FUN FACTS ABOUT CUSTOMERS

AND QUEUES Behavior intelligence solution

for physical spaces
70% of purchasing decisions & 90% of all purchasing
transactions are made in traditional brick-&- mortar
settings. ABOUT BRICKSTREAM®

49% feel that seeing closed checkout lanes while the store
is busy is particularly annoying.
1/3 of customers report they have abandoned the checkout
line when forced to wait over 5 minutes.
50% of all customers will actively avoid the retailer or brand
in the future if the wait in line was longer than 5 minutes.
2 ½ Minutes: the time it takes for customers to become
frustrated when there’s no progress in a queue.
81% share a negative shopping experience with others and
48% avoid stores based on others’ negative experiences
Brickstream provides technology to detect and
analyze people’s behavior in physical environments.
The resulting insights deliver measurable economic
improvements. We measure people as they enter,
move through and exit environments like retail
stores or banks. We collect data and provide
actionable insights that lead to business
improvements such as labor and service
optimization.
For more information, email us at
info@brickstream.com or call
1-866-BRICKSTREAM.

$730,000: additional revenue in a store with 4000

customers per day, averaging $50 per purchase, with a 1%
reduction in cart abandonment, over 1 year.

27% say their biggest gripe is not enough open checkout

lanes.

50% overestimate their wait time in line.

84% of shoppers are frustrated with queues at pay points

and 74% of shoppers would actually leave a store without
making a purchase if queues are too long.

61% say it’s okay to have 2 in front in line; 23% say it’s
okay to have 3: 7% say it’s okay to have 4.

38% say loyalty is at risk when queues are long, and 36%
say so when the retailer is unprepared for busy periods.

61% agreed that more checkout staff is the biggest

improvement a retailer could make for a better shopping
experience.

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