GROUP 7: PHÚC LONG

I. Danh sách nhóm

Họ&Tên MSSV
1. Huỳnh Thị Thảo Ngân (nhóm 2173401010918 Key Resources
trưởng)
2. Cao Nguyễn Nhật Tân 2173401011122 Revenue Streams
3. Nguyễn Hoàng Long 2173401010970 Key Activities
4. Đinh Thị Khánh Ly 2173401010846 Channels
5. Nguyễn Kim Trà My 2173401010633 Customer relationships
6. Đặng Hoàng Thy 2173401011211 Cost structure
7. Nguyễn Đặng Diễm Quỳnh 2173401010826 Customer segments
8. Phan Thị Huyền Trân 2173401010840 Value Propositions
9. Trần Thị Tuyết Nhi 2173401011199 Key partnerships
II. BMC của cửa hàng Phúc Long
1. Customer segments:
- Phuc Long's customer segment is aimed at a target market with
diverse customers from student, undergraduate, workers with average
income, tourist.
- For example, milk tea is the same hot product on the market, but Phuc
Long sells at a "soft" price. A cup of tea only ranges from 40,000-
60,000 VND, equal to 50-70% of the price of Trung Nguyen and 30-
50% of Starbucks and The Coffee Bean & Tea Leaf.
- While big brands like Starbucks or The Coffee Bean & Tea Leaf
target office workers, high-income customers and foreign customers
who prefer foreign coffee. Phuc Long has researched and identified its
market segment based on Demographics in terms of gender, age, race
and Psychology as middle class with stable income, office people
"connoisseur" about tea and coffee.
- It can be said that Phuc Long was very smart when choosing this
market segment with a large number of customers. This precise choice
has helped Phuc Long gain a solid position in the face of big brands
such as Starbucks, Highland,... Its selling price is in the mid-range,
affordable for the vast majority of people. citizen. And it is also
thanks to the reasonable price that is one of the advantages that helps
Phuc Long bring its own brand to all customers quickly.
2. Value Propositions:
- With the desire to constantly expand the market - sustainable
development, Phuc Long is always committed to providing the best
quality products and services.
- Customers are diverse from students, students to working people
- With a diverse and unique menu, reasonable prices, strength in tea is a
factor that helps to compete in taste and quality compared to other
brands.
 - Other brands such as Highland Coffee, the Coffee bean & Tea Leaf
are formidable competitors, however, Phuc Long is having
outstanding development strategies in the past 2 years.appearance,
and typical local water here, keeping the "quality" of Thai tea
completely. most perfect.
3. Channels:
- Not only the Canvas business model but all other models focus a lot
on corporate distribution channels, Phuc Long is no exception. It is
used to reach customers, sell. Besides the distribution channel, this
factor includes communication channels.

- Distribution channels can include: direct distribution (stores, direct

sales teams, ...), indirect distribution (through sales agents,
partners, ...). Criteria for choosing a distribution channel can be to
choose the channel with the least cost, the most convenient and fastest
channel. Businesses can choose to use multiple distribution channels.
4. Customer relationships : self service
- As a method to help businesses approach and communicate with
customers in a systematic and effective way
- Manage customer information such as account information, needs,
contact and other issues in order to better serve customers
- Customer system management provides a reliable system, helps to
manage goods and employees, and improves the system between
employees and customers.
- Customer relationship is not simply a software or a technology but
also a business strategy including marketing strategy, training and
services that businesses provide applications to customers. Enterprises
can choose a product management system solution based on the
criteria of placing customers at the center, taking care of customers'
needs, achieving the goal of maintaining good relationships with
customers. and achieve maximum profit in business.
5. Revenue Streams:
- Phuc Long's products have the strength of characteristic Tea, which
helps this coffee company compete in taste and presentation compared
to many other beverages brands on the market. While maintaining the
strong point of separate tea and coffee flavors that impress consumers,
Phuc Long also develops many different creative drinks, snacks, and
cakes to build a variety of choices with more than 63 flavors on their
menu, hoping to satisfy the needs of different age groups. For adult
customers who want a traditional taste, drinks like latte, cappuccino,
Phuc Long tea, and oolong tea are very fitting choices. While most
young customers prefer a sweeter taste, drinks with cream and ice-
blended are a must-try.
 - Besides that, Phuc Long also serves famous cakes and savory cakes of
Asian and European cuisines such as Vietnamese bread, Daisin
Danish cake, panna cotta, tiramisu,…

