Case Study

Assignment Question
Assignment Title:
Repurposing Copywriting Skills for Social Impact: Preloved Books Donation Campaign
Assignment Question:
Replicate the concept (knowledge & working procedures) of copywriting in marketing and
repurpose it to call for preloved book donation.

Q1. Based on the concept of AIDCA, develop two (2) hard sell copywriting (advertisements) to call for
target donors to donate preloved book. The copywriting should also concern about other features of
good copywriting such as the language, writing style, colors choice, the use of magic words, and
copywriting triggers (emoticon) where appropriate. Do include contact and the suitable hashtags for
your advertisement. (7 marks)

Q2. Replicating the concept of SOFT SELL copywriting, suggest 10 soft sell ideas that you may share
with your target donors to influence them psychologically. Your answer should contain suitable visual
illustration (pictures) and concise explanatory text, all of which are organized within 1-2 pages (best
to fit within 1 page). (7 marks)

Example:

Q3. Other than preloved book donation campaign as such, discuss two other ways how
entrepreneurship can be creatively and innovatively put to use to solve problems related to SDG 4
(education, literacy). Your answer may be presented in any suitable information presentation format
(process diagram, synthesis diagram, picture, etc) along with the textual explanation. Length 2-3
pages, free format (best in 2 pages) (6 marks)

Assignment Length (Total):

Q1 2 pages (2 hard sell posters) 7

Q2 1 page (10 soft sell ideas) 7
Q3 2 pages (2 other ways: Entrepreneurship to 6
benefit SDG 4)
Total 5 pages 20 marks
Free format (font type, font size, etc)

1
For the Cover Page:
- Use the form of Verification of Assignment Submission/ Borang Akuan Hantar Tugasan
- On the next page after the Cover Page, put a wefie photo (whole team) at any of the Book
Collection Bins

Forms to be Completed For Observation Purpose (Submitted along with the assignment)
- Put on the last page

No Items Your responses

1 How many members in your team? Please
state.
2 Who are your target donors i)
ii)
iii)
(Please extend accordingly)

3 Which platforms you use to disseminate the i)

advertisement. Please list them out. ii)
(Example: FB, whatsapp, face-to-face iii)
talking, telephone calling, sms, etc) iv)
(Please extend accordingly)

4 a. Does your own team manage to collect/ ( ) Yes

bring forth some books too? ( ) No

b. If yes, state how many.

5 Is this assignment heavy? ( ) Yes, it is very heavy.

( ) Yes, it is quite heavy
( ) No, it is just fine.
( ) No, it is not heavy at all