Professional Documents
Culture Documents
SWEET FUSION
A Feasibility Study
Presented to the
by
CLAIRDEN S. ROFLO
JOELEMMAE L. EGUNA
December 2023
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SURIGAO EDUCATION CENTER
Km. 2, 8400 Surigao City, Philippines
APPROVAL SHEET
This undergraduate feasibility study entitled “SWEET FUSION ” was prepared and
submitted by Clairden S. Roflo, Joelemmae L. Eguna, John Philip L. Hurboda,
Sophia Dorilene P. Aspillaga in partial fulfillment of the requirements for the degree
of Bachelor of Science in Business Administration, is recommended for acceptance
and approval for ORAL EXAMINATION.
PANEL OF EXAMINEES
_____________________________________
Chairman
__________________________________
Member
__________________________________
Member
Accepted and approved in partial fulfillment of the requirements for the degree of
Bachelor of Science in Business Administration.
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ACKNOWLEDGEMENT
Immeasurable appreciation and deepest gratitude for the help and support are
extended to the following persons who in one way or another have contributed to
To ma’am Elena Tecson, for providing invaluable guidance, support, advices, and
comments.
To sir Franciz Balabala, for the guidance, patience, and expertise provided which
To ma’am Glenda Arlegui, for the motivation and guide, and other provisions that
To the respondents, for the cooperation and time, and for greatly contributing
in this study.
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TABLE OF CONTENTS
TITLE PAGE 1
APPROVAL SHEET 2
ACKNOWLEDGEMENT 3
TABLE OF CONTENTENTS 4
INTRODUCTION 6
A. Demand Analysis 16
B. Supply Analysis 19
C. Demand – Supply analysis 20
D. Marketing program 21
E. Conclusion 26
CHAPTER 3 TECHNICAL FEASIBILITY
A. General Description of the Project 28
B. Product Specification 28
C. Product Layout 29
D. Machineries, Equipment, and Supplies 30
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E. Service Location 33
F. Service Location Size and Layouts 33
G. Building and Facilities 35
H. Utilities and Related Services 36
I. Maintenance 37
J. Product Service Quality Monitoring 37
K. Labor Requirements 38
L. Conclusion 40
CHAPTER 4 FINANCIAL FEASIBILITY 41
CHAPTER 5 SOCIO-ECONOMIC FEASIBILITY 52
CHAPTER 6 ORGANIZATION AND MANAGEMENT 56
STUDY
CHAPTER 7 CONCLUSION 58
CHAPTER 8 CURRICULUM VITAE 60
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INTRODUCTION
In today's fast-paced world, many individuals often miss out on the nutritional
benefits of fruits due to various reasons, including taste preferences and busy
lifestyles. Mango and papaya, two tropical delights, are renowned for their rich
flavors and abundant nutrients. Despite their potential to offer numerous health
benefits, particularly the younger generation, may not readily include these fruits in
Sweet Fusion's Mango Papaya Candy, a delectable and nutritious alternative, has
been created to address this dietary gap. Mangoes and papayas are well-known for
their high content of essential vitamins, including vitamin C, vitamin A, and various
papayas offers a delightful flavor that appeals to a wide range of taste preferences,
making them an ideal choice for those who may be averse to the bitterness or
With Sweet Fusion's Mango Papaya Candy, the aim is to make the consumption of
these delightful fruits more accessible and enjoyable, especially for teenagers and
adults. This innovative approach not only tantalizes the taste buds but also ensures
that individuals relish the natural, fruity goodness that mangoes and papayas provide,
all in the form of a sweet and convenient candy. The goal is to promote healthy
eating habits, educate individuals about the importance and benefits of these fruits,
and offer
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a delicious alternative that fits seamlessly into today's busy lifestyles. Sweet Fusion's
Mango Papaya Candy is a step towards ensuring that both the young and the young
at heart can savor the delightful flavors of these tropical fruits while nurturing their
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CHAPTER 1
In the world of culinary delights, where taste meets innovation, "Sweet Fusion"
vibrant culture, is set to tantalize taste buds and create a legacy of flavour. The
proponents’ names are – Clairden Roflo, John Philip Hurboda, Joelemmae Eguna,
B. LOCATION
The intended business will be situated in close proximity to the main entrance of
Surigao Education Center, specifically located outside the facility at Km. 2, Brgy.
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friendly snacking option. The candy is crafted using mango and papaya as the
primary ingredients, with a delectable fusion of flavors. This will be a food cart
nutritious snacks.
c.Establish mutually beneficial partnerships with local fruit vendors, suppliers, and
relationships.