6. Key Resources:
- Finance: great investment ( The great Turnaround with Masan,
Brand valuation of Phuong Long has reached more than VND
8,000 billion )
- Ground: Phuc Long Coffee&Tea are located in the central
business district and the shops are in the downtown district.
Showing that Phuc Long chain of stores is available at beneficial
locations.
7. Key Activities
- The main activity of Phuc Long coffee chain is the production and
export of packaged tea and coffee products

- In addition, Phuc Long coffee chain also provides food and beverage
services at stores, kiosks: foods, beverages, savory cakes, pastries,
door-to-door delivery services...

8. Key partnerships: shopping mall, landiords on the street , a well-known

brand close to many people and Phuc Long’s cooperation with the giant
Masan helped this brand increase its strong brand coverage and be known by
more people.
9. Cost structure: ground, staff, marketing, ingredient.
- Find information about Phuc Long cost store.
- Specifically, the rent of the premises, the money for the items in the store,
the resources, the payment to the staff, the money for advertising activities.
- Draw a CFD on how to place an order through the app.
III. CFD của Phúc Long

Khách hàng mua nước tại quầy của cửa hàng Phúc Long
Customer GNVBH ORDER SP THANH TOÁN CHỞ SP LẤY SP

Casher XN SP XNSP
NVPC

KTDT

Officer TỔNG KẾT CN

 NỘP THUẾ

Customer Vào app Đăng nhập MST Nộp thuế

:

Xác nhận tổng

Casher Xác nhận y/c Report

Manager Xác nhận

ORDER TẠI QUẦY THANH TOÁN BẰNG THẺ

Customer
Order
: Thanh Toán Đưa Thẻ Nhập MP Chờ SP Lấy SP
GNVB

XNSP Quẹt Thẻ NVPC XNSP KTDTCN

Officer
Trả

manager Tổng Kết Cuối Ngày

ORDER tại app mua hàng
 THANH TOÁN BẰNG CÁCH QUÉT MÃ

THANH TOÁN BẰNG THẺ CÓ MÃ GIẢM GIÁ TRÊN APP

 User Interface

1. Mua hàng trên Web Phúc Long

Khung gõ tt sản phẩm

Nhập tên sản phẩm

Danh sách sản phẩm

Chọn sản phẩm

Kiểm tra thông tin giao hàng

Xác nhận đơn hàng

Tổng tiền

Phương thức thanh toán

Hoàn thành thanh toán

Hoàn tất
 2. Manager Phúc Long
Đăng nhập

Kiểm tra đơn hàng

Kiểm tra thông tin

Xác nhận sản phẩm

NVPC

Đóng gói sp

Kt thanh toán và vận chuyển

Xác nhận
1.SIGNATURE COFFEE
 Phin Đen Đá: 30.000-35.00
 Phin Sữa Đá: 35.000-40.000
 Phin Bọt Biển:45.000-50.000
 Ngọc Viễn Đông: 45.000-55.000
 Latte Latte: 45.000-50.000
 Cappuccino-Vietnamo: 45.000-50.000
 Caramen Cháy: 50.000-60.000
 Choco Choco: 40.000-45.000

