PROJECT 5 | MOBILE APP

AFFINITY DIAGRAM Part 1 of 2 JOSÉ MACIEL

Air Newzealand
Aer Lingus Eurowings Qatar Lufthansa

Flight Search: Airport Selection: Homepage is too Homepage: “Low- Low-Fare Calendar: Home screen: Flight Search: App Flight Search: 1st Screen: Tutorial Home Screen:
Information clear, User prefer scrolling busy Fare Calendar” / It is not clear how to tutorial can be shows other nearby App suggests the with progress bar options to login, sign
easy navegation “Book Flights” - select the return useful for non tech- airports and display closer airport to the and option to skip it ir or proceed
which one to choose flight. savvy users how far they are user at any time. without signing in

Date Picker: Result Page: Search: Result Page: Result Page: Result Page: if Flight Results: Date Picker: Flight Search: very Flight Search: option
Displaying the Compare fare It is good to Airport names and Fare di erences / search results no Flight details are Period of the trip is clean screen and to display fare for
number of selected benefits not very remember details of number of available benefits are well flights, shows flights clearly presented. neatly highlighted. information well multiple days.
days is reassuring visible previous search seats are clear presented for close dates displayed

Flight summary: Share Details could Result Page: good Result Page: Selecting Flights: Date Picker: good Flight Results: Logos Flight Results: Date Picker: shows Results:
Information is clear be handy (via Whats fare comparison can Suggestion - Option Details about Stops calendar, it scrolls of the airliners Tabs shows the only one month at a flights are listed
App.) make user get a to select your and Flight Duration down for up to 12 works great to lower prices on time. Multiple months clearly, visually
more expensive one currency are not noticed. months. inform details easly similar dates would be better. prioritising prices.

Date Picker: After Result Page: Selecting Flights: Flight results: User could have Home screen: The
selecting first date it Fare di erences is same seats should Pointless and booked a flight language menu is
should display: confusing, not be selected for the confusing displaying unaware about the visible. Should it be
“Select return date” explained return flights unavailable flights connections. also at tutorial?

Result Page: Airport Selection: Date picker: Result Page:

Outbound & Inbound Type on the airport indication of Good filters listing
flights - should be filed is quicker than Outbound / Inbound by Price, Departure
more clear scrolling Flight is clear time and Duration
General Notes

Biz traveler - Book Holiday Travel -

tickets for Share information
coworkers with spouse verbally

User prefer booking Checks prices on Time of departure

on laptop Sky Scanner before and price are most
booking important
PROJECT 5 | MOBILE APP
AFFINITY DIAGRAM Part 2 of 2 JOSÉ MACIEL

Pos itive Feature s

C o ntex t Goo d Com mun ication
1st Screen: Tutorial Home Screen: Home screen:
User prefer booking Checks prices on Flight Search: Flight summary: Flight Search: very
with progress bar options to login, sign tutorial can be
on laptop Sky Scanner before Information clear, Information is clear clean screen and
and option to skip it ir or proceed useful for non tech-
booking easy navegation information well
at any time. without signing in savvy users
displayed

Time of departure Holiday Travel - Result Page: Date picker: Result Page: Result Page: good Result Page: Result Page: if Date Picker:
and price are most Share information Airport names and indication of Fare di erences / fare comparison can Good filters listing search results no Displaying the
important with spouse verbally number of available Outbound / Inbound benefits are well make user get a by Price, Departure flights, shows flights number of selected
seats are clear Flight is clear presented more expensive one time and Duration for close dates days is reassuring

Date Picker: Flight Results: Logos Flight Results: Logos Search: Flight Search: Date Picker: good Share Details could
Biz traveler - Book
Period of the trip is of the airliners of the airliners It is good to App suggests the calendar, it scrolls be handy (via Whats
tickets for
neatly highlighted. works great to works great to remember details of closer airport to the down for up to 12 App.)
coworkers
inform details easly inform details easly previous search user months.

Flight Results: Results: Flight Results:

Flight Search: App Flight Search: option

Be haviou rs
Flight details are flights are listed Tabs shows the
shows other nearby to display fare for
clearly presented. clearly, visually lower prices on
airports and display multiple days.
prioritising prices. similar dates
how far they are

Airport Selection: Airport Selection:

User prefer scrolling Type on the airport
filed is quicker than
scrolling

Bad Com unic atio n Pain-Po ints

Su gge stion s
Selecting Flights: Low-Fare Calendar:
Homepage is too Flight results:
Result Page: Selecting Flights: Details about Stops It is not clear how to
busy Pointless and
Suggestion - Option same seats should and Flight Duration select the return
confusing displaying
to select your be selected for the are not noticed. flight.
unavailable flights
currency return flights
User could have
booked a flight
unaware about the
connections.
Home screen: The Date Picker: After Result Page: Result Page: Result Page: Homepage: “Low-
language menu is selecting first date it Outbound & Inbound Compare fare Fare di erences is Fare Calendar” /
visible. Should it be should display: flights - should be benefits not very confusing, not “Book Flights” -
also at tutorial? “Select return date” more clear visible explained which one to choose

Date Picker: shows

only one month at a
time. Multiple months
would be better.