Case Study. The Ford Pinto Case. Read the following case.

Using the 7-Step

Guide toEthical Decision-Making, how would you have solve the problem?

There should be three parts:

Part I is the summary of the case.

Part II is the analysis using the 7-step guide. You may present

in tabularform, written form, or both.

Part III is your recommendation.

Part I

In the early 1960s, Ford's market position was being heavily eroded by competition from domestic

and foreign manufacturers of subcompacts. Lee Iacocca the president of Ford, was determined to regain

Ford's share of the market by having a new subcompact, the Pinto, in production by 1970. An internal
Ford

study indicated that the social costs of improving the design outweighed the social benefits. According to
the

study it was estimated that a maximum of 180 deaths might result if the Pintos were not improved. The
study

concluded that improving the Pintos would not be cost-effective from a societal point of view.

Part II

1. The unsafe design of Ford Pinto.

2. During the initial test, they found out that Pinto exemplified a serious fire hazard when struck from the
rear,

the gas tank always ruptured in 20 miles of a heavy long drive. Sparks could then turn the sprayed fuel
on,

flash the vehicle and potentially burn the trapped occupants. According to the research, if the Pinto
design

was not modified, a limit of 180 deaths could occur.

3. It appears that Ford used cost-benefit analysis, which is a monetary analysis of the predicted costs and

benefits of doing something. They wanted to generate more income by doing an efficient car that is
beneficial

to the people but it turns as a threat.

4. For a variety of reasons, Ford's management decided to proceed with the production of the Pinto as

planned, even though the dangerous test drive was successfully initiated.

5. This type of car harms the safety of the passenger. For me, I don't want this thing released in public. I
want

to disseminate this in the press to further comprehend and inform people about this car. They only think
of

the profit but didn't prioritize the ethical standards. I can fight along with my guts because my choice is
on the

right side of the viewpoint. Moreover, accepting the Ford Motor Company's risk/benefit analysis is
difficult

when taking an ethical approach to the Ford Pinto case. Ford has effectively implemented a policy of
allowing

a certain number of people to die or be wounded even if they might have avoided it by making what
appears

to be the correct decision based on numbers.

6. I chose step 5 because it can evaluate the whole concept of this investigation. Consequently, it can
venture

what's individuals' comments and can create nicer suggestions.

7. Decision-making is crucial so that it can prevent widespread outrage in an individual's life. First thing,
you

must think a lot of times before you decide. Then, consult this decision in a professional so that you can

initialize and comprehend your firmness. Open yourselves to any suggestions and enhancement that can
be

suitable for the ethical and technical standards. Take the precautionary test to make sure that it was safe
to

drive. Public proposals may not always bad because they only think of their sanctuary in working with
this

car.

Part III

I highly recommend changing the position of the fuel tank. The exposed fuel tank will formulate a

tremendous hazard on its passengers. Put this thing inside the trunk of the car and enclose it with a
mantle
or anything to morph on its aesthetic. Repair the Pinto to make it a low-cost, reliable vehicle that will
appeal

to customers. Act as a responsible company and do not disclose unknown risks to customers. Implement
a

cheaper solution than adding the security of $11. Do not free unsafe Pintos by saving lives. Design more

suitable for preventing anything that can cause a fire. The company