2. SPECIAL TEA
 Hồng Trà Đác Cam: 70.000
 Trà Lài Đác Thơm: 50.000-55.000
  Hồng Trà Chanh: 40.000-45.000
 Hồng Trà Sữa: 45.000-50.000
 Trà Sữa Phúc Long: 45.000-50.000
 Đào: 50.000-55.000
 Trà Ô Long Sữa: 45.000-50.000
 Trà Xanh Latte: 45.000-50.000
 Trà Đào Sữa: 40.000-45.000
 Trà Vải (Sen/Lài): 50.000-55.000
 Trà Nhãn (Sen/Lài): 50.000-55.000
 Trà thảo Mộc: 50.000-55.000
 Trà Hoa Hồng: 50.000-55.000
 Trà Ô Long Dâu: 50.000-55.000

3. EVERYDAY HEALTHY
 Nước Ép Thơm: 45.000
 Nước Ép Cam: 45.000
 Nước Ép Dâu: 45.000
 Nước Ép Táo: 45.000
 Nước Ép Táo Dâu: 45.000
 Nước Ép Thơm Dâu: 45.000
 Nước Ép Bưởi: 45.000
 Sữa Chua Xoài Đác Thơm: 70.000
 Sữa Chua Phồn Bồn Tử Đác Cam: 70.000
 Sinh Tố Dâu: 55.000
 Sinh Tố Xoài: 55.000
 Sinh Tố Vitamin C: 55.000
 Sinh Tố Chanh: 50.000
4. BLENDED BEVERAGE
 Socola Cà-Phê Đá Xay: 60.000
 Cà-Phê Caramel Đá Xay: 60.000
 Bánh Oreo Xay Cùng Cà Phê Cappuccino: 60.000
 Socola xay cùng hạnh nhân và Espresso: 60.000
 Trà Xanh Đá Xay: 60.000
 Trà Đào Đá Xay: 65.000
5. EXTRA
 Đác Cam: 20.000
 Đác Thơm: 15.000
 Kem Tươi: 15.000
 Espresso: 25.000
 Sữa Tươi: 10.000
 Đào (3 miếng): 15.000
 Vải (4 trái): 15.000
 Nhãn (4 trái): 15.000
 Thạch Café/Hoa Hồng
 Bánh Flan: 20.000
 Đơn đặt hàng Số lượng sản phẩm hiện
Khách hàng Duyệt đơn có

Kiểm tra + thanh toán

Giao hàng + hóa đơn

Pha chế món

Hóa đơn

Bán sản
phẩm

Thông tin số lượng sản phẩm bán

 DFD ORDER TẠI QUẦY THANH TOÁN BẰNG TIỀN MẶT

Order Nhận hàng

Staff

Nhận hàng Cửa hàng Phục vụ món

Customer Barisa
Phúc Long

Tt tiền mặt
Officer

Struture

Đến của hàng Phúc Long

Gặp nhân viên bán hàng

Order

Chờ sản phẩm

Lấy sản phẩm

Thanh toán tiền mặt

 DFD ORDER TẠI QUẦY THANH TOÁN BẰNG TIỀN THẺ

Order Nhận hàng

Staff

Tt bằng thẻ Cửa hàng

Customer Phục vụ món Barista
Phúc Long

Nhận hàng
Officer

Đến cửa hàng Phúc Long

Gặp nhân viên bán hàng

Order

Thanh toán

Đưa thẻ

Nhập mật khẩu thẻ

Chờ sản phẩm

Lấy sản phẩm

 Make a list
Khách hàng thanh toán tại quầy
1. Đến cửa hàng Phúc Long
2. Gặp nhân viên bán hàng
3. Order
4. Chờ sản phẩm
5. Lấy sản phẩm
6. Thanh toán tiền mặt
Khách hàng thanh toán tại quầy bằng thẻ
1. Đến cửa hàng Phúc Long
2. Gặp nhân viên bán hàng
3. Order
4. Thanh toán
5. Đưa thẻ
6. Nhập mật khẩu thẻ
7. Chờ sản phẩm
8. Lấy sản phẩm