E. FEASIBILITY CRITERIA
1. Financial Criteria
business.
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2. Marketing Criteria
3. Technical Criteria
5. Organizational Criteria
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1. History
enticing flavors of mango and papaya. Its history, although not precisely
documented, offers intriguing insights into its creation. One theory suggests that the
candy's inspiration may have been drawn from regions like India and the Caribbean,
known for their rich traditions of fruit-based confections. The fusion of mango and
papaya in this candy could have been a nod to the beloved fruits of these tropical
locales. Another theory speculates that it was crafted for the sake of convenience,
providing a portable and delightful way to savor these tropical flavors on the go.
its history remains a sweet mystery, intertwined with the allure of tropical flavors
and the creativity of those who concocted this delicious fusion. Whether enjoyed as a
testament to the enduring love for mango and papaya in the world of confectionery.
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1. Project Timetable
Oral Defense
Financing
Application of permits and
licenses
Canvassing, Purchasing of
materials and PPE, and cart
construction
The upcoming business will be having a physical store. The entrepreneurs intend to
option. The primary components of this product are mango and papaya.
3. Mode of Financing
The proposed business will be financed by the proponents in the form of equal
4. Investment Cost
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The business may need the initial capital to handle the following:
Ingredients expenses
Utility costs
1. Financial Feasibility
Following the study, the proponents determined that the suggested enterprise is
economically viable. The initiators can readily supply the necessary initial
2. Market Feasibility
Based on a survey and taste test, it has been determined that 92.31% of the desired
offering the most delicious product while maintaining competitive pricing and
plan to implement several pre- launch strategies, including the distribution of flyers
Facebook and
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3. Technical Feasibility
The necessary ingredients for the business will always be readily available in the
market. The business will be managed from a small physical store located just
outside the main entrance of the Surigao Education Center, which will serve as a
students. The production process will be conducted at the home of one of the
4. Socio-Economic Feasibility
5. Organizational Feasibility
their expertise, with the goal of sharing both profits and losses among them.
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6. CONCLUSION
"The Sweet Fusion" will establish its presence as a cart-based business situated
outside the Surigao Education Center. The project's proponents will position "The
Sweet Fusion" as a wholesome food option catering to the dietary needs of active
students at the Surigao Education Center. The core ingredients of this product are
The initial capital required for this venture is set at Php 80,000.00. Marketing
Mouth marketing.
While the initial capital investment is relatively high, it is anticipated that the
business will yield substantial returns in the coming years of operation. The strategic
location of "The Sweet Fusion" places it in direct reach of its intended target market,
primarily benefiting the government, the local community, and the employees
involved.
contribute their assets and savings, thereby ensuring the attainment of the required
capital. Taking into account these factors, the business appears to be a viable and
promising endeavor.
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CHAPTER 2
MARKETING FEASIBILITY
price, advertise, and deliver enjoyable products to both existing and prospective
customers.
The primary goal of the intended business is to provide customers with delight with
each flavorful experience while also emphasizing profitability. The marketing aspect
plays a pivotal role in shaping the financial section, particularly in projecting the
anticipated demand.
A.DEMAND ANALYSIS
Macroeconomic Analysis
supply of fruits. The business envisions future growth, aiming to expand to other
educational institutions, including SNHS, which boasts the largest student population
among city-based schools in Surigao. With this expansion in mind, the business
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Microeconomics Analysis
The survey conducted through questionnaires revealed a significant demand for our
desire to taste and purchase what we offer. It's noteworthy that a substantial portion
of SEC's student body hails from families within the middle to upper economic strata
Furthermore, with the full implementation of the government's K-12 program, there
has been a noticeable and ongoing increase in the enrollment of Junior High School
students at the Surigao Education Center. This trend is expected to persist, leading to
a growing customer base as these students are anticipated to become loyal patrons of
our product.
The pricing of the product will be determined by the costs associated with the main
ingredients and the production process. Any potential adjustments in the product's
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Market Segmentation
The Sweet Fusion is an enterprise set to introduce a novel product to its intended
customer base, generating demand in the process. Anticipating the annual increase in
demand from 2024 to 2028, the proponents rely on a 16.81% annual population
The projected total sales percentage aligns with the market penetration rate, as
overproduction and potential product spoilage. The projected demand for the
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Ye Targ Total
ar
et Projected Annual
Popul Demand
ati 92.31% S.P for 12 months
on
20 163 23, 520.00
24
20 189 24, 696.00
25
20 221 25, 872.00
26
20 258 27, 216.00
27
20 301 28, 560.00
28
Table 3. Project Demand
Computation:
Where:
TP = Target
Population SP = Sales
Percentage
B.SUPPLY ANALYSIS
with a sufficient number of fruit growers and vendors supplying mangoes and
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papayas within the city. Nevertheless, in anticipatio n of potential scenarios where
these local suppliers may not meet the production requirements, the business is
well-
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prepared to source supplies from nearby provinces and regions, such as Agusan del
Norte.
