1. According to the textbook, what are the two general categories of business models?

a. standard and unique

b. standard and disruptive
c. normal and unique
d. disruptive and unique

2. which of the following statements is false regarding business models?

a. There is one perfect business model.
b. The two general types of business models are standard and disruptive.
c. Most of the standard business models have been in place for some time.
d. A business model is a firm's plan or recipe for how it creates, delivers, and captures value for its
stakeholders.

3. Zoom company provides the basic video conferencing plan for free. However, if the user wants to use
other plans, he/she should pay subscription. The revenue model of Zoom company is?
a. Subscription
b. Freemium
c. Advertising
d. Auction
In the Barringer/Ireland Business Model Template, the four major categories are ________.
a. Core strategy, resources, financials, and operations
b. Customer, value proposition, Revenue and channels
c. Value proposition, Revenue, customers and partners
d. Core activities, partners, customers, and competitors

Answer Key
Q1 b
Q2 a
Q3 b
Q4 a