ATW107 MICROECONOMICS

Group Project Briefing

GROUP MEMBERS
Maximum of SIX members.
MIXED RACES and/or NATIONALITIES.
MANAGEMENT + ACCOUNTING
Each group must have at least ONE
Accounting student
All members must come from the SAME
LECTURE slot.
REGISTRATION OF GROUPS
FOR GROUP PROJECTS
(SLOT C)
LINK
ATW 107 GROUP ASSIGNMENT SLOT C
COMPANIES
Choose TWO PRODUCTS from the same
industries
Both products are COMPETITORS.
The selection of products is on the FIRST COME
FIRST SERVE BASIS (Others cannot choose once
chosen by any group).
Different group - DIFFERENT PRODUCTS.
Advisable to select Existing Products
Can be LOCAL OR FOREIGN (IMPORTED)
PRODUCTS.
PRODUCTS
SLOT A (DR ASLAM)
HEALTHCARE/PHAMACEUTICAL
INDUSTRY

SLOT B (DR TAJUL)

TECHNOLOGY INDUSTRY

SLOT C (DR NIK/DR YIP)

INDUSTRIAL PRODUCTS &
SERVICES
 FORMAT
COVER PAGE
 Your GROUP NUMBER
 Names of the selected products
 Name of the lecturer
 Name, matric number and academic program
(management or accounting program) of the group
members
TABLE OF CONTENTS & PAGE NUMBER
DIVISION OF WORK FOR EACH OF THE MEMBER
A BRIEF BACKGROUND OF THE PRODUCTS
(INCLUDING COMPANIES & INDUSTRIES) - 1 page only)
 SWOT ANALYSIS
 PREPARE SWOT TABLE FOR BOTH PRODUCTS

SWOT TABLE FOR PRODUCT A

STRENGTHS WEAKNESSES
1) 1)
2) 2)
3) 3)
4) 4)
5) 5)
….

OPPORTUNITIES THREATS
1) 1)
2) 2)
3) 3)
4) 4)
5) 5)
 SWOT ANALYSIS
Identify
 STRENGTHS (S)
 WEAKNESSES (W)
 OPPORTUNITIES (O)
 THREATS (T)

 MAKE COMPARISONS for BOTH PRODUCTS

Examples of topics for SWOT Analysis

 Demand/Supply
 Elasticity (Price and Income Elasticities)
 Cost of Production
 SWOT ANALYSIS
Assume that you are a MIDDLE-INCOME PERSON
Are Product A & B
NORMAL GOODS/SERVICES?
LUXURY GOODS/SERVICES?
Analyze these products (strengths, weaknesses,
opportunities, threats) based on their
SUPPLY/DEMAND (Chapter 3)
ELASTICITY (Chapter 6)
COST STRUCTURE (Chapter 9)
 SWOT ANALYSIS

ELASTICITY
Decide whether the products/services are
NORMAL or LUXURY or INFERIOR
Decide whether the DEMAND is
ELASTIC,
UNIT ELASTIC or
INELASTIC
How would PRICE & INCOME ELASTICITIES
affect the COMPETITIVENESS of the products?
 SWOT ANALYSIS
COST STRUCTURE
Discuss whether the products experience
Economies of Scale;
Constant Return to Scale; or
Diseconomies of Scale
What are the FACTORS that affect the product’s
cost structure?
REPORT CONTENTS

Discuss the PROBLEMS/CHALLENGES facing both

products in the industries based on SWOT ANALYSIS.
Make comparisons for both products.
MAKE RECOMMENDATIONS for both products to
overcome the problems.
Write a CONCLUSION in one or two paragraphs
Prepare list of REFERENCES if you have references.
REPORT FORMAT
Font 12 Times New Roman
1.5 spacing
Maximum number of pages for write up (excluding
table of contents, SWOT tables, and references)
: 20 PAGES
Please submit the complete report to your
RESPECTIVE LECTURER’S E LEARNING
DASHBOARD
DEADLINE TO SUBMIT REPORT :
FRIDAY 12.01.2024 (WEEK 13 at 5PM)
Rubric for SWOT Analysis (20%)
COURSE MARKS (M) - Lower to higher Marks
OUT- (%)
COME 1 2 3 4-5
(CO)
Excellent list that
List is not complete Comprehensive and ( /5)
Strengths are not states the basis for
Strengths enough or it contains realistic list that
clearly stated the company’s
strengths that are not states areas in which
competitive edge.
realistic. the company excels.
Excellent list that
List is not complete Comprehensive and states areas in
enough or it contains realistic list that which the
Weaknesses are not
Weaknesses weaknesses that are states areas in which company struggles ( /5)
clearly stated
not realistic. the company and provides a
struggles. solution to correct
the weakness.
SWOT Comprehensive and Excellent list of
CO2 Analysis List is not complete realistic list of well opportunities for
Opportunities are enough or it contains thought-out profit and growth. ( /5)
Opportunities
not clearly stated opportunities that are opportunities for Provides plan for
not realistic. profit and growth. realizing the
opportunities.
Excellent list that
List is not complete Comprehensive and state the threats
enough or it contains realistic list that that may affect
threats that are not state the threats that the company’s
Threats Threats are not
realistic. may affect the competitive edge. ( /5)
clearly stated
company’s Provides
competitive edge. solutions to meet
those threats
head-on.
Total
Rubric for Problem Solving Skills (10%)
COURSE MARKS (M) - Lower to higher
ASSIGNMENTS Marks
OUTCOME
WEIGHTED 1 2 3 4-5 (%)
(CO)
Plans are clear and
Adequate plan is
Developing a No clear plan Plan is inadequate, concise, with
developed
Plan to Solve to solve the and does not alternative ( /5)
and it leads to
the Problem problem lead to conclusion. strategies, and
conclusion.
leads to conclusion.
Information is
Adequate
Collecting collected from
Information Information information
Problem and multiple sources
collected is collected is collected and ( /5)
CO3 Solving Analyzing and indepth
not relevant inadequate basic analysis is
Skills Information analyses are
performed
performed
Interpretation of Interpretation of Interpretation of
Interpreting the findings is the findings is the findings is
Findings are
Findings and inadequate and adequate to solve logical and to solves
not clearly ( /5)
Solving the does not derive a the problem, but the problem and
interpreted
Problem logical solution to no alternative alternative
the problem solutions solutions provided
Total
_________ / 15 * 10 = __________