Direct Competition
With anticipation within the area, it is an advantage to the product’s end that there
are no direct competitors that sell mango-papaya candy or any products alike.
Indirect Competition
The business has identified six (6) indirect competitors in the vicinity. These
competitors include the school canteen, stalls selling mango and papaya, a Kwek-
Kwek cart, a takoyaki vendor, a fish ball stand, and the sari-sari stores situated just
C.Demand-Supply Analysis
The table shows the market acceptability of our product. Demand and Supply Gap is
computed by subtracting the market acceptability and the total projected annual
demand and supply. The unsatisfied demand was obtained by getting the percentage
Market Share
Market share is the portion of the total sales volume in a market that the product
proponents
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have established a high level of satisfaction for their market share. The business is
in marketing and advertising. With a product that already aligns with the tastes and
preferences of the target market, the business is poised for success in this endeavor.
D.MARKETING PROGRAM
Marketing Objectives
Market Strategies
To reach the target customer group, the business will use a mix of the following
marketing methods:
Word of mouth
Free taste
Target Market
The target markets are the Junior High School students of Surigao Education Center.
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Department Population
Sampling Technique
The sample size was determined with a 95% confidence level and a 5% margin of
error. To gauge people's demand for the product, a taste test and surveys were
market.
To calculate the sample size of 104 questionnaires, the researchers used Slovin's
n = N
1 + Ne² Where:
n = sample size
N= population
size
e = margin of error
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Solution:
N = 140
e = 5%
140
n
1+140 (=
.05) 2
140
n =
1.357035
n = 103.17
Positioning Objectives
Positioning Statement
Product Objectives
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Product Strategies
Long term: To create products other than candy (jam/spread) combining two fruit
flavors.
Price Objectives
Price Strategies
pricing.
Long term: Set a daily sales target for an early return on investment.
Promotion Objectives
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Promotion Strategies
Place Objectives
Place Strategies
Product
"The Sweet Fusion" is crafted from entirely pure, fresh, and naturally cultivated
mango and papaya. It will contain no artificial sweeteners apart from milk and sugar.
Each piece of candy will provide numerous health advantages for our customers.
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Place
The Sweet Fusion is set to establish a mini store in close proximity to the main
entrance of Surigao Education Center (SEC), a location strategically chosen for its
accessibility. While the primary focus is on serving the SEC community, the
convenience of the location will also attract customers from outside the instit ution.
Price
The price of each pack containing four (4) pieces of candies cost Php20.00, the price
is based on the cost of sales at our projected sales volume, plus operating costs and
our standard mark-up. Our product is competitively priced and is very affordable for
consumers to buy.
Promotion
Based on the survey, flyers is the top choice by the target market with 70.49%,
another choice is tarpaulin with 29.51%. These are the advertising tools that our
Facebook and Instagram since it is the easiest and most convenient way. Word of
E.CONCLUSION
The market forecast for this business relies on surveys conducted and data gathered
in the vicinity of Surigao Education Center. Projections for demand, supply, and
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sales
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during the initial five years of operation take into account various factors, including
our target population to access our product. Additionally, we factor in variables such
as competition and the prevailing prices from our suppliers, which can impact our
pricing strategy.
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The main ingredients of the Sweet Fusion are mango and papaya, offering
individuals the opportunity to attain essential nutrients while savoring their snack.
experience.
B.PRODUCT SPECIFICATION
Ingredients:
milk Procedure:
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C.PRODUCT LAYOUT
Transaction Analysis
Employees at Sweet Fusion should be well- informed about their diverse tasks and
obligations, possess the ability to operate with minimal oversight, exhibit diligence,
effectively address customer concerns, and ensure customer satisfaction. For the
grand opening, the staff and service crew should arrive at the designated location
prior to the opening hours to set up the cart. Customers will approach the cart to
place their orders, while the counter staff will take their orders, handle payments, and
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Scheduling
Sweet Fusion's operational hours are from 8:00 AM to 4:00 PM, spanning a total of
eight hours. To maintain cleanliness and product quality, it is imperative to clean the
equipment, materials, and facilities immediately after each use. A monthly inventory
procedure has been established to keep track of the overall supplies required.
