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  • AVP Retention Strategies

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    Arijit Gorai
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    The key responsibilities of the role include owning important customer retention metrics and activities, evaluating and improving various aspects of the loyalty program through test-and-learn strategies, conducting market research on retention best practices, and leading cross-functional collaboration to execute retention initiatives from a marketing perspective. The ideal candidate has over 1 year of experience in a top-tier consulting firm, is comfortable interacting with customers and other departments, and is proficient in Excel.

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    The key responsibilities of the role include owning important customer retention metrics and activities, evaluating and improving various aspects of the loyalty program through test-and-learn strategies, conducting market research on retention best practices, and leading cross-functional collaboration to execute retention initiatives from a marketing perspective. The ideal candidate has over 1 year of experience in a top-tier consulting firm, is comfortable interacting with customers and other departments, and is proficient in Excel.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    13 views1 page

    AVP Retention Strategies

    Uploaded by

    Arijit Gorai
    The key responsibilities of the role include owning important customer retention metrics and activities, evaluating and improving various aspects of the loyalty program through test-and-learn strategies, conducting market research on retention best practices, and leading cross-functional collaboration to execute retention initiatives from a marketing perspective. The ideal candidate has over 1 year of experience in a top-tier consulting firm, is comfortable interacting with customers and other departments, and is proficient in Excel.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Key Responsibilities:

    1. End to end Ownership of important retention metrics like Repeat Cohort and Repeats P&L
    2. Manage Day to Day Activities associated with overall success and growth of customer
    retention and our loyalty program
    3. Evaluate Loyalty program’s performance and investigate opportunities for improving
    multiple aspects of program (Engagement, Retentions, features etc.)
    4. Build Test and Learn strategies to enhance the program’s value for customers
    5. Lead market research to understand different strategies employed by companies to drive
    referrals and repeats
    6. Leading cross functional collaboration with brand, performance, content, social media and
    influencer marketing teams to ideate and execute initiatives for the customer retention
    7. Liaise with cross functional teams to drive initiatives for enhancing customer retention (e.g.
    warranty features, refresh, referral etc.) from a marketing perspective

    Key Skills and Qualifications:

    1. 1+ Year experience in top tier consulting firm like MBB, ATK etc.
    2. Should not shy away from talking to customers and working cross functionally
    3. Proficiency in excel

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