it was endorsed by a well-

known celebrity or influencer?" The table provides the distribution of responses,

indicating the number of respondents who answered "Yes," "No," and "Not Sure,"

with a total of 104 respondents considered in this analysis.

According to the data, 32 respondents expressed that they would be more likely to

try Sweet Fusion’s Mango-Papaya Candy if it was endorsed by a well- known

celebrity or influencer. Conversely, 9 respondents stated that they would not be

more likely to try the candy under such circumstances. Notably, 49 respondents
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remained undecided, indicating their uncertainty about whether celebrity or

influencer endorsement would influence their decision to try the product.

The mixed responses regarding the potential impact of celebrity or influencer

endorsement on consumer behavior reflect the varying degrees of influence that

external endorsements have on individual purchase decisions. While a notable subset

of respondents expressed an increased likelihood of trying the product with a

celebrity or influencer endorsement, a significant number remained uncertain or

unaffected by such endorsements.

The findings emphasize the complex nature of consumer behavior and the

multifaceted factors that influence consumer preferences and purchase decisions.

Consumers' perceptions of celebrity and influencer endorsements can vary based on

factors such as personal values, trust in the endorser, and the perceived alignment

between the endorser and the product.

Table no. 14

Respondent’s Response to the Statement

Statement Ye No Total
s
1. Would you be interested in discounts 10 4 104
or 0
promotions for this product?
Rank 1 2

The analysis of 104 respondents revealed that a majority (100 individuals) expressed

interest in discounts or promotions for a product. This indicates the

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significant influence of pricing incentives on consumer purchase decisions and the

appeal of cost-saving opportunities. The study highlights the importance of

competitive pricing strategies and promotional activities in d riving consumer

engagement and sales. Discounts and promotions are effective marketing tools to

stimulate consumer interest and encourage product trial and purchase.

Table no. 15

Respondent’s Response to the Statement

Statement Ye N Total
s o
2. Would you be more inclined 74 30 104
to
purchase Sweet Fusion’s Mango-
Papaya Candy if it were available
in smaller or larger pack sizes?
Rank 1 2

Table 15 outlines the respondents' responses to the statement "Would you be more

inclined to purchase Sweet Fusion’s Mango-Papaya Candy if it were available in

smaller or larger pack sizes?" The table provides the distribution of responses,

indicating the number of respondents who answered "Yes" and "No," with a total of

104 respondents considered in this analysis.

According to the data, 74 respondents expressed that they would be more inclined to

purchase Sweet Fusion’s Mango-Papaya Candy if it were available in smaller or

larger pack sizes. On the other hand, 30 respondents indicated that they would not

be more inclined to purchase the product based on the pack size

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availability.

The significant number of respondents expressing an inclination to purchase the

candy based on the availability of different pack sizes highlights the importance of

product packaging and size options in catering to diverse consumer preferences and

consumption needs. Offering a range of pack sizes can accommodate varying

consumer preferences, providing flexibility and convenience for consumers with

different consumption habits and preferences.

The findings underscore the significance of product diversification and

customization to meet the diverse needs and preferences of the target consumer

demographic. By offering both smaller and larger pack sizes, businesses can address

the varying consumption patterns and purchase behaviors of consumers, thereby

enhancing consumer satisfaction and engagement with the product.

Table no. 16

Respondent’s Response to the Statement

Statement Grocery Convenience Online Speci Total


Stores Stores Retailers a
lty
Ca
nd
y
Sh
op
s
3. Where do 104 0 0 0 104
you
usually
purchase
candy
products?
Rank 1 2

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Table 16 analyzes respondents' purchasing preferences for candy products,

encompassing four categories: "Grocery Stores," "Convenience Stores," "O nline

Retailers," and "Specialty Candy Shops," with 104 participants considered. Notably,

all participants (104) reported buying candy products primarily from "Grocery

Stores," with no mentions of purchases from "Convenience Stores," "O nline

Retailers," or "Specialty Candy Shops."

The prevalence of "Grocery Stores" as the dominant source for purchasing candy

underscores the pivotal role of conventional brick-and- mortar retail channels in

meeting consumer demand for confectionery items. This trend highlights the

convenience and accessibility offered by these outlets, establishing them as critical

distribution channels for accessing a diverse consumer base.

However, the absence of responses regarding alternative retail channels like

convenience stores, online retailers, or specialty candy shops suggests potential gaps

in consumer awareness or accessibility to various candy purchasing options. This

underutilization of diverse retail channels signals opportunities for businesses to

broaden their distribution networks and enhance product accessibility through

strategic partnerships and online platforms.

In conclusion, Table 16's findings underscore the significant position of grocery

stores as the primary source for purchasing candy products among respondents.

Recognizing the potential for diversifying distribution cha nnels and improving

product accessibility, businesses can leverage strategic partnerships and

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online retail platforms to expand market reach, effectively meet consumer demand,

and foster increased product visibility, consumer engagement, and long-term brand

growth.

Table no. 17

Respondent’s Response to the Statement

Statement Very Somewhat Not Total


Important Important Important
4. How important 100 4 0 104
is
it for you
that Sweet
Fusion’s
Mango-Papaya
Candy is
readily
available at
your preferred
shopping
locations?
Rank 1 2

In Table 17, the responses of 104 participants are analyzed regarding the significance

of Sweet Fusion's Mango-Papaya Candy's availability at their favored shopping

locations. A significant majority, comprising 100 respondents, emp hasized that it is

"Very Important" for the product to be accessible at their preferred shopping outlets.