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Office Supplies
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Operating Expense
Other Expenses
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E. SERVICE LOCATION
Sweet Fusion
Business Logo
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Perspective
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Food Cart
Labor
CONSTRUCTION TIME
Day 1 Purchasing of materials/Construction
Day 2 Construction/Furnishing
Table 10. Construction time/development time
Utilities
The Surigao Metropolitan Water District will supply the water, while the
Communication
and internet access, to facilitate swift and convenient transaction processing. These
transactions.
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I. MAINTENANCE
to the cleanliness of both the environment and the local community. The food cart
will be equipped with bins containing trash bags to ensure proper waste disposal.
The business can assure and guarantee its customers that the location, even when
situated outside the school, is safe. There will always be fire extinguishers available
Sweet Fusion upholds a strong commitment to delivering the highest quality and
commitment, all business partners during production are expected to adhere to strict
fingernails, and wearing clean attire. The use of aprons, hair nets, hand gloves, and
The company ensures that all materials and equipment are regularly and
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Given the location of the business, Sweet Fusion takes extra measures to shield its
products and packaging from potential exposure to smoke and dirt from passing
with particular attention to the mangoes and papayas used in the candy, is a top
priority. Regular quality checks are conducted to guarantee that Sweet Fusion
consistently provides its customers with the finest and safest quality products. The
K. LABOR REQUIREMENTS
Sweet Fusion places a significant emphasis on the vital role that customers play as
the lifeblood of its business operations. Ensuring customer satisfaction and providing
Sweet Fusion's workforce consists of dedicated business partners. The core team
The other partner, the cook, assigned to the kitchen area, takes charge of product
preparation and cooking while managing the weekly supply orders needed for
of the mobile food cart from the production residence to the designated business
location.
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Each business partner will be granted rest periods every weekend, consisting of two
days off after five consecutive working days. The following days, in accordance with
Proclamation No. 269, will be categorized as either regular holidays or special non-
working days:
Regular holidays:
December
working) days:
Workforce schedule/shifts
Hours of Operation: 8
hours
L. CONCLUSION
In light of various considerations and meticulous planning, the Sweet Fusion project
as the operation will be undertaken by the four business partners. This strategic shift
aligns with the efficiency of the small-scale nature of the business, ensuring
an honorarium, exempt from tax and contribution expenses, reflecting their pivotal
equipment, and essential supplies, along with associated costs, further underscores
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A. Major Assumptions
The entire process of the proposed business has been guided by well- founded
assumptions, grounded in factual evidence that is both justifiable and aligned with
practical feasibility.
Current Assets
Cash
- Php 320, 000 will be from the personal savings from the partners.
Supplies
-The assumption is that all purchases made in the current year will be fully
-It is presumed that all supplies will be procured at the start of each year.
changes.
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Inventory
of purchased goods.
-Production levels are projected to remain steady over the next five years.
-Following the allocation for spoilage, any unsold goods will be carried over
-Assumptions indicate that supplies will be procured at the start of each year.
-It is assumed that all non-current assets were acquired in the year preceding
impairment.
-No significant repairs are anticipated during the initial five years of
business operations.
-Non-current assets that have been fully depreciated are presumed to be replaced
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Capital
- The proponents intend to secure a total of Php 320,000.00 from business partners.
Furthermore, there will be equal withdrawals by the partners over the course of five
years. It is assumed that all partners will make equal capital contributions and will
equally divide the profits, ensuring that the partners maintain equal equity balances
Revenues
Sales are expected to grow by 16.81 % each year in line with the rising student
population at SEC.
-The business permit will remain unchanged for the subsequent five years.
Utilities Expense
-Water supply and electricity rental costs are anticipated to remain steady
Advertising Expenses
-This expense will be limited to the initial year of operation, as the business
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-The rise in inflationary rates will not impact Repairs and Maintenance or
depreciation.
