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    Ashish Arora
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    This document describes the variables and their meanings in a dataset, including demographic variables like age, job, education, and marital status; financial variables like salary, balance, loans; and variables related to marketing campaigns like number of contacts, days since last contact, and outcome of previous campaigns. The variable "y" indicates whether the client subscribed to a term deposit, which is the target variable to be predicted.

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    This document describes the variables and their meanings in a dataset, including demographic variables like age, job, education, and marital status; financial variables like salary, balance, loans; and variables related to marketing campaigns like number of contacts, days since last contact, and outcome of previous campaigns. The variable "y" indicates whether the client subscribed to a term deposit, which is the target variable to be predicted.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views3 pages

    Data+Dictionary+ +Bank+Marketing

    Uploaded by

    Ashish Arora
    This document describes the variables and their meanings in a dataset, including demographic variables like age, job, education, and marital status; financial variables like salary, balance, loans; and variables related to marketing campaigns like number of contacts, days since last contact, and outcome of previous campaigns. The variable "y" indicates whether the client subscribed to a term deposit, which is the target variable to be predicted.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Variable Name

    age (numeric)
    job
    salary (numeric)
    marital
    education
    targeted
    default
    balance
    housing
    loan
    contact
    day
    month
    duration
    campaign
    pdays
    previous
    poutcome
    y
    Variable Meaning

    type of job (categorical: "admin.","unknown","unemployed","management","housemaid","entrepreneur","student", "blue-co

    marital status (categorical: "married","divorced","single"; note: "divorced" means divorced or widowed)


    (categorical: "unknown","secondary","primary","tertiary")
    has the person been targeted before? (binary: "yes","no")
    has credit in default? (binary: "yes","no")
    average yearly balance, in euros (numeric)
    has housing loan? (binary: "yes","no")
    has personal loan? (binary: "yes","no")
    contact communication type (categorical: "unknown","telephone","cellular")
    last contact day of the month (numeric)
    last contact month of year (categorical: "jan", "feb", "mar", ..., "nov", "dec")
    last contact duration, in seconds (numeric)
    number of contacts performed during this campaign and for this client (numeric, includes last contact)
    number of days that passed by after the client was last contacted from a previous campaign (numeric, -1 means client was not
    number of contacts performed before this campaign and for this client (numeric)
    outcome of the previous marketing campaign (categorical: "unknown","other","failure","success")
    has the client subscribed a term deposit? (binary: "yes","no")
    e-collar","self-employed","retired","technician","services")

    not previously contacted)

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