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  • Mindmap Day 4

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    Havis
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    This document discusses various factors that influence consumer behavior, including social factors like culture, subcultures, social classes, and reference groups. It also discusses personal factors such as psychological processes, age, occupation, personality, lifestyle, and values. Finally, it examines behavioral decision theory and the five stages of the consumer buying decision process.

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    marketing management

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    This document discusses various factors that influence consumer behavior, including social factors like culture, subcultures, social classes, and reference groups. It also discusses personal factors such as psychological processes, age, occupation, personality, lifestyle, and values. Finally, it examines behavioral decision theory and the five stages of the consumer buying decision process.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    6 views1 page

    Mindmap Day 4

    Uploaded by

    Havis
    This document discusses various factors that influence consumer behavior, including social factors like culture, subcultures, social classes, and reference groups. It also discusses personal factors such as psychological processes, age, occupation, personality, lifestyle, and values. Finally, it examines behavioral decision theory and the five stages of the consumer buying decision process.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    ‎Freud's theory

    ‎Nationalities ‎Movivation ‎Maslow's Hierachy of needs

    ‎Religions ‎Herzberg's two factors theory


    ‎Subcultures
    ‎Racial groups ‎Selective attetion

    ‎Geographic regions ‎Selective distortion


    ‎KEY PSYCHLOGICAL PROCESSES ‎Perception
    ‎Lower lowers ‎Selecive retention
    ‎Cutural factors

    ‎Upper lowers ‎Subliminal perception

    ‎Working ‎Learning

    ‎ ocial classes
    S
    ‎Middle ‎Emotions
    ‎( in US)

    ‎Upper middles ‎Memory

    ‎Lower uppers
    ‎Problem recognition
    ‎Upper uppers ‎ HAPTER 6:
    C
    ‎Information sources
    ‎Membership
    ‎ANALYZING ‎Information search
    ‎Search dynamics
    ‎Primary
    ‎CONSUMER ‎Beliefs and attitudes
    ‎THE BUYING DESICION PROCESS
    ‎Ssecondary ‎Reference groups
    ‎WHAT INFLUENCES CONSUMER ‎MARKETS ‎THE FIVE - STAGE MODEL
    ‎Evaluation of alternatives
    ‎Expectancy-value model
    ‎Aspirational ‎BEHAVIOUR ?
    ‎Purchase desicion
    ‎Disassociative
    ‎Social factors ‎Postpuchase satisfaction
    ‎Family
    ‎Postpurchase behavior ‎Postpuchase actions
    ‎Social roles
    ‎Postpuchase uses and disposal
    ‎Statuses

    ‎Age and stage in the life cycle


    ‎BEHAVIORAL DECISION THEORY
    ‎Occupation and economic circumstances ‎AND BEHAVIORAL ECONOMICS
    ‎Personal factors
    ‎Personality and self-concept

    ‎Lifestyle and values

    ‎Psychological factors

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