Miscellaneous Expense
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Sweet Fusion
STATEMENT OF FINANCIAL PERFORMANCE
For the year end December 31, 2024-2028
(In Php) Year 1 Year 2 Year 3 Year 4 Year 5
REVENUES
Sales 618,240.00 722,166. 843,562 985,365 1,151,004
14 .27 .09 .96
11 .51 .25 2
Less: Income Tax (20%) 75,973.98 91,416.8 107,035 125,279 146,590.0
2 .30 .25 0
Income after tax 303,895.92 365,667. 428,141 501,117 586,360.0
29 .21 .00 2
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Sweet Fusion
STATEMENT OF FINANCIAL POSITION
For the year end December 31, 2024-2028
(In Php) Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
ASSETS
Current Assets:
Machineries & Equipment (PPE) 66,587.00 66,587.00 61,111.90 55,636.80 50,161.70 44,686.60
Total Liabilities & Equity 320,000.00 473,895.9 589,563.2 667,704.4 768,821.4 905,181.4
2 1 2 2 4
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Sweet
Fusion
STATEMENT OF CASH FLOWS
For the year end December 31, 2024-2028
Cash flows in operating activities Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Inflows:
Cash received from customers 618,240.00 722,166. 843,562.2 985,365.0 1,151,004
14 7 9 .96
Outflows:
Cash paid of Supplies & Equipments 215,030.00 251,176. 293,399.3 342,719.7 400,330.9
54 2 5 3
Cash paid for Utilities 5,000.00 5,840.50 6,822.29 7,969.11 9,308.72
Cash paid for Advertising Expense 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00
Cash paid for business permit and licences 10,360.00 0 0 0 0
Cash paid for Miscellaneous 505.00 589.89 689.05 804.88 940.18
Cash paid for tax 75,973.98 91,416.8 107,035.3 125,279.2 146,590.0
2 0 5 0
Total outflows 0 (308,868.98) (351,023.76) (409,945.96) (478,772.99) (559,169.
84)
Total 0 309,371.02 371,142. 433,616.3 506,592.1 591,835.1
39 1 0 2
Cash Flows in investing activities
Inflows:
Outflows:
Cash paid for equipment(PPE) 66,587.00 0.00 0.00 0.00 0.00 0.00
Total (66,587.00) 0.00 0.00 0.00 0.00 0.00
Cash Flows from financing activities
Inflows:
Outflows:
Withdrawal 150,000.00 250,000. 350,000.0 400,000.0 450,000.0
00 0 0 0
Total: (150,000.00) (250,000.00) (350,000.00) (400,000.00) (450,000.
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00)
Add: Cash Beginning 320,000.00 253,413.00 412,784. 533,926.4 617,542.7 724,134.8
02 1 2 2
Cash Ending 253,413.00 412,784.02 533,926. 617,542.7 724,134.8 865,969.9
41 2 2 4
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Sweet Fusion
STATEMENT OF CHANGE IN EQUITY
For the year end December 31, 2024-2028
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Beginning Capital 0 320,000.0 473,895.9 589,563.2 667,704.4 768,821.
0 2 1 2 42
Add: Additional 320,000.00 0 0 0 0 0
Investment
Net Profit 0 303,895.9 365,667.2 428,141.2 501,117.0 586,360.
2 9 1 0 02
Less: Withdrawals 0 (150,000.00 (250,000.00 (350,000.00 (400,000.00 (450,000.
) ) ) ) 00)
Ending Capital 320,000.00 473,895.9 589,563.2 667,704.4 768,821.4 905,181.
2 1 2 2 44
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Asset Turnover Ratio 4.76 5.98 7.70 9.99 13.12 17.49
Interpretation:Sweet Fusion has a positive FAT ratio which means that the business is efficient in generating
sales or revenue from its fix assets.
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Interpretation: Sweet Fusion has a high current ratio means that the business can exactly pay off all its current liabilities with its
current assets.
Return on Asset (EBIT/ Average Asset) Year 1 Year 2 Year 3 Year 4 Year 5
EBIT 379,869.90 457,084.1 535,176.5 626,39 732,950.02
1 1 6.25
Total Average Asset 396,947.96 531,729.5 628,633.8 718,26 837,001.43
6 1 2.92
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Return on asset ratio 0.96 0.86 0.85 0.87 0.88
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BREAKEVEN ANALYSIS
Interpretation: The table shows the breakeven revenue to avoid net loss. Since the revenue of Sweet Fusion in a day is
2,576.00, the business is unlikely to incur losses.
