Brand Awareness and Perception Survey

1. When thinking about fast food restaurants that KFC

provide a variety of chicken dishes, which one Bon Chon
comes to your mind first?
BES: House of Chicken
Jollibee 8. Which of the following would make you loyal to
McDonalds our brand?
KFC Good Service
Bon Chon Consistent food taste
BES: House of Chicken Consistent amount of food serving
2. When thinking about other fast food restaurants Affordable
that provide chicken dishes, which brands come
Responsive
to mind?
9. On a scale of 1-10, how likely are you to
Jollibee recommend BES: House of Chicken to friends
McDonalds and family? ______
KFC 10. Have you seen the ad of BES: House of
Bon Chon Chicken?
BES: House of Chicken Yes, I have!
3. Which brands do you purchase chicken dishes No, I haven’t
from?
Never hearn
Jollibee
11. How did you find out about HOC?
McDonalds
Television
KFC
Radio
Bon Chon
Youtube
BES: House of Chicken
Facebook
4. Which of these aspects led you to this choice?
Instagram
Availability
TikTok
Personal Experience
Through a friend
Price
Never heard of it
Quality 12. Which of the following messages do you
Recommendations associate with HOC?
5. Which of the following brands have you heard Affordable
of? Family friendly
Jollibee Wide Variety of delicious dishes
McDonalds Good Service
KFC Never heard of it
Bon Chon 13. What stood out most from the ads you have
BES: House of Chicken seen? _________
6. Which of the following brands make you most 14. Which of the following emotions do you feel
happy? when you think about HOC?
Jollibee Satisfied
McDonalds Very Satisfied
KFC Disappointed
Bon Chon Never heard of it
BES: House of Chicken 15. Which of the following traits do you associate
7. Thinking about chicken wings, which brands with HOC?
would you consider purchasing from? Good Service
Jollibee Big Serving
McDonalds Accommodating
Brand Awareness and Perception Survey
Never heard of it

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https://www.askattest.com/blog/articles/brand-aware
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