In contrast, only 4 participants indicated that it is "Somewhat Important," while no

respondents deemed it "Not Important."

The data underscores the pivotal role of product accessibility in shaping consumer

purchase decisions and fostering brand engagement. The overwhelming emphasis on

the candy's availability highlights consumers' desire for convenience and


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accessibility when purchasing their preferred confectionery products, emphasizing

the crucial role of product availability in driving consumer satisfaction and loyalty.

These findings emphasize the necessity for businesses to prioritize the establishment

of strategic distribution networks and retail partnerships, ensuring that their products

are easily accessible at consumers' preferred shopping locations. By expanding their

distribution channels to include various retail outlets and online platforms,

businesses can enhance product accessibility, effectively meet consumer demands,

and ultimately cultivate heightened consumer satisfaction and brand loyalty.

Table no. 18

Respondent’s Response to the Statement

Statement Very Somewhat Not Total


Important Important Important
5. How 26 62 16 104
important
is it for you
that Sweet
Fusion’s
Mango-
Papaya
Candy is
readily
available at
your
preferred
shopping
locations?
Rank 2 1 3

Table 18 delves into the significance of Swe et Fusion's Mango-Papaya Candy's

accessibility at preferred shopping locations, showcasing responses

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categorized as "Very Important," "Somewhat Important," and "Not Important" from

104 respondents. Of the participants, 26 emphasized the candy's accessibility as

"Very Important," while a larger group of 62 considered it "Somewhat Important."

Additionally, 16 respondents regarded it as "Not Important."

The diverse range of responses reflects varying degrees of importance attributed to

the product's availability, demonstrating distinct shopping preferences among the

respondents. While a substantial group found it moderately significant, others

viewed it as crucial or insignificant, indicating differing perceptions of product

accessibility in relation to their shopping habits.

This highlights the need for businesses to comprehend consumers' varied priorities,

enabling the development of tailored distribution strategies that accommodate

diverse preferences and shopping behaviors. By recognizing and addressing these

differing priorities, businesses can enhance consumer satisfaction and brand

engagement, ultimately fostering stronger consumer loyalty and overall market

competitiveness. Conducting consumer research and market analysis to identify

these factors is crucial, as it allows businesses to refine their marketing and

distribution strategies effectively, leading to enhanced consumer satisfaction and

brand loyalty.

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Table no. 19

Respondent’s Response to the Statement

Statement Ye N Total
s o
. Do you like Mango-Papaya Candy? 96 8 104

Rank 1 2

The table represents the responses from 104 participa nts regarding their preference

for Mango-Papaya Candy. A significant majority of the respondents, 96 individuals,

indicated that they like Mango-Papaya Candy. Only 8 respondents expressed their

dislike for this particular candy. The overwhelmingly positive response to the

question of liking Mango-Papaya Candy is a promising sign for The Sweet Fusion.

The 96 respondents who expressed their fondness for the candy indicate a substantial

potential market for this product. This could suggest that the flavor combination of

mango and papaya resonates well with the taste preferences of the target

demographic.

Understanding the reasons behind the appeal of Mango-Papaya Candy can provide

valuable insights for The Sweet Fusion. Factors such as the unique blend of flavors,

the quality of ingredients, and the texture of the candy might contribute to its

popularity among consumers. Further exploration into the specific aspects of the

candy that appeal to the respondents can assist The Sweet Fusion in refining their

product offerings and developing more customer-centric marketing strategies.

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CURRICULUM VITAE

I. PERSONAL BACKGROUND

Name : Clairden S. Roflo

Date of Birth : December 10, 2001

Place of Birth : Surigao City

Parents : Caryl S. Roflo

Rodelito A. Roflo

Home Address : Brgy. Washington, Surigao City

Nationality : Filipino

II. EDUCATIONAL BACKGROUND

Elementary : Talisay Elementary School


Secondary : STI College Surigao
College : Surigao Education Center

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CURRICULUM VITAE

I. PERSONAL BACKGROUND

Name : Joelemmae L. Eguna

Date of Birth : August 21, 2001

Place of Birth : Surigao City

Parents : Joel M. Eguna

Brenda L. Eguna

Home Address : Brgy. Washington, Surigao City

Nationality : Filipino

II. EDUCATIONAL BACKGROUND

Elementary : Surigao City Central Elem.


School Secondary : NEMCO
College : Surigao Education Center

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CURRICULUM VITAE

I. PERSONAL BACKGROUND

Name : John Philip C. Hurboda

Date of Birth : April 1, 2000

Place of Birth : Placer, Surigao Del Norte

Parents : Sherlyn C. Hurboda

Home Address : Alegria, Surigao Del Norte

Nationality : Filipino

II. EDUCATIONAL BACKGROUND

Elementary : Pongtud Elementary School


Secondary : Alegria Stand Alone SHS
College : Surigao Education Center

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CURRICULUM VITAE

I. PERSONAL BACKGROUND

Name : Sophia Dorilene P. Aspillaga

Date of Birth : July 20, 2000

Place of Birth : Surigao City

Parents : Imelda Aspillaga

Jose Aspillaga

Home Address : Brgy. Washington, Surigao City

Nationality : Filipino

II. EDUCATIONAL BACKGROUND

Elementary : Surigao City Central Elem.


School Secondary : NEMCO
College : Surigao Education Center

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97

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