PAYBACK PERIOD
Investment Payback
Investment Beginning Cash Net flow Ending Balance Period(in years)
Balance
320,000.00 309,371.02 10,628.98 1.0
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CONCLUSION
The required capital for Sweet Fusion, amounting to Php 320,000.00, has been solely
sourced from the partner's contributions to initiate the business. There are no
additional capital sources beyond the partner's investments. Nonetheless, even with
this initial capital, the business is projected to achieve a payback period within 1 year
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Chapter 5
Socio-Economic Feasibility
Social Costs
Social cost encompasses the overall cost borne by society resulting from a company's
snacking option for the community. Beyond offering healthy treats, Sweet Fusion
also holds a deep concern for environmental well-being. To align with this
Sweet Fusion offers a delightful treat that not only tantalizes the taste buds but also
comes with a host of health benefits. Here's a look at the nutritional information,
health benefits, and considerations associated with our mouthwatering mango and
papaya candy:
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Nutritional Information:
Sweet Fusion's mango and papaya candy is a delectable treat with more than just its
delicious taste. In each piece, you'll find a wealth of nutrients, making it a guilt- free
Low in calories
Health Benefits:
Indulging in Sweet Fusion's mango and papaya candy comes with its share of health
advantages:
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Risks:
There are minimal risks associated with Sweet Fusion's mango and papaya candy, as
specific allergies or dietary restrictions should always check the ingredient list.
Opportunity Costs:
Social Benefits:
Sweet Fusion isn't just about satisfying sweet cravings; it also has a positive impact
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In summary, Sweet Fusion offers a tasty, nutritious candy that's not only a delight to
the palate but also provides health benefits and contributes to the well- being of the
local community. It's a win-win for candy lovers and the society it serves.
Conclusion
After comprehensive evaluation, it is evident that the Sweet Fusion venture is socio-
benefits both individuals and society. Moreover, the government stands to gain tax
revenue from the business, further contributing to the welfare of the community.
Sweet Fusion's operations are set to create employment opportunities, support local
farmers and small businesses, fostering economic growth and enhancing the well-
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Management Study
Effective organization and management are essential for any business, as they play a
outcome of the business. Consequently, the process of selecting the most suitable
Form of Ownership
equal capital, sharing profits and losses equally, and collectively managing,
Organizational Chart
BUSINESS PARTNERS
Community and
Operations
Cooking
Marketing and Sales
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Conclusion
The business will be run solely by the four partners without hiring additional
employees. The four business partners are directly involved in taking over all
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Chapter 7 Conclusion
Candy reveals promising insights into its potential success in the market. The
their liking for the candy, highlights its strong appeal, particularly in terms of taste.
This aspect of the product presents a significant advantage, as it aligns well with the
preferences of the target demographic. The high interest in discounts and promotions
further indicates that strategic pricing incentives can play a vital role in boosting
Moreover, the findings suggest that with the right pricing strategy, Sweet Fusion can
profitability. The willingness of consumers to pay for this product demonstrates that
preferred shopping locations is another crucial factor for its feasibility, indicating
that businesses need to prioritize strategic distribution networks to make the candy
its delectable taste, pricing flexibility, and accessibility consid erations. The data
underscores the need for the company to strategically leverage these strengths while
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behaviors of the target audience. This customer-centric approach can solidify the
product's position in the market, ensuring its appeal to a broad consumer base while
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Chapter 8 Questionnaire
Gender:
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No
7. How often would you prefer to buy mango-papaya candy during school days?
Daily
Several times a week Once a week
Rarely Never
8. What type of endorsements or promotions would make you more interested in trying mango-
papaya candy?
School announcements
Flyers or posters at school Social media
Word of mouth (Friends/classmates) Others (Please
specify):
9. Would you recommend The Sweet Fusion’s mango-papaya candy to your family/friends?
Yes
No
10. Would you be more likely to try Sweet Fusion’s Mango-Papaya Candy if it was endorsed by a
well-known celebrity or influencer? (Select one)
( )Yes
( )No
( )Not sure
11. Would you be interested in discounts or promotions for this product? (Select one)
( )Yes
( )No
12. Would you be more inclined to purchase Sweet Fusion’s Mango-Papaya Candy if it were available
in smaller or larger pack sizes?
( )Yes
( )No
13. Where do you usually purchase candy products?
( ) Grocery stores
( )Convenience stores
( )Online retailers
( )Specialty candy shops
( )Other (please specify)
14. How important is it for you that Sweet Fusion’s Mango-Papaya Candy is readily available at your
preferred shopping locations? (Select one)
( )Very important
( )Somewhat important ( )Not
important
15. How important is it for you that Sweet Fusion’s Mango-Papaya Candy is readily available at your
preferred shopping locations? (Select one)
( )Very important
( )Somewhat important
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( )Not important
16. Do you like mango-papaya candy?
Yes No
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Table no. 1
The demographic profile of the respondents based on their grade levels is presented
in Table 1. The table shows the distribution of respondents across different grade
levels, ranging from 7th to 10th grade. A total of 104 respondents were considered in
this analysis.
belonged to the 10th grade, with a frequency of 37, representing the highest rank
among all the grades. Following this, the 8th grade had 26 respondents, ranking
second in frequency. The 9th grade had 21 respondents, placing it in the third rank,
while the 7th grade had the lowest frequency of 20 respondents, placing it in the
fourth rank.
higher
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representation of 10th-grade students might suggest that this specific grade level
could potentially have a more significant influence on the overall research findings.
Additionally, the larger sample size from the 10th grade could indicate a greater
Table no. 2
Table 2 presents the demographic profile of the respondents based on their gender.
The table outlines the distribution of respondents between male and female
participants, with a total sample size of 104 respondents. The data indicates that the
majority of the respondents were male, with a frequency of 64, ranking first in the
distribution. On the other hand, the female respondents accounted for 40 individuals,
Table no. 3
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on their age groups. The table presents the distribution of participants across three
distinct age categories, namely "13 years old and below," "14-15 years old," and "16
The data indicates that the majority of the respondents fell within the age group of
"14-15 years old," with a frequency of 49, ranking first in the distribution. Following
this, the age group "16 and above" had 37 respondents, placing it in the second rank.
The age group "13 years old and below" had the smallest frequency of 18
Table no. 4
Rank 2 1
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The data from 104 respondents revealed that 79 respondents, or 79 out of 104, had
not tried mango-papaya candy before, indicating a lack of familiarity with the
experiences on perceptions and behaviors. The lack of prior exposure may indicate
limited access to the product in the local context. Understanding these factors can
provide insights into consumer preferences and identify opportunities for product
Table no. 5
influencing consumption patterns can help develop effective strategies for promoting
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Table no. 6
The study reveals that taste is the most valued aspect of a candy product like mango
papaya, with all 104 respondents prioritizing sensory appeal and flavor satisfaction.
The study emphasizes the importance of understanding and catering to diverse taste
Table no. 7
Statement 20 30 Ab Total
Pesos Pesos ove
30
Pesos
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. How much would you 57 47 0 104
be
willing to pay for a Mango-
Papaya Candy from The
Sweet Fusion?
Rank 1 2 3
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104 respondents, who would pay 20 pesos. The remaining 47 respondents, willing to
pay between 20 and 30 pesos, might perceive it as slightly higher value due to
willing to pay 10 pesos or more suggests that The Sweet Fusion needs to revise their
Table no. 8
Statement Ye Tota
s N l
o
. Would you consider mango- 65 3 104
papaya candy a 9
reasonably priced snack for its taste and quality?
Rank 1 2
Table 8 presents the respondents' responses to the statement "Would you consider
mango-papaya candy a reasonably priced snack for its taste and quality?" The table
answered "Yes" and "No," with a total of 104 respondents considered in this
analysis.
considered mango-papaya candy to be a reasonably priced snack for its taste and
quality. On the other hand, 39 respondents answered "No," suggesting that they did
not view the candy as reasonably priced given its taste and quality.
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regarding the pricing of mango-papaya candy in relation to its taste and quality.
pricing strategy.
Table no. 9
Statement Ye No Total
s
. Do you think the location of The 52 50 104
Sweet
Fusion outside SEC is convenient for
you?
Rank 1 2
The Sweet Fusion's location outside SEC has a mixed perception among its target
customer base, with 52 respondents finding it convenient and 50 not. Factors such as
perception. The 50 respondents who did not find it convenient may face issues like
traffic congestion or lack of parking. Understanding these factors can help The
Sweet Fusion make informed decisions about potential location adjustments, such as
data from follow-up surveys can provide insights into customer satisfaction and
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Table no. 10
Table 10 presents the respondents' responses to the statement "How often would you
prefer to buy mango-papaya candy during school days?" The table provides the
"O nce a Week," and "Never," with a total of 104 respondents considered in this
analysis.
they would prefer to buy mango-papaya candy "Daily" during school days. Only 2
This data highlights the strong and consistent demand for mango-papaya candy
among students during school days. The preference for daily consumption
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suggests the product's popularity, potentially driven by its taste, convenience, and
These findings emphasize the need for businesses to recognize and cater to the
ensuring the product's ready availability and targeted marketing during school hours,
Table no. 11
papaya candy?" The table outlines the distribution of responses across four
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indicated that "School Announcements" would make them more interested in trying
promotion that would pique the respondents' interest in trying mango-papaya candy
The limited influence of "Flyers or Posters at School," "Social Media," and "Word of
imply the need for more effective and targeted marketing approaches to engage and
recommendations could help broaden the product's appeal and reach within the
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student community.
Table no. 12
Statement Ye N Total
s o
. Would you recommend The Sweet 62 40 104
Fusion’s
mango-papaya candy to your
family/friends?
Rank 1 2
who answered "Yes" and "No," with a total of 104 respondents considered in this
analysis.
to recommend The Sweet Fusion's mango-papaya candy to their family and friends.
On the other hand, 40 respondents answered "No," suggesting that they would not
Table no. 13
Table 13 presents the respondents' responses to the statement "Would you be more
indicating the number of respondents who answered "Yes," "No," and "Not Sure,"
According to the data, 32 respondents expressed that they would be more likely to
more likely to try the candy under such circumstances. Notably, 49 respondents
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The findings emphasize the complex nature of consumer behavior and the
factors such as personal values, trust in the endorser, and the perceived alignment
Table no. 14
Statement Ye No Total
s
1. Would you be interested in discounts 10 4 104
or 0
promotions for this product?
Rank 1 2
The analysis of 104 respondents revealed that a majority (100 individuals) expressed
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engagement and sales. Discounts and promotions are effective marketing tools to
Table no. 15
Statement Ye N Total
s o
2. Would you be more inclined 74 30 104
to
purchase Sweet Fusion’s Mango-
Papaya Candy if it were available
in smaller or larger pack sizes?
Rank 1 2
Table 15 outlines the respondents' responses to the statement "Would you be more
smaller or larger pack sizes?" The table provides the distribution of responses,
indicating the number of respondents who answered "Yes" and "No," with a total of
According to the data, 74 respondents expressed that they would be more inclined to
larger pack sizes. On the other hand, 30 respondents indicated that they would not
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availability.
candy based on the availability of different pack sizes highlights the importance of
product packaging and size options in catering to diverse consumer preferences and
customization to meet the diverse needs and preferences of the target consumer
demographic. By offering both smaller and larger pack sizes, businesses can address
Table no. 16
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Retailers," and "Specialty Candy Shops," with 104 participants considered. Notably,
all participants (104) reported buying candy products primarily from "Grocery
The prevalence of "Grocery Stores" as the dominant source for purchasing candy
meeting consumer demand for confectionery items. This trend highlights the
convenience stores, online retailers, or specialty candy shops suggests potential gaps
stores as the primary source for purchasing candy products among respondents.
Recognizing the potential for diversifying distribution cha nnels and improving
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online retail platforms to expand market reach, effectively meet consumer demand,
and foster increased product visibility, consumer engagement, and long-term brand
growth.
Table no. 17
In Table 17, the responses of 104 participants are analyzed regarding the significance
"Very Important" for the product to be accessible at their preferred shopping outlets.
The data underscores the pivotal role of product accessibility in shaping consumer
the crucial role of product availability in driving consumer satisfaction and loyalty.
These findings emphasize the necessity for businesses to prioritize the establishment
of strategic distribution networks and retail partnerships, ensuring that their products
Table no. 18
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This highlights the need for businesses to comprehend consumers' varied priorities,
brand loyalty.
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Table no. 19
Statement Ye N Total
s o
. Do you like Mango-Papaya Candy? 96 8 104
Rank 1 2
The table represents the responses from 104 participa nts regarding their preference
indicated that they like Mango-Papaya Candy. Only 8 respondents expressed their
dislike for this particular candy. The overwhelmingly positive response to the
question of liking Mango-Papaya Candy is a promising sign for The Sweet Fusion.
The 96 respondents who expressed their fondness for the candy indicate a substantial
potential market for this product. This could suggest that the flavor combination of
mango and papaya resonates well with the taste preferences of the target
demographic.
Understanding the reasons behind the appeal of Mango-Papaya Candy can provide
valuable insights for The Sweet Fusion. Factors such as the unique blend of flavors,
the quality of ingredients, and the texture of the candy might contribute to its
popularity among consumers. Further exploration into the specific aspects of the
candy that appeal to the respondents can assist The Sweet Fusion in refining their
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CURRICULUM VITAE
I. PERSONAL BACKGROUND
Rodelito A. Roflo
Nationality : Filipino
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CURRICULUM VITAE
I. PERSONAL BACKGROUND
Brenda L. Eguna
Nationality : Filipino
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CURRICULUM VITAE
I. PERSONAL BACKGROUND
Nationality : Filipino
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CURRICULUM VITAE
I. PERSONAL BACKGROUND
Jose Aspillaga
Nationality : Filipino
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