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  • Digital Marketing Strategy Template

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    Akhil
    7 views11 pages
    The document outlines a marketing plan, including profiles of key customer personas, past advertising performance data across Google, Facebook and other channels, and proposed budgets and goals for future campaigns with metrics like clicks, views and cost per click. Key details covered include demographic and behavioral insights for two customer portraits, historical data on placements and outcomes, and budget breakdowns for retargeting and prospecting initiatives on Google and Facebook.

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    The document outlines a marketing plan, including profiles of key customer personas, past advertising performance data across Google, Facebook and other channels, and proposed budgets and goals for future campaigns with metrics like clicks, views and cost per click. Key details covered include demographic and behavioral insights for two customer portraits, historical data on placements and outcomes, and budget breakdowns for retargeting and prospecting initiatives on Google and Facebook.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views11 pages

    Digital Marketing Strategy Template

    Uploaded by

    Akhil
    The document outlines a marketing plan, including profiles of key customer personas, past advertising performance data across Google, Facebook and other channels, and proposed budgets and goals for future campaigns with metrics like clicks, views and cost per click. Key details covered include demographic and behavioral insights for two customer portraits, historical data on placements and outcomes, and budget breakdowns for retargeting and prospecting initiatives on Google and Facebook.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Your company mission

    Your product USP


    № Website URL Traffic Avg. Visit Durati Pages per Visit
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10

    * Data from similarweb.com & semrush.com


    Bounce Rate Direct Refferal SEO Google Ads Social
    Email Display 6 months dynamics
    1
    2
    3
    4

    1
    2
    3
    4

    1
    2
    3
    4
    5
    6
    7
    8
    9
    SMART-goals

    Conversions
    Macro

    Micro
    Portrait #1
    Name
    Gender
    Age
    Interests
    Geo
    Language
    Income
    Education
    Customer Pain
    Knowledge of the product (from 1-10)
    How it interacts with the product
    How it interacts with the product (online)

    Portrait #2
    Name
    Gender
    Age
    Interests
    Geo
    Language
    Income
    Education
    Customer Pain
    Knowledge of the product (from 1-10)
    How it interacts with the product
    How it interacts with the product (online)
    Data
    Placements Days Clicks Views CTR, %
    Google Search Network 30 8,900 100,000 8.7
    Google GDN 30 333,333 166,666,667 0.20
    Google Remarketing 30 34,223 11,407,778 0.30
    Facebook Feed 30 10,200 680,000 1.50
    Facebook Remarketing 30 1,100 55,000 2.00
    Всего 30 387,757 178,909,444

    https://ads.google.com/intl/ru_ru/home/tools/keyword-planner/
    Daily budget, Monthly
    CPC, $ $ budget, $
    1.65 2100.00 15,000.00
    0.30 3333.33 100,000.00
    0.40 456.31 13,689.33
    1.00 340.00 10,200.00
    1.00 36.67 1,100.00
    6,266 139,989

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