PRINCIPLES AND PRACTICE OF MANAGEMENT

Course Objectives

1. To translate management theories to practices that result in organizational effectiveness

and efficiency.

2. To provide an understanding of the concept of Managerial functions, its importance on

attainment of organizational objectives.

3. To understand the creation and maintenance of organizational structure and roles to clarify
the internal environment of the organization.

4. To understand, motivate and lead individuals and groups to attain organizational

objectives.

5. To understand the role of control and co-ordination in the management of an organization.

Pre Requisites

1. Must possess a Bachelor’s degree from any recognized University.

2. More than average communication skills and ability to read/write English.
3. Basic understanding of Management and how an organization operates.

Course Description

Principles and Practices of Management (PPM) is oriented towards developing a better

understanding of what management in organizations is all about and thus to prepare students for
an exciting, challenging and rewarding career in Management. The Principles, practices and
theories outlined in the course will be used to help transform students not only into more
effective people but also help become managerial leaders.
This course allows for an improved understanding of an organization and its working, keeping in
mind the environment in which the organization operates.

Topics:-
UNIT-I

1. Basic Concepts of Management (8.5 Hours)

(a) Definition of management, Functions, Managerial roles, Levels of Management,

Skills, System: open and closed, concept of Efficiency, Effectiveness and
Productivity. (1 Hour)

(b) Management: Science, Art, Profession. (0.5 Hours)

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 (c) Evolution of management (3 Hours)

(i) F.W.Taylor - Scientific Management

(ii) Henri Fayol

(iii) Elton Mayo -Hawthorne experiments

(iv) Max Weber- Bureaucracy

(d) Approaches to Management (2 Hours)

(e) PESTEL Business Environment (1 Hour)

(f) CSR in Business Environment (1 Hour)

Learning Objective: Understanding of the conceptual framework of management, its nature in

terms of its being a science or art or profession and getting an insight of the theoretical
framework.

Case Study Presentation –I

UNIT-II
2. Planning (6.5 Hours)

(a) Essentials of Planning (1 Hour)

(i) Definition, Importance and Benefits of Planning

(ii) Types of planning

(b) Steps in Planning (including Planning Premises) (1 Hour)

(c) MBO: Objectives, Process, Benefits and Limitations (1.5 Hours)

(i) Case study 1

(d) (i) Strategies and policies: (1.5 Hours)

(aa) Definition of Strategies

(ab) Strategies and Tactics

(ac) Levels of Strategies – Corporate, Business (SBU) and Functional

(ii) Types of Strategies

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 (aa) Three Generic strategies of Porter

(ab) BCG matrix

(ac) TOWS Matrix

(iii) Policies

(aa) Definition, Importance

(ab) Difference between strategies and policies

(e) Decision Making (1 Hour)

(i) Types of Decisions

(ii) Process of decision making

(iii) Decision tree (Concepts / Basic)

(f) Effective Planning (0.5 Hours)

Learning Objective: Understanding of the basic nature of planning process as an element of

managing, types of planning, approaches and measures required for making planning effective.

Case Study Presentation –II

ASSIGNMENT
UNIT-III
3. Organizing (4.5 Hours)

(a) Formal and informal organizations (0.5 Hours)

(b) Organization structure, Span of Management (1 Hour)

(c) Departmentation: based on. (1.5 Hours)

(i) Function

(ii) Geographical/territory

(iii) Product

(iv) Process

(v) Customer

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 (d) Power, Authority and Delegation (0.5 Hours)

(e) Centralization/ Decentralization (0.5 Hours)

(f) Line and staff functions (0.5 Hours)

Learning Objective: Understanding of the basic nature of organizing process as an element of

managing, organization structures, levels and its types, concept of span of management.

Case Study Presentation –III

Class Test (20 Marks): (It covers from Topic/Unit no 1 to 3 of the syllabus)

UNIT-IV

4. Staffing, Directing and Leading (7 Hours)

(a) Overview of Staffing, systems Approach to Staffing (0.5 Hours)

(b) Selection: Process and techniques (0.5 Hours)

(c) Performance Appraisal overview (0.5 Hours)

(d) Training and Development overview (0.5 Hours)

(e) Concepts and Principles of Directing (0.5 Hours)

(f) Motivation Content (3 Hours)

(i) Maslow’s Hierarchy of Needs

(ii) Herzberg’s 2 Factor theory

(iii) McClelland’s Needs theory of Motivation

(iv) Aldefer’s ERG theory

(v) Theory X and Theory Y

(vi) Theory Z

(vii) Victor Vroom’s Expectancy Theory

(viii) Stacy Adam’s Equity Theory

(ix) QWL- quality of work life

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 (g) Basic Concepts of Leading (1.5 Hours)

(i) Leadership styles

(ii) Theories

 Traits Theory
 Behavioral Theory
 Ohio & Michigan Studies
 Blake & Mouton’s Managerial Grid
 Contingency – Fred Fielder
 Situational Theory- Hershey Blanchard

Learning Objective: Understanding of the nature of staffing and issues related to job analysis.
Case Study Presentation –IV

QUIZ & PRESENTATION

UNIT-V
5. Control and Co-Ordination (3.5 Hours)

(a) Basic Concepts, Control Process, Feedback, Feedforward and concurrent control
(1 Hour)
(b) Types of control

(i) Strategic, tactical and operational

(c) Techniques of Managerial control (1.5 Hours)

(i) Budget

(ii) Control through costing

(iii) Inventory control

(iv) Quality Control

(d) (i) Basic concepts of co-ordination (1 Hour)

(ii) Principles of co-ordination

(iii) Co-ordination – the essence of Management.

Learning Objective: To understand the importance of control techniques and need for co-
ordination in an organization.
Case Study Presentation –V

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 Total (30 Hours)
Text Book:-

1. Principles & Practices of Management L.M. Prasad/ Sultan Chand & sons/2015
ISBN: 978-93-5161-050-2

Reference Book (R):

1. Principles and Practices of Management- Harold Koontz, Heinz Weihrich, A

Ramachandra Aryasri/ Tata McGraw Hill/2008, ISBN -13: 978-0-07-018774-0.

2. Management Principles and practices - Pradeep Kumar, R. S Thakur; Wisdom

Publication – 2011, ISBN: 978-938-150-5014

3. Management Principles and practices -Stephen Robbins, Mary Coulter, Neharika Vohra;
Pearson Education (Edition 2010); ISBN: 978-81-317-2720-1

4. Principles of Management - P.C Tripathi and P N Reddy Tata McGraw Hill; 2015; ISBN:
978-007-133-3337

5. Management Theory and Practice - C B Gupta, Sultan Chand & sons/2010

ISBN 978-81-8054-794-2

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