Company name: SUPCLAY

Slogan: BUILDING BEYOND EXPECTATIONS

Logo:
Mission: SUPCLAY is a more ecological and economical alternative to the
Portland cement.
Vision: To be the leading company in ecologically oriented construction
materials.
Values:
1. Integrity and honesty—We do what we say we will do.
2. Accountable and responsible—We achieve results.
3. Motivated and professional—We are problem solvers.
4. Safety and quality—We are constantly focused on production.

Target market: big construction companies, contractors, engineers and

individuals.
Goals:
*Short term:
1-To raise awareness about the dangerous effects of the making of the Portland
cement
2-To infiltrate the Tunisian market within the next 3 to 6 months with our
ecological cement
3-TO control the construction market in Tunisia within 6 to 12 years
4-To introduce more versatile products
*Long term:
1-To be part of the north African market in our domain
2-To be the leading company in the construction industry in the world
Problem:
The process of making Portland cement produced nearly 2.9 billion tons of
carbon dioxide in 2021, which is more than 7% of the global carbon emissions,
according to emissions scientist Robbie Andrew of Norway’s CICERO Center for
International Climate Research and the Global Carbon Project. In addition to
using sand beaches as a raw material of making concrete which has reduced the
beaches by two thirds worldwide, and the numbers are growing.
Solution:
The clay cement does not require any burning of raw materials like the Portland
cement which reduces the CO2 footprint from 1000kg per ton to 100kg per ton.
Also, the clay-based cement does not require any sand from beaches, but at the
contrary, it can use the Sahara sand, recycled concrete from demolition sites or
even we can recycle the concrete with clay cement itself and reuse it more than
once. Finally, the concrete made with clay cement uses significantly less water
during the mix of materials in comparison to the Portland cement which can
save a lot of resources and money during the making of big buildings such as
skyscrapers.
About us:
SUPCLAY is a young company that was born at ENIT thanks to civil engineering
students. SUPCLAY is an ecological solution to the pollution caused by Portland
cement and offers a clay-based cement product. Our clay cement has various
uses: as much for constructions, renovations, as for aesthetics with its smooth
finish. SUPCLAY is a company believing in a greener world and a greener
construction industry. A less polluting cement for characteristics equivalent to
the usual cement.
SUPCLAY: Building Beyond Expectations