QUESTIONNAIRE

Title: Packaging Attributes of Kopi Luwak: A Conjoint Analysis

Part 1. This section is asking about personal information. Please check (√) the
intended box.
Name (Optional): Date:

Age: Gender : Occupation :

less than 20 years old Male Student
21 – 30 years old Female Businessman/Businesswoman
31 – 40 years old Employee
41 – 50 years old Unemployed / self-employed
51 and above

Part 2: Packaging Attributes

Direction: Please circle on the number of your choice in each item that corresponds
to your choice. Be guided with the rating scale below.

1– Strongly Disagree 2 – Disagree 3 – Neutral 4 – Agree 5 - Strongly Agree

No Description Scale
.
1 A packaging attributes of Kopi Luwak preferably warm color,
in a medium size and glass shape. 5 4 3 2 1
2 A packaging attributes of Kopi Luwak preferably pastel
color, in a medium size and organic cloth shape. 5 4 3 2 1
3 A packaging attributes of Kopi Luwak preferably light color
and in a medium size and glass shape design. 5 4 3 2 1
4 A packaging attributes of Kopi Luwak preferably light color
in a size small and organic cloth shape. 5 4 3 2 1
5 A packaging attributes of Kopi Luwak preferably pastel color
in a small size glass shape. 5 4 3 2 1
6 A packaging attributes of Kopi Luwak preferably warm color
in large size and organic cloth shape. 5 4 3 2 1
7 A packaging attributes of Kopi Luwak preferably pastel color
in a small size and cartoon shape. 5 4 3 2 1
8 A packaging attributes of Kopi Luwak preferably dark color
in a small size and glass shape. 5 4 3 2 1
9 A packaging attributes of Kopi Luwak preferably pastel color
in large size and glass shape. 5 4 3 2 1
10 A packaging attributes of Kopi Luwak preferably light color
in a small size and cartoon shape. 5 4 3 2 1
11 A packaging attributes of Kopi Luwak preferably light color
 in a large and cartoon shape. 5 4 3 2 1
12 A packaging attributes of Kopi Luwak preferably dark color
in a medium size and cartoon shape. 5 4 3 2 1
13 A packaging attributes of Kopi Luwak preferably warm color
in a small size and cartoon shape. 5 4 3 2 1
14 A packaging attributes of Kopi Luwak preferably warm color
in a small size and glass shape. 5 4 3 2 1
15 A packaging attributes of Kopi Luwak preferably dark color 2 1
in a large size and glass shape. 5 4 3
16 A packaging attributes of Kopi Luwak preferably dark color
in a small size and organic cloth shape . 5 4 3 2 1

17 A packaging attributes of Kopi Luwak preferably dark color

in a medium size and organic cloth shape. 5 4 3 2 1
18 A packaging attributes of Kopi Luwak preferably light color
in a medium size and organic cloth shape. 5 4 3 2 1
19 A packaging attributes of Kopi Luwak preferably pastel color
in a medium size and cartoon shape. 5 4 3 2 1
20 A packaging attributes of Kopi Luwak preferably dark color
in a large size and a cartoon shape. 5 4 3 2 1