Rubric Assessment Task 2: Market Situation Analysis Plan

Criteria Scale
High Distinction Distinction Credit Pass Fail
Background to the The submission demonstrated a The submission The submission demonstrated The submission has met the The submission has not met
company perfect identification of the competently identifies the a developing identification of baseline requirements for the baseline requirements for
(15%) company background. company background. the company background. identifying the company identifying the company
background. background.
(Part A)

Product Market The submission has The submission has The submission has The submission has met the The submission has not met
Analysis (15%) demonstrated perfect demonstrated competence demonstrated a developing minimum requirement to the minimum requirement to
identification of the in identifying the product market approach in identifying the identify the product market identify the product market
(Part B) product market situation. situation. product market situation. situation. situation..

Customer Market The submission has The submission has The submission has shown a The submission has met the The submission has not met
Analysis (15%) demonstrated perfect analysis to competently met the developing ability to analyse minimum requirement to analyse the minimum requirement to
customer situation. requirement to analyse customer customer situation. customer situation. analyse customer situation.
(Part C) situation.
Competitor Analysis The submission has The submission has The submission has shown a The submission has met the The submission has not met
(15%) demonstrated perfect competently met the developing ability to minimum requirement to the minimum requirement to
comparison of the requirement to demonstrate demonstrate comparison of the demonstrate comparison of the demonstrate comparison of
(Part D) competitor situation. comparison of the competitor competitor situation competitor situation the competitor situation
situation
Overall Strategic The submission is a perfect The submission has The submission has shown a The submission has met the The submission has not met
Review (30%) demonstration of the body of competently met the developing ability in identifying minimum requirement in the minimum requirement in
knowledge exceeding the requirement in identifying the the issues and critically identifying the issues and identifying the issues and
(Part E) requirement in identifying the issues and critically evaluate their evaluate their current market critically evaluate their current critically evaluate their current
issues and critically evaluate their current market strategy. strategy. market strategy. market strategy.
current market strategy.
Ability to present a An excellent constructed and Well written and presented Reasonably written and A coherent assignment but needs Poorly written and presented
well written and presented assignment. Free of assignment. Minor spelling, presented assignment. Some to address numerous errors in assignment. Major spelling,
well-structured spelling, grammatical, grammatical, punctuation and spelling, grammatical, presentation including spelling, grammatical, punctuation and
report punctuation and typing errors. typing errors. punctuation and typing errors. punctuation and grammar. typing errors.
(5%)
Use of credible Excellent reference list which Good reference list which Reasonable reference list but Reference list is limited and Major errors in referencing
references and able contains a wide range of sources. contains an adequate range of needed more sources. Some needs wider range of sources. A
to reference Presently correctly. sources. Odd error in style referencing errors. number of errors.
correctly (5%)

• Note: see the assignment guideline for more details on what required